Hello everyone welcome back to Cable Cutter Critics. I'm Tom Mayher. Mike:I'm Mike Roth. Tom: This week we took a look at a deaf
at Netflix Original
It's called The Toys That Made Us.
The Toys That Made Us. I stumbled across this.
I just I really want to see this and see how all these
important toys to us when we were kids, how they you know came about. Mike: We get into it
It's like every single toy, iconic toy, that you can ever
imagine. It was amazing. We watched the first three episodes
the first one was Star Wars
the second one was
Barbie, which Julie was obsessed with. The third one was He-Man and
starting with Star Wars
Like you said, what were some takeaways in Star Wars? Tom: That the one guy had over
400,000 Star Wars toys, holy cow, it was in this huge room and
I have no idea how much money that could be worth. I mean it's in the millions
I just thought it was kind of cool that
nobody wanted to take on Star Wars because like how it just like
Everybody or most people know that people thought that Star Wars was not going to be any good. They thought it was gonna
going to be just this crap movie, so nobody wanted to take it on, so Kenner Toys
was a smaller toy manufacturer in Cincinnati, Ohio, and they come up with,
This is the deal that we got for you.
For every dollar,
George Lucas got two and a half cents,
Fox got two and a half cents, and Kenner got ninety-five percent of
the profits. They ended up having to reevaluate that, but they had such a huge
total. Mike:but it wasn't until after
the original series had already come out. Tom: Right, after they made a ton of money. Mike: You know what, and I'm not even kidding when I say this,
I think
the amount of money that was made from these toys, I think that seriously had a
direct effect on the prequels coming out
so far after the movies
because the contract had expired and Lucas could come back to the table and shop, so he could get a better percentage point because
No one until this time had seen anything
like this at all when it came the toy sales since it made Kenner a powerhouse.
Tom: Yeah, it just made it like a huge. Mike: Oh, it was ridiculous. Yeah, so we watched the Star Wars one
Then we watched the Barbie one and as soon as the Barbie one turned on
Julie just stopped what she was doing and she came over and sat with us and watched it. So, interesting fact
Barbie the Doll is
based
off a
German doll that was in the 1950s, and it was called Bild Lilly
And it was basically a German call girl that
businessmen would buy and give to a lady to like tell them what their intentions were
So, Barbie is based off a prostitute, found that out the other day. Tom: Which is pretty nice. Mike: I mean, it was ridiculous
I guess.
Tom: I mean, if you're in Germany and stumble across a Barbie, we know what your intentions are. I want to have 100 Barbies next time I go to Germany, which will be the first time I go to Germany.
Oh, here you go, here you go.
The toy executive Ruth Handler
went to Germany, saw this, bought a bunch, brought it back
Tried to sell the idea
Not to have a prostitute doll but to have a doll because up until that point
Little girls only had like paper dolls that they could put like outfits on and stuff and so they wanted a more tangible
three-dimensional doll
action figure, kind of like the GI Joe, or something like that that the girls could play with and
it got shot down.
Got shot down, got shot down, and then finally,
she made the different types of Barbies and the one Barbie was like the wedding Barbie,
it wasn't until this little girl was like, wow that Barbie is really well kept, and this girl was kind of a tomboy
but she got into it and one of the other
executive's wife was like okay. Yeah, let's
let's go with this.
Tom: This how interesting that you said that because talked about Barbie, and they kept shutting down that idea
Star Wars, they kept shutting down that idea, and so to me,
The take that I got from these two is that,
If you know it's a good idea,
you just keep going. But let me ask you something,
What would it be like for kids and for adults, too?
If there was no Star Wars
And there are no Barbies. You're a girl, and you never got the chance to play with a Barbie. You're a
male or female, and you've never got to see a Star Wars movie.
You never got to play with the Star Wars toys. How can you ...
I just can't imagine. Mike: But it was just cool. I mean it just showed the
progression of Barbie
How she every 5 or 10 years
She would get a makeover, Tom: And they were talking about she got face lifts, and they're saying, face lift #1, face lift #2 ...
Mike: They talked about Jem and how
that was coming out, and the brass came out and they basically talked about how the Barbie brand
executives that worked for Barbie and Mattel were
ruthless and would just go in and there was one story
Where they made it to market with Rockstar Barbie
after they stole the idea from Jem and
skeletons in the closets were just being revealed the whole time in this show. It was unbelievable.
Tom: it was a crazy story. Mike: Yeah. I mean it's really cool
I didn't really think I was going to be into the Barbie episode, but that actually kind of was
my favorite so far, if I'm being real with you. It was a really cool story
The third one
was He-Man.
Tom: Yeah, I loved that story, so we started watching it, and I'm like, ok, they're trying to market this toy.
And I'm thinking to myself,
And there's no talk about the show, the comic, anything like that, so you come to find out
Okay, well, this is a really nice toy. It's a good toy, but nobody knows anything about He-Man, so the executive says,
Hey, we made a comic book
So they're like, okay great. Yeah, we love this idea, so then they take it to Toys R Us
And Toys R Us is like, okay. That's a pretty good idea.
You have the comic, you have the toy
but
Kids can't read -- the toy is for ages five and up, and kids five years old can't read.
So, they're like oh , well, we forgot to tell you, there's also gonna be a one-hour TV special,
so they were just coming up with all these crazy ideas on the fly, so they bring it to a animation studio
The animation studio is like yeah, we'll make your special, you know, but
you know what would be better is if you made this a syndicated miniseries, and so they go okay,
Yeah, we'll do that, like the whole time. They're just coming up just with ideas on the fly. It goes toy,
comic,
one-hour special,
miniseries to a full-blown series and just because these guys are like, oh yeah.
At one point, the one creator says
we're just going to ram it into these little kids' brains, these pea brains, he called them,
you need this, you want this
Tom: And the toy at the time was,
they were showing examples of Star Wars and they had 3 and a half inch
skinny looking guys, and then all of a sudden, you got these He-Man characters, and He-Man
rolled out, he looks like Arnold Schwarzenegger
they mention that, and then
they have this tiger
twice the size of any other tiger you've ever seen, so everything is just bigger and
stronger and weirder. As a young boy, that just captures your imagination.
Mike: What what was your favorite He-Man toy? Tom: Well, I love Skeletor. Mike: Skeletor was cool, man.
I mean obviously He-Man, Skeletor, and they had a guy
that was a ram
and then had a guy that was a snake. Tom: They would come up with
random characters, and they even say it,
it's going to sell, so we're just gonna make up a character.
Mike: We're gonna have this guy be blue, and this guy be green, and you never saw these
vibrant colors on the toy up until the point and I know for a fact, I had at least
15. They said the average kid had 15 of these things.
I was the average kid I had about 15-20 of these things, and I had the Castle Grayskull,
I had the Lions. I had the purple Panther that Skeletor rode, and I had He-Man's
green and yellow tiger. I had it all, and they knew they had a hit they said
is when a guy was looking at a kid, and the kid said, well, I need to have all these, Mom.
and as a kid, I
don't know about you. I thought the show came up first, and that the toys just followed.
Tom:That's exactly what I thought until I saw the show, so to me that was really interesting
Mike: And they said, this is the first
marketing campaign that did that, so they also created a
brand new type of marketing. Hey, we're gonna come out with something to sell you,
a toy,
product, whatever, and then we're gonna do a
show about that product. It's unbelievable.
Tom: Now you see a video game turns into a movie, a movie turns into a video game, vice versa.
You got all these different things. Mike: They started it. Tom: Because you know what, this is the thing, as a
business, why would you not try and
Get as much as you can of the pie. Mike: Absolutely, why not. They started it.
Yeah, it was unbelievable. It was really really cool.
That was the last episode we saw. We're probably gonna watch the rest of them.
I would say stream for sure. Tom: Yeah,
I would definitely say stream. Like I said, as a kid,
I couldn't imagine now that we talked about He-Man,
I couldn't imagine not having He-Man and not having Star Wars, and not having my sister
and my cousins playing with Barbies. Those are the main things that you play with
When you're a kid growing up in the eighties and nineties, so I would definitely say stream. Again,
watch The Toys That Made Us, and
remember, like always - like, stream, and share. Also, we welcome comments and
put something out there. We'll definitely take a look at it, and we'll review it for you. Mike: Subscribe.
Tom: See you next time. Mike: See you next time
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