Hello Youtube.
My name is Caya and I consider myself and amateur photographer...and for the past few
years I've been spending time and effort, crafting and publishing my photos on Instagram.
But I no longer believe Instagram is the place to be discovered.
I'm quitting Instagram, and I'm going to tell you why.
OK, so first of all, let's talk about the evolution of Instagram, and travel back to
2012, this is when I first moved to NYC.. and it was a fantastic time for me.
Back in 2012 your family was starting to join Facebook, and then Facebook was this place
where you would still publish photos about your trips and your vacations, photos with
your friends and tag them, comment, whatever...
And then Instagram was this little secret place, it already had millions of users, but
it was a secret millennial place where you would post day to day random spots that you
would find, and that's what I would use Instagram for, the photos that would stand out were
the photos where you found the weird angle and chose the right filter.
And that's fine, it's literally amateur photography.
Maybe you found a friend that had some talent for composition that you didn't even know
about.
And we used to have Instagram cheating, I don't know if you remember this, it was cheating
if you would use your DSLR photos, so Instagram was all about smartphone photos.
And we loved it, right?
We loved this little secret place where we could look at life through these filters.
Fast forward to 2019, Facebook is not cool anymore, we all know that!
There's no original content on Facebook anymore, people are no longer publishing pictures about
whatever they're up to.
Facebook is all about news, and fighting and controversy, fake news...
But Instagram is still somewhat selective... at least on what you follow, or how much business
content you get.
And we have stories now.
I don't hate stories, I really don't.
I don't hate stories.
I think that the word here is transcendence.
I want to create content that's worth watching and sharing.
If I'm going to spend anywhere from 5 minutes to 10 hours editing a video, I want that content
to live on.. and it's fine, it's fine!
I think there's content that should be ephemeral.. but in the end Stories have transformed Instagram
into what it is today.
I think it's still a cool platform, but Instagram is no longer the place for amateur photographers
to get discovered, it's become this place where we follow our friends, where we find
out what they're up to, or where we follow people that we care about like celebrities,
for whatever reason we are curious about what they are up to, and I've been migrating my
time on Instagram from watching the feed, to watching stories.
That's the inherent problem here, if you're taking photos, it's no longer what Instagram
is all about.
And that is reason number one.
So now let's move on to standing out on Instagram.
I've accepted...
I've accepted that I can't stand out on Instagram.
I'm going to tell you story to illustrate this.
When I was in college I studied Digital Animation which is this very design, artsy-oriented
career.
I was never an artist in high school.
Digital Animation is a career where you stand out if you're talented, not because you studied
very hard.
So one of my best friends in college was Luis Gadea.
Luis would carry his sketchpad every day, every moment we're sitting, having coffee
or having lunch, he's sketching.
And he's this fantastic, truly fantastic illustrator.
What I figured, knowing Luis, is that I'm never going to be as good as him, I'm never
going to catch up to him, unless I dedicate twice the time he's already spending drawing.
And that's the way it works for a lot of things in this career, you need to be very aware,
and accept that there are things that you aren't that good at... and you have to leverage
what you are talented at.
That' in the end the conclusion I made with Instagram.
I don't have the capability to stand out on Instagram as a photographer.
I took a class with another Luis, now that's coincidence.
This guy has a blog called 'To the Wonder' and I'm a big fan of his.
He's Costa Rican photographer that travels the world taking these mind blowing photos.
But after taking the class and understanding the type of photo that he takes, the effort
that he puts into this... this is a photo that he has to choose the right filter for,
spent thousands of dollars in these lenses because he wants the perfect picture.
I can't do that!
I'm no that passionate about photography to spend a day....
I went to Japan a couple months ago, I really don't want to spend one of my ten days in
Japan finding the perfect shot of Mount Fuji.
Again, just like with college, I realized I'm not going to be a professional photographer
unless I really spend that time.
And that's fine.
If you're someone like Luis, you can absolutely stand out on Instagram, you search for a hashtag
and a photo like this, stands out... but unless you want to go that route, I no longer believe
Instagram is the place.
And we as amateur photographers need to evolve out of Instagram.
So what to do now?
Youtube.
This Youtube channel is one of the things that I am doing... and by all means, if I
suck at this, let me know in the comments now!
If not, maybe subscribe, but only if you want to ;) So to explain how landed on Youtube,
how I'm betting on Youtube, I should tell you about my background.
I'm going to do that in this 30 second clip.
This is my life in 30 seconds or less.
Born and raised in Costa Rica.
In 05 I got a job so I could pay for college, tried to be a developer.
FAILED.
Found something more design oriented: Digital Animation.
I made a short film.
Met amazing artists who were going to make it, realized I wasn't one of them.
FAILED to get promoted at my job, quit, came up with a cool iOS game, raised a Kickstarter
Campaign for it, appeared on CNN, game got called 'The Next Angry Birds'.
Moved to New York.
FAILED.
Moved back to San Jose with $15,000 in debt.
Spoke at TEDx.
Started Slidebean with these guys.
Became a Dad.
Worked as hard as I've ever worked in my life.
Paid debt.
Slidebean became profitable and grew to a team of 24.
Made time for hobbies again, tried to put my photos on Instagram, FAILED.
Made a two cameos in NAS Daily, chatted about Youtube.
Turned 30.
Figured I had to go to Base Camp before I get old and tell the story.
So what I'm trying to do here is, leveraging the experience and the talent that I have.
I'm a decent writer, I think.
I can edit a good video and I have post-production skills.
This is something that I really can't leverage on Instagram... but it's something that I
might leverage on Youtube... and that is why I'm here.
I'm trying this out, this is the third video I make... but for you as an amateur photographer
this is what I think you should try and reconsider.
Maybe Instagram is not the place to get your photos discovered.
If you can, try Youtube.
If you can stand in front of a camera and tell a story.
I used to make this videos that were sort of moving pictures.
I picked this song and edited a lot of different shots from my trip.
I did that when I went to Iceland, I did it when I went to Easter Island which was one
of my favorite trips ever.
But this content is not interesting because it's not telling a story... and this is what
people enjoy on Youtube, being told stories.
I was watching this interview with Casey Neistat the other day, and I guess we have to quote
Casey.
I was pretty poor.
I had my son when I was 16 and I washed dishes for a living... and it wasn't until I was
18 years old that I decided I wanted to make movies.
I was washing dishes so that I could pay for my computer that I could edit on, I was an
assistant.
I used to clean out kitty litter boxes for my boss so I could get a paycheck, take that
money, buy cameras and make movies.
I always made a living so I could make movies.
I never made movies to try and make a living.
I think this is very interesting.
It's not like I don't care if my videos are liked.
I care, I really do.
But I'm working, I have a day job I'm not planning on quitting, and I make these videos
because I want to tell a story.
So if you're an amateur photographer, I think that it's time for you to reconsider Instagram.
There are platforms like 500px.
I think 500px is still... photos are too pro.
I can't compete with a photo from 500px.
I think this is the best photo that I've ever shot, and it was a complete coincidence...
it's my favorite photo ever.
And I put it on 500px and it did, just OK.
Maybe we need a new platform, right?
Maybe we need a new Instagram, a new place where selfies are forbidden, where friends
photos are forbidden, you can only publish the world around you.
Some #earthporn sort of app.
I don't know.
Reddit I think is another option.
The Reddit crowd is ruthless, but if you can make your way on Reddit and get that content
upvoted, then you can really be discovered.
And then the home for that content can still be Instagram.
It's just stop thinking about Instagram as the place where you can promote that content.
Let me know if I'm wrong, and if you're an amateur photographer and have another platform
of choice, please let me know.
See you next week.
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