You need to follow these 5 key tips recommended by top LinkedIn specialists and career development
practitioners to help maximize your LinkedIn visibility and make sure that potential employers
are able to find you.
Hey, this is Chia from Brand24.
Welcome to the #SocialRecap - our rundown of the latest highlights from social media
& digital marketing news.
In the last Recap, we talked about the key best practices that are part of every good
email marketing campaign, and looked at some of the different strategies that Facebook
& YouTube are implementing to incentivize their Creators and Devs.
This time, we're catching up on groundbreaking developments from Google, fresh updates from
YouTube and Twitter, along with 5 simple but important LinkedIn tips to help you boost
your profile so you can use the career networking platform as a way to make meaningful and USEFUL
professional connections.
Now, let's start with Twitter!
Twitter is now letting their users broadcast LIVE audio and ONLY live audio, both through
the main app as well as on the Twitter-owned live-streaming app Periscope.
Twitter has had live VIDEO broadcasting for nearly 2 years now, and while public live
streaming had its moment on the platform, the feature hasn't really been getting used
very much lately, especially with public interest turning towards more professional media and
gaming videos.
By turning its attention towards AUDIO now, Twitter is seizing the opportunity to repurpose
and breathe fresh life into its original Live Broadcasting feature with an audio-first twist.
Users can broadcast live audio now through Twitter and Periscope on iOS.
And Google has some new developments for us!
Google Assistant is getting smarter and smarter: first, the engineers over at Google AI were
able to teach the Assistant to schedule appointments over the phone, then it learned how to carry
out fixed routines, and now it's even bi-lingual!
Google Assistant has become the first bilingual virtual assistant on the market, with the
ability to respond to voice commands in 2 different languages.
Right now, users can choose 2 languages from a list that includes: English, French, German,
Italian, Japanese and Spanish.
The folks over at Google are currently working on adding Hindi, Indonesian, Korean, Brazilian
Portuguese and Thai to the list.
And another update from Google is one that researchers, journalists & other fact-checkers
will appreciate.
Google has released a new dataset search tool to help researchers uncover publicly available
data that too often gets buried deep inside the Internet.
Users can search for datasets on the website, and the tool will scrape government databases,
digital libraries, public sources & personal websites to find it.
If the data is structured using schema.org's markup or equivalent structures mentioned
in the W3C, the Google Dataset Search Tool will find it.
And a growing rumor has it that Google wants to get rid of the URL.
URLs (or Uniform Resource Locators) are the addresses that we use to open a file on the
web, such as a website.
Now, opening a file on our own computers is easy - you just find it and double click on
it.
Opening a REMOTE file (which is what we do when we go onto a website) is a little more
complicated.
For example, to access Google, you would enter the URL in the navigation bar.
This URL looks pretty simple because it's just taking us to the main page of Google.
But a URL can also take us to other places: like login pages, to a direct image, or help
us download videos… and more.
It can start to get complicated, like with this URL on Google Docs (and there are many
more longer and much more complex URLs out there).
UTM links, shorteners, and redirect schemes only makes it MORE complicated, which can
lead to phishing scams, false impersonation of legit websites, and other types of criminal
cyber activity.
A few years ago, Google came out with the "origin chip" which showed users the main
domain of the site that they were on, and when they clicked on the chip, the rest of
the URL turned into a Google Search box.
While this ensured that users could identify the domain that they were actually browsing
on, it didn't quite meet the needs of a real URL, and the project was paused.
The Google Chrome team is currently researching different methods of approaching the traditional
URL and they're aiming for more public discussions in the fall or spring.
And now, the recently launched Facebook Creator Studio might have been a bit overshadowed
by Facebook Watch, which was launched at the same time, but the Creator Studio is a handy
new feature that can help Creators manage their Facebook Pages and understand how their
content is performing.
Creators can see how individual posts are doing, access soundtracks and sound effects,
coordinate cross-posting between Pages, and find out which type of content performs the
best in terms of views, returning viewers, and reactions - even across multiple pages.
And just a couple months ago in July, YouTube started rolling out their dark theme to a
select handful of users.
Now, it looks like they'll be making the layout available to MORE Android users in
the new update.
The dark theme makes it easier for viewers to watch videos in the dark & can also help
certain devices conserve energy.
So, if you're watching YouTube on a device with an AMOLED screen, your screen lights
up individual pixels instead of the entire area with a backlight - and more black pixels
means less energy is exerted.
If you have an LCD or IPS screen, this won't affect your energy conservation, because your
pixels are getting lit up no matter what.
And NOW - if you're active on LinkedIn, you probably created your account to make
professional connections and treat the site as a type of career networking platform, with
your personal profile acting as an online resume.
If that's what you're doing or your goal, then you need to follow these 5 key tips recommended
by top LinkedIn specialists and career development practitioners to help maximize your LinkedIn
visibility and make sure that potential employers are able to find you:
First, you need to make sure your profile looks good.
Even if you're in-between jobs and not currently employed, make sure that your "Current Position"
section is filled in.
Up to 86% of potential job candidates that are approached by employers and recruiters
are already actively employed.
And there's no need to be dishonest in your profile - if you're not employed now, you
can provide information about the kind of activities that you're currently involved
in, like networking, researching, or studying - and list your employer as "various".
LinkedIn specialists recommend avoiding the term "seeking opportunities" so that you
don't appear overeager.
Secondly - Ask for some recommendations from people you've worked with and who know you.
The point of having a public profile is so that your connections can get to know you
better.
All the more important for potential employers who - unless they really do know you - are able to get
just a fuzzy idea of your strengths, at best.
Thirdly - Switch on the setting that lets employers know that you're available, even
if you're already employed.
Fourthly - If you contact any employers directly, make sure your message is personalized and
not a generic canned message that could be forwarded to every single employer.
And fifth - really USE the platform to see if you have any connections in the industry
or company that you want to work in.
Ask them for some tips or an introduction.
And if you don't have any connections yet, interact with potential employers by commenting
on their posts or tactfully participate in their discussions on different LinkedIn Groups.
It's about building a network that can lead to meaningful connections, as well as interesting
career opportunities.
And that's it for episode 18!
If you want to stay on top of key developments from social media and digital marketing - subscribe
to the #SocialRecap on YouTube… and just in case you prefer, we're also available
on Soundcloud as an audio podcast, and on the blog, with each post containing relevant
links to the topics discussed along with a few extra resources.
You can find links to the podcast and the blog in the description of this video.
Thanks for tuning in - see you next time!
Không có nhận xét nào:
Đăng nhận xét