Closed Caption by YouTube hey we're talking about how does search engine optimization work stay tuned
hey hey what's going on so how does such engine optimization work my name is Ola
coming to you live from my empire proof studios I got some really cool
information I want to share with you but let's start with the emails okay because
we have email questions coming all the time you have questions about any of
these topics please you can use the comment below but if you prefer to send
an email in you can send email into TMT at Ola to calm all right but anyway
let's get on started with this one right here it says this question goes hi Ola I
launched my website in March of 2013 well as 2017 right now so it's before
yes right I think I've made a total of 70 dollars since that time
ouch four years later my website is still there which means I pay hosting
okay that's web hosting for those of you that don't know web hosting for every
website you see on the Internet it's actually residing on our server
somewhere okay that information is pulling from a database on a server
somewhere in the world okay so in order for you to have a
website you gotta have a hosting the minimum is like three dollars and change
per month okay so it can be pretty cheap my my hosting cost me twenty to
twenty-five dollars a month it could be cheaper if I do some research but I have
a whole dedicated server so because of the size of my website and the ton of
information that I've published over time okay so if you're making money and
you're doing well with your business obviously 225 dollars a month is nothing
right but you don't have to spend in the beginning like I said all you need in
the beginning is that three dollars and change per month I lost 35 cent per
month or something like that to have a hosting alright alright so I still pay
for hosting and other stuff every month about three months ago I sent this guru
one thousand dollars just for 30 minutes of
his time smart guy you know there's nothing wrong with doing that by the way
and I've done that before I've done more than that before
when you see somebody it looks like they're getting kind of results you're
looking for and you just send them a donation and say hey I would like to
spend some time with you there's absolutely nothing wrong with that
I see people sometimes just complain and complain for money that they spend on
their own education I'm like are you kidding me
education right is the well is the number one source of all the information
you need obviously you need to as a kid on the information but s cute on what
information if you're not educated what you want information right so if you
feel like somebody has information that if you feel I'm talked about just
playing feel like right you feel like somebody has information that you need
access to in order to get the kind of resort you're looking for
I would definitely always suggest to not hesitate to pull that trigger and do
what you got to do okay all right so yeah so I send this guru
$1,000 just for 30 minutes of his time I think it's probably worth it on that
coaching call he told me that I need to spend $3,000 a month on traffic
generation per month yeah I mean if all you want to focus on is pay per click on
paid paid media paid marketing paid traffic you could spend more than that
you know traffic generation you don't have to spend up to that but if you
spend there people that do that they're people that do that without getting any
resort that who that do that they are getting results okay
as a matter of fact if you go to all our talks - mastermind one of my key studies
on the inside it's a guy who spent $3,000 a month and his revenue is about
300 on marketing his revenue is about $100,000 per month okay so it's a good
bargain right three thousand one hundred thousand dollars the bargain right what
most people of course they're scared to drop that kind of money which is
probably you're one of them that's why you're sending me this email right but
you have to trade in life it's called trading trading all right that's a trace
is that your trading time or your trading money or combination of both
right if you have more money than you have time then you trade money you get
your money to keep working for you everybody's dream anyway right if you
have more time than you have money then it's time to put that time to work sell
that time and make some money and then eventually if you want freedom you want
that money to stop Tunney right that's the whole point so
yeah so traffic generation per month $3,000 per month in traffic generation
right now if you do engine optimization you don't need $3,000 per month okay if
you don't paid marketing completely paid market you need $3,000 per month you
probably do in order to create the kind of momentum that you need because I'm
gonna tell you right now success loves speed okay so is either you're really
excited about creating a lot of content but maybe the results are not coming but
you're excited you feel that momentum and you they're sure right but if you're
spending $20 on paid marketing on Facebook media it's gonna be so slow and
then you're gonna lose interest and then other things other gurus was trying to
sell you stuff in the middle of it and then you're gonna be distracted and
then guess what happens you're back to square one every other day right and
then you never get anywhere and then you're losing time which is the most
valuable commodity I don't know if I should call it commodity because you
can't really get get it back right you're gonna lose time right so but
anyway let's continue here so you see that you're either trading money or time
okay that wasn't my point I lost my train of thought for a second it's money
or time or combination of both eventually if you want freedom in your
life you want to be able to have your money working for you right but you have
to be willing that something I didn't want for a long time got to be willing
to trade your time for money in the beginning if that's all you have more
off okay sell the time after all the time is gonna dissipate right the time
is going to evaporate if you don't trade it for dollars okay you might say $24 so
you can get some more dollars so you can continue to trade that dollars for more
dollars okay so that's the point there okay he tried to sell me his
traffic package of course you know and that's a good thing that's a good guru
to follow because if it's not selling anything I mean he's of no value of
for you ultimately it's cousin knows how to sell that's why you sent him that
$1000 than the first place I bet you okay so don't take that personal it's
just what it is okay you try to sell me his traffic package but I couldn't put
you simply because he could give me he couldn't give me any type of guarantee
yeah there's no guarantee in life right right
imagine you want to send me $1,000 for coaching and you want me to guarantee
you're gonna get result I can't I'm sorry okay why because I can't guarantee
you're gonna wake up tomorrow morning I can't guarantee that you're gonna die
your work ethics is enough right I can't guarantee any of those things right and
I can't guarantee anything life no one any one that guarantees you stuff and
then trying to sell you stuff and guarantee well they probably charging
you a lot of money and you're gonna lose that money okay if people are up front
with your inter I can guarantee you Danny should buy from them because
chances are they gonna share some tips with you and you're gonna have some tips
to make up your old formula for success because everyone will have their own
unique formula for success and you just want that simple one little nugget to
push you over the hedge that's what you're looking for okay so he says there
must be a way out because everything says I should quit but my heart says
hold on you're being honest and and I like that you know and we've all been
there where we feel like we should quit okay you're trying to generate traffic
you're trying to figure this thing out now somebody's telling you right that
you need to spend $3,000 per month and you're looking at your pocket or like
three three thousand pennies right and you feel like quitting okay so a good
idea to to to send this question and I'm gonna ask you a question let me finish
the email so yeah absolutely I so you're everything else is saying is you quit
well I'm saying is you hold on to can you please share a few tips
is there a hack somewhere that I'm missing I need traffic so here's the
thing is there a hack somewhere there's always a hack okay it's a matter of fact
thing that anything you're gonna use in life to become successful is gonna be a
hat okay it's not gonna be as
straightforward something you can read in a textbook a textbook a coach a
mentor can give you a tip a nugget here and there but if you're gonna create
success in life you're gonna have to create your own I'm talking
extraordinary success I'm not talking about success you go to college you
graduate you get a job for $100,000 I'm not talking about any of those things
you can go follow that formula and go through the American dreams which is the
scam that's why I'm concerned but I'm talking about
extraordinary top to represent her in the world okay
which you can become in this moment if you want okay you don't have to have
money in the bank to become a top to represent her okay
as a matter of fact the top three presenter in the world it's already
created before it shows on the bank account okay so go go figure
okay I'm talking things outside of the box right now so that's my point you
gotta start thinking outside the box when you talk about a hack is there Huck
absolutely there's a hack but that hack if I handed it to you it becomes a
formula and that's not what you're looking for okay if I buddy can just
share the hack all over the place right that's just a formula right and every
time you have something called a formula there will be a cap over the kind of
income or resort that it can create because everybody else is using it over
supply right it devalues it right when when you create a hack that's yours from
a simple nugget you got from a guru from a simple nugget you got from a trainer
on a consultant or something somewhere a coach right if you get that one on it
and that Noga gives you an epiphany right then obviously that becomes a hack
that you hacked you created it right from yes obvious from other people's
nuggets so I'm gonna give you a nugget here
today to beat that $3,000 a month okay and it's called organic traffic okay
organic traffic the only way to not have to spend three thousand dollars a month
on traffic no boy is a hack okay but that hack I'm gonna give you a tip
right now you need organic traffic organic traffic could be search engine
optimization which is something I'm gonna talk about in a second right but
it could also be you on a stage somewhere right if somebody put you on a
featured on a podcast and the interview you and you have a free gift to give
away like I always say you give free gift in a shameful people's contact
information you can build a business from just being feature like that from
solid sitting on and looking to get on people stages go into meetups and become
Anna gasps speaker if you have the formula for that you can that's organic
traffic that will keep coming back to you because you're giving away again
you're giving away yourself in the form of speaking on stages that's one way
that's that's one way of organic traffic my favorite of organic traffic is the
one you create your own stage on Google ok because Google is here and Google is
not in the business of creating content YouTube is not a business of creating
content ok the content on this platform does a user-generated content that means
you have the ability to get into that marketplace and start creating content
on a topic you are passionate about and you can create and you can absolutely
build a big business out of that there are a ton of people doing that right now
ok you heard about the youtubers right well anybody's talking about it right
nine out of ten years it's you know it's gonna be all over the place but the more
important thing is not the youtuber because anybody can become a youtuber
becoming a top leader on those platforms become an influencer become the person
that creates content so creating content will never get old creating content will
never become a mainstream job ok at least not at the level of talking about
I'm talk about creating unique content I'm not talking about I'm not creating a
brand that's what I'm talking about so if you don't know any of this
bluffing stop creating content that people actually want solutions that
people actually want answers to questions that people are already asking
where and you do the perpetually on a regular basis on a consistent basis
those content are gonna attract people back to you and if you know how to do it
the proper way you can capture them or capture their contact information as
leaves and you can build a big business out of that and you can do it without
spending a dime on traffic or you can do it as a hybrid together with paid
marketing which is what I do I do it as a hybrid
ok but typically I try to make sure 80% of my activities and my traffic and lead
generation are coming from my content creation from organic traffic because I
created a stage for myself this is my stage and YouTube allows me to
the stage for free just so I can serve the audience and continue to serve the
audience because that's what they want they just wants to stay on YouTube and
if you can be one of the producers of content then you're spending your time
creating understanding gained in exchange or in makes a hybrid mix
together with spending money and even if at that I spent my money I try to spend
that 20% of my revenue spend it only on retargeting people that have already
come to me not on getting to know people not on getting people to get to know me
but on people that already know who I am I call them the heart and the warm
market not the warm market your family and friends I'm talking about people
that have actually consumed content that I've actually helped people that said
yes I watched a video and I love this video and I'm gonna keep watching a
video and they subscribing and things like that it's not everyone that likes
it but somebody likes it and people that likes it just enough to do business with
me I could I put food on the table for my family I help them go to the same
thing or get result that they want in their life you can do this in any niche
that's how search engine optimization works that's what it is people are
searching and boom you provide the solution and the answers to their
questions right or you provide some kind of solution or answer that that ease
their pain they have a pain that's already going on and that's how search
engine optimization work so essentially there are three things there are three
factors that YouTube Google any of these platforms especially Google okay there
are three things they are looking for and that's they want good quality
content I said that earlier right that means something that people actually
want to know about right good quality content the next thing is they want
links they want other website linking to your website they want other web
properties linking to your website the number one way that I like to do that is
to create consistent content because each one of my content and link to each
other plus I also use a do proper keyword
research so that you know day when when when YouTube aggregates in a search
result I have you get all the relevant videos when people search for certain
phrases my video shows up for at least 20% of all the videos I record and
that's enough to put food on my table not all of our videos but some but again
all of this stuff can be reverse-engineer
okay the third factor that they're looking at this day is called a ranked
brain essentially YouTube was records how long did you spend all your videos
on your website they'll record all of that and they use that to determine if
people want to see more the longer people watch your videos YouTube we
assume that somebody want to see your video more they will rank it more that
we show it I suggest that videos more on YouTube and that's how SEO search engine
optimization works you want more information on that obviously that's
going to be beyond the scope of this video I can tell you you can go through
all our talks calm slash mastermind I'll give you access to all my free training
on that topic that's Ola tu X at Xerox comm slash mastermind share like comment
below subscribe to this channel if you want more videos like this if you have
questions or you have thoughts please share them in the comments below
and I will definitely address them thank you so much hopefully you've been
enlightened and educated and I'll see you on the next one these
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