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Hi there, and welcome to This Week Today: your weekly telecom channel news with a Mojo
twist.
Today's news is on Datto, security jobs, and SD-WAN.
And today's marketing tip will cover creating a useful content calendar.
First, a surprise resignation occurred this week in the channel as Austin McChord, CEO
of Datto, announced he'll be leaving his position for personal reasons.
McChord founded the backup and disaster recovery provider eleven years ago in his parents'
basement, and the company sold last year for more than one point five billion dollars.
This announcement came as a little bit of a jolt to partners, but many have said that
McChord leaves Datto with a solid foundation and a great focus on its MSP partners.
Next, ISC2 put out a study that shows that the demand for cyber security skills on the
job market has continued to widen.
There is a need to fill upward of three million cyber security positions worldwide, with the
greatest shortage in the Asia Pacific region.
More than sixty three percent of respondents report a lack of staff dedicated to security,
and nearly sixty percent say the issue puts them at moderate or extreme risk.
For thirty seven percent, the workforce gap is their top concern, outranking lack of resources,
inadequate budget, and lack of time.
And last, CenturyLink announced on Wednesday that its customers can now deploy Managed
Cisco SD-WAN.
The service is powered by Cisco's subsidiary Viptela, and is one of a few collaborations
between CenturyLink and Cisco.
Even though CenturyLink has been working with Versa Networks to offer managed SD-WAN, this
Cisco affiliation will broaden its reach with enterprises.
Now that you've got your channel news for the week, how about a free marketing tip?
If you're like most companies, you have multiple marketing activities happening simultaneously.
Maybe you're exhibiting at events while also running targeted campaigns to your various
buyer personas.
And chances are you're also working on your SEO and PR activities, like publishing articles
or scheduling speaking gigs.
With so much going on, it's easy to lose track of all the promotional activities and related
content pieces you'll need to create and publish.
That's why it's so important to have a content calendar.
A content calendar can help you plan for and track the progress of each piece of your content
strategy - which will help keep you organized and ensure you get everything completed on
time.
You can organize your calendar by topic, activity, month or content type - whatever works for
you.
The important thing is to have everything written down in one place with clear objectives,
assignments and due dates.
For a free download of a sample content calendar and marketing plan template, check out the
link in this post.
Thanks for watching this week today.
Subscribe to our YouTube channel for more tips, see you next time!
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