in this video I'm gonna show you how you can grow your fan base in 2019
what's up guys Brandon here from KDMR Music, the channel that teaches you how
to succeed in the music business so if you're new here this is where we
teach you everything you need to know to grow a successful music career so if
you're looking for that kind of information then you're in the right
place hit that red subscribe button it's on the screen right now now it's a new
year new year new you new music career all of those cliches right but here's
the reality 2018 may not have gone the way you wanted it to go but 2019 can be
a different story so I want to teach you a few ways or talk to you about a few
ways that you can grow your fan base in 2019 because let's face it if you can't
build a fan base you don't have a shot at a successful career I've said this
over and over on this channel but an engaged fan base is the key that unlocks
every door in the music industry if you want a record label deal if you want
people beating down your door and all of that all of that comes with engaged fans
so let's talk about a few ways to achieve that where you know you may have
failed last year here are some things you can do to make sure you're engaging
and attracting fans day in and day out in 2019 so the first thing that you can
do and what's often the most effective is playing live shows live shows are
usually the most effective because that is where a fan can see all of who you
are as a person if you're funny if you are engaging if you have an
interesting story if you are a great performer and if you have music that
really connects and resonates with people that usually comes out on the
stage in ways that it doesn't always come out on social media in the songs
themselves in interviews there's just something about the intimacy of a live
show where you can really show off who you are as a person and connect one to
one with potential fans and those relationships that you make on
the road or in those venues are typically the ones that follow you for
the longest so please make it a point to play more live shows in 2018 I actually
just did it so excuse me 2019 I just did a video a couple of
weeks ago and I'll link to that in the YouTube card about how you can book more
live shows and no matter what stage of your career you're in so please use live
performances at as a way to grow your fan base now the second way that you can
grow your fan base in 2019 is through collaboration collaborate with other
artists in your area it's a great way to steal or share your fan base with
another artist and vice versa I'm sure there are people in your area
who like the same types of music is you who make music that's similar to yours
who have fans that would love your music just as much as they love theirs so find
areas where you can collaborate and collaborating doesn't always mean that
you do a song together maybe you throw shows together maybe
you're good at web design and this band in your area needs a good website trade
those services say hey I'll design your website if you put me on the bill for
your next show and so on and so forth there are so many different ways that
you can collaborate and barter with other artists other writers other bands
in your area and that collaboration is gonna do a few different things of
course it's gonna open you up to their fan base and that's always great and
that's the purpose of this video but it's going to help you network in the
industry as well because everyone knows someone who knows someone who knows
someone so the better connected you are the more opportunities your open
yourself up for in the future and then of course the more fans may come from
that relationship down the road so that's why collaboration is such a huge
part of growing your fan base this year another way to grow your fan base that's
kind of underutilized right now is playlist pitching Spotify just released
a tool that allows you to pitch your music directly
to them and that's all well and good but there's some ground work you should be
doing first I did a video about this a couple of weeks ago as well but you can
actually submit to user-generated playlists just by searching on your
phone for Spotify playlist and there are other tools who have n places that have
already aggregated these lists and I'm a link to those in the show notes or I'll
do another video on those another time but my point is playlists are huge most
of the people that are listening to music are listening to it through an app
like Spotify like Apple musics like Deezer and all of these services have
some sort of a playlist or some sort of an algorithm driven experience for their
users so the most so the more playlists that you can get on the more people
you're exposed to the more likely you'll gain more fans so please make playlists
pitching a part of your strategy in 2019 now the last area I want to focus on for
this video is paid advertising paid advertising is a great way to expose
yourself to new audiences and it's the one thing that you have that the artist
that you grew up on did not usually in marketing up until very recently we're
talking in the last five to seven years all marketing was done based on guest
guesswork you know you may know who your ideal customer is you may know
roundabout age range you may know round about what other brands they may be
interested in where they shop what their household income is and you kind of just
throw stuff at them until it sticks that's why TV advertising was so big
because if someone likes ESPN then they might like your basketball shoes right
now Facebook Ads take that take that idea and social media has taken that
idea and drilled it down to the most miniscule of details you can literally
go on Facebook right now and target people who are newly engaged between
this age and this age who live within 15 miles of this is it
and who are expecting their first child that is how detailed you can get with
this audience targeting in facebook ads specifically and I know Facebook ads
seem to be kind of saturated right now there are a lot of people talking about
them but the reality is Facebook ads are still the most cost effective way to
reach audiences that may not already be familiar with you I mean there's no
other platform that allows you to say hey here are my customers I want you to
go out and get me people like this so with your music what does that mean
you can go on Facebook and target people let's say you're a lyrical rapper with
East Coast beats right you can target j.cole fans and you can target j.cole
fans and a specific city you can target j.cole fans who shop at journeys you can
really drill down that far and put your music out in front of them and wait for
them to bite they may like the videos they may buy your merchandise they may
join your email list all of these are activities that bring them closer to
being a fan of yours for life so I hope I've gotten your wheels turning of
course we're going to drill down deep into all of these topics and more in
this year you may have noticed I'm doing two videos a week now not just one so
you guys will be seeing a lot more of me and we're gonna really really I want to
help you succeed in music this year so if you want to know more about marketing
your music about attracting fans I happened to have written a book about
that so the music marketing guidebook is still available I'll leave the link in
the description of this video and I'll see you in another video very soon peace
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