since its creation in 2010 instagram has become a worldwide phenomenon
with 80 millions photos shared every day and 500 million daily active users Instagram is
now one of the most popular app on the planet and a great platform to promote
your business in this short video you will learn how to create an Instagram
business account how to connect it with your Facebook business page and most
importantly how to measure the effectiveness of what you are publishing
I'm luc durand and the founder of ranking.co.uk the place where small
business owners turn to for better online visibility more traffic to their
site and more customers to their stores if you've already subscribed to my
channel and you want to get notified about every new video I publish simply
click on the little bell next to the subscribe button if you haven't
subscribed yet why don't you do it now and like the video at the same time it
will help me help you and the community of all small business owners out there thank you.
hi everybody and welcome to this tutorial where I'm going to show you
how to switch your existing Instagram account into a business
account it's super simple and it will only take you five minutes switching to
a business account will give you access to additional features which do not
exist on a personal account and will allow you to promote your business and
your services with those features the first thing you need to do is to log in
to your Instagram account and verify whether or not you are able to switch
from your personal account to a business account so let's just do that and log in
to our accounts once your into your account
tap the little man symbol at the bottom right of the screen which will take you
to your profile the next thing you need to do is simply tap on the will setting
icon on a top right-hand side and now will take you to the list of options
available within your account scroll all the way down until you see an option
called switch to business profile tap the switch to business profile option
this will take you through the process of setting up a business account on
Instagram click on continue you will go through a
series of screen that will give you more details about the advantages of
switching to a business profile continue until you get to the very last screen
where you will be asked to connect to your facebook business page if you have
one of course as I have a facebook business page I'm simply gonna tap on
the choose page option that will bring up the various business page available
within my Facebook account I'm gonna choose ranking Academy and
click on next this will confirm my details including my email address my
phone number and the address of my business once you've verified that all
the information is correct click on done and that's it your Instagram business
account has been created and also linked to your facebook business page as
specified within the popup message tap the go to profile button which will take
you to your newly created business profile from here you can either start
promoting your business by clicking on the promote button or view insights but
what we want to see right now is what your business profile looks like so
click on the little man icon at the bottom right of the screen which will
take you to the homepage of your newly created business accounts from here you
can now see a new range of options and information being displayed on your page
and if you look carefully right under your logo and the name of your business
there is now a category of business indicated
this is also the website address along with the location of your business
there are three main additional options under that the very first one is a call
button which allows anyone coming across your page to call you directly as it
will trigger your phone number the next option is the email option tapping on
this will open up your email client where people will be able to email
directly the other option is a direction option and then when you tap on the
direction option it will open a map where your business is located the next
two options which are interesting is the promote button next to your logo so if
you tap your promote button it will trigger the pain promotional scheme that
Instagram has put in place so if you willing to pay to promote your business
this is where you need to go you can edit your profile obviously as always
next to that nothing changes there you can add a bio if you want to but the
last piece that I wanted to draw your attention to is that little graph icon
next to your name right at the top and if you click on that it will open a new
screen giving you access to all the data around your account such as number of
additional followers the reach the actions that were taken over a certain
period of time you can also see the number of people who have visited your
profile the number of people who have clicked on your website and many other
data if you aren't familiar with all of these terminology you can scroll all the
way down and tap only what do these mean and here you will have the definition of
every single data point you can also do this at a post level so let's go back to
our profile tap one of the posts tap on the view insights there will be a
summary of the actions that were taken right at the bottom and if you slide up
you have the full details of that very particular post
data is very important because it helps you understand what works and what
doesn't pay a lot of attention to these as it will help you improve your profile
okay we're all done I told you it was easy now it's your turn to create your
own Instagram business account and make the most of it remember Instagram will
work better for some businesses especially the ones that rely on imagery
if you found this tutorial useful or maybe you have a question don't hesitate
to let me know in the comments below right now if you can please give me a
thumbs up better still why don't you subscribe to my channel so you get
informed when I publish a new video in the meantime thank you very much for
watching and see you very soon
you



For more infomation >> 'Vero', la red social que podría ganarle la pulseada a Facebook e Instagram - Duration: 2:19. 
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