Should an actor have a business account or a regular account on Instagram?
Let's discuss.
If you're new here, I'm Heidi Dean and I teach you how to rock your social media, make more
connections, and create the #actorslife of your dreams.
Today, we are talking about should an actor have a regular account or a business account
on Instagram.
There are a lot of pros and cons, and I'm going to break them down for you today.
Let's stay with the pros for why you may switch to an Instagram business account as an actor.
Pro #1 is you're going to get a direct contact button, so people can actually directly
contact you from your Instagram business page.
This can be useful.
Of course, I do not suggest that you put your phone number there.
Make sure it's a service number or a Google phone number.
You do not want all of the world to be able to contact you through Instagram.
Another PRO for having an Instagram business account is that you get detailed analytics
on your posts, which is really one of the best reasons to switch over to a business
account.
If you have a business account, all you have to do is go into your account, go to the top
right, you'll see three little lines, and then go into "Audience Insights" and you're
going to find under Insights so many analytics that are super, super useful for your account.
In these detailed analytics, it's pretty cool, you can find out demographics, so you can
find out are your followers mostly male or female.
This can be super important when you're creating your posts.
Right?
You can find out where they're located.
You can find out their age.
This is so important because if I find out that my followers are mostly women, they're
in their 30s because they're my age, and they're equal New York and L.A., it means that I can
kind of create posts knowing this information.
In these analytics, another great feature is that you can find out the best time to
post for your account.
They will tell you the days, the best times, and some of this is going to be relative to
the location of your followers, but it's really, really useful advice for you.
Also, you get detailed analytics on your posts themselves, so you can actually go in and
see what are your followers responding to?
This is so important because whatever your followers are responding to, you obviously
should be doing more of that.
The third reason to possibly switch to an Instagram business account is because you
can get that swipe up feature.
And I'm sure you've seen this on Instagram Stories.
You see a post, you see a little swipe up, Jeff saying "look up" or a little "learn more"
at the bottom.
To get the swipe up, you need to have a business account and 10,000 followers.
So if you have a larger account, it may be enough of a reason to switch to an Instagram
business account.
One of the business reasons, I'd say, a lot of actors are switching from an Instagram
regular account to a business account is because you can actually auto-schedule with an Instagram
business account.
To do this you would use a third-party scheduler, like Hootsuite, Buffer, Later, or Planoly,
like you see here, to schedule your posts in advance.
So you could actually be posting in your sleep, posting from rehearsal, posting from set when
you are not actually posting.
It's pretty cool, and I know that auto-posting feature is one reason a lot of actors are
switching from a regular account to a business account.
Let me know in the comments below if you have an Instagram business account or you have
an Instagram regular account.
I would love to know which way you're falling right now, so let me know in the comments
below.
Now that we've talked about the PROS for having an Instagram business account, let's talk
about the CONS.
There aren't that many CONS right now.
Instagram is making it SUPER attractive to have a business account.
CON: If you create an Instagram business account, you have to create a Facebook page to go with
it.
So for some people, if you are done with your Facebook page, if you don't want a Facebook
page because it's too much, having to create a Facebook page may not be a good thing.
Now, with that said, you can create a Facebook page to connect to your Instagram business
profile, and not use it.
You can put a header at the top that says, "Hey, guys, I don't play here," or "Hey, I'm
over on my Facebook profile.
Go check me out there."
So you don't necessarily have to actively use this page, just know that it is a requirement
that you have a Facebook page if you set up an Instagram business account.
For some people, this would be a CON.
Right?
And the last con, which is not really a con yet, is that we have to remember who owns
Instagram.
Facebook owns Instagram.
About 5 years ago, it was really great advice to tell actors that everything actor
should have a Facebook page, but now, when on your Facebook page, you may get less than
1% engagement on your posts.
1% of your fans may actually be seeing your posts on a Facebook page because of the algorithm.
That could happen in a couple of years in Instagram.
That could happen in six months.
They would just decide, "Okay, guys.
It's time to pay to play."
It's technically not a CON, but we do want to look out for that and be aware of it, that
Facebook does own Instagram, and the business account could go the way of the Facebook page.
If you do want to give the Instagram business account a try, all you have to do is go to
your settings, and then find "Switch to a business profile", and they will walk you
through it step by step.
And if you decide the Instagram business account is just not for you, at least for right now,
Instagram is letting us switch back to a personal account at any time.
Now that you know the PROS and the CONS, hopefully, you can make an educated decision on whether
or not you want to switch.
Thank you so much for joining me, here, today.
If you want more tips to help you rock your social media for your acting career, make
sure you check out some of these videos, right here, to help you out.
I will see you on social!
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