hi there let's talk about your blog how do you get people to read your blog so
today I'm going to show you my favorite way to promote my blog posts using a
very specific tool I will show you inside my dashboard so you can see
exactly how it works so if you have a blog and you're wondering how to get
more people to read your blog then stick around because I'm gonna show you one
very exciting way to do it I'm Lexi Rodrigo in case it's your first time
here I am a digital content manager and blog editor at Mirasee and I'm also a
freelance copywriter and content marketing consultant so moving on if you
have a blog by now you must have realized that writing is not your the
entire job of a blogger in fact after you write your blog post and publish it
then that is only the beginning because a big part of your job as a blogger is
to promote your blog posts now the most simple and you know logical way to
promote your blog is with social media hi I have a scent and you know because
it's easy it's free so why not do it right and even if you don't have a huge
social media following it still makes sense for you to promote your blog posts
in social media because some of these social media updates appear in Google
search results for example I've noticed that Pinterest posts appear on the first
page of Google a lot and I've also seen some of my old Google+ posts appearing
and Google search results so even if you're not active on Google+ at the very
least you should be promoting your blog posts there
okay so but here's the thing also with promoting your posts in social media
it's not enough to publish one update about your post because even if you have
thousands of followers for example the last I checked I have 4,000 plus
followers on Twitter but it doesn't mean that every time I send a tweet that all
4,000 plus of them see my tweet of course people are you know they're
jumping in and out of their social media accounts and then there's the time zone
differences to account for as well so whenever you promote your blog post you
want to be constantly publishing links to your post now here's the challenging
part those updates of yours have to be unique for example Twitter will not let
you publish the identical and identical tweet twice it's going to actually a
warning is going to pop up and say that oh you've tweeted that before so that
means that every time you send a link out to your blog post you have to change
two things up a bit now as a writer I find that challenging even though I am a
writer by profession because sometimes you're just so tired you don't have time
or your your brain is running dry right your creativity is running dry so what
excuse my voice by the way what it really helps is this tool that I found
and it's called missing letter missing letter works it
has two parts okay the first part is that it will actually scan your blog
post and create these updates for you and each one is unique so it has its own
text its own image and you're gonna see later how it happens
so missing letter does this for you so that's the first part
and then the second part is that missing letter will post these updates in your
connected social media accounts and drip them out over the next 12 months okay
and of course before these posts get published you you have the ability and
in fact you have to log into your missing letter dashboard review the
updates and you can edit them if you want to and you have to approve them
before they get sent out so do you wanna see how it works
have you heard of missing letter or first of all aside from my emails to you
about it
so let me show you my missing letter dashboard okay I'm just having a little
bit of a hard time seeing stuff here alright so this is the dashboard okay
Connie Reagan Green has heard of missing letter and is anxious to get started
with it well Connie I hope that after you see my dashboard you'll be convinced
to to get missing letter for yourself so this is my dashboard and so as you can
see here saying it has detected 23 blog posts so what you do when you're setting
up your missing letter is you set up an account sort of exactly an account for
each of your blog's okay you set it up here and you add the RSS feed for your
blog so then every time you publish in your post missing letter just will
automatically know about it because of your RSS feed and that's why it says it
detected 23 blog posts from these three websites that I have added into my
account so it's saying here I have one campaign to review I have 13 campaigns
running and there's one day until my next
it also tells me the number of total clicks that I've gotten from missing
letter exciting thing here is okay one of the things that missing letter does
is when it is that I actually forgot to mention this earlier is it grabs quotes
from your blog post and it puts them into these quote images that you see
here and this is actually a new feature that I didn't hadn't known about
previously is that you can now change up the what these cult images look like and
last night I went ahead and and looked through the templates and changed them
up so that they're reflecting the colors of my blog so you have some consistency
there but you can also change for example the name of the person as well
as the URL that appears here so in case that your if your blog has different
authors that's when this becomes helpful useful so there are there are different
kinds quote images that you can choose from and then you can change things up
there and this is actually really important because I have noticed that
more and more people are using missing letter so before I knew about this
feature I was just using the default image and I noticed that my tweets or
posts we're looking like other missing letter users social media posts but now
that doesn't have to be the case because you can change things up okay now when
missing letter creates the updates you have a choice of which URL shortener to
use there's like eight or so choices which I didn't even bother with but you
can use bitly for example I'm not sure why why this is important but I guess
maybe like if you have your own bitly account
maybe that's why you would want to use bitly and not this and here's a summary
of my survey as well okay now over here this is again
something new is the calibration so missing letter just wants to be able to
accurately grab the content on your blog post and this is a really useful tool
I'm not sure exactly how it works but for example in the past missing letter
might grab something from my sidebar and use that as a quote so that's not good
because then I have to go in there and edit it but with this calibration that
doesn't happen anymore because you're going to tell missing letter exactly
which part of your page of your webpage is the actual blog so it's not going to
grab things from your sidebar or footer anymore and then here it's just telling
me which social profiles I have linked into this particular blog in missing
letter and I believe you can add up to 12
social media profiles and I should add my Google+ profile here I just haven't
done that so here it's giving you like your your limits as to your plan camp
how many campaigns you can have how many sites you can link team members etc okay
so I told you earlier that missing letter can detect when you have a new
blog post through your RSS feed but you can also manually add a blog post for
example if you have a guest post on somebody else's blog so you don't want
missing letter to be constantly monitoring that particular blog McCue
have a one-off guest post then you can manually add that here simply by
entering the URL of your guest post or if you have an old blog post that you
would want to create a campaign for because it was published before you
opened your missing letter account now there's lots of exciting things that you
can look at here you can look at your calendar and my my internet
connection is a little slow because I am streaming live so at a glance you can
see your previous posts and what's coming up now if you notice here like
these updates are coming out the same time and that's because previously you
could only set one scheduled one publishing schedule for all your social
media accounts but now you're able to
make a schedule for each account and I again I only just discovered this
because I hadn't been keeping up with the updates of the software so now I'm
going to have a different publishing schedule for Twitter for Facebook for
LinkedIn and you can do that for each social media account that you have
linked to to missing letter now this is the most exciting part is the campaign
so I'm going to show you one campaign that's waiting for me in my missing
letter account so as you see here what you can do is you can reject it you can
regenerate which means that missing letter will just come up with a whole
new set of updates or you can review your campaign so let's review campaign
now the first step is for you to choose your hashtag and missing letter will
give you suggestions but not just that it's also going to let you know how
popular those hashtags are so let me just get rid of some of these and like
the hashtag Facebook live not that so the more red stars there are the more
popular that hashtag is know what is my what is this blog post about I forgot
but that's and you can also add your own hashtag let's say content marketing and
again missing letter will tell you how popular that is so I like that they both
have five stars so let's click on okay let's review content all right so
they're just telling you like what they have made for you okay so they have a
campaign that's going to be drip fed for 12 months they have 23 text suggestions
0 images extracted from my post 9 posts so they created 9 posts for this
campaign now okay extracted 0 images from your post I'm worried about that
because why did I not use okay Facebook blah blah blah okay that's just
some of Facebook's requirements it just means I need to click some extra buttons
for Facebook now okay
assigned contents and platforms why does that keep appearing Oh
cuz I thought I had to go to the another page but actually the campaign is right
underneath here let me just move this out of the way okay okay so you see here
this is the text update that they're referring to and the this is the code
the code image that I was telling you about
so let's see if I can change this
I created these templates earlier so I can switch from one to the other so
let's say I want to go with the orange now here's the other cool thing that
previously you couldn't do is now you can edit what appears in the quote box
so but if you're clear on what your video blah blah now let's say I don't
like that I can choose a different quote as well just then up three four five
okay so let's say I want to go who hit the
title okay I don't know what I did with this blog post why some there's
something about the way that I created that page because I use a page builder
for my post that's somehow missing a letter I think missed some of my my
stuff like my images so anyway so here we can change the post content as well
and let's say I like this but I don't like that it starts with a but okay so I
click on edit content and I say even if you didn't have these fancy apps you can
still brand your videos so I like that that's saying like that I click on save
and this is where the Facebook thing comes in click to edit content for this
profile what happened one suggested content whoops
why do I have to do this oh I have to so Facebook this and like I think you know
has problems with third-party published content so I just copy that here whoo so
I didn't know I had to do that now for Facebook and this one changed as well
it became very big oh because of the size of the Facebook image is different
so I don't know if I can just leave that anyways so assuming I'm happy with it I
just say okay and move on to the next one I wonder if I can just not do it for
Facebook so anyways and yeah so I think this is
one of those things that I need to tell missing letter to regenerate my campaign
because I think when they grab this they hadn't done the calibration that we saw
earlier so assuming that I like everything then you would just go to the
end and click on finished final step okay so that's pretty much how missing a
letter works do you guys have any questions any questions about missing
letter or what do you think do you like it if you like it now here's the thing
missing letter normally you would have to pay a subscription meaning that
there's a monthly payment for you to use it now I think that even with this
regular price it is well worth the price because of the amount of time that it
saves me and I have fun actually going through those campaigns and reviewing
them and approving them okay hang on let me oh I see that
I have a bunch of okay let's see we just show how to add our posts to Facebook
people tell me it takes extra effort yes it does and
that's because of Facebook's I don't know thing with third party platforms
and okay yeah so as you saw Connie yes I did have to copy and paste them from
missing letter and that's the thing is you know Facebook is changing all the
time I remember that prior to today when I
had to review a campaign I didn't have to do that all that copying and pasting
to Facebook okay now what else okay Raymond Mitchell what page builder do
you use if it doesn't pick up featured images that might be an issue Raymond I
use and I love thrive themes so I used their thrive architect to build my blog
posts and this is actually normally missing letter picks up my images and my
featured images so I don't think this is an issue and if it is I will definitely
reach out to missing letter because as you can see from I don't know if you
will look at my Twitter for example you can see a bunch of my previous updates
that were published by missing letter and you can see that my featured images
are there and images from my blog posts are there no problem so I think the
issue also might be that I hadn't done the calibration when I before they
created this campaign for that particular blog post okay now there's
another really good question here Connie is asking do they have customer service
to help with the the Facebook posts so what I forgot to mention is that missing
letters customer service is actually excellent they are very responsive and
in fact I was just emailing yester and this morning with the owner and the
creator of missing letter Benjamin but was about something else but when I have
had problems I reached out to them and they were always very timely with
responding and I'm and helping out now I don't know what kind of help you would
want if you want somebody from their customer support to do the copying and
pasting I am Not sure if they would be able to do that so one thing like a
workaround that I'm thinking of is because you can add team members to your
account is to have your VA go in there after you've reviewed everything else
your VA can go in there and do the extra steps for Facebook yeah
does that answer your question Connie any other questions guys so if you want
to get it now okay Connie said okay help with getting the campaign's approved
with the Facebook posts yeah so I'm thinking have your VA go in there and do
it for you if that's too much now also you know give feedback to missing letter
because they're very responsive and they're always a great they're
continuously trying to improve the product like you know I haven't looked
around my dashboard in months I just been going in there reviewing my
campaigns and approving them which is why I didn't notice all these new cool
features but they're always improving Oh in fact one thing that I forgot to
mention is now you can also republish your blog posts to medium if you have a
medium account you can set it up so that your blog posts are automatically
republished to medium so as I was saying normally you would have to be a
subscription for missing letter but right now AB simul is running a promo
for missing letter so you can get it for a one-time fee so you pay only once and
you get a lifetime account and it's some kind of a it's a different account than
when I saw previously it's like an agency account meaning that you can if
you provide social media services to clients you can add them to your account
but so that they can only see their particular campaigns so if you want to
get missing letter for this one-time fee then go to Alexis Rodrigo comm forward
slash missing tsumo that is my partner link I am an affiliate for missing
letter and appSumo so what that means is that I do promote
missing letter even when there is no promo for it because I love it so much
even at full price I think it is worthwhile but why pay full price I I
always got your backs why pay full price why pay a monthly fee
when you can get it right now for just one payment and you can use it lifetime
so Raymond I have been using missing letter for almost a year now so I
believe they had it was also an optimal promo that I discovered missing letter
and I believe that was around April of last year but yes since the beginning
and at that time it was in beta it wasn't this robust that time it was you
you couldn't link you couldn't publish the Facebook at all at that time but
even then I thought it was worth it and you know why because I think Facebook
also I heard pen eliza's you for publishing from third party platform
so you know at that time I didn't mind that it didn't publish to Facebook and I
just preferred to publish natively on Facebook which I do most of the time so
I think I'm just the link Facebook from my missing letter
account we'll see how it goes how lazy I am so yeah I've been using it for almost
a year and I'm really happy with all the new features that it has
and I just can't wait for what else these guys are gonna come up with any
other questions guys if not we're running to almost half an hour I'm gonna
let you guys go and enjoy the rest of your day
well I nurse this cold so again guys if you want to get it it's Alexis Rodrigo
calm for it slash missing sumo that's my affiliate link if you buy it
through that link I will get a commission not much but it helps every
little bit helps I hope you like this demo and if you have any other questions
feel free to post them in the comments or if you're one of my subscribers reply
to my email and let me know your question I will respond if you post them
here I will go back later on and to the recording of the video and respond to
your questions thank you very much for joining me in this demo if you want more
content marketing tips then I invite you same time same channel 11:00 a.m.
Eastern every Wednesday on my Facebook page you're welcome
thank you for joining me Thank You Connie
bye guys
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