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so you want to make more money from your independent music now whether you're a
producer or an artist obviously there's traditional options
already out there that allows you to get your music distributed and have it
streamed or downloaded on multiple platforms however ultimately you want to
be able to take charge of your income directly and not be overly reliant on
these third party platforms
hi this is Marlon from our team at media helping you to grow your independent
music brand and business so the first thing that you'll need to be able to do
is to take responsibility for your business growth and development now this
is going to ultimately require somewhat of a mindset shift which is going to
help you to then set a direction for where you need to go with your music
business and with regards to the goals that you'd like to accomplish it allows
you to then be able to break down these goals into month by month week by week
or daily actions that you can do on a regular basis to help you get towards
that bigger picture so it doesn't become such a hard slog where and everything
just seems out of reach because you are looking at only the big picture so once
you've understood this and once you've acknowledged that that's what you need
to do you will be able to put the right resources in place and to connect with
the right people to be able to help you with the things that you need to
accomplish in order to become more successful with your music business
number two is to create a brand that resonates with your target audience and
what this means number one is that you have to figure out who you are and what
you'd like to bring out to the world and the perception that you'd like to create
around you as a musician so it means that your values what you believe in and
the things that you do on a day to day basis will need to reflect the things
that are going to connect with the right type of people that you'd like to become
fans of yours the great thing about being an independent musician with brand
building is that your brand is going to be highly dependent on you and your
personality anyway so it's just a matter of honing those good parts of you that
are going to be appealing to other people and making sure that you have a
clear set of values and things that you stand for this is going to result in the
type of connections that you make with not
fans but with other artists or other musicians for collaborations this is
going to help you with decision making because you're going to have a clear set
of values that represents you as a brand and it comes down to the personality and
what you want to bring to the fore as well now the key thing here at the heart
of this are ultimately the fans that you're trying to connect with if they
don't feel that what you do represents them or they don't feel they have a
connection in some sort of way with you then you won't necessarily be growing
your fan base so you need to have a clear understanding of who your audience
who your ideal fans are and know what they're like and what they're expecting
once you have a clear understanding and a clear profile of your ideal fans
you'll be able to start making decisions around that and be able to do the most
effective things for you as it pertains to marketing and reaching these type of
fans knowing where they are where they hang out what their geographical
location is their age group understanding how they think and the
things that resonate with them the things they like is going to help you
with what you put out in the world to attract these people and have them
convert into actual fans that are going to support you and advocate for you and
grow your independent music business so number three is to provide upfront value
and to grow your following and what that means is that you need to be able to
have something that people are coming to you for your ideal fans they need to be
able to see that okay this person this artist this musician this producer is
actually providing me with some value and there are many different ways you
can approach this there's a book called Jab Jab Jab right hook by Gary
Vaynerchuk or Gary Vee he is somebody that is really well versed in marketing
and he's written several books and he has his own YouTube channel so you can
check him out buy his book Jab Jab Jab right hook talks about giving value
first fool you go in for the ask a lot of
musicians feel that they all they need to do on social media is promote promote
promote and ask people to buy stuff or even in day-to-day life you you know
those people on the street sometimes I don't know if you still bump into them
from time to time but they like they're like okay yeah come on by and buy more
music buy my music you don't know anything about them you don't know what
they're about they're just meeting you for the first
time and they're trying to get you to buy something now put yourself in the
shoes of somebody who is being sold to if you walk into a store you don't want
to always be bombarded with the assistant coming over and asking or do
you need any help you need any help yeah let me know I'm over here a lot of times
they're on Commission and they're just trying to make sure they secure that
sell and it can be super annoying if you just want to browse around and see if
you like something and should just be in your own head at that point in time so
it's the same principle you want to be able to give something first and Jab Jab
Jab right hook refers to the fact that you should at least be given three
things out away providing providing value on three occasions at least before
you go and ask for something back whether this is to buy something or to
sign up to something or whatever the case might be you need to be providing
value so you have something in the bank already in a way that people will look
and say okay you know what they've given me so much value already that I'm happy
to support them with giving them something back by reciprocating it's far
easier to maintain an existing fan than to go after new fans so you want to make
sure that you're consistently providing value and nurturing the fans that you
already have by always showing up and always making sure that you're catering
to their needs which is going to help you maintain a long lasting relationship
that they're gonna support you no matter what you do no matter what you put out
unless you obviously do something I strum astronomically negative or bad
then obviously you're not going to do that but you want to make sure that you
secure long lasting relationships when it comes on to your fan base now the
fourth point I want to make fourth and final point is own your own
website platform what this is going to do for you is allow you to be entirely
independent of third party options third party platforms that gives you the
options to sell your music or to distribute or to allow people to stream
or to be to allow people to buy your products if you have your own website
you're not gonna be beholding to these platforms that can be quite restrictive
or they can change their rules on you as time goes by
which may not be beneficial to the way you'd like to do business and to the the
experience that you want to provide if you have your own website there are
three things that I'm gonna say that are important that you need to take into
consideration one you'll be able to provide your own user experience you'll
be able to provide the experience you want to your fans when they come on to
your website or your web page because you have ultimate control over what goes
into your site and you can carve out that unique experience number two is
that you'll have the opportunity to market in a more effective way because
you'll be able to potentially capture email addresses and build an email list
by giving something away of value like I mentioned before you may want to do this
by giving free downloads of your music or you may want to give away some
tickets or something there's all kinds of options that you have that you can
use as a way to build an email list and this is where you'll have the
opportunity to then do ongoing marketing this is one of the most effective ways
to provide ongoing value through an email list and be able to then market to
your fans directly and guess what if a platform goes down somewhere you have
your email list already secured you'll still be able to contact on connect with
your existing fans because you've taken the time to build your digital real
estate as far as a website and an email list is concerned the third point on
this that I want to make is that you'll also be able to sell
directly to your fans you'll be able to sell your music your merchandise or any
other products for that matter that you want to put out there you will be able
to directly go straight to your fans without having to go through these
middlemen who will ultimately take a portion of your revenue so you keep a
hundred percent of your revenue except for running costs obviously so
this is a big big deal in terms of taking charge of your income it's
something that I strongly advocate for and I believe that even if you are on
all these other third party platforms you still need to have your own website
that people can come to and you call that your home and you provide all those
things and be able to do all those things that I've mentioned before
question of the day do you prefer to have your own website
where you can connect with fans or would you rather use third party options
please let me know inside the comments just before you go if you'd like to get
free resources that can help you with your music career and your music
business please go ahead and sign up to the Molly Mac media VIP club this is my
VIP club over at VIP.marleyMac Media.com you'll be able to sign up and
get instant access to digital downloads as well as other resources. You'll also
have the option to get premium content on an ongoing basis month by month. I'll
be putting our resources and videos that can help you with growing your brand and
your business so go ahead and check out the VIP club today that's all I've got
for you inside this one thanks for sticking around well done and until I
catch you in the next one keep hustling take care
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