- A few weeks ago I went over the simplest cold email system
that I found to track your KPIs,
run your cold emails, that sort of stuff.
And I've had a few people try it.
I've had good feedback, I've had bad feedback.
We've improved the doc a little bit.
Maybe in a couple weeks I'll show you what it looks like.
I wanna improve it a little bit more
but it brings up a bigger issue.
What do you do and how do you act
when something you've watched online doesn't work?
We've all seen these people talking about tactics
that they've used to make money online.
Alex Becker talks SEO, Grant Cardone talks sales,
Neil Patel talks content marketing
but what do you do when you follow this stuff to a T
and it just doesn't work?
You might have had similar things happen
by following the results in these videos, right?
I've always been good about trying not to preach too much
and just trying to show you what's going on in my business
but everyone gets results from different things.
So what do you do when you follow something point by point
and it doesn't work?
Well, there's three things to do
and I'm gonna go over them right now.
Point number one is think for yourself.
Me and Steli were on the podcast recently
and we were talking about some common issues
he sees from cold email campaigns.
And one of the biggest ones is people using his own scripts,
using the word-for-word scripts that Steli puts out,
sending them to other customers,
and then getting annoyed when they don't work.
I've actually seen the same thing from some of you.
You'll use some of the email scripts that we use
at Experiment 27 internally that get results for us,
and you're annoyed when they don't get results
for your business.
And the key is thinking for yourself.
The scripts and the exact wording,
this goes for Facebook ads, this goes for
anything else you're learning online,
they don't matter as much as the intent behind the words.
And the easiest way that I was able to break this
is to think in frameworks instead of thinking about
the actual words.
So for instance, when you see a cold email that I put up
that works for me, instead of saying,
hey, he says, big fan of this, so I should write,
big fan of this, think about
what is the framework there, right?
It's a compliment.
I'm saying big fan of your thing
because that's a compliment.
And then the second line, right?
Hey, I'm Alex Berman from this, and we do this
for your business.
What is that?
Does that mean you should say, hey I'm Mark from
whatever systems and we can grow your business by X percent,
just because it's in the script?
Or does that mean, hey, introduce myself somehow,
and then say how I'm gonna
improve their business in one line?
Right?
Thinking in frameworks is how you start
thinking for yourself, and it's how you start
developing your own scripts.
And frameworks aren't the end-all be-all either.
If you look at some of Aaron Ross' cold email stuff,
or Steli's cold email stuff, or even mine,
you'll see there's a lot of common threads,
but it also might not work for your business.
And you have to test it multiple times, hundreds of emails,
keep sending, keep optimizing, keep improving.
There's a video link on cold email optimization
that can help you.
But it's thinking for yourself and not just
taking at face value the type of stuff
that we talk about in these sorts of videos.
Number two is book a consulting call.
If you've tried, and I'll do a video probably next week
on what to look for in a good consultant,
but if you are doing this whole thing, you're optimizing,
you've been sending cold emails for instance,
exactly how we're doing it in these videos,
and you're not getting any results at all,
you've tried thinking for yourself, you've tried optimizing,
you've put in the work, then sometimes, the only thing to do
is to hire somebody to help you.
I had this same issue with copywriting a while back,
maybe a year and a half ago, it didn't matter
what landing page I wrote or how well I was following
the attention, interest, desire, action formula
or any of these formulas online, I just couldn't get
any copy, any words on any website to convert.
So I reached out to Neville Medhora, paid him, I think,
400, 500 dollars for an hour of his time,
and we got results and it all clicked,
just based on that consulting call.
But if I hadn't put in the work before,
if I hadn't tried to do it myself and failed,
I wouldn't have gotten nearly the same amount
of value out of it.
And the last one is move on to a new channel.
If you've gone through the steps, you've sent
the cold emails exactly like we're sending on this channel,
same words, you've gone back and thought for yourself,
you've done the frameworks, maybe you've hired Aaron Ross,
maybe you've hired Steli or me or whatever, you've hired
a consultant to help you and it still doesn't work,
let's say after three, four months,
then maybe that channel just doesn't work for your business.
Check out the video we did on Monday about some reasons why
cold email might not work especially for local businesses.
And if that's the case, all that means is you've gotta
keep searching for your right marketing channel.
At Experiment 27, our top two channels are cold email
and this YouTube channel.
But we've tried so many other things
that haven't worked, right?
We've tried pay-per-click for our own business,
events work but cold email's better,
we've tried a whole bunch of different stuff.
But for some businesses, events might be the way to go.
That might be where your target market lives,
events might be your killer channel.
It might be speaking gigs.
Some people are way better at speaking gigs
than other people.
And it's all about you going back,
testing different things over a month or two,
and then moving on quickly if something doesn't work.
And the easiest way to find out if something is gonna work
is if you get any results at all.
So for instance, let's say you test Facebook ads
for your business, you run an ad, and you get
maybe a signup and it costs $10 per signup.
Now that's probably too expensive.
Let's say you wanted 25 cents for a signup.
Eventually you could get it down to 25 cents,
but I would say that's a test worth considering
because you've gotten a client.
Now, if you go and you spend, let's say $200
on Facebook ads, you follow all of the best practices,
and you don't get any results,
and you do this maybe two or three times,
I would throw Facebook ads out.
We threw out Reddit ads doing the same thing.
I put $50 and I think I put $200 into Reddit ads,
didn't see a single lead from it,
so it's not working for our business.
It does work for other people's businesses though.
So if that's a traction channel that works for you,
pursue it, there's probably tons of videos on Reddit ads.
If you find this video valuable, be sure to like it
to encourage this type of content on YouTube,
subscribe for more B2B sales training,
and if you need marketing support for your digital agency,
check out Experiment27.com.
Thanks.
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