Hi, I'm Jan Rezab this is Social Media Minute.
There's been a lot of talk about fake followers.
Not in the light of Twitter, what it used to be,
but more in the light of Instagram
and how to find out, how to detect...
A lot of people are using different tactics to find out.
Many are scrolling through the followers,
trying to find out if those are real pictures, real people, etc.
Maybe even an easier way is to look at the consistency of these profiles.
A lot of the good influencers and profiles out there
will have a really nice consistency of not only publishing content,
very good regularity, a couple of times a week, etc.
They'll also have a really good consistency of engagement
or engagement per thousand, which is the division by followers.
I recommend looking at those specific metrics
to determine whether the profile has a certain percentage
of fake followers or inactive followers or not.
As a brand, if you wanna work with influencers,
you really wanna make sure you're working with legitimate influencers
with a legitimate following.
I would recommend, if you wanna find out,
you look at these marks of consistency.
Load it all up in the Socialbakers Dashboard.
If you wanna work with thirty guys, take a list,
load it up and understand what is their consistency of engagement.
Look at them now, look at them two months back, look at them one year back.
See how they built up their audiences.
Even if they're a faster builder now,
it's likely that you're making a good long-term investment.
Because they're a better builder of audience
and they're growing and building up their engagement.
And if they're building up their engagement slowly and consistently,
you really know that's a more legitimate profile.
Don't forget to subscribe and like our channels
and tag a friend or colleague that you think is interested in
how to definitely avoid fake followers on your accounts.
Thanks for watching.
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