Hey there!
I'm Benjamin from Loves Data.
In this video you're going to learn all about gtag - Google's new Global Site Tag.
If you've recently needed to install Google Analytics on your website or you've recently
setup conversion tracking in Google AdWords, then you might have noticed that the tracking
code looks different.
You'll now see the new Global Site Tag in Google Analytics and Google AdWords.
So what is gtag?
What are the benefits?
And should you migrate?
I answer these question for you in this video...
Let's get started!
The new Global Site Tag is designed to streamline tagging on your website.
It's been created by the team that develops Google Tag Manager at Google and replaces
the previous analytics.js tag for Google Analytics and the previous conversion tracking tag from
Google AdWords.
Using the new Global Site Tag means that you're using the latest tracking tag from Google
and you'll be able to access new features that Google releases.
The first question you might be asking is - What do I need to do if I'm currently using
Google Tag Manager?
The answer to this is simple - nothing!
You don't need to do anything if you're currently using Google Tag Manager.
The Global Site Tag is really designed for people who aren't using Google Tag Manager
yet.
So if you're already using Google Tag Manager and you're sending data to Google Analytics
using the built-in Google Analytics tags, then you don't need to do anything.
Just to highlight you shouldn't be removing the in-built Google Analytics tags and using
a custom HTML tag.
This won't give you an extra benefits.
So now you might be asking - Who should use the Global Site Tag?
Basically, anybody who isn't using Google Tag Manager.
So if you currently have the Google Analytics tracking code embedded directly on your website,
then you should consider migrating to gtag.js.
If you're currently using the dedicated Google AdWords tracking code, which is the conversion.js
code, then you need to migrate to gtag.js to avoid inaccurate conversion tracking.
This is because the recent addition of intelligent tracking prevention in Safari by Apple means
you'll be missing conversion data with the old tracking tag.
However, if you're going to take the time migrate, then you're probably going to see
more benefits by implementing Google Tag Manager instead.
You'll be able to take advantage of tag management and all of the new built-in triggers in Google
Tag Manager.
An alternate option is to link Google AdWords to Google Analytics and import your conversions
into AdWords.
This means you'll be accurately tracking conversions, even on Safari.
The Global Site Tag is really designed for people just starting to use Google Analytics
and Google AdWords tracking.
The best way to think of the Global Site Tag is a simplified version of Google Tag Manager.
It provides new flexibility, for example, you can currently modify the tag to simultaneously
track into Google Analytics and Google AdWords...
Here's an example of one tag that will only send data to Google Analytics...
And another tag that will only send data to Google AdWords...
And here's an example of a modified tag that's sending data to both...
Google have also said that they will provide a way for people to migrate from the Global
Site Tag to Google Tag Manager in the future.
This is going to be a great benefit for people who begin using the Global Site Tag who then
want to take advantage of tag management.
It will mean they don't need to re-tag their entire website.
If you're looking to use the Global Site Tag you can find it in Google Analytics by navigating
to 'admin' and then selecting 'tracking info'...
And then 'tracking code'...
Here we can see the tracking code is gtag.js...
And if you're in Google AdWords you can find it by navigating to 'Conversions'...
And when you create a new conversion, you'll be given the Global Site Tag to track conversions
into your AdWords account.
// So they're the benefits of the new Global Site Tag and who should be using it.
Remember, if you're already using Google Tag Manager, then you don't need to change your
tags.
You only need to migrate if you're using the analytics.js or conversion.js tracking tags
from Google.
And if that's you, then it's the perfect time to consider implementing Google Tag Manger
for even more benefits.
Have any questions you'd like to ask about gtag.js?
Have a tip you'd like to share?
Let me know in the comments below!
And if you found this video helpful, then please like it, so I know to make more videos
like this.
See you next time!
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