until now everybody's been throwing money away on Instagram influencers
shoutouts what I'm about to share with you now has skyrocketed my sales went on
guys my name is Jesse Eby if you're new to this channel welcome I'll be
releasing weekly content in regards to ecommerce Shopify drop shipping and
everything online entrepreneurship if you want to become an entrepreneur and
leave your country to live abroad in Paradise consider becoming a part of the
#EEBSTERnation family and smash that subscribe button today I'm going to be
showing you how to find what demographic is most interested in your niche product
for Shopify dropshipping and how to take that information and find Instagram
influencers that have an audience that matches that demographic the most so for
example if you're selling a cat necklace I'm gonna show you how to find what age
group what gender what location in the world all this information in regards to
who is most interested in that niche product so that you could take that
information and find an influencer that has an audience that aligns with those
characteristics the most if it sounds kind of confusing don't worry I'm gonna
dive in I'm going to show you all the details on how all this works the
software that I'm gonna be showing you usually costs four to five figures and
it's mostly used by giant corporations that's how powerful this software is and
I'm going to show you how you can utilize it
alright alright so I'm gonna try to fly through this as quick as possible and
provide you as much value as possible this software has allowed me to
skyrocket my influencer sales because I'm able to target the audience of
influencers that are specifically interested in my niche products now I
haven't heard any gurus that are going into details on this information but I'm
not a guru I'm just a guy that broke away from the 9 to 5 grind and in living
life abroad on my own terms and you're just following my journey so in order to
use the software you need to have your own domain name if you are already
running a Shopify shop or you're in the process of building your shop you should
be buying a domain name soon and the reason for this is because you need to
have these business email addresses in order to use the software so for example
if you own cat necklace .com you could do admin at cat necklaces com for your
business email info taco you know anything it could be contact at cat
necklaces com it's gotta be a business email address we cannot use Gmail we
cannot use hotmail you know for those of us are still stuck in 1996 no we cannot
use AOL comm as a business email no personal emails it's gotta be a business
email this software is for businesses and outside of the trial cost thousands
of dollars but you can make as many business emails as you want alright
there's three methods in order to obtain business emails that I'll go over real
quick the first one is Google domains I'll leave the link list in the
description or you can just google search Google domains and if you have
not purchased a domain yet you could do it through here or if you already have a
domain you could transfer it through here now I did notice purchasing the
domains here on Google domains are a little bit more expensive than say
buying it through Shopify or Go Daddy Go Daddy's probably a cheapest but they do
not have Whois protection both Shopify and Google domains does have Whois
protection you could buy it also through GoDaddy but it ends up being quite a bit
more expensive to purchase Whois protection additionally with your domain
through GoDaddy so it's up to you what you want to do but there's a lot of
options here the other option is Zoho com
this is what I personally use I'll leave the link in the description
to this but you go to Soho comm and click sign up now
make sure you have business email selected scroll down don't be fooled by
this they try to sell it to you right away
scroll down a little bit more and to select the three plan all right and you
enter this information whatever domain that you want or if you have a domain
you would fill this out accordingly now I also leave in the description this PDF
that goes over how to set up your business email addresses you want to
scroll down to page five and it has all the information for how to set up the
business email through Soho alright and the other option if you already have a
Shopify account you could purchase your domain through here you click online
store domains you need to buy your domain here or connect the existing
domain if you already own one now if you already purchase your domain or you
already have one connected when you click here you will see your list of
domains they're attached to the account from there you click the link it is your
domain and then it would show you you can edit those and add and delete those
accordingly and you can make as many as you want now this is a really important
part because you need to find an audience that is most interested in your
product so that you can target that audience in particular or you can
contact the influencer that has that audience is most interested in your
niche product now other way we do that is we go to Facebook audience insights
you could Google search this or I will leave a link in the description now for
this example you would put the location the country that you plan to be selling
to for me the United States now this is showing you how many people on Facebook
are in the United States based on their age and gender then we would go ahead
and enter our niche so if I'm selling cat necklaces the interest I would enter
end would be cats so this gives the demographics the age and gender of who
is most interested in cats on Facebook as you can see it's mostly women aged 25
to 34 in this example now we're going to take this information and bring it to
the software so that we could find influencers that have an audience that
is women ages 25 to 34 in the majority okay so this is the good part
hyper brands is a software that will be used
we're gonna use the information that we obtained from audience insights to find
an influencer with the audience that fits that criteria all right so let's
look at it you just go to hyper Brants calm I'll leave the link to this in the
description as well would select try for free and I've already got an account
here but if you did not have an account you would enter and all your information
and your new business email and you would create an account now this is a
trial that's why you have multiple business emails now for this example we
found that women aged 25 to 34 are most interested in cats
so what we're searching on hyper brands first we scroll to the bottom and select
Instagram we want to be looking for influencers that are only on Instagram
now it doesn't let you pick very specific ages so we're just gonna go a
little bit broad we're gonna go from 19 to 39 and that's gonna cut out everybody
that's 40 or older and everybody that's 18 or younger all right and we're also
gonna select a location this would change depending on who you're actually
trying to target in this example I'm gonna be reaching out to people in the
United States and of course in this example we're gonna be selecting female
now we want to refine it so that the total followers are anywhere from a
hundred thousand to 1 million anything more than 1 million is getting a little
too big for our liking we'll get load too expensive so with all
this information entered it brings us up influencers that have audiences that
align with this the most so we scroll down and we want to find an influencer
that is interested in being contacted for business inquiries
for example you know you see she has her email there this person I'm not sure is
really relevant to what we are doing but you know she hasn't emailed there let's
try this one this this person has an email for contact and seems more
relevant as you click on their name and you could see all the detailed
information and verify that it's the type of audience we want to target see
the age group you see the engagement you want to make sure that the engagement is
good does the audience that this influencer has actually engage on the
post what's the reach like the reach is okay
probably could be better but this might be an okay at one if you're in the cat
news there's a lot of information here that could be relevant depending on what
you're doing so that is pretty much all that is to it it's pretty simple once
you have the business emails it's pretty simple to use hyper brands and it's a
powerful tool that gives you a lot of relevant information to make sure that
you are not just throwing away your money to influencers that do not have a
audience that is relevant and most interested in your niche so if you have
an influencer in mind that you wanted to reach out to you could first search them
right here and you can look at the demographics of their fall win so for
example let's look at Mark Cuban you just selected here you could go through
and you can look at all the demographics of his following if for some reason you
want to contact him and pursue some kind of shout out and could find out what his
following is and all the relevant information so you know what his
following is all about
it's a quick video here I hope I brought you some good value that most people are
not talking about if I did please consider subscribing enjoining my
journey as I left the nine to five grind and I'm living my life on my own terms
alright thanks for watching see you next time peace
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