Hi guys Chelsey Benzel here today I want to
talk to you about instagram
specifically how to grow your following
and expand your reach beyond the people
who are already following you so you can
get in front of people out there who may
not know who you are yet this is a
question that's come up quite a few
times in the last week
whether it's post in my Facebook group
or even with my one-on-one clients so I
wanted to just pull all my information
and share it with you share what I see
working on Instagram and what has been
working for me specifically to grow my
following over the last little while
yeah I'm really excited to dive in but
first some quick introductions if you
haven't met me yet my name is Chelsey
Benzel I am a business coach for coaches
and online entrepreneurs who have
something amazing to share with the
world but maybe just need a little bit
of help getting their message out there
in front of the right people I'm also
the host of the Soulpreneur Society a
private Facebook group for female
entrepreneurs you can click the link
in the description to come join us I
actually have some extra goodies after
this Facebook live to share with you
over in the group and yeah I think
that's it as you're coming on if you're
watching live or watching the replay
drop a heart or just give this post give
this live a little bit of love whether
it's with a reaction or a comment or
whatever that's just gonna help more
people see this and get more out of
their Instagram okay so the three key
ingredients to expanding your reach and
growing your following on Instagram key
ingredient number one is your overall
grid and the aesthetic or the look and
feel of your actual profile so you want
your pictures that you post to have a
consistent aesthetic or look so that
when someone lands on your page they're
gonna see right away what kinds of
things
host and what your images are going to
be like and they can decide pretty much
right away if they're gonna want that to
show up in their feed you don't have
much time on Instagram really anywhere
in the online world people are scrolling
clicking around pretty quick here and
there so you want that first impression
to be made right away and to do that
this is a really good opportunity to
think about who is your ideal client who
is your ideal follower on Instagram what
kinds of things are they gonna want to
see what kind of colors do they like
right down to the the types of quotes or
words that you might share on on your
images it's a good opportunity to look
at what they want but of course it's
also your Instagram it's your profile
and it's your place to shine and share a
little bit about you so don't be afraid
like if you love pink and purple and
sparkles then make that your Instagram
and you're gonna find the people who are
gonna resonate with you the best way to
map out your photos and your grid is to
use a scheduling app so that you can map
everything out and see how it's gonna
look all together so there's two that I
recommend I personally use later if you
go to later calm or just in the App
Store or wherever
download the later app or another one
that I've used is called preview both of
them are gonna allow you to pull in
images that you might want to use and
then you can test it out in your grid
and see how things are going to look so
that you can intentionally design that
look and feel of your Instagram posts so
that would be the the thing you want to
do here is be really intentional about
what you're going to share make sure
your images look good together there's a
consistent flow maybe there's lots of
space between the images and the colors
look good all together maybe you use the
same filter on every photo that's a good
way to kind of bring it
everything all together what you don't
want to do is just post randomly without
paying any attention to how things are
all going to fit together so most often
this happens when you haven't posted in
a while and you're like oh my god I
gotta get something up there
so you just post whatever it is thinking
better than nothing right and you know
there is some truth to that that you
just you want to be visible and you want
to show up but this is we're taking that
time to be a bit more intentional maybe
at the beginning of the week you carve
out some time to plan your posts for the
week ahead and you know what they're
gonna look like you know how they're
gonna fit together both the apps that I
mentioned later and preview are gonna
allow you to do that and to see it in
advance I will admit it does get a
little bit addicting and I probably
spend more time planning up my grid than
I do actually on Instagram but it's a
good way to really make sure that your
brand message gets across visually in
the images that you share on Instagram
okay so key ingredient number two are
your captions so like we just talked
about and everyone knows Instagram is
very visual it's all about those photos
and getting people in based on what
you're sharing what pictures you're
sharing but once you've attracted them
to you you want to make sure that those
people actually want to stick around and
engage with you get to know you share a
little bit about them and kind of create
that community feel within your profile
engagement is the name of the game and
just like I said at the beginning of
this video the more you comment and like
and whatever on a Facebook post you know
Facebook and Instagram are pretty much
one in the same these days the more that
your post gets engagement specifically
comments and I think there's something
new around like the length of the
comments so if you can get real comments
from people your posts are gonna be
boosted up on the algorithm and get
front of more people so a good way to do
this in your captions is share stories
share a glimpse into your life into what
you've got going on whether it's your
personal life your business or whatever
it is that your brand is based around
and then if you can turn it around and
make it about them somehow give them a
reason to engage by including a call to
action at the end then you are golden
that call to action at the end is it's
often one of the things that gets missed
but we write this whole caption we hope
people are gonna engage with it
but we never actually asked for it we're
very rarely do we do so I really want to
drive that one home don't be afraid to
be super direct in your captions and say
DoubleTap to like this photo or ask them
a specific question or whatever it is
just really tell them what you want out
of that out of them having read your
post so that would be the do for the key
ingredient number two which is your
captions would be share stories give a
glimpse into your world and include a
call to action you want to give them a
reason to stick around and engage and
they help to get that post seen by more
people if you need some inspiration with
what you can sort of shape your captions
around a few that you can think of our
behind the scenes like sharing a story
sharing something that's going on in
your world it can be inspirational to be
funny the educational like a mini how to
post but one thing I would say you don't
want to do with your captions as try as
much as you can not to come off super
preachy this happens a lot when people
just share their tips or their
strategies or their insight without
really giving the background into why
you're saying not like an example could
be there's a quote a year from now
you'll wish you started today okay
that's true and that's great and I love
the inspiration but it's
one that I follow and I'm I feel
connected to because I follow them and I
see them TSA's into their life here and
there but then they just throw this like
wisdom at me it almost doesn't land very
well it's like you can't imagine you
can't expect that you are gonna know
what's best for every single person who
sees your post so for a bad example a
year from now you wish you started today
share a story like if that if that same
post came with a caption around how a
year prior someone who's feeling super
unmotivated but they did it anyway and a
year later they're like miles ahead of
where they were of LA blah blah it's
like sharing that story and sharing that
insight it allows me to have so much
more connection with that person with
that post so that would be my don't four
ingredient number two and your captions
try to always share a story so you don't
come off as preachy and think about why
people are scrolling in the first place
like more often than not they're taking
a break from their everyday life and
they're scrolling through looking for
some inspiration or some connection and
nine times out of ten people are always
looking or at least open to the concept
the idea that they are perfectly okay
who they are and where they are in this
moment so that's always one that you can
come back to to you know add a little
bit of feel-good vibe to your Instagram
captures key ingredient number three and
I would say the most important one is
your hashtags this is a biggie and it's
not just about the hashtags you use but
it's how you use them so this is what's
gonna determine how how you get in front
of of the people who don't already
follow you and the more intentional you
can do with your hashtags the more reach
you're gonna have and the more people
you're going to be able to attract back
to your profile so what you want to do
is pick a number of hash to
now in 2018 you can use 30 hashtags on
every post in the caption or in the
first comment of your post and you want
those captions to are those hashtags to
relate to your brand you want them to be
hashtags that the people you want to
follow you are already engaging with or
they're aware of but you don't want ones
that are already flooded with posts you
want to look for especially when you're
just starting out the good range is
anywhere from ten thousand to one or two
thousand posts per hashtag so when you
click into the hashtag you can see how
many posts are there and you want ones
that are like not overly use because the
name of the game here is showing up
consistently on that hashtag page or if
people are following that hashtag
they're getting to see your posts over
and over so what you do want to do is
use your groupings of hashtags
consistently you want your post to show
up over and over on that page so with
every post you use if you're using the
same hashtags you're you know that your
posts are always going to show up within
your chosen hashtags if you're feeling
super ambitious you can choose multiple
groupings of hashtags so let's say you
post about different themes maybe
sometimes you post about food and other
times you post about travel so when you
post about food you use your hashtags
that relate to food when you really when
you post about travel you use the
grouping that relates to travel so you
know still and maybe there's a bit of
overlap within those two that's some of
them are the same but you know then that
you're being intentional and you're
getting those types of posts out in
front of people who are interested in
that kind of topic personally I just
stick to one grouping at the moment
that's what
and later the app that I use allows me
to just add those right into every post
the click click of a button it's super
easy what you don't want to be doing
with hashtags is just randomly posting
hashtags just for the sake of it
like maybe you post a quote and you
choose some something relating to the
topic or the message that you're trying
to get across and you hashtag like love
and quote quote of the day pic of the
day whatever it might be you don't want
to just scatter your hashtags around
because your posts are then just gonna
be scattered and not as easily found and
engaged with by the people you're trying
to reach but also if you're using super
common hashtags like the ones I
mentioned ones that have like hundreds
of thousands to millions or more posts
per hashtag it seems like it's a good
idea because those are super popular
hashtags but what happens is your post
ends up there and just gets buried
within seconds and it's just not even
worth it so be intentional be consistent
with your hashtags and it's all gonna
come together to expand your reach so
that your posts are then showing up for
people who you've already chosen you
know that your ideal follower follows
such-and-such hashtags and you are
getting your posts out there visible in
front of them so to recap the three key
ingredients to growing your Instagram
following are your grid making sure your
images are consistent they flow they fit
together there's a cohesive color scheme
or a filter that you use over and over
number two was your caption so making
sure that you're really engaging you're
coming off in a way that is really gonna
bring people in and feel like they want
to engage with you and that you're
straight-up
asking with a call to action to say
leave a comment drop an emoji DoubleTap
to like this photo whatever your
call-to-action is I would say always
include a call to action in your caption
number three your hashtags to help get
your post out in front of more people so
as I said at the beginning I have a
little bit extra Instagram strategy to
share with you but I'm gonna actually
pop on over to my facebook group to dive
in deeper into how you can use hashtags
to use them a little bit more
strategically to show up more up close
and personal with the people that you
want to engage and you want following
you on your Instagram account there's
definitely some ways that you can take
this even deeper what I've shared with
you these three tips are these three
kind of categories you could take this
and run with it and have massive success
with your Instagram but if you are ready
to take things to the next level then
come on over join the Soulpreneur Society
the link is in the description of this
video I'm gonna pop on live there in
just a few minutes so you can check out
that video it'll be waiting for you over
in the group all right it was so good to
share this knowledge with you guys and
I'd love to hear from you if you have
any questions or anything just drop them
in the comments below and I'll get back
in touch with you yeah and I'll see you
over in the Soulpreneur Society okay
I hope you have an amazing day today and
I will talk to you soon
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