In the middle of 2013, Adobe went through a huge security breach in their systems with
huge bits of their software code stolen and posted online.
The hack was inevitable as Adobe had been criticized for its pricing practices among
its user base for a very long time.
My very first memory of using an Adobe product is a bit vague, but the feeling it gave me,
is still very vivid in my mind.
I was confused, amazed, inspired, jaw-dropped, all at the same time.
Photoshop was the first Adobe product that I used and I didn't know what to think of
it except that now I can manipulate digital memories however I want.
Photoshop was then of course just the beginning of what would lead me into a never ending
curiosity of exploring other Adobe products like Premiere Pro and After Effects which
then led me into digging deep into the past of two businessmen, John Warnock and Charles
Geschke, the guys who found Adobe in the December of 1982.
Initially being a math failure in his ninth grade, Warnock went on to grab a Bachelor's
degree in mathematics followed by a PhD in computer science.
Warnock's genius in mathematics was at full on display in the form of his 1964 master's
thesis where he solved the Jacobson radical row-finite matrices which was originally theorized
by a leading algebraist in 1956.
Warnock took his understanding of math and computer science to the next level when he
wrote the Warnock Algorithm designed to render a complicated image of a scene.
If the image is simple, it's immediately rendered, but if it's a complicated piece
of pixels, then it's divided into smaller parts and the rendering process repeats itself.
On the other hand, although he never came up with a unique invention, Charles Geschke,
Adobe's co-founder was on a parallel level to John Warnock with his MS in mathematics
and a PhD in computer science.
He went on from a teaching job to working at Xerox where he formed and headed an image
science laboratory, directing research activities notably in image processing.
This is where the two masterminds crossed paths when Charles hired Warnock at his lab
and the two came up with the idea to commercialize InterPress graphics language for controlling
printing.
But Xerox remained unconvinced and the two along with a third collaborator, Dan Putman
left their jobs at Xerox to build Adobe.
The company found in Warnock's garage, went on to the level where Steve Jobs once negotiated
to buy it for five million dollars, but to Warnock and Charles' credit, they refused
and instead sold him 19 percent of the shares for five times more of what the company was
evaluated at the time.
Reaching the mid-1980s, the company launched Adobe Illustrator that would change the face
of how people would draw in the future to come followed by Photoshop nine years later
that would become its flagship product.
Two years later down the road, the world was introduced to Premiere Pro and After Effects
that would redefine how movies would be made.
Fast forward to the Summer of 1993 and the company finally came up with the PDF format
that would allow us to send electronic documents anywhere, view and print them on any machine.
In Warnock's own words "Imagine a digital document viewer equipped with text searching
capabilities.
You can find all documents that contain a certain word or phrase, then view that word
in context within the document.
Entire libraries could be archived in electronic form."
Being incredibly successful with all of its products, it's quite astonishing that Adobe
flash was met with a lot of backlash most notably from Steve Jobs who opted not to support
Adobe Flash on iPhones claiming unreliability and security flaws with the software.
Jobs even posted an article online expressing his thoughts on Flash and the rise of HTML
5.
Adobe eventually went on to discontinue Flash in the December of 2011 and refocusing all
efforts on HTML 5 for mobile devices.
With its share of success, Adobe has faced continuous criticism due to its security designs.
Hackers have been successfully able to breach it to gain access to computers worldwide.
The vulnerabilities became so bad that the company itself revealed in 2013 that about
2.9million customer data had been stolen including encrypted credit card information along with
bits and pieces of Photoshop's source code that allowed programmers to duplicate its
engineering techniques and making it incredibly easy to pirate Adobe's product.
Back in 1994, Adobe bought Aldus Corp., the manufacturer of Free Hand that was a direct
competitor to Adobe Illustrator.
But Adobe was forced by the Federal Trade Commission to sell the software to Altsys,
the company which was then bought by Macromedia, the organization which was then bought by
Adobe in 2005.
Adobe bounced over and took back control of the only two leading illustration programs
in the world.
What's more mind twisting is that Adobe is now diving into the AI industry collaborating
with NVIDIA to speed up its Adobe Sensei AI which is going to deliver some very powerful
features like auto lip sync in Adobe Animator CC and face aware editing in Photoshop CC.
I'm an Adobe user and I'll always be an Adobe user, because I can never really be
sure what amazing new mind twisting direction Adobe's going to be moving in, but whenever
I finally see the end results, I'm confused, amazed, inspired, jaw-dropped, all at the
same time.
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