it's official I'm quitting YouTube and moving over to IGTV totally just
kidding absolutely just kidding I'm so sorry what is up people Dunna here and
today we are talking about IG TV if you haven't heard a recently Instagram
decided to launch a whole new platform called IGTV they announced that their
platform on Instagram had recently reached 1 billion that's right billion
with a B monthly active users which is absolutely mind-blowing how many people
are actually using that platform and at the same time that they announced that
they announced that they were releasing this new platform called IGTV or
Instagram TV that would be for more long-form video content people of course
thought that this meant that they were taking a run at YouTube and that's kind
of what it's looking like but I think there's a little bit more to it so what
I want to talk about today is how is IG TV similar to YouTube how is it
different from YouTube who's it for and how can you use it to leverage and build
your personal brand first and foremost let's look at the ways that IGTV and
YouTube are similar the main thing is that you can make long-form video
content so up until now you could only upload one minute videos onto Instagram
or 15-second videos onto Instagram stories and now on IG TV they're saying
you can upload HD and Ultra HD content up to an hour now there have been
reports that only 15 minutes is allowed unless you're a verified or if you're a
large enough account so this sounds very similar to YouTube now how is this
different from YouTube first and foremost there's going to be the big one
that everyone's talking about the fact that IGTV is built for vertical video
so rather than your typical widescreen 16 by 9 aspect ratio we're looking at a
9 by 16 aspect ratio because IGTV is marketed as a mobile only not just
mobile first but mobile only platform they're really going after the way that
we interact with their phones people don't necessarily like to take the time
to turn their phone sideways while they're using their phone the other big
difference between IGTV and you that I can see is that IGTV is not a
search engine there are some ways that you can search for example you can look
for hashtags the same way that you've always been able to on Instagram you can
search up users you can't really search for content specifically using longtail
keywords for example if you go onto YouTube and you need to learn how to
change a tire you're gonna type in how to change a tire if you type that in on
your IGTV you get nothing so the way that you find content on either platform
at this point anyway is very different so the big question is is IGTV gonna
take over what youtube is the king of and I don't think so
here's some of the problems that I see with IGTV it's got the similar problems
that we've all seen from Instagram as someone who knows and loves Instagram
one of the things that I find really frustrating is that there's no direct
linking so if you make a post on Instagram and you want to put a link in
there so that they go check out whatever it is you're talking about you have to
say link in bio you can't actually put a link that's clickable in there and it's
the same problem on IGTV the second problem is that it's a bit tough to get
around I assume they're going to be fixing this they might even fix the
problem with not being able to search for specific types of content but that
doesn't really seem like what they're going for
generally the idea is the people that you're following they're going to show
up on your feed Instagram is essentially trying to guess what you want to see and
feed that to you pun intended the third problem that I found so far
that I'm pretty sure they'll fix pretty soon is that the comments suck at this
current point interacting with the videos kind of sucks it's not a really
fluid experience when you're on a video and you click on the comment section it
makes the video super tiny and all the comments come up it would be much better
if like on Instagram live if the comment scrolled with a transparent background
over the video so you could still see it I have a funny feeling like this will
get addressed pretty quickly here so who is IGTV for what is it going to be good
for where is it going to potentially take over some of what YouTube has been
doing personally I think IGTV is for content creators period
think this is just one more platform where you should be putting content
ideally videos on this platform should probably be around two or three minutes
maximum think about when you're on your phone and you're scrolling through
Instagram if you see a video are you gonna want to watch it if it's more than
a minute two minutes maybe three minutes max probably not that's not how we like
to consume on Instagram or Facebook if we want longer content typically we're
used to going to YouTube and I feel like that's probably still going to stay the
same could be wrong but that's just kind of the way I feel about it
when I'm scrolling Instagram I want that instant gratification I don't want to
stick around and stay on one thing too long it's all about the scrolling I
think this will be a great platform for lifestyle channels quick food based
channels like tasty I think this is gonna be great for vloggers as well
because vlogs aren't something that are typically searchable if you want to see
a video of my day going to Ikea you're not gonna search for that you're
gonna have to already be following me because you think that I'm entertaining
so I think this has potential for vlogging to move from youtube over to
Instagram and potentially for anyone I think there is a market for a lot of the
same things that we see on YouTube to move over to IGTV I just think certain
things are gonna work better on that platform so the question is how can you
best use IGTV to build your personal brand in my opinion I think this is
where we can all take what Gary Vaynerchuk has been doing across
multiple platforms for so long and really hone in on that concept of micro
content the biggest thing that I hear from other youtubers who are thinking
about taking on IGTV as part of their personal brand is that they don't want
to make specific content for IGTV they already put in a lot of time on the
videos that they make for YouTube is there a way that they can repurpose that
for IGTV and this is where I think that I'm going to probably stand on
so for example last week I made a video about my new Lightroom presets it was 13
minutes long and while I was filming it I was very intentional about how I
framed it so on YouTube where it's horizontal I made sure that it was a
wide enough shot that if I chopped off the sides you would still be able to see
me nicely framed in the middle so that I could go to IGTV with parts of it then
what I did is I found a couple of little one or two-minute spots in the video
that stood on their own as a piece of content the first one was just me
announcing that I was teaching about Lightroom presets and that I had a new
Lightroom preset back out the second piece was another two-minute clip that
was talking about the four reasons why I think you should be using Lightroom
presets so out of my 13 minute video that I made for YouTube I also made two
videos that were specifically for IGTV at the end of those videos I also put a
little bit of text that explained that you could see the whole video on YouTube
but really those pieces of content stood on their own I was able to actually get
more out of that without having to shoot something specific so this is one way to
approach it the other way to approach it is to actually take part of your
personal brand and put it on IGTV and take the other part of your personal
brand and put it on YouTube do what makes sense for the platform so the
longer stuff let's say 10-15 minute videos probably belongs on YouTube now
if you're gonna do a behind-the-scenes video of that maybe that would be
something cool to shoot specifically for IGTV then you can promote your YouTube
from IGTV and you can promote your IGTV from YouTube at the end of your video
or partway through your video on YouTube you could talk about how there's a
behind-the-scenes video but they have to go follow you on IGTV to get that then
you've got two platforms where you're building up and your following can get
even bigger I think this is really the fine balance between the two of them I
think if you're gonna utilize both and I do suggest that that you need to have
related but separate content I do like the idea of micro content and being able
to get the most out of your filming session but I do think that if you
wanna make the most out of both platforms they need to have their own
thing going on there are lots of different opportunities here to try new
creative things try picture-in-picture and different framing options but I
think that when people will skip over really quickly is if you look like
you're being lazy about it so be smart be creative and people will pick up on
it now I want to turn it over to you guys are you using IGTV and what do you
think of it is it gonna be useful is it gonna take over YouTube leave a comment
below I really want to get some conversation started and see how you
guys feel about it make sure to go follow me over on instagram @dunnadidit
I am gonna be trying to utilize IGTV as much as possible if you want to be
friends click the little circle you can subscribe to the channel there and then
you won't miss anything which is good if you want to watch more there's another
video here I think you'll really like it thank you so much for watching I'll see
you next time
IGTV vs YOUTUBE [ How to use Instagram TV to grow your brand! ] (2018)
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