what you about to hear right now is my talk that I gave to students at the
Liverpool John Moores University just a few days ago it was it was talked with
lots of passion and that comes from experience and it comes from a deep care
of how those young people live their life and how you know we as
entrepreneurs sort of have some responsibility to show them the way and
perhaps you know push them in places so this talk was a hundred percent from my
heart it was it was you know few things that I said that make people think and
and few people also they don't acknowledge that by thanking me at the
end of that talk I'm sure you're gonna enjoy this one so there is me talking at
Liverpool John Moores University I wonder why always people go to the
very top and sit in the in the last row there's a lot nicer here I don't know
why anyhow my name is Michael hello and we'll talk for 15 minutes which is ultra
short about what I think and maybe you don't agree with some of it what we'll
see about that this is me in my best picture ever I
don't think that any picture ever taken of me is gonna be as good as this so I'm
going to stick to that wherever you're gonna go on mens finest website or any
of my stuff you're gonna see this picture so this is real this is picture
different okay first of all and yes I don't know about whether whether you can
compete with me and I'll tell you why because and I'm an immigrant I'm polish
and I arrived to UK in 2006 with no language skills I couldn't speak any
English I couldn't do anything but what I had is and I had this desire and
hunger that I want to do something with my life so
from washing pots and been serving and being a waiter to them sort of going to
the University graduating getting a proper job to then starting my own
business and I feel as if I'm just getting started so if you are for
instance sitting here in this lecture of thinking okay I you know you want to
start a business but you don't know what you want to do or you want to and do
something you've life but you know 100% sure what well I mean you've 20 what 21
22 23 and you you just have to start doing something so think about that that there
is a lot more people and there aren't more motivated than you are
and they're going to be ahead of you if you're not going to do anything and I
also think this which is awkward sitting here because if you have got it you've
got it if you haven't got it you haven't got it now there is nothing wrong with
being an entrepreneur in a business in a way that I don't know whether you follow
any of the of the sort of gurus marketing gurus that are popping around
but there's one guy called Gary Vaynerchuk and he says that number two
number five number 16 in Facebook earns a lot more than number one in any other
companies that you can think of meaning you don't have to be number one so don't
have to start your own business maybe you also could be as good as or even
better just being number two or number three and any other businesses and have
you ever started any businesses I mean if you have then this is a time to say
yes I have or I am or I'm thinking about one and what's your business has anyone
got any business ideas or running businesses or a business I can't believe
they're in room with 60 people there is not a single business
come on whose ideas come on ideas come on give me idea okay okay and how is
<Brewing a beer at home or small location>
that going where's that it's just an idea right now or is it okay and you
and you sell it? and it okay have you tried to sell it?
would you be sort of open to go to someone and say I brew this beer it's
local I made it and I'm the best literally and you know do you want to
buy one of me would that make sense to you if you do
<Yes but I am not the best>
that yeah but yeah that's marketing right okay
so um so how many beers are gonna sell next week how many bottle of beers how
many litres of beer do you think you can sell next week okay okay because this is
all about what what Dave was saying before as well it's all about money
right if you cannot make money you haven't got a business you know it's
it's a business I mean being in the business of giving things away it's a
tricky business you know I it's it's very hard to sustain that but if you I
bet if you go and ask your friend and that you just brewed the best beer ever
you know give me a quid for that I would give you one if you bring me right now
beer because I'm thirsty right so you know it's just opportunity of sort of
making sure that you go and speak to someone has someone is there ask them
the question because they most likely going to give you some money you've got
something that I haven't got I'm 35 I'm old I'm finished and so you've got
something that I haven't got which is this Dave were saying about this as well
about assets you know you haven't got money to start a business we've got
something I haven't got and and this is so valuable like if you come to me and
say I would like to do this few for free for money doesn't really matter but that
takes burden from me and puts you know something on your shoulder not on mine I
can focus on some and else like yes because you've got
this and I haven't got that so I need to manage my time very carefully because
you know I'm old Paula that you saw her before she's my assistant and quick
story about Paula she's very shy so I'll keep it brief and I managed to convince
her to quit University and to start working for me and the reason for that
is that and I think I can give her a lot more than university can and there's
nothing wrong with saying that at the university because you need to figure
out what you want to do and I mean look what she does all day she's just walking
around filming stuff and putting stuff on Instagram that's not a job is it
surely well it is actually because I need that because I need that for my
marketing I need that for intsa stories I need that for at for YouTube
channel forever as we do so if you've got that skill well of sudden you're not
working right are you working no no yes that's awkward
again and right so that's Paula's profile so she is all over Instagram and the
reason why I'm showing you this is that the way have found her was through
Instagram so I was searching and looking for an assistant and I come
across her profile through networks of friends and I said this is action nice
profile I like this so if you thinking of of running a business maybe you
should start with business of yourself so she promoted herself first she made
her profile looked so nice and so good that I thought well ok I think I
would like my profit to look like this and that brings me onto this very
important message which is you need to be an expert in something meaning and if
you'd come to me and say I'm doing the best insta stories because that's
Instagram is is hot right now and and I would like to do maybe 10 15 insta
stories for you and you let me know what's happening oh yes yes can you do
that for me and then you know I can pay for that if you good enough and there is
this literally from this morning we were figuring out this
called stories ants or whatever right and this app and I've been searching on
internet very quickly to see who can help me design best insta stories ever
and I couldn't find anyone who would advertise themselves as this story's ads
expert and I thought surely there must be someone younger than me in their
twenties who are on the phone all the time they would like to make some money
they would like to help the business they would like to get an access to me
and and would like to use this to create some stories for me like that it's just
no-brainer and another one another app that we
tested recently for the business was this lumen five or whatever again I was
searching for talent online to say okay who is an expert in lumen five I
couldn't find anyone I'm saying this is just there must be there must be someone
who wants my money like I want to give you my money to create some social media
videos for me so things like that this is the video
that video was created in like 20 minutes by me so I bet you can create
that video in five and how do I because that's let's get practical here because
if you haven't started a business maybe you can be better it's sort of posting
your skills this is site called upwork have you heard of that site have you
ever seen this this is this site where you post a job or post a skill so for
instance this is my three jobs that I'm searching for right now so what was web
researchers I was looking for another one was copywriter and only one was
graphic designer man where's my money I want to give that money to someone who
can who's got that little skills and I cannot find anyone back in if you are
very good at copywriting or you very good at web research you know you're
very good at graphics you're very good at video you're very good at audio
editing you're very good at anything maybe it's worth posting some stuff on
sites like upwork to to get noticed and also to be able to sort of talk to
businesses and help them and we can get those skills any of those skills there's
two places you should go to one is Lynda.com I don't nobody heard if you have
not heard you should leave and the other place is udemy.com there are two
places where you can actually learn skills so for instance if I'm looking
for graphic designer and you're into graphic design you go on udemy you're
good to Lynda and you sort of learn a skill either how to graphic design on
Adobe Illustrator or something like that you paid 12 quid for a course you sit
that course for two weeks it's online you've got a certificate at the end you
come to me and say I'm the best graphic designer in Liverpool I want to design
this for you yeah can I pay you now it's it's so simple it's so simple and there
are so many businesses actually or that need your help how many how many
butchers how many bakeries how many other people other businesses you know
that that are not online that are not present online that I haven't got any
marketing in place that you can help them with the newly acquired skill
if you want so and yeah being expert in something so that's me and so my name is
Michael and my company's called mens finest and we make luxury accessories
for men and also made to measure suits and shirts and things like that
and so yes if you've got any skill and you want to you know join the team be a
freelancer and you know work for free Paula actually started working from the
you know for free because you know I said like we need help we need this we
need that and she said that's fine let's just organize a project
let me just manage that project for you and and yeah and right now she's working
for me so and that's how you get a job good stuff hopefully does it make sense
to you maybe hmm okay I mean how come you not thinking or
you've super shy I don't know but how come you're not thinking about starting
your own business if you're doing this like this is a my mind the wrong room
we took it the wrong way like what's going on like you know what how come
you're not thinking about doing a business you have to start thinking
about this and now because you've got time when you're 35 you have not got time
good stuff thank you
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