this week on askmeJP I'm going to answer what businesses should be
utilizing Instagram hey everyone Jesse Perreault here from Soap Media in
Ottawa a recent study has shown that Instagram users are 50 times more likely
to like comment and share a brands post than Facebook users all data shows that
users are moving away from platforms such as Facebook and Twitter and
spending more of their time on Instagram now this is due to the consumers desire
to share their stories reactions and experiences via images and video there
are currently over 700 million active users on Instagram with over 400 million
being daily active users currently we have over 50% of most major brands
utilizing Instagram now that's expected to rise over 71 percent by the year 2018
90% of interbrands top 100 global brands now use Instagram with over 53% of
Instagram users following their favorite brands
instagrams engagement with brands is 10 times higher than Facebook 54 times
higher than Pinterest and 84 times higher than Twitter now to reach your
ideal audience for your brand you have to connect with and utilize influencers
influencers are worked hard and honed their content to grow their following
with some Instagram users being paid upwards of $100,000 per post so who
should be using Instagram for their business the answer is everyone if your
brands not on Instagram it should be it's full of people that are eager to
connect with a brand on a more intimate level
now whether you've been on Instagram since its inception or if you're
considering just getting started you need to utilize Instagram if you truly
want to reach your target audience the takeaway today is that Instagram
represents a great opportunity as one of the top social media platforms for you
to market your product or service to an audience that is
interested without spending an enormous amount of money on paid advertising
thanks for watching this week's video if you guys and girls have a question feel free
to ask me JP in the comment section below don't forget to subscribe for
future videos and be sure to check out some of the ones we recently did thanks
for watching and I'll see you next week
you
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