- Today, I'm down in Laguna Beach
with my buddy Brock Johnson.
And he's got some awesome Instagram tips
that are gonna build your engagement
and take it to the next level.
(upbeat music)
So Brock helps people develop their brand or their business
by using stories.
And I'm not just talking Instagram stories,
or Snapchat stories.
I'm talking about, like, actually using your story
to build engagement and build your brand.
- Yes, I'm a young entrepreneur.
I know firsthand that it is possible
to build a booming business with limited time
and a limited budget.
I'm a college student, athlete,
so I'm on a very limited time and budget,
but I know with the power of social media it is possible.
- It's crazy, right?
He is the quarterback at UC Davis,
pretty awesome that he is so young
and just getting after it.
Guys, you have to follow him because he has a lot of value
in everything that he's doing.
Let's go down to the beach
and let's get some Instagram tips.
(upbeat music)
I think the biggest question to start this off though,
is why would you even need to build your Instagram?
Whether you're a business
or you're just someone who wants to create content,
Instagram is one of the social media networks
that you have to be on.
- Instagram is one of the hottest social networks right now
and it's super easy to create daily content
that's super engaging.
- And it's a way that I have direct engagement
to my followers when I use my stories,
or I'm just posting photos daily.
But one of the key things about Instagram is
you just can't post a bunch of random stuff.
There has to be some sort of brand involved
with what you're doing,
you have to brand yourself in a way.
- Another thing to think about
when you're branding on Instagram
is what kind of niche market do you want to track?
If you look at Jeven's Instagram,
you can see the different travel photos,
the lifestyle photos that are attracting
his kind of followers.
If you look at my kind of following,
my kind of pictures that I'm posting are very different,
might have a definitely a blue theme to the photos.
But they're different lifestyle.
It's me working behind a desk, me in my home,
in my office, less exploring.
That's because I'm attracting a different kind of market.
- And the importance of attracting a niche market
is that you're gonna build more of a following.
When you have a niche,
you're posting a bunch of just general photos
that kind of span the whole spectrum of like,
photography, or lifestyle.
You're never gonna get a following that understands
who you are as a person, and that's kind of the key.
Even if there's more to you than just
travel, adventure, film like it is on mine,
I'm not gonna post the other photos
because I'm putting out there a specific look and feel.
That's like the first thing you gotta remember
when you're starting to look at your Instagram
and build a following, is that you have to brand it.
And that's just a important thing,
and this is why we're talking about it so much,
is that this is the basis for everything else.
You gotta find some different things
that work within your brand.
- Mine small business, again,
because I'm a college student, athlete.
mine also has a fit lifestyle in there,
me working, me being a solo entrepreneur,
those are my different categories
that tend to stick for me.
- For me it's anything adventure,
travel, a little bit of filmmaking.
I kind of mix it up alright so what do we got here?
We got some beach beautiful scenery
- loose guys
- So first things first we got to go find a cool spot.
We're in beautiful Laguna Beach I mean this is amazing,
and we got to find a couple spots where we could get some
photos. I'm gonna do one that fits my brand and
we're gonna do one that fits his brand.
(upbeat music)
- So one photography tip is that,
if you're in a setting like this,
look we got direct sunlight there.
A lighting tip is that you don't want to shoot
when you're in the direct sun.
So check this out if I'm on this side,
he's being blasted by the sun whereas if I move this way,
you get that kind of half light
and it just looks way more dramatic.
So something to keep in mind,
just a photography tip in general is don't blast your people
with light, position yourself in a way
where the sun is off to the side or behind
or different direction where you get that more dramatic look
So whether using just your iPhone
or you have another camera like a DSLR mere list,
you can get awesome photos.
Brock was taking photos on his iPhone of me,
I got some on my camera, the GH 5,
you still get good photos you just gotta fit your brand.
- So the next tip involves how many hashtags that you're
going to put on.
I've always done thirty but you're telling me twenty eight.
- Twenty eight and the reason for that Jeven is because,
Instagram yes they allow you to use thirty,
but if you use all thirty hashtags;
basically you'll be on Instagram's radar,
your post could get taken down, it could get flagged,
you could get blocked.
If you used twenty eight you're flying
just below their radar and you're still maximizing your
reach, that's why I recommend using twenty eight instead of
thirty hashtags.
- So they'll actually take down your posts
or will they take down your account?
- There's some extreme cases where they do,
usually it'll just be a warning,
but of course if that keeps continuing,
then it could mean taking down your post,
deleting your account or banning you all together.
- What about this whole trend of shadow banning.
I've heard a lot about shadow banning,
is that a real thing
- Shadow banning is not a real thing,
so Instagram actually had an official announcement
about two months ago,
where they said shadow banning is not a real thing.
There was a bug going on in some people systems
that was causing them to not show up in some
of the hash tags, but shadow banning,
officially from Instagram is not real.
- So why do you even want to do hashtags,
what's the purpose of it?
- The purpose of hashtags,
it's like keyword searches on Google,
it's how you get found by your new audience,
it's how those people can find you
and discover you and in fact Instagram released a couple of
months ago, they told us over one hundred million people now
follow hashtags on Instagram.
That means that they're going to be showing your posts when
you use those hashtags.
- So if you're putting your photos in these hashtags,
you're finding new people,
that's how you build a following
and those people will now become more engaged because
they found you on a hashtag that they're interested in.
- It's very organic, in fact,
I think it's the most organic way to grow a large following,
this year on Instagram.
- It's pretty much if you don't have another social network
that's driving traffic to your Instagram,
it is the only way to get organic traffic.
- Absolutely I agree.
- Okay, so we got 28 hashtags, what is the next step?
How do we find hashtags that you want to post on?
- A lot of people think that they should use the bigger name
hashtags, the short-term keyword hashtags.
But really you want a longer term keyword hashtag.
That way you can reach a more targeted audience.
You know we were talking about branding,
you wanna niche yourself down into that market
and find that ideal customer
and you're not gonna find that ideal customer by using
the large, giant, hashtag love, giant hashtags on Instagram.
- Like say there's five million posts in a hashtag,
that's too big right?
- That's probably a little bit too big
and usually I say that if it's less than 20,000,
it's a little bit too small, but the key here,
is to find hashtags where your posts can rank as a top post.
- Gotcha, so you wanna make sure that
when you look at a hashtag
and say you have 500 likes on your photo,
all the top photos in that hashtag have 2,000-3,000,
you're not gonna rank.
So you wanna find a hashtag where,
you're gonna rank and it makes sense for you to post
because the idea is that you wanna get on the top
of the hashtag.
Now we wanna come up with our hashtag,
so I'm not gonna use the hashtag adventure,
like that's what I wanna show is,
that I wanna get people that are in that hashtag adventure
but I'm not gonna say adventure.
I might do adventure photographer,
which has under 1,000 posts on it,
whereas adventure has millions.
- Absolutely and the same would go for me.
So instead of using something like hashtag entrepreneur,
which has millions of posts,
I would use maybe solo entrepreneur, young entrepreneur,
Southern California entrepreneur,
something along those lines.
- So when you're thinking about your hashtags,
maybe think the big ones that you're gonna use
and then add on to it, or change it, or modify it
and just start looking,
just start seeing what has lower numbers of photos in it,
versus the ones that have millions
because you'll never rank in those.
(upbeat music)
- So now we've got our list, we've got our 28 hashtags,
or actually you would say more right?
You want more than 28.
- So you can keep researching and build multiple lists
and use those lists interchangeably.
But for my entrepreneurship hashtags,
I actually have about three or four different lists,
which I all have saved in the notes app on my phone
that way whenever I'm ready to post,
I can use the same list of hashtags
and then alternate different ones
and reach that same audience.
- You just want to copy them from your notepad
and drop them in because it's such a pain to try and
write out your hashtag every time.
You gotta do the research, you gotta do the work beforehand
and then just have them ready to go so that when you post,
you're not wasting time, that's like one of the key things.
If you post your hashtags 15-20 minutes from now,
you're not gonna get seen, you have to post them immediately
- They should be immediately
and they should be in the first comment,
rather than the caption.
That's purely for aesthetic purposes.
It doesn't make a difference in terms of engagement
and reach, whether it's in your caption or first comment.
But it looks pretty ugly if you put a big ol' list of
hashtags in your caption.
So that's why I say put it in the first comment,
and a pro hack for this, is instead of just copying and
pasting the list every time;
create a keyword shortcut in your phone.
So when you type in one word,
that entire list of hashtags is generated.
- That's a great idea I need to do that.
Alright guys I hope these tips will help you.
If you want some more in depth, Instagram hashtag training,
Brock actually has a course, I've done it, it's amazing.
It's taken my Instagram to the next level for sure.
- It's a quick step by step video based course,
it's gonna teach you exactly how to rank your hashtags
and how to find that exact niched down list of hashtags,
it's called Help With Hashtags.
- These tips that we've given you today will definitely
build your engagement, build your Instagram,
I highly suggest checking out his course,
I'll put it in the description below.
Alright guys that is it,
make sure you head over to Instagram
check our Brock, I'll put his link down below
he's got some awesome stuff, he does a lot on storytelling,
and for us filmmakers, for us Youtubers, creators,
storytelling is like the number one thing
that you need to be able to make good videos.
So he's someone definitely to watch out for,
he's gonna have some awesome content
that will help you make better stories.
Dude, thank you so much for bringing me down to
Laguna Beach and checking out this beautiful scene,
this was amazing.
- I'm glad I got to show around a bit,
thanks so much for having me.
- Alright guys make sure you hit that subscribe button
there's a lot of filmmaking tutorials, photography stuff
a lot of Instagram hacks on this channel,
along with some cool vlogs where I travel around the world.
I like to travel, and that's about it.
Make sure you head over to Instagram, check out Brock,
check out me, see you on the next one.
(upbeat music)
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