Google AdWords, so in this video, I'm gonna break down how to go through and run Google AdWords campaigns
I'm gonna show you guys two different campaigns
That have worked extremely well for me in the last 30 days and even last several months and so right here guys
This is my Google AdWords account so you can see in the last
30 days or so last 30 days December 26th
January 24th spend about seven thousand dollars a little over seven thousand dollars at about three thousand conversion
So leads generated at a cost about two dollars and 38 cents per lead, which honestly is pretty good
and so I want to go through and show you guys all this but with complete transparency guys, I
A fraction of the amount that I do over on Facebook
so this is inside my Facebook Ads account that I've spent last thirty days about seventy seven thousand dollars, so
Just take that for what it's worth that I've spent a lot more on Facebook Ads
So if you guys want my full Facebook Ads mini course, I'll have a link down right below this video to that the opt-in
See exactly how I run
Advertisements on facebook as well as Instagram and a lot of different strategies there
But this is all about Google Adwords
And how to go through and run your ads right here on Google and I'm gonna show you guys
two different campaigns that work extremely well and some of the targeting that I would highly recommend
now from the 7,000 dollars just to show you guys my
Tracking because I like to be completely transparent on this channel here show you guys everything that's happening. So I tracked everything on a day-by-day
Basis as you can see here, and it seems probably like you look at all
These numbers seems a little bit crazy and it seems like I'll that's a lot of work, but honestly
It only takes about three minutes
every single day to go through and update this especially when you have the spreadsheet all laid out like this, so
You can see right here
This is ad spend. So this is ad spend for just the month of January
that's why right appears is the last 30 days because
Taking a little bit of December is about seven thousand dollars
And this is a little bit lower about six thousand dollars and haven't you know updated with today?
It's not live update up-to-date stuff because I haven't track because I tracked the next day going back
It's about six thousand dollars
but if you look at total revenue generated, so I've got straw and PayPal separated and I've got revenue and cash separated because
Revenue is if somebody buy something on a payment plan
Obviously that's projected revenue that you could potentially make in the future whereas cash collected
That's like what you have in your hands day up which a lot of marketers just talk about revenue
But you need to understand where your cash is at versus your revenue or else
It's going to be very difficult to really go through and grow your business
although the revenue numbers are extremist exciting so you can see right here from the
$6,000 been able to generate about twenty three thousand five hundred dollars in total revenue
So that's like a 4x ROI right there, which is pretty good
And then you've got total cash is about twenty thousand now most things I've been pushing this month have not been
Payment plans so you can see that's only a three thousand dollar difference right there. And so
Six thousand to twenty thousand. It's like a three and a half X ROI
Which is pretty good and then at the end of the day, you've got your profit and loss of revenue on cash
So about fourteen thousand dollars made so far this month
with Google AdWords and then guys once again
This tracking I have separate tracking for my Facebook Ads. This is all just my AdWords
tracking now the reason why I'm spending a little bit of time showing you guys this is to go through and show you that like
I'm not just making some random video about how to go and you know run AdWords
I actually know what I'm doing and
I've made some money doing this and this is just for this month for this new year and so you can see right here
Revenue generated profit loss after the six thousand dollar ad spend is accounted for seventeen thousand dollars
fourteen thousand dollars right here and and honestly guys six thousand dollars is really not that big of an ad spend when you kind of
compare it to like seventy seven thousand dollars here in Facebook and
what money you can actually make so my goal this next couple months is really ramp this up for you and
And I'll make another video for you guys then
But I made a video last year on AdWords and did really well. You guys really enjoyed it
and so I figured I'd go in and make another video because
Google they've changed a lot of the advertising platform
what to do what not to all that stuff and so first before we jump into the campaigns
I just want to go through and break down some of the targeting options and
These are going and showing you like how you can create custom audiences just like you would on Facebook
So custom audience would be let's say if you have a YouTube channel like I do
Anyone that has watched your YouTube videos and you want to subscribe to your YouTube videos or let's say you don't have a YouTube channel
But you have a list of leads or a list of customers or people that visit your website
We can create custom audiences of all these people and these perform
extremely well
And then also on top of that I'm gonna show you guys how to do all this here in just a second
You can create what is called a similar audience
So it's an audience that's similar to like, let's say your buyers all your buyers
And so Google will go out and find people that have a similar income demand
Income demographic age or interest or different things like that
maybe they're visiting similar websites to those people that were your past buyers is the same concept as a
Facebook look-alike audience and so in order to do that what you're gonna do is just come over here to tools
You're gonna come over here to audience manager. It's under the shared library
So this is kind of the new format when I shot this video last year in 2018 about a year ago
It was completely different obviously because Google has updated their total user interface
So we come here click on audience manager and that you can see these are all my different
Audiences that I have and you got the size the size on search. So like when you're typing into Google com and
Let's say well type in
Basketball shoes. Okay, like what is the audience size of people actually typing this in for your ads right there and then
for YouTube
Okay, so you can see these are a little bit different sometimes a lot of times are the same but you see right here
13,000 and
12,000 and then on display
This is like the little ads that show up as banners on let's say like a blog or some other websites
You've got 18,000 and then so you can see how these numbers all differ a little bit and then Gmail
How many of those people are Gmail users that you can actually advertise to these people inside of their Gmail in box?
Okay, so that's pretty cool and really quick guys before we jump in any deeper for those you guys might be wondering
What is a Google ad what does it look like so you can see right here? It's at the top of the search results
so you've got right here it says ad ad or if we go over here to
YouTube and let's just type in let's just maybe type in basketball shoes right here and
usually there's going to be so on this one there actually wasn't but typically there's gonna be an ad right up here at the very
Top just like on the Google search. So that's where your ads are actually going to go show
So let's just jump back over here to the audience's
So in order to create a new audience
All you gotta do is click on create an audience and you can create a website one a YouTube user
So this is gonna be anyone this viewed your videos like your videos subscribe your channel
customer list
This is probably what most of you guys are gonna be using as far as uploading any contacts you have
Pass leads for your business or buyers or anything like that
You can upload their email address phone number any other data right there. So this one and then website visitors
These are gonna be two of the most commonly used
Audiences for you all that are watching this video right here
So you kind of give it a name you say hey visitors of a page
So then you go through and basically say, you know, hey, I want people that have visited this exact website
So like if it's your blog or specific page in your blog or website?
or whatever it is and you can say hey anyone this visit in the last 30 days we could change this number up maximum is
540 days or if you want to say hey
I only want people that visit the last seven days and last week you can do that as well now jumping back over here
I want to show you guys the two campaigns that I've been
Running and that happen to working very well for me
You could see I've got $2 and 38 sent leads, which honestly that's kind of tying in some other
Campaigns are not focused on leads and set numbers a little bit higher
That's probably sub-2 dollars in all reality
If we come here look at some of these campaigns some of these are the costs for conversion right here
You can see those are not actually going after generating leads
So I'm spending money and it's not going for leads which it accounts into that whole two dollars and thirty send mark right there
Okay. So what we're gonna do is come over here to the campaign's
And we're gonna click on new campaign
Just like this and so what you want to do is kind of go through and decide what you want to achieve
With your advertising that you're going through in placing. So I like to go and generate leads with my business
That's kind of the primary thing of any business because the leads obviously you can then go and result into sales and honestly website traffic
Is good, but you're usually getting people to your website because you want to generate a lead
So I like to just go and run the leads campaign right here
And then what I like to do is I like to go and do the video campaign
so I like to do a lot of
YouTube video ads because you're able to build a deeper connection with
People through video as opposed to just like a bunch of text and so kind of like on Facebook where you can have an image
with your ad or a video with your ad
This is the way you're able to build a little bit deeper rapport as opposed to just having text on a page. However
Obviously that works as well, but I'm just this is one of the two campaigns. I'll be showing you in this video
So if we click on video
click continue here and
Then we give it a name so we'll say demo
campaign and choose a budget now
the thing that I found out what I used to do is go through and spend like
$100 a day starting out on each new campaign that I was doing but the thing is that happens is
something called ad fatigue
So if you have an audience size of let's say a hundred
Thousand people or a million people or whatever it is
If you're spending a lot of money, you have to go through and rotate those ads more often
Whereas I kind of like to go and spend around forty to fifty dollars
So let's just say forty bucks for this one and then have multiple ads
So like you've probably seen it like on Hulu or some of these other companies that have all these ads on their platform
Where you see the same?
Commercial over and over and over again and it just starts to get annoying and you start to kind of like just tune out that
Commercial tune out that company whereas if you spend a little bit less money
But you have multiple ads rotating through then it's going to be a lot better user
And your brand's gonna have a lot better appeal to the person viewing it. Okay, so then I'm coming down here
I usually like to do starting out like five bucks a day if you wanted to really go through and start getting promoted
Instantly you can do and say hey I want each lead. So this is the target CPA so cost-per-acquisition
That's how much you're willing to pay for one new lead
okay, so I you know, you can start out at ten bucks and then lower that to five bucks as it starts running and
Then right here YouTube videos do all YouTube videos languages if you're speaking English
I would highly recommend putting in English right here
Okay
Just because you don't want it to be like going to people that are not English speakers and then obviously based off your business
you could be wanting to go through and target just the US and
Or if you're trying to do a broader market but English speakers only you go through and say, you know United States, Canada
New Zealand Australia South Africa
United Kingdom a lot of these different ones and just type these in right here, okay
So I like to go
I
typically
I want to do all countries and territories because then it's just like Google has so much data
So many people visiting their site all the time that you're gonna get a lot of low-quality information
Where is your cost per leave might be very low
But the quality of those leads are gonna be a lot lower than what you're probably looking for in your business
So for this example, I'm just gonna leave it at United States and then inventory type
I just leave it at standard inventory
You can kind of mess with these and kind of play around
That's a big thing is you got to go and mess and test and just see what works best for your business with all this
stuff
Excluded content. I usually go through and exclude all of these
And then coming over here I check all of those exclude mature audiences
additional settings
This is where if one person just like you can spend all
$50 with just one person if they're going through and watching tons of YouTube videos and
They just keep seeing your ad keep seeing your ad you can spend your fifty bucks just like that often one person
Which is not very effective
So we want to do frequency capping right here and do cap impression frequency
So this means that if I put in two right here
That person is only going to see your ad twice a day max and then cap view frequency. I
Only want them to see it once max per day, okay
So these are kind of like the impressions of what?
I like to do the number of views and so that you're not having the same person
It might be binge watching a bunch of YouTube videos
Seeing your ad the whole time and maybe they never opt-in or they do opt-in
But you spent all 50 bucks on just this one person. It's not very efficient. It's not very effective
Okay, and so then ad schedule you can choose what days or what time of the day or whatever you want right here
But I like just do all days. Just run it
Continuously throughout so there's not like a time of day or a specific day that you know
I've found that like really works the best
to make it worth it to go through an only show at certain day sure certain time of the days however with your business that
Could be very doable and that connection really makes sense. So then coming here we name this an ad set
So now we come in here we give this ads group a name. So we're just gonna call this demo right here
and then what I like to do is you have all these different options of like the
Demographics you can choose by demographics or their audiences or you can say hey
I only want to target people who are typing in this keyword like basketball shoes or something like that
We're topics placements
You've got all these different options
But I usually like to come over here to audiences and these are kind of your custom bodies
These are the ones you're going to see the best results with so like I like to go through and first
Mark it to anyone who's already watched my youtube videos because that means they've spent a little bit of time with me watching the videos
Hopefully build some rapport some trust. They like what I have to offer and everything like that
And so they come down here and we will choose how they interact with your business this
Remarketing and similar audiences. Okay. So now I can come down here
and if you've uploaded a list you've got this combined list right here if you want to say
Hey people would visit my website. You've got website visitors right here. So if I say all visitors so you can see
32,000 people
Let's click on that and then coming down. I'll choose a YouTube video that I want to go through the market
So just for the example, let's just choose this one. This guy's video
And we'll just throw this URL in right there
And obviously I'm not gonna go through and fully promote this video because I wouldn't want to go through do that. But
Now what you're gonna do is put in the URL of where you're trying to generate leads, okay?
so one of the pages that I like to go through and generate leads to is this little Facebook Ads training which you know
I've got a link to this down below right below this video that you guys can go through and check out all my facebook ad
Streams well walk you in detail step-by-step how to generate leads how I'm spending
You know a good amount of money every single month at a profit obviously and so what you all do is just take this URL
Paste it right there. Oh, that's the display URL, right? Oh right there
okay, and
Then we'll come down to the call-to-action and this display URL guys. It's really just gonna be the same as this
Okay, you don't really need to mess around with that. It's not a big deal
And then the call-to-action I would just say something like download and I would be in this video whatever video I put in here
It's probably gonna be a video of me saying hey click below to download the you know, Facebook Ads cheat sheet or whatever
It might be and so then we come in here and notice you only have 15 characters and 10 characters here
So get my Facebook Ads
Something like that right and then we come down give it a name
Facebook Ads hit save and continue
Then it goes to the review process and once it's reviewed it usually doesn't take too long usually a few hours
Sometimes it can take as much as 24 to 48 hours. I've even had it where it's taken even several days
Google's process of reviewing ads sometimes a little bit crazy, but that's just that's the way it is, right, so
usually if your ads not starting some things that you can do is
come up here and
on this cost-per-acquisition
Increase this so if you're only saying I only willing to pay five dollars per lead
well, maybe they haven't started running your stuff because somebody else is willing to pay ten Perley and
Google Ads is all based off of a bidding system. So if there's let's say a hundred
Advertisement places and you have ten advertisers and they're all willing to spend more money than you
Then your ads not gonna show until all of their bathe daily budget has been used up. You're just gonna get the
Leftovers of whatever is left over to be spent and shown for your ad
Okay
so keep that in mind if your ads not showing it's not necessary that your
daily budget is too small is that you're not willing to spend enough for that advertisement space because once again
It's all a bidding game. Okay
So this is the first one that I would highly recommend doing that is going through and generating leads with your Google AdWords
AdWords campaign and this is leveraging YouTube videos now if we come back over here
Just cancel out of this leave
Another one. I like to go through and run is you can see right here
These ones are at 15 bucks a day. And the reason why I like to run these is because if you look at your
CPM so your CPM is the cost to show your ad to
1,000 people. Okay, and when you're running a lead generation campaign
Just like I showed you guys usually your CPM is a little bit higher
but obviously we're going for leads and so
It's usually fine because then we're able to go through and remark to them through email marketing or text marketing or whatever phone calls
but I like to go through and throw in some of these other campaigns fifteen bucks a day and
I'll show you guys how to go through and set this all up here in just a second because
I'm able to get my business exposed to a lot more people. So if we come back over here to this AdWords tracking
You look at my CPM right here. You can see the days that I'm running these types of campaigns
I'll show you how to set up right here in just a second see two dollars
So two dollars and 20 cents to show my ass to 1000 people
Okay, and then it kind of creeps up a little bit here
Then I shut those campaigns off which I'll show you guys how to set up here in just a second
And look it jumped up to 16 dollars fifteen fourteen fourteen
And then I turn it back on and jump down to three and four dollars right here
Okay, so if you want to go through and get a lot of exposure to a lot of people
This is a great way to go through and set that up. So if we come over here to new campaign
We're going to click on product and brand consideration
okay, and once again
You can either do a display ad I like to do video ads
Because I'm trying to go through and lots of times promote my videos that I've got on my youtube channel
And so we'll click continue
And so we'll just give this a name so demo once again like on these ones because I'm not going for leads
I'm just going for exposure
I usually don't want to spend as much money per day, but obviously that's up to you and your goals
so I'll do about 15 bucks a day and
Then coming down here
I just like I want still
just English speakers, and then if my if I'm targeting a specific country or specific set of countries and
With my other my lead generation ads then I'll want to also target those same countries right here
So I'll just keep this here at united states and then standard inventory just like we did before
Excluded content. I'll just uncheck all these like I did before
excluded types embedded live videos
Mature audiences in additional settings we can come over here and on frequency capping. I don't necessarily do this because
The more my my ad can show on this type in front of as many people as possible
That's what I want. That's my goal here with this type of ad campaign that I'm sitting on
okay, so the ad group name will just give it a demo again and
Then for this one
lots of times like you
can if you're trying to go through and you're trying to get people that are already familiar with you just to continually see you and
Get that exposure
Then you want to go and just do the audiences the remark now
This is just like I showed you now if you're trying to use this to
Expand your audience trying to get more people to know who you are. I locked lots of times like to use key words
So like for example if I'm gonna go through and say hey
I want people to be able to opt into my facebook ads cheat sheet right here that I've got up right here
But I want more people to see my my videos before they come in and opt-in
Then I might just type in a keyword of Facebook ads
now if I go over to YouTube and
I do a quick little search for Facebook ad
I've got this little plugin. It's called keywords everywhere
And it says there's a hundred and sixty-five thousand people per month searching for the term Facebook Ads
So that's a pretty good audience. And if they're typing in Facebook ads, they're probably wanting to learn about Facebook ads
And so if I type that in right there then that is I want to target just these people who are typing in Facebook ads
Okay
And then coming down here my cost per view
I would usually start out at about ten cents
But once again if you're not getting views on your video
Then you might want to jump up to 20 cents and then you can lower it down from there. And then let's say
Let's just choose one of these Facebook ads videos
We'll pull out here. Here's one of mine right here
15,000 views pretty good
So we'll grab this
Unless say I want to promote this video
And I will come back over here. Just paste this in and
Instead of an in-stream ad like I did before so that's like before video plays on YouTube. It'll show that before I'll do a video
Discovery ad. Okay now that those are the ones where it's like if we type in
Facebook ads like we did this last time
So search query Facebook ads up pull this up
It's right up here. This is gonna show up. This is what a video discovery at is, right?
There is you see like Fred lamb right here how I made 7.1 million with my ecommerce store
This is basically kind of like an ad showing up on a Google search or anything like that, but it's in YouTube's search
So you've got that right there? Okay, so then we come down here. Give it a headline
really whatever, you know like
how
Do you get started with?
Facebook Ads
Watch now or something like that. Obviously, you would put a little more thought into actually what you're saying right there
Give it a name and hit save and continue' you see right here
The average cost per view 6 cents to 14 cents
Which I think right now I'm getting on this one about 6 cents
So on the lower end
So that's kind of nice and then how many views?
potentially per day with the budget that we're willing to spend how many impressions all that stuff and so it's
how much of your budget you're gonna actually be spending based off of your
Maximum cost per view bid right here. All right
so anyway guys
Hopefully that was helpful as far as kind of walk through to these different campaigns that I've been running that have been working extremely well
As you guys can see here by these numbers. This is just my AdWords tracking
And so I'm saying to the Facebook Ads mini-course and then I've got some products I sell on the back end of that
So that's where these sales are coming up from from strike from PayPal all that stuff
So hopefully this made sense and then also if you guys want my free Facebook Ads training
I've got that down in a link below
And also if you guys comment down below I box also got a Google AdWords cheat sheet that I'll be able to share with you
so comment down below
Let me know that you guys want it and I will message you and I'll send that over to you guys as well
and once again, if you guys found this video helpful, it'll greatly appreciate it - give it a thumbs up and with that said
Thanks so much for watching and I'll talk to you all later
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