if you give me 45 seconds
did you know what is the best time ever
to start a Shopify store, yep it is
super easy there's nothing getting in your
way
Nah, I'm just messing with you. But I
received this in the mail the other day
and if I believe correctly if I'm
correct this is the Google specialist
plaque and now this is kind of similar to
the YouTube play button and but I
haven't really seen this on youtube so i
wanted to unbox this with you guys and
share with you what exactly this plot is
all about now i'm pretty excited about
this and hey i could be wrong and this
might be something completely different
so tune in and this could potentially be
an embarrassing unboxing if it's not the
google what is our purses welcome back
to the side hustle academy a channel
where we go through how to set up side
hustles with a goal of setting up
passive income sources on the side if
you haven't already subscribed to this
channel and you're looking to set up
side passive income sources then you may
want to consider hitting that subscribe
button hitting that del button because
there's always new videos up on
wednesdays 4 p.m. Eastern Standard Time
so recently I attended the annual Google
summit which was pretty awesome it's
basically where all the big top
marketing agencies marketing brands and
top digital marketers in general gather
together at this one event to talk about
e-commerce advertising marketing digital
marketing all that good stuff it's
basically a huge boozy mastermind group
and you know what just check out the
clips
inside the subway interface you can
create these campaigns you can manage
these you only have one place to go in
orbit so this coming down at the end of
it I think I'd way too many drinks and I
think I lost my notebook but the main
thing I didn't loses this package here
so let's go ahead and open up right now
like I said this is I believe the Google
specialist clock and I'll tell you in a
second how I got this but let's first
open it up I don't have a box cut up but
I do have scissors around me so I'll
just use this cut this off did it's
fragile and what's gonna come out what
oh there we go don't need this anymore
get out oh this is pretty yeah it's
pretty legit
what's the bubble wrap on this bad boy
and here we go check out this is really
nicely packaged and to not expect it to
look like this it's quite heavy by the
way it's quite substantial don't know
what to expect
hey hey there you go congratulations
what does it say here look focus for a
second it focuses well now it's a pretty
clear part block but um as you can see
that's it that sure looks like it's
floating 3d and but yeah this is this is
literally it this is this is the plot
now you're probably wondering how
exactly did I get this plot how exactly
did it get to go to this Google summit
event with Google partners and
essentially that like that you just saw
was kind of similar to the YouTube play
button in the sense that you need to
meet to meet certain requirements to get
that block and those requirements are
you need to be working or own an agency
a digital marketing agency that has a
certain number of clients a certain
number of a certain amount of revenue
that you're turning over
newly and you need to most importantly
get access to the exams that you need to
sit so roughly
I believe there's seven to eight exams
that you need to sit yeah that's quite a
lot and some of these exams have like a
hundred and twenty questions in them and
get this guy's you need to pass these
exams by over ninety percent that's
insane right but your boy your boy
passed it with flying colors so to be
honest you know that google plaque it's
not accessible to everyone you need to
meet those Center requirements and
obviously not everyone owns a digital
marketing agency I know everyone turns
over a large amount of revenue per year
but that doesn't matter and the good
news is there is a Google online portal
that a lot of people are under utilizing
and you can take advantage of it too to
sit those exams so you can better your
knowledge and become Google certified I
highly recommend that you sit those
Google exams whether you're starting an
ecommerce business where you're sewing
drop shipping affiliate marketing
selling a marketing agency especially
and whatever you're doing highly
recommend these exams are completely
free basically it's called the Academy
of ads and I will insert a direct link
down below
so you can sit those exams and become
Google certified across a whole bunch of
things like Google Video Google Ads I'm
Google mobile all that good stuff and
will really help you take your ads game
to the next level while we're on the
topic of digital marketing digital
marketing agencies I wanted to talk
about why I think digital marketing is
probably the best career path to go down
at the moment so whether you're
graduating uni whether you're even
graduating high school I do think that
you should look at digital marketing as
a career unless of course you're doing
something completely different like
science or something like that right and
like I said this is applicable to
everyone including people that are you
know entrepreneurs and want to work for
themselves
or at the end of the day they're looking
to graduate you need graduate high
school and look to get a job I do think
you should seriously consider digital
marketing I mean if you're subscribed to
this channel already more than likely
you're
in some sort of way of form so highly
recommend that you get deeper into
digital marketing because there's a big
career opportunity there at the moment
and in the future the first reason why I
believe digital marketing is a great
career path to get into is because it is
in-demand there's a current statistic
that says job vacancies for digital
marketers will increase by 38 percent
year-on-year that is a huge increase in
demand so that creates a landscape where
demand exceeds supply and that is always
a great industry to get into when the
demand exceeds supplies which means you
have more leverage as a a new employee
coming into that role to leverage your
skills where it is a technically a rare
skill and there's going to be supply
across the industry so again you have
the advantage and the second reason is
because you're going to be paid more
than your peers and obviously this is a
great reason to get into an industry but
I know at the end of the day it's not
the entire reason you should get into an
industry but because there is such a
demand for digital marketers at the
moment employers are willing to pay more
for there are new recruits in comparison
to other industries where salaries are
stagnating it is again statistically
proven that digital marketing as an
industry has the fastest salary growth
in any industry at the moment and that
is across the board from completely new
recruits all the way through to
managerial level all the way through to
c-suite so again you're going to be paid
significantly more than your peers when
you're starting out and because if the
demand continues to increase then you
have more bargaining power when he kept
that promotion advertisers so companies
and brands such as coca-cola for example
they're willing to pay big bucks with
digital marketing because firstly they
know it's working secondly it's way more
measurable when you think about TV
advertising or billboards that's that's
hella old-school right but with digital
it's all measurable you can you can
customize it it's instantaneous
so as a result advertisers are more
willing to put more advertising dollars
into digital marketing and hence these
marketing agencies are getting more
money to pass on to their employees so
it's really a win-win situation here now
the third reason and this is complete
non career related this is actually
cater towards entrepreneurs because like
I said on this channel I always talk
about entrepreneurship and creating
inside our souls with the goal of
potentially growing your own business
that can sustain a your own source of
income in the long run and that still is
the case however I do think a career is
very stable and I think especially
particularly in digital marketing is a
great niche to get into at the moment
however digital marketing is also great
for entrepreneurs ok because so many so
many small businesses at the moment need
digital marketers they don't know how it
works it's a relatively new in
comparison to TV advertising billboard
advertising print advertising so there's
a lot of companies out there who need
your expertise so you can set up your
own marketing agency you can set up your
own e-commerce stores and start signs
the world and leverage to Demark digital
marketing because this is a it is a
fairly new concept a lot of people don't
know how to properly digital market so
hence why there's that demand at the
moment but for those who do not want to
work for somebody else there is huge
limitless business ideas if you know how
to become a digital marketer if you are
a digital marketer so like I said you
know like I said you can create your own
digital marketing agency you can
leverage Facebook Ads Google Ads YouTube
ads all sorts of different ads to drive
traffic in qualified traffic for very
low cost to your personal brand to your
store to Amazon FBA one of the most
important weapons in a entrepreneurs
repertoire and nowadays is digital
marketing if you think about it if you
carefully think about it all the best
entrepreneurs at the moment whether that
be Gary Vaynerchuk - Tim Ferriss to
grant Cardo whoever it may be
they all
or and know how to digital market quite
well and if they don't they've
outsourced it but when you're first
saying off in your bootstrapping your
business I highly recommend that you
become a gun digital marketer and one of
those ways is to get into that free
Google Ads Academy and that's completely
free I'm not plugging anything here it's
just a link that you can see down in the
description box below and in that way
you get your career sort of kick started
in Google Ads
by the way it is not Google AdWords
anymore it is Google Ads the decide to
completely rename the entire structure
of their offering but anyway that's what
I think that you should really take into
consideration because if you want to get
started and get kick-started in the
entrepreneurial world digital marketing
is such a important hard skill and I'm
talking about hard skills here I'm not
talking about soft skills soft skills
are interpersonal skills motivation all
that good stuff going into a bit of a
rant now I do think that a lot of people
do not understand how to be a digital
marketer properly there's a lot of gurus
out there fake gurus at the moment that
pretends that they know how to use
Facebook Ads know how to use Google
Shopping PAS know how to use Google Ads
in general but really in reality when I
take a look at their courses they're
just skimming at the tip of the iceberg
really they don't know how to get into
the deeper analytical stuff they don't
know how to use Google Analytics they
don't know how to use tag manager they
don't know how to set up anything really
properly and that's when you see a lot
of dropshippers fail that's when you see
a lot of dropshippers coming to the
scene and think hey this is gonna be
super easy I'm just gonna drop some
Facebook ads are gonna find some winning
products and that's gonna be it but like
in my previous videos I showed you a
really really easy way to get those
winning Facebook products and winning
Facebook Ads but and and if you haven't
seen those videos already if you haven't
seen that video ready then check it out
I'll place a link right here but if you
think it's an easy game it's not because
half the equation is
being a pro marketer knowing how to use
all those platforms and tools correctly
and that can take a lot of time like I
said there are people in these digital
marketing agencies who have two years of
experience two years I'm talking about
five days of work eight hours a day for
two years and still considered
entry-level so what about all these
gurus that are coming in using Google
Ads for like a few months and thinking
of their absolute guns and selling
courses I kind of despise that so like I
said guys get stuck into training
yourself up first invest in yourself get
those digital marketing skills because I
believe that is one of the most
important skills that you can learn
nowadays as an entrepreneur whether
you're getting into career whether you
uni graduate whether you're high school
graduates so get stuck into that I just
want to share those tidbits with you and
get you onto the right path like I said
this channel is all about creating
society passive income sources if you
enjoyed this video give it a thumbs up
and if you want me to do more of these
sorts of topics where I talk about a bit
more of my personal life bit more of my
professional life talk about that
digital marketing now you can see talk
about career paths and whatnot then let
me know this is a little bit different
to what I usually provide you but like I
said this is a channel all about side
passive income creating those side
hustles so that doesn't need to be
particularly just about drop shipping it
could be affiliate marketing printed
demand wherever it may be let me know
what you want to see because I'm more
than happy to create those videos so as
always guys thanks for watching keep on
hustling
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