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Alright guys so in this interview I've got to find beautiful looking gentleman
here let's give me a battery a very very
unique interview PK's my volition with both of these young men is come from the
fruition of over four half years of being in business together
this is Dave this is Austin Dave Dave owns a company called proof a Sunday
about five years started kind of a marketing consulting world ticketed
coaching and teaching people how to do marketing and then now sort of building
software and software company that helps people solve their marketing problems as
well in finance awesome distal few years ago I was in college or any marketing
agency and eventually bought this guy's course and that's how me and Rohan met
each other now a few years later we're all out here in Austin doing this every
together so we were trying to scale the entrepreneur is which was a $30 per
month membership access to trains and we were trying to get to a thousand dollars
a day pay tax but the issue is Facebook was charging more and more cost per
click and it's continued even since then new to skyrocket and so we came to find
that the most effective way to decrease your ad spend costs is to Inc to
increase the conversion rate on your landing pages in your check out soon if
you send the same amount of traffic but now it's converting 20% higher with the
same cost that means the cost is now 20% lower so our strategy for getting you a
thousand dollars a day advertising was to increase our
conversion rate by 20% we're saying all these ways that we can do that study the
ice converting ecommerce site online they're able to help spend all our
competitors is hotels.com them in booking comm and Expedia are pretty much
the largest paid advertisers on Google AdWords and the reason why is because
they're effective at converting those clicks to customers so we're like trying
to figure out what are they doing really effectively and we came to find out that
use a lot of social proof you see this and they have five-star ratings they
have certificates like travel advice or certificate they have testimonials and
reviews and then they have this notification up in the corner that says
like 20 people are looking at this hotel room right now or within the text of the
hotels you know a hotel booking room it'll say like oh you know somebody just
now booked this hotel room one minute ago yeah and there's only five left so
like that's really cool we're trying to like open up the embed scripts of figure
out like what's the software here only come find they built it themselves and
not only did hotels build it themselves so they fucking calm so the Expedia and
so one of the founders at the Oscar Alliance he is able to code he's like I
think that I could create a rough sketch of this and use it for our site so
within about a week or two JP was able to build a notification it was really
raw didn't always work that well but most of the time I was able to show
whenever somebody bought it would show that on the website and so we ran that
for about two weeks and we had like installing ourselves really know like
user-facing software but just having that on the site increase our landing
page conversion rate from 19% to 42% so over double the land pitch the return
and then our check out with from 8% to 16%
so literally within two weeks we are able to quadruple double it twice our
entire funnel and so our advertising costs sank really able to scale up the
ad spend to over a thousand dollars a day within a few months we got idiotic
reliance up to 30,000 a month of recurring revenue and guns were blazing
it was amazing and that's when we started telling our story of how we did
this like wow how you guys scaling the up reliance of bathroom and we told them
this thing is working like crazy so the entre lines is a lot of teaching members
on how to scale advertising and conversion so we were literally solving
our own needs and that's when the the member said can we please use this
ourselves so we started using it with allowing
them to use it and started getting case studies of people that are working
really well for them too and that's when David and the guys started getting idea
what if we sold this thing but made a software around this that was user
facing and that they would just pay us month over month to use this software
and that's when proof really became a product
do like you and I got to the consulting room before a half years ago and we've
met through the course and like you know you've gone from consulting to then kind
of info coaching space and now you run this amazing you know establishment you
have improve and what you guys crush it online you know kind of tell us your
like trajectory or tell the audience Richard got really what means you kind
of want to get into consulting first and why the transition and what you learn
from there to coaching a bit since then with Y Combinator yeah well actually
started in software that doesn't make a story because I failed at it
no that's so so but before that kind of a software trying to build this like
fraternity recruitment app okay and I tried to go sell this things can help
like return these like you know man to recruitment I had no idea we don't know
anybody sales Monday that product development like it was just yeah just
like 10 grand on that kind of was running out of money my wife say yeah
and it was like hey this is not work I don't know what I'm doing it is or
making some cash yeah that's been how I started in consulting but I think I
could seed was planted that I wanted to be in soft boats really cool that was
like the future like I didn't have skill I didn't have cash I didn't have
anything that I needed to go do this yeah so kind of okay how do I go get
some cash but also get still yeah okay five land clients local clients due to
their Facebook Ads like they will pay me to learn everything I don't know
yeah to go build my company later on Sunday night suddenly a buffet for my
family they'll pay me $1,500 a month together and I'll do it for him really
I'm just trying to learn for myself putting some money saved up some
software something that's gonna how I got into that I think what was unique
was I was solving the same problem so coaching or consulting I'm helping them
make money online and increase the ropes like conversion right you know courses
I'm helping them to make money internet and increase in conversion rate and then
proof social proof software that helps people make more money to their website
increasing conversion rate but just do software else I think I've kind of been
solving this problem for like five years just a different way they're kind of
more more leverage if you have a little productize so it's like you know how how
do we launch proof successfully it was just cuz like it had 40 years of life
skills and network you know all that behind that if I'm like launched and I
stand on the shoulders of other companies which made it a lot easier
than like just starting from scratch and software and and I'm thinking that part
to it just remember these you guys had a fellow software mmm-hmm that you guys
had and while that was all of this is going on so it's like and it's just so
crazy to think it's like you guys always found like watching the three of you
then also coming in at one point it's like every time you saw Annie she is
just when it got it done yeah they'll just offer to fix to use you
sold it and it sold the company and even prove every like oh we've got
this cool software coming out that's gonna help everybody conversion so
that's pretty epic now you know with you Austin in terms of 6k and like of what I
think actually our relationship goes back before the online world from the
demon days yeah well I got each other's favorite fuck through FEMA days yeah so
like that's kind of what I really actually goes back so it's a long time
before but you got into the you know into the industry to Dave's course yeah
the kind of what attracted you wanted to learn from Dave and then what kind of
attracted yeah I was um it's funny to go back to that network
marketing tied you know that was a huge shift for me in the learning how to
build an online business because much of it was online for me yeah and then I got
really tired of not actually having control of my own product and like
because you're recommending somebody else's product and like you're part of
their company so while you're in business for yourself it wasn't my
business right and so that's when I left out marketing to build an agency yeah
and was basically doing a lot of project based stuff so I would I was the
salesman I was the guy that did the work I was the guy into the finances and
Counting into all availabe hat my business so it's running myself really
dry and I needed change I was really stuck in like three km on yeah on my own
so what would happen was I would sell clients in month one and then a month to
I would do all the work for them but then in month three I'd be broke because
I didn't have anything and filling a pipeline because I was so focused in my
business that I could actually work on it yeah it wasn't ever growing or
scaling and so I was looking for two solutions to this I needed to find
products that had monthly recurring revenue
some kind of retainer so they weren't project-based and then I needed to make
sure that I could replace myself and an outsource to people that were more
competent at these skills than I was you know I need an accountant to do that
stuff I needed you know maybe something to do Facebook advertising if I land on
somebody on that and do SEO or something is really good at that so I could focus
on what I'm really good at and so while searching for this solution
I started getting targeted by Dave's axe and that was my first ever experience of
going through an online funnel of buying something and I remember it really
clearly because it was spring of my senior year in college and I I have been
saving up for the Bahamas to go on my senior year Spring Break now the kind of
like obviously through the transition of agency for you and then kind of coming
and managing I think was a Google point
where did your role in terms of working with team and yeah for new entrepreneurs
I think it's really valuable for you to be a student of success and really just
implement what your mentor is requesting you know yeah you know so Dave made this
series of life for seven days go through these challenges and if you do all seven
challenges you'll be a stronger entrepreneur the end no matter how silly
how ridiculous they are this one you remember what the challenge was like day
two or three and it was just like to get to use like yeah let's go focus or it's
proof a little time one step back with another software
people because you had some wicked success for a short period he has had
the company with that like how did that come about to be what happened to that
and obviously kind of the company yeah I think for us you know pay funnels was
just a little soft we build in our agency days that way I've had like
invoiced clients we built for ourselves we were rolled into coaching all of a
sudden you know people sort of asking us like he's he'd sign a client would be
like they said yes what do i do so we use pay phones but it wasn't a software
that's available yeah and you know people start asking hey can I use a
funnel steer we're like well okay come on you can sign up here you can use it
yourself and before we knew we had about five hundred people paying $29 a month
yeah and it was just growing kind of without us how does think really
thinking about it sounds I think JP worked on the side nothing for us it was
just like just like training wheel business like we don't need the software
let's kind of do it on the side here learn some of the ins and outs
see if we can kind of build up a software and kind of the point we were
looking at launching proof or okay we've got the upper lions we've got pay
funnels we're big on focus what's we got streamlined this and like focus in and
so kind of more self-reliance and that's which I look at could we sell payphones
yes I've found a broker that could kind of go list it and get a bunch of people
and you know looking at it went through the whole process of due diligence talk
to the book to buyers and ultimately ended up selling it off as this asset
what I think was like a cool thing for us and it was like a huge number but it
was cool because we kind of saw the whole lifecycle of software and we were
like this is like this is a lot of money and we didn't even really try what
couldn't really go all-in on this like we can do this you know a thousand times
bigger than before so I think for us it was like a
slowly training wheel business that provided real value started to market it
was yeah ultimately a pretty cool product one of the things that you said
there is focus and that's one thing that you know I think the way I structure a
lot of what I teaching stuff is like I do things in corporate quarters like
every quarter under the theme of how that worked and this quarter funding
I've ever chewed it's all been focused me and kind of get rid of something
that's not working and you know looking at your transition from where you
started failing in the company than getting into consulting and getting
involved we need a whole lifecycle of software and proof and then just cutting
everything else out you know why did you guys have a you know what me time the
Epiphany you'd like to do it and what is that there's a company you were there I
think many were just personally bad at doing so all I think up nerves are like
that you've so all in if I had more plane to go they have all this kind of
stuff yeah I think I've realized that first just from me that's working like
researching people that do big things and then like bad okay
and I think for us it's probably the best thing we've done over the years is
like we kind of shift and one too small to the next if we go home like kill the
old allotment for better for worse I don't know this is the right answer
yeah let's work for us what kind of kill it off okay it's a consulting was great
for us yeah now we are dubbed consulting and
ultimately kind of what you know all of our clients go that we built the
coaching all that because everybody get the software great what's gonna like get
all that and they get a lot of assets built up they were gonna lot of stuffed
it's like we could keep doing it so it's kind of painful but we just see like the
returns of the next thing to be so much bigger it's like you know we've just
been willing to like go all-in on like one thing and just say no and everything
else and I just I think focus compact and I think when you kind of you finally
once proof was launched they kind of took off pretty quickly about like four
months in I don't know we were doing like 70 grand or something like that it
was like really fast their software product and so people are messaged me on
Facebook people kind of horseface and yeah it's a you know this house proof on
sites one page on the red like this is cool aerosol item and it
said that's great what else do you working on and I'm just doing why are
you like this is the best thing that's ever happening and we're just together
you're just like oh are you launched other things yeah I just got really used
to sin dude there's there's not gonna be anything else for a long time I'm just
gonna stay in my lane here because if it come Pass which is like software a
different current become powerful it's just for stare up a long time make it
better better pay more and more totally I think it's a lot of money preneurcast
remember I'm a Baptist wedding after college was in high school Friday and I
told them they say what do you do around three companies this is like back in the
day it's like none of them it's like these are three like looks like I was
like making up for it I got one of the look busy and one sound cool so I said I
had a bunch stuff like that kid to get burn time - it doesn't it really it's
like now I run one company and that's it well this company the ways to run like
way more successful way more focus with more powerful yeah and if he has
something that entrepreneurs have to make a shift on the way I think and the
way I see what you guys are dies so smart because you became the father's
with this specific software everybody says we are like proof but right but but
you're not proof because that proof has become a coastal brand mark
everybody that I talked to say because everybody knows our religious different
like going back before the mouse on your 6:00 case except I'm pretty sure the
post also is like it's crazy to see what Dave's done like every single time it
even comes up or what you know lots of whatever material comes up even like JP
and Chris call them it's like crazy to see now you guys
going out to the enterprise level for business which is ten market so final
thoughts and you know what should we pay attention to for proof over the next
going into 2019 and you know what's the goal I think this idea
yes we've kind of created this space social proof marketing tools when I was
talking to this guy yesterday who was like a bigger client they were trying to
land it I got started researching yes somebody talking about you guys those
research and social proof marketing because our CEO but who want this on the
site yeah I was like nobody's talking about this year you know you think that
what that sort of the research so I was overwhelmed by yeah so weird this wasn't
yeah there's no option nobody was like trying to get social fitness later this
is new and it's what kind of create the space that dominated but we also want to
like continue to grow and expand so I think you know recently exploring this
idea of like what we really do is like customer power marketing it's like
letting the customers kind of market for us and we're using you know social proof
or letting their voice to speak it's like how do we continue to be a customer
obsessed company didn't have build customer pattern marketing
and so inside social proof one continued expand that but we also want to build
tools for SAS companies to increase their website register you know sign up
close it's increase their dental registrations by dynamically shifting
what's happening on their side let me come to the side we want to let that
customer who they are what the behavior is dictate what they see they'll test
more power and so there's a shift headline I'm gonna ship images I'm gonna
ship the whole funnel to be one to one matched up with them baby I know they're
buying patterns it's the menu vegetables are doing they're based on who they are
all sliced up a there and all those things we want to be driven by them they
kind of innocent decide how they get marketed to and kind of starting with
you know what do customers want good I think most like businesses most
marketing tools that start up cabling what's gonna give us that what's going
to be effective and yeah that's good the short-run I think starting with you know
what do customers want you know matching those that was always gonna be like the
best like long term increases so yeah kind of moving upmarket we build not
were cool to kind of ship what's happening on the website and into new
trying to iterate that's awesome well this is a long interview you guys
probably one of the longer ones who's done a long time where can they find you
online
somewhere knowing please go talk to Dave but doesn't sure if someone can follow
you guys doing awesome where can they find you
yeah and I'll put some links below for you guys to go check out the software
yeah yeah check us out use proof comm I've put out a lot of trainings forces
and also putting that really good content on training people up yeah and
you can find me on any social media at Ostend distil there you go awesome guys
well until next time maybe in a year for now and come back to awesome will do so
we'll do another part to this I'm building says alright I'd be awesome
yeah thanks guys
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