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- [Instructor] Now before we setup Remarketing campaigns, let's discuss five different parts
of remarketing that is available with Google.
To provide more clarity, I'm also going to show you some examples of how each campaign
would appear to potential customers.
So firstly with standard remarketing, we can target past visitors by showing ads to them
as they visit other websites or apps that are part of the Google Display Network.
So this is not contextual advertising, so even if your website was about restaurants
and your visitors moves onto an online games magazine, your restaurant ads will still display
to that particular visitors.
Now if we have a look at dynamic remarketing, we can target past visitors, but we can show
them dynamic ads that are specifically about the products and the services that they viewed
on our website as you can see here from the Booking.com advertisement.
So these ads will also target visitors as they browse the Display Network, and as they
use apps across the Display Network.
Now if we move on to remarketing with mobile apps, we show ads to people who have used
our mobile app or our mobile website.
And this we do when they use other mobile apps or when they browse their mobile devices.
So you can think of this as a form of standard remarketing, but it's specifically for apps.
And then of course we've got remarketing lists for search ads.
So what we do here is we build lists off past visitors and then we target them with ads
when they do follow up searches directly on Google.
And then of course lastly, we've got video remarketing.
And here what we do is we target visitors who interacted with our videos or our YouTube
Channel.
And we do this by showing ads to them as they browse YouTube and as they browse the videos
on the Display Network.
Just remember that the standard setting on Google Remarketing is to remarket to anyone
who visited our website, regardless of whether the original source of the visitor was social
media, email campaign or a referral.
But we probably don't want to advertise to somebody who is already on our email list,
or who is already part of our social media followers.
So later on I want to show you how you can target only certain types of visitors and
exclude others from your remarketing list to have better control of your budget.
There are five types of remarketing available with Google, but we are going to learn many
ways in which we can optimize the setting for each one of these types.
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