- What if I told you there is a top-secret place
to find lots of amazing cream of the crop
craft inspiration that's hiding in plain sight?
No, it is not the magazine aisle
at the Barnes and Noble. (laughs)
It's actually a place, and actually two different places,
where you probably go a lot to get craft inspiration.
So I'm gonna show you this hack
for how to find the inspiration that you're looking for,
those hidden gems, and give you so much better results
so that you're not having to look at the ugly stuff
and you're just gonna see the most beautiful, best,
inspiring photos and projects there are on the internet
but first I wanna tell you a little bit
about how this inspiration came to me.
So my day job is, that I'm a social media strategist,
and in the course of doing that work,
with working with craft companies
and other businesses and other bloggers
to help them improve their social media strategy
so they can get their stuff out, so you can see it,
I look at a lot of hashtags, and one of the things
that's been so great about looking at hashtags
is that the people who are using hashtags on their posts
are the cream of the crop people.
They understand social media strategy.
They're using hashtags so that they will get found,
so they want you to see their stuff,
and they're going to do the best work possible
to make sure that they're showing you
their best, best of the best, inspiration,
ideas, and finished craft projects.
So I started talking to a couple of my friends
and they were like, Yeah, they never really use hashtags,
and I was like, "What?
"You guys are missing out on the best stuff ever."
So I'm gonna show you guys how to use hashtags
to find the most amazing inspiration,
not only on Instagram but on Pinterest,
so in September of 2017,
Pinterest announced functionality for hashtags.
You could always use them on Pinterest,
but you couldn't click them and they didn't do anything,
so I'm gonna show you how to use hashtags on Pinterest
and you guys are gonna be blown away.
The results that you're gonna get
when you are searching for hashtags
instead of just searching for words,
on both Instagram and Pinterest, are gonna blow your mind.
You're gonna love all the amazing, awesome,
this is pure gold craft inspiration stuff
that you're gonna find, so let's get started.
(gentle, bouncy music)
So when you hop onto Instagram,
you'll see that not everybody
is using hashtags, especially your friends.
But the people who are using hashtags
are going to be bloggers and influencers
who are putting really great content out there
because they want it to be found.
Like this post from apeachlife,
or this post from inspirelovely.
Now, when you find a post that has hashtags on it,
you can click to see more.
A lot of times they kinda hide them at the bottom,
and then click any of the hashtags
that look interesting to you.
So inspirelovely does a lot of succulents.
So if I wanted to see succulents,
I would click on any of her hashtags,
and that would take me to
lots and lots of results about succulents.
Now, depending on what you want to get inspired by,
you're gonna click on different hashtags.
So instead of just searching the search term on Instagram,
like succulents, if you type in #succulents,
you're going to get the results for that hashtag,
plus you'll get suggested hashtags,
and you can see here that there's
lots and lots of beautiful, amazing photos.
If you find something that you like,
then you can click on that, and I call this
kinda going down the rabbit hole.
You're gonna click on one post,
go to their hashtags, click on the hashtag,
go to those results, find a photo that you like,
and say "Okay, what are these hashtags?"
then you'll find other related hashtags.
So this is a watercolor cactus painting
and from there, I clicked on this watercolor hashtag,
and now I'm seeing all these other results,
and it's a great way to go and just get
lots and lots of really awesome inspiration for free,
in a much more targeted way than if you were just
searching for keywords, and again,
you can kinda keep clicking and clicking
and going in deeper and deeper,
to seeing lots and lots of other results from other hashtags
and you'll notice that sometimes the results,
you're getting lots and lots of different, varied things
that may or may not be what you want,
so then you just hit the back button
and go back to the post where you were working at originally
like this mandala post, and from that one mandala post,
I'm seeing lots and lots of different hashtags
and different types of results.
This is a great way to go and get inspiration,
to find new people to follow that
you may not have ever come across before,
because a lot of the way that we find people to follow
is through word of mouth, or maybe we go to their blog
and then we see, oh, they have an Instagram button.
But this is another way that you can find people who are
doing things that you're interested in, through hashtags.
So you just search the hashtag,
and you'll see lots and lots of people,
and the thing that's nice here too,
is that there is this top nine area,
which are the top posts for any given subject, and then
there's all the other posts that come down below it.
Now, I wanna show you how to use hashtags in Pinterest,
because this is a brand new thing,
and this is really going to give you
some interesting results in search.
So here on Pinterest, you can see,
that there's results here in your feed.
This is the smart feed, where Pinterest determines
what they think you're gonna wanna look at
based on the searches that you've done recently, et cetera.
But you can also use the search bar.
So here, if I type in paper organizer in the search bar,
these are just key words, down below the search bar,
Pinterest is gonna show me suggested keywords
that people have searched with this at the same time,
but you're also gonna be getting these results
that aren't necessarily very good.
They're not exactly what you're looking for.
Like I don't need to see wallpaper,
I don't really wanna know about best small space hacks.
I just wanna know how to organize my paper for scrapbooking.
Now, let's try #paperorganizer and see what we get.
And these are gonna be a lot more accurate,
and that's because when people are putting a hashtag,
they are self-labeling what this post is about,
whereas with keywords, Pinterest is trying
to look at the words and the imagery
to figure out what this post is about,
and figuring out if it should show it to you or not.
So because hashtags are self-labeled,
the person who created this is gonna
put the hashtag on the post,
it's gonna be a lot more accurate,
so you're gonna see a lot different results
than if you just searched for keywords.
So if you're just on here looking for
craft organizing ideas or how to make a wreath,
try using those words as a hashtag,
like wreath how to, make a wreath, DIY wreath.
So notice if you're searching a hashtag, up here,
Pinterest is gonna give you some other
suggested hashtags to search within that term.
So I typed in #craftroom, but it gave me
another hashtag to look at, so here,
I'm gonna look at craft room tours.
So I did #craftroom, now I'm gonna look at craft room tour.
Notice that the results are different.
You're gonna see different things.
And with craft room tour, we're gonna
see some stuff that we don't really want,
like I don't wanna see home decor,
I don't need to know about Amazon whatever,
so let's go back to #craftroomtour,
and see what kind of results we get.
These are a lot of Instagram results right now
because hashtags on Pinterest are really new.
This happens because you could always
pin your Instagram posts to Pinterest,
so now all of the hashtags that are on
those old Instagram posts are turned on on Pinterest,
so they're gonna show up in search.
Also, from these posts, just like we can do in Instagram,
you can click that hashtag on any of the search results
and see even more search results within that hashtag,
and notice that on the pin, as we're scrolling,
you can see like four or five hashtags,
but if you expand it open, you're gonna see
a lot more hashtags, and so again,
you can do that thing like we did on Instagram,
where you go down the rabbit hole
and (laughs) find different inspiration
and just to get out of it, you just X,
hit the back button to get out of these,
or here on Pinterest, you'll just X out of that
search result up there in the search bar.
Wasn't that a cool trick?
Like I can see myself, you guys saw (laughs)
in the video, I'm going down the rabbit hole,
I like to click, and then I see something else cool,
and I click that, and I click the other hashtag,
and it's just so much fun to kinda go down the rabbit hole
and get all this amazing inspiration
and just see what other people are out there doing,
so you can see the possibilities
and be inspired to create your own works.
Now, if you're a business, like maybe you have an Etsy shop
or you're a blogger or you're actually a store
that sells scrapbook supplies or something like that,
if you have any kind of business interest,
I have this really awesome course
that I've been working on for a few months.
We've been in beta testing, we have a great team
of bloggers and business owners
who have been testing out these hashtags
and testing out our course, so if you
wanna be a pro at using hashtags,
you need to sign up for the Hashtag Pro Course.
It's gonna be opening soon, but there's a wait list
that you can get on so that you can
make sure you don't miss anything,
plus, we're gonna be doing a free
mini-class right before the course.
I'm gonna give you some free resources
that are gonna help you to skyrocket
your Instagram and Pinterest account
by learning how to use hashtags super effectively,
so if you guys wanna sign up for that,
click the link down in the video description,
and get all signed up.
If you enjoyed this video, please click the subscribe button
and share it with your friends.
I'm sure that you have some really amazing,
crafty friends who would love to see
this awesome inspiration that is
right in front of us on Instagram and Pinterest.
You just have to know the right thing to type in to get it.
(gentle, bouncy music)
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