In this video I am talking all about how you can grow your Instagram following.
Very exciting it's so stay tuned this is the shiny's business show where we show
you how to turn your ideas into reality and become a wildly successful
entrepreneur Kerry Greene she leads business
hey it's Kerry here founders a female entrepreneur association and author of
she means business and in this video we are talking about how you can grow at
your Instagram following this is a very exciting topic so many of you want to
know how you can do this so here are my steps before actually getting started
with it so the first step is that you need to make sure your Instagram profile
is on point so first off make sure you have a business account not a personal
account and secondly you want to make sure that your name is displayed
correctly and that you have a really great description for your profile so
make sure you say something and tell people like what you're about what your
business is about so that you they know when they come to your account they know
what they're there for they know what you can offer them so make sure that's
really clear the other thing is that you get to put a link on your profile so
take advantage of this I always like to use trackable link something like a
bitly so that you I can track when other someone's clicked on my link from
Instagram typically my link from Instagram goes to some kind of free
download so that I can capture people's email addresses rather than just sending
them over to a website where they might get lost in it and completely then go
off it and forget all about FDA so use a trackable link and make sure it is a
good link you're saying them to a good place where you can capture their leads
so the second tip is to make sure that you are posting out pictures that are
really on point with your brand that really align with what your business is
all about from the colors that you're using the fonts you're using the images
that you're using everything needs to align with your brand so that when
people see your Instagram profile they get you they either resonate with you or
they don't resonate with you that's what you want to do so it's a give you an
example of this my friend Kate Jones runs an Instagram account called the
little Jones she creates wall prints for children's nurseries and so all of her
images are completely aligned to her brand every single one of them all of
the things to post out are amazing and are things that our audience are going
to want to see so you've got to do this you've got to make sure that what you're
posting up is what your audience want to see and it makes sense for your business
so for example for me I post out a mixture of inspirational quotes I post
behind-the-scenes shots of of FPA stuff so products were working on I also post
out pictures of myself and share personal stories of what I've got going
on from a business perspective I post out offers and testimonials and that
kind of thing when I'm in the middle of a launch to share the great stuff that
we're creating so there's a whole host of different types of content that I
post out but everything needs to look as nice as possible your the quality of
your images needs to be amazing and it needs to all be relevant for your
business but the most the key thing of all of this is that you post out
consistently if you post out consistently you can grow actually
really quickly but if you don't then it is so difficult to build traction and if
you start and stop start and stop you'll notice that you just can't it you maybe
get a few likes here and a few lights out but it's not consistent or is if you
post out consistently you'll see those likes start to build so post out
consistently and post out really amazing and beautiful graphics if you need
inspiration for this go and check out people on Instagram and see what they
are doing and see how often they are posting out and take inspiration from it
and see how you could do some other things for your own profile my third tip
for you is to use hashtags when you are posting out so hashtags are a really
great way for your posts to be discovered by people who are not yet
following your channel so use really relevant and popular hashtags to go
along with your content hashtags that are relevant for your content a really
great thing to do is to go and check out people who are in your industry who are
bigger on Instagram than you are and see what hashtags they are using for their
business and take inspiration from it and use them - it is a really quick way
to figure out what hashtags are going to work for you so definitely make a list
of people who are in your industry who are relevant to you and see what
hashtags that they are using for their business you want to basically well what
I do often is either put the hashtags right at the very bottom of all of the
texts I've written and I always put like dots so the
you can it pushes the hashtags down so it's not like a bunch of hashtags that
look messy so they're kind of hidden or the other thing I do is I will add the
hashtags to a comment in the post so that way it just keeps that cleanly dose
don't see a bunch of ugly hashtags but hashtags are really powerful so get
really clear on which ones you can use to help your business well help your
post to get seen to people who aren't following your account yet so tip number
four is to create amazing captions to go along with your pictures a picture is
one thing but what you write as a caption is what's really going to help
engage your audience and encourage them to leave a comment and interact with you
so this is a great place even if you put an inspirational quote out for example
you could share something really personal tell a story and let people in
let people get to know you or even ask them questions share something with them
and then ask a question and ask them to leave a comment and share their answer
it's a really powerful way to create more engagement on your posts themselves
and to get people to really interact with you and it's just a really powerful
way to let people in and to start building that relationship with people
on Instagram I do this all the time and it is so so effective even if you for
example you just take a picture of yourself and take a selfie a good selfie
and you share it and then you caption it and you tell people like what you've
been up to or maybe the biggest frustration you've got going on or the
biggest when you've had whatever it is let people in use powerful descriptions
to go along with it to let people in and to share great content with your
audience so tip number five is to interact with people on Instagram at the
end of the day Instagram is a community you need to build relations on
relationships on it it's not just a one-way street so not only do you want
to make sure you reply to comments on your own posts you want to go over to
other people's Instagram profiles and comment on their post too
this way you can really get to know people you can build relationships with
people and it leads to incredible things it leads to more followers more
subscribers more customers so interact for people on Instagram
don't just be posting out posting up posting out and then disappearing and
not engaging and interacting on that because that is not going to help you to
build a successful Instagram marketing strategy so my sixth tip is to shed roll
all of your content for Instagram yeah you're gonna have some things you can do
on the fly when you have in spray you see something like oh yeah I'll post
this to Instagram or when you're doing your Instagram stories that is wonderful
but for the other pieces of content you meet a scheduler so that you actually
post owl so be people forget to be consistent because they just don't plan
ahead so use a scheduling tool you've got to be careful with which tools you
actually use with Instagram because the ones that post automatically to
Instagram will have an impact on your reach because Instagram doesn't like the
whole boxing so make sure you use one like I use Panola so basically what it
does is I can schedule it all out and then it reminds me it basically pops up
it's time to post it Instagram now and then I can click through and I can it
basically copy and paste the text that I've scheduled in my planner over on
Instagram and posted out that way but that way I can plan out weeks and weeks
and weeks in advance and I can make sure it helps you to stay on track and make
sure that I actually post out to Instagram so use some kind of scheduler
if you find it helpful or at the very least just plan out what you're going to
be posting you know ahead of time so that you actually do it even if it's
just a week ahead of time do it and then you'll feel like a weight your subject
because saying yes I've gotten it out I blog about my content for the weekend on
Instagram and it feels so good I promise so definitely do that so my final tip
for you is to use your Instagram handle on all your other social media platforms
if you have an email list as well then make sure you share it people and your
email list even if it's something you put at the bottom of every email goes
out that people can check you out on Instagram and there's a link to your
Instagram profile also if you have a following on Facebook for example then
share it with them on Facebook and say hey I'm hanging out on Instagram on
Instagram I share this this and this maybe it's some behind the scenes stuff
come and check it out I'd love to hang out with you over there or if you're
part of Facebook groups do the same thing if you can I mean you have to just
watch the rules of the group's because some people don't allow you to post to
felt like that but if you can share things like that then tell people about
it get people to come and follow you and join you over on Instagram so you can
connect with people over there obviously you want to be posting in relevant
places so you get relevant people following your account but leverage your
other platforms to get the word out about your Instagram
following so many people forget to do this but you might as well leverage the
audience I've already built up and send them
Oh for that and get them to connect with you and hang out with you over there
Instagram is such a powerful platform I have seen people within a really short
space of time start start their Instagram profiles and create so much
success from doing these things I've shared it's ridiculously simple but
simple seriously works so make sure you do it just be consistent with it that is
the key thing think through what am i posting out is my audience gonna love
this am i proud to post this out if you are put it out there and be ridiculously
consistent about it and you will grow an amazing Instagram following so those are
my seven steps for how to grow your Instagram following I know they're super
simple but simple really really works the key thing is to be consistent with
this I know so many people who have created huge followings on Instagram
starting out from nothing with having no clue but just being ridiculously
consistent with all of these things I've shared and it has transformed their
businesses it's how they drive the majority of traffic to their websites
and get sales this is so powerful but the key thing is to be ridiculously
consistent with it if you do that you are gonna grow an amazing Instagram
following so I really hope you've enjoyed this video to help you even more
with it I have created a free download where you can get an Instagram planner
to help you plan for your content how I which also has some extra tips and for
you the link is below Stan Lauder so just pop your details in and we'll send
it over to your email address instantly so definitely go and check Val and I
will see you next week for another episode of she means business hey guys I
really hope you enjoyed that video if you did then definitely give it a thumbs
up and also click to subscribe so you don't have any future videos also make
sure you leave a comment below and let me know what the biggest takeaway for
you is and what you are going to be implementing on Instagram also if you
want to share a link to your Instagram profile so we can all check out and I
will see you in the next video
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