Hello doulas this is
Doula training youtube doula website this is number eight this is where we are talking about how to get you clients using Google ok the entire
tutorial series
You know one to ten has really all been just in support of this particular tutorial
so this is the one you really want to pay attention to
And this is the one where we are going to
Get clients coming to you month after month after month for your entire dealer career
so you know you can focus on being a doula and doing a great job of being a doula and
Also, you know you can focus on having a good work-life balance right and this is gonna
Make you a success and this is gonna make your business a success so this one is
the most important tutorial in this series absolutely definitely no question all right as
Always, if you have any questions or concerns or I didn't explain something properly
Or you want to tell me how great I am or how much I am terrible then just write me a comment
please I would love to know how I'm doing and
subscribe because even though I said
This is the tutorial and you know all the other ones are less important all the other ones are really setting you up for success
For this tutorial so that you know this one will work as efficiently as possible and that is pretty important as well
So you know make sure you watch the other tutorials, and I bounced onto this one
And you haven't seen any of the other tutorials
I'm gonna put a link right now up top to the first one so you can jump in there and start from scratch
And build yourself a system that will make the processes that were gonna put in place now work perfect
Alright, don't what are we doing? How are we going to get clients?
From Google ok seems a little bit scary seems a little bit impossible
But it's definitely not it's easy everyone does it that's why Google is such a big thing
Alright, so the first thing we want to know is how does Google actually work because I think?
For almost everyone its systems enigma, okay?
And how does the internet work and how does people go in on the internet work, so we're gonna do a little experiment right now?
Just to teach us how it works all right. Let's go to that
Okay, do this so
I'm sure you've seen this before. This is the you know Google search screen alright and
We're gonna do a little experiment here to sort of understand better how the internet works
And how we can sort of be friends with Google
Orman if you like Google however you want to look at it to
Benefit us okay, so I'm gonna look up penny Simkin the birth partner so if you
What I hope you know what that is penny synchron's the birth partner it's like the original you know do a text
She is the og doula
so
Look this up google gives us you know results we've all seen this well seen how it works
You know you see the first one is an ad the second one is penny Simpkins website third one is Amazon. It's Amazon dossier
I've said a couple times. I live in Canada
But I want to go here because Amazon is actually gonna be a really important thing that we're gonna talk about in a couple tutorials
And I want to see you know what what is Google giving us from Amazon
okay, and
This is the page
Okay, so
If you look at this you will notice that this is not
the Amazon homepage and
This is not you know how to contact Amazon or any of those things that would be on a home page
that that you imagine right, this is a
Landing page for the birth partner that amazon has made and it is
Optimized so that when someone looks up the birth partner by penny Simkin this page will come up
Okay this here
This is what they're showing me today because they change it a lot, but this is the home page for Amazon
Okay, and you'll notice that you know only because I've looked up these things
But it's not even here the there's other sort of it's Grambling dick
Have no birthing to do a book but even penny Simpkins book is not here, but there's sort of related things
But you know, but definitely not a link at all
- this penny Simkin book from the homepage right you couldn't get here. They have a search bar in here. You could search for it
But you know there's nothing on the homepage about it. It sends you to this page
Okay and
This is how we have to do it. This is how we have to build your site
We need to build pages like this like this page
That's showing you about the birth partner because this is the type of page that Google will direct people to
When they ask specific questions about things?
Okay
So that's that
Okay, so what do we learn from that what we learned was what we need to do is we need to build specific pages that?
answer specific questions
That's how the internet work that how that's how Google sends people to
Websites, but it doesn't send them to the home page
It sends them to a specific landing page where you can answer a specific question that that person is asking
Okay, so what we need to do
Is three things we need to figure out what people in your area that you can work in as a doula are asking Google about?
doulas
We need to number to
answer those questions pretty well and
Number three we need to tell Google that were answering the question so that they know to send people to your page
When someone asks that question?
Okay now
My guess is is that you probably don't know how to find out what people are asking?
Google and you probably also don't know how to tell Google that you're answering a question
But you're probably a perfect person to do number two and that is to answer that question if someone's asking
What is the cost of a doula in?
Seattle you probably are a perfect person if you're a doula in Seattle to answer that question
Right because even if you don't know the information
You have so much more
Context than a regular person if you do some research on it you can answer it better
And you'll be able to articulate it better to people, okay, so
You don't know you know how to do number two okay?
I know how to do number one and number three so together we can get you clients from Google
So we're gonna show you how to go through this whole process
right now
okay, so
Back on the Google homepage so the first question that we need to resolve is. What are people typing in
To Google okay, and this seems like you know how could you possibly find this out, but there's actually?
tons and tons of ways of doing that and I'm gonna show you the
Cheapest one or sorry the the easiest one and the cheapest one right now. This is the simplest way overall doing it for sure
There's actually a lots of ways to do it for free, so you don't need to worry about cheapness
But you know let's let's pick another city. We've you know I've done Toronto. That's where I live we did Miami
I think I talked about Chicago. Let's do Seattle
So what I want you to do is you know type in the city that you live in all right and then doula
And you know I say city this could also be region
you know state do depending on where you live you know you'll
Whatever your catchment area is you know that's the term you want to use when I'm do a Google search?
Okay, so this this gives us you know Seattle doulas the results for that okay, but that's a little
Too big for our first one you definitely are going to want to go in there and do that but if you click on it
Again, it gives you this drop down
Okay
now
This drop down is
suggested searches and how Google comes up with its suggested searches is
it
It tracks what people type into Google
Regularly, and if something is typed into Google that they think is related to Seattle doula
with regularity
And I'm talking you know like they can track over the course of a gear that every month someone types in this exact phrase
You know ten times or something like that you know a hundred times a thousand times. You know whatever. It's not
It's not you know one person did a date well one person did it at October kind of a thing it's it's with regularity
okay, and
See what this is doing is this giving you slightly longer once. You know Seattle doula cost
birth doula yeah postpartum doula yeah, Seattle do jobs
Local Seattle doula doula services. Yeah, so these are all different ways that people are trying to articulate
that they want to ask questions about
Duels you know doulas, South Seattle, so this is a list of one two three four five six seven eight. There's eight on you
Okay, and then sometimes if you're lucky, so let's focus on Seattle doula cost say. I'll do the cost is a good one
Look that up, and then you know now it's saying okay, I'm gonna give you even more
Answers here right so now we have birth doula Seattle loved them salon Seattle doulas
Swedish do the program which I gather is you know a
specific company out of a hospital or something in Seattle
You know volunteered clothes headed poojas sound doulas which probably is who did sound probably a place close to Seattle
I'm guessing my Seattle geography is not great
But you see so now you have even more and this is telling you these are things that people type into goo
Google on a regular basis about doulas in Seattle okay, and Seattle doula cost is a great one
Okay, because someone who types in Seattle doula cost is
Actively looking to get a doula okay, they're just trying to figure out how they're going to manifest that
Okay, they want to know how much it costs they want to know
You know if they can afford it how they're gonna pay for it
You know they want to or you know, maybe they have lots of money, and that's not a concern for them
But maybe they don't want to make sure that you know they're not gonna get ripped off or whatever what they go there
But you know the person who writes us in is more than likely someone who is definitely going to be searching for a doula
Okay, now if we go down here
I want you to take note of this so the the keyword phrase this is called that is typed in is Seattle doula cost
Okay, and these blue things here are the titles of the pages. We're going to show you how to make those
okay a
Question is is the term Seattle do look cost in
the title of any of these pages like up and
You know so look at all these
I'm not seeing it. I'm not seeing it Seattle do Lacoste Seattle do Lacoste
Seattle do cost hmm. I I don't see it. I don't see it there
So what that tells me is that of all these pages that are coming up on the first page of Google no one has actually
You know intentionally tried to SEO for this keyword phrase and Google just told us that people type it in regularly and
that means that if you
Use this as your keyword phrase and optimize around that keyword phrase Seattle doula cost
You'll probably have a pretty good chance of coming up here now as we've talked about
There are more factors than just are you optimized around the keyword and we'll talk about how to optimize for the keyword
in a little bit
You know we talked about backlinks are important. You know how many people are visiting your website
Total is important how many people are visiting the page are important, but we already talked about you know call your friends
Call your mom call your brother tell them to visit your pages tell them to share your pages
but
There's also this fun thing at the bottom here, which is just another place where you can find those same?
keywords
Okay, so that's one way to do it that is one way to do it that is?
The freest and easiest way to do it, okay?
I'm gonna show you something else now
so
Seattle do what cost was our was our turn right so this is called key W finder, okay, and
KW finder is going to give you more specific
Answers okay, and I'm not gonna lie to you sometimes
They will stand in contrast to what's coming up here in the in the Google searches
And you know you sort of have to negotiate that you know, it's it's the internet knows. What's going on there
But this is a much
There's a lot more information Seattle do cost
Well
Okay
Look at the information that
This website is going to give you this is free
Okay, there's a link to it in the description
definitely definitely
Get kW finder, okay?
kW finder so
The comment that we are the keyword we put in here in
You know the search box, okay, it's looking everywhere but
You want to use you know the term of the city?
Because you know night nanny is going to be anywhere someone could put in night Danny, but Seattle do the cost okay?
So what's the same saying it's becoming a more popular search term
Every month ten people on average
Type that into Google, okay, which is a low number?
You know sort of across the board but
It's you know. That's ten people who are looking for a doula in Seattle every single month
And you know what they're typing into Google. Okay, that is great
Information and then these two things have to do with how much you have to pay Google if you want to do
It costs per click advertising
But you need to do that because cost per click advertising is just as hard as what we're doing now to
Get results so you might as well. Just not pay for it, and then this is the rating
So what it's saying is how hard is it going to be to?
To rank for this keyword and that you can see you have a big one here it says
This is still easy. It's still gonna be easy for you to grab that
Webpage or that that search tool, and you know in a good spot
So that is you know everything here is looking great for Seattle doula cost okay? You know 10 people a month looking it up
It's getting more popular. You know it has a it's still easy. It's still an easy rating
Okay
And then if you go down here, so this is this is Google circ okay and SERP stands for search engine result pages, okay?
So what it's saying is when Google does a search what what's it bring it up? Okay? It's bringing out something called peps org
you know
They're pulling two of the clicks and months swedish again. We saw that earlier. You know they're pulling one
You know and you know when you fiddle around with this you can go in and find out what all these things mean you know
They mean like you know how strong is this website. How hard is it to defeat it remember?
You just have to show up on the first page as long as you're showing up in the first page people are generally gonna be
Taking a gander
At your stuff, okay?
And then what you'll see is you know you put in Seattle doula cost but it's gonna give you other ones
It was doula Seattle here. That's a more general term for sure, but you see it has consistency
So you know people continue to look it up
It has a lot more searches, so you know you could even getting in some of those searches or like you know a couple
Clicks from that one could be worth your while again still easy still easy then we can go down here
See what else we got specifically about Seattle postpartum doula Seattle
If you have one of these click on it
Very easy
21
Okay, consistency and searches
Yelp Yelp is the number one search for that one. Okay, hilarious
Okay, and then you'll see like you know
You're gonna have to enter a lot of keywords to find out
what you want, and let's see if there's anything else for Seattle specifically that it's gonna suggest to us from this one and
No, and then you'll see
Like I said, this is totally free, but you know it's gonna it has more options for you, but it's not gonna
It's not gonna show you that
Okay the other tricky bugger about this one is that you only get five searches per day for free
But that is definitely you know enough to make it to make it functional okay?
you can go in there every day you have to you have to log in to get your five and
It'll just say you know it'll count them down for you whatever so like if we do another one
best doula Seattle
All right so no one looked at that one. I should have checked it in Google first. That would have been the smart. Move you
Know, but you can you can just fiddle around with it find your search terms
You know move on to other things that people might be interested in
Hypno birthing so yeah
They have no birth in Seattle 40 searches a month and still very easy alright, so if you have hypno birthing friends
You're trained in hypno birthing, actually I've noticed this sort of across the border that number thing
There are way more people looking for hypnobirthing and there are people providing information about chemical birthing
You know so you can definitely
potentially utilize that
You know and other things to promote yourself in the way that we're going to show you
right now
Okay, so this is good, but we're gonna roll with
Just want to make sure Seattle do look costs Seattle doula cost is going to be our
Part term that we're gonna use
Okay, so what we're gonna. Do is we're going to leave these we did our keyword research. We found out what people are asking
Google about doulas, okay two ways
Look use google, but you know definitely use the KW keyword finder. You realize it
Utilize their freemium it you know it's a great freemium. It's a very functional freemium
You're going to be able to get a lot out of it. You just have to wait 24 hours
You know before you go in and do your next five searches
If that is driving you crazy, and it might because it drives me crazy all the time you can purchase
Subscriptions to kW finder it's expensive. It's $50 a month
But value is
You know it's good. This is gonna bring you clients forever like you've seen the information that it gives
50 bucks a month though. I don't know so you know and that's up to you
That's up to how much money you have it's definitely worth it, but if you're on a limited budget
You know 50 bucks might be a stretch
Just like I said with deposit photos. I'm gonna if you
You know if you want to buy it
Buy it for a month buy it for two months. You know don't say oh, I'm gonna spend fifty bucks a month doing this
Just you know commit to spending a hundred bucks, and then you know in those two months
Do as many searches as you can and just write them down somewhere else you'll be all set to go
You know you don't need to
You know spend six hundred dollars a year on it
unless you really get into the
stuff of Toyota and
Number nine where you can make extra money then it's like you know an extremely valuable tool anyways
So what do we do? What do we do now okay?
I always like to double check because I forget we're doing Seattle doula cost right
Seattle do what cost
That's our keyword Seattle do a cost and
Here's the website that you know I've been building and you can bring up yours and what I'm gonna. Do is. I'm gonna make
Well, I was already fiddling around with one of these so I'll delete that
So I can show you
Have to be prepared you know
Seattle doula costs so we're gonna make a new page
And I'm gonna call it Seattle do the
Okay, yeah as you noticed on Amazon the link to Penny Simpkins birth partner was not on the home page, okay?
It's not gonna be here. It's trying to put it up here, and if you have you know
30 or 40 or however many of these pages that you're making one hundred two hundred who knows
You're not gonna want them all lining up here, so you know if I hide in navigation and it's gonna remove it from there, okay?
and
This is this is the page name for your reference. This is not the blue that I was talking about in Google
This is your reference so Seattle doula cost
Okay, that's how I'm gonna keep track of which keywords. I've se owed for and
Then I click here on SEO settings
SEO settings and this is our new page
So
We're gonna do six things
we're gonna do six things to tell Google that we're answering the question or
responding to the keyword term
Seattle do.look cost it really is a question the person is asking the question how much does it do Lacoste in Seattle?
What is the average cost of a doula in Seattle things like that?
Okay, so you definitely want to put?
Seattle
Do uh?
cost
In the title okay?
But if someone types in Seattle do the cost and it comes up and that blue thing just says Seattle doula cost that's gonna look
Weird it actually kind of looks a little bit scammy right like some computer figured out that it should be right about it
So we want to use the exact phrase Seattle doula cost in our title, but we wanted to sound
exciting alright
So
I'm gonna throw it a couple of suggestions
And I'm gonna pick this title on purpose because I want to show you one really neat thing so
Seattle do the cost is a weird phrase. It's it's gonna. Be hard to put in a sentence
so
I'm gonna put two ways
To get a
Seattle doula
Okay, then what are we gonna do with this cost I'm going to put a colon here Google pays no attention to punctuation
So Seattle doula : cost and
Seattle do a cost to Google is the same, but it's easier to make a sentence with
That : in there
two ways
to get a doula
Okay Seattle doula :
Cost
So you know now we have an intriguing title another thing that I did here is I put two ways to get us
Yeah, it'll be okay
So why did I pick that you know studies show?
That this thing and you'll see it a lot on the internet when you say two ways to do this three strategies for this
Four of the best whatever you know putting that number in there actually is one
Of the best things you can do to prompt people to click on your title over someone else's okay?
So this is what's gonna be in the blue
Right here when someone looks up here your SEO
Okay
So now we're doing this is the URL so every
Page on your site home packages etc the actual
URL address for that one is your URL
Slash something right so Stacy the dualist slash home Stacy to do the slash packages, and they're saying this is slash
What do you want it to be and you definitely want it to be your keyword?
Keyword phrase Seattle do uh?
cost
Okay, and I'm gonna push enter. You'll notice we get a little red message here. I can't push enter you have to click off
And it says this permalink permalink contains invalid characters. You can't have spaces it puts in dashes, but as I said
That's the same thing too to Google. They don't care. So that's just fine it will fix it for you, okay?
I'm really we're trying to do here is we're trying to
These are things that Google looks at right
We're trying to show Google in as many places as we can we're gonna do six of them
That we are answering the search term the search term is in there so when people are asking about it
It's gonna highly consider this page
as
An answer as an answer and and just an aside here because I don't want to mess up anyone who happens to live in Seattle
You know I haven't upgraded this site, so if you do live in Seattle
You're perfectly able to take this it's not gonna show mine because it has this
The Weebly footer as we talked about in number two right sync was three
So next one is page description okay now page description is what shows up in grey
This one here
okay, so
This is intriguing title people want to click on much fewer people are going to look at the description
But I what I want you to do is definitely want to include
Seattle doula cost all right and
You definitely want to?
Potentially intrigue people to come to your page over other people's pages all right, so just Seattle doula
The cost
Of
The
Or. You know what let's let's try this let's say, you know specifically the strata your take is you're gonna say average
Average Seattle do
cost
Analysis this you know makes people think you're like a scientist. I'm doing an analysis average Seattle do the cost analysis
Plus
Three things
Everyone looking for a doula in
Seattle
Needs
To know
Average Seattle doula cost analysis plus three things everyone looking for a doula and Seattle needs to know
Well that's intriguing isn't it?
So what we've done. Here is you know we've included the
Keyword term Seattle doula cost we played this game again with numbers three things, and we didn't tell them what they were
So
That's intriguing, okay
And you'll note. I'm not actually going to come up with two ways and this thing. This is what you call
clickbait
People like to click on this thing. They've by the time. They get to your page. They actually forget
Okay, so the other box is here at meta keywords footer code and header code those things are not important meta keywords is an outdated
Way of adding your keywords in Google doesn't use it anymore and further code and header code are
If you remember when we put the social shares on from shared this
That's like the specific header code for the page, so it's not really for
This kind of SEO
Okay
So now we're gonna balance on to the actual page that we have here okay
Because this is where someone's going to land when they click on it. Okay, and Google takes a look at this as well, so
I
Don't want to really just copy this thing in here so now this take it out
Okay go back to build what it was is it's a title okay?
See I put it back in there and
See Weebly is a system where it's writing the code for you right, so there's there's all this intense
complicated code under everything that it's writing and
When it when it says oh, you know make a title because that's nice for us, but what it's really doing is
It's creating what they call on each one. It's the header one and means by that as it's you know
It's the first of this particular kind of text and Google is very interested in what is in the h1 and?
We want our keyword to be in the h1 just right here
So I would just say your best bet is to go back here and say oh well
What was my title for this page? Oh? It's two ways to get?
Seattle do little cost analysis. I'm gonna copy that
And I'm gonna drop it in here paste
easy
All right oh
Two ways to get a Seattle do a cost analysis, okay?
So you know now your title is in there and you've got your keyword phrase in there again
So let's see if we've done one two three four okay
Fine easy
You're gonna have to write some stuff in here
Okay, and the first
block of text is
Going to be an answer to the question, but it's also going to include the phrase
Seattle do it fast. Don't mess it up
I'm always checking again what it was because I get confused Seattle do a cost, okay, so
That's gonna be in your first in your first paragraph
Or whatever here we'll talk about exactly what you want to write in a second
But let's finish the SEO. Okay, so we have now five
one two three four
Five okay, the next one is the last one drop a picture
Load a picture now want to bring up again
That you know good pictures, or you know intriguing pictures in the way, I spoke of before pictures this sort of
You know maybe shocked people a little bit make them challenge their ideas of birth stuff like that are very
Are very good for creating social shares I'm for creating engagement on your page so when someone comes in
You know the other pages that we built it wasn't as important because those people already have had you know on the home page
Packages page and stuff like that
If someone's looking at those the chances are they've already got some information on you
And they're not this isn't a first impression. This is a first impression. This is someone coming from the internet
they
You know that this is the first time they're gonna see it you want to blow them away you want to say
Oh look. How you know cool. I am or whatever. This is a really great
You know picture for showing you know just a couple of cool people
expecting a baby
Hanging out you know got some tats here sweet shades
you know just
Funky outfits, you know just just you know a picture that makes you say wow I
Didn't know that's what pregnancy could be about
that makes me so much more excited to live right now because
Everyone's been showing me pictures of sick people and people who have to make you know life decisions and that's driving me bananas
So anyways
Again, I'll put a link to deposit these pictures from deposit all the pictures pause it and I'm putting in there
But you don't have to use deposit you can you know get your own pictures taken or whatever?
But the other important thing to note is that you know neither the pictures that I have here are one
About dual is maybe maybe this lady's that do a little bit. She's definitely more of a yoga teacher
I would say you know definitely. I don't think this guy's for doula
They look like a couple to me
so
You know it's one not about doulas and two not about cost there's no money
In either of these pictures, you know that's not what you need to focus on. You don't need to focus on finding a picture
That's perfect for
The title you need to focus on you know this emotional connection with the person
That you know makes them feel good
You want to make a picture that makes them feel good, that's gonna make them click on the button to contact you
That's gonna make them
Share the little share based on how I saw an awesome picture on the site. I don't even care about the text
Okay
And so we're SEO and I forgot so I'm gonna click on your picture whatever picture
It is that you pick, okay?
and then when you click on the picture of all these options the last one says advanced and
Under advanced this last one is the alt text now Google is not you know looking at your picture
Google is looking at the words that you have written about your picture, and this is the words that Google
looks at when it goes to check out your picture and
You want that to be?
Seattle
And that's it you have six ways on your page that Google can see what you are doing
okay, and
You know Google Google loves that that's what Google wants right Google is a system. It's a computer
It needs to be able to know what you want. They are gonna
Love you for having done that you get some backlinks and some hits on your webpage
You know it's gonna be more than happy to start showing you okay?
And especially since we are going to write the best answer to Seattle doula cost
People are going to be really appreciative and people are gonna be excited. They're gonna click on it
They're gonna click your links on it
They're gonna share it and that's only gonna make Google think that this is a better page and you're going to creep up
The list until you're you know at the top of the first page
Hopefully, that's that's the goal you want to be number one okay, and it's not impossible. It's extremely possible
Okay, so I said you want to include your keyword so include your keyword
Is what you want to do in this first?
Paragraph
Include the keyword the other thing that you want to do is you want to answer this question that we're talking about which is
Seattle do
Cost so and you know and I have you could answer this question in a couple ways. I keep saying
Oh, this is a cost analysis
So you know you want to give people real information?
You know you don't want to be selling them on yourself in this first paragraph, okay
They want you've seen these on the internet
You know you land on something that looks like an article by the end of it you realize that
They are you know one of these people they're talking about and and it's you know it's actually a commercial
That's how actually the internet mostly works so number two is
Answer the question whatever it is okay?
This is an example of a keyword an example of an article you're gonna do more than one of these answer
the question
okay, you want to pay attention and make sure you're doing a good job of this because that is what is that will have a
Massive effect on how functional those web pages answer the question now. How you gonna. Do this well. You know if you
are going with Seattle do lacoste then one you probably live or work in Seattle, and you probably have some idea of
What the cost of a doula in Seattle is?
Okay, and in addition to that you'll notice if you go over here. We just did a Google search for Seattle doula cost okay?
We know one. No one is actually answering it, but you know just the birth center here, or is it no
This is a parent's guide peps. This is the number one answer. It said
It's what comes after the ads if you remember from kW finder
You know they have a general one here $800 up to 2000 you know
Postpartum doula is $25 an hour up to $40 an hour, so you have like you know an answer in here
And if you go on you will you'll get answers from all of these if you need to
Take a look at it
You know and so you can give them an average cost and you can write it in there
You want to write it in a paragraph, so like you know try and write five sentences if you want write ten
That's great. People are gonna. Love more content, or you know quality information regarding their
regarding their search topic
So you know you want to write in what is you know?
What what I do is costing and you know you're doing a cost analysis, so you're gonna write in you know though
These particular ones you know maybe charge more for more service. You know
These ones you know their last, but you're getting a new doula. You know whatever it is that you find in your you know very
Topical research that you should you know spend ten minutes doing?
You know you can easily write a paragraph about what you read in the last ten minutes
You know from that search result very very very easy to do right just ask yourself five different questions
You know does the cost change based on you know?
Location within the city does the cost change if you're out in the suburbs just cost change if you're in the country is it possible
To get one in the country you know all of these things are related to Seattle doula cost you can easily write five to ten
sentence paragraph
about about that question
Okay, so that's what you're gonna do in the first one okay. Now I
Want you to bring in another text down here?
And what you're gonna say here is
What how did I articulate three things three things everyone needs to know three things
Everyone
needs
Daaad okay, so you got you lured them in by saying, okay, so there's three things, so now you have
You know this article up here. You're saying. Okay. This is what a duel is gonna. Cost you, okay?
Now you giving them advice okay. You're kind of jumping into acting like their doula in this paragraph that you're gonna write in again
Just write five to ten sentences
Three things everyone needs to know well. What are they?
They can be anything okay, you're a doula, right?
You know what those things are that people need to know if they're looking for a doula in your city or not in your city
You know make sure you get a free consultation
You know getting a consultation is important because you know you shouldn't be spending money before you've you know communicated with someone
I made sure it's a good fit because fit is important you know
you know
doulas gonna reduce your rate of c-section by twenty eight percent you know you can even put a link in there to
You know the article that talks about that they're sort of like a standard do the article on forgetting the author right now hotel
and
You know you can put other facts in there for the three things that everyone needs to know you know there's just a million things
You can Abdullah's can help you get other things. You know doodles can help you
Some dudes can help you with baby wearin some doulas can help you with
You know the postpartum period you know?
Anything any of these facts about doulas it could be anything you can put in there you know and you just tell them why that?
Fact isn't work very easy paragraph to write. Shouldn't take you too long
okay, and
then we're gonna go back to building we're gonna put one more in here and
In this one and you know what you should actually probably put titles on these two
Yeah
Three things
Done and then this one is
Why you should
Email me for a free consultation
You know come up with a better title, but that's the gist of this of what's going on in this paragraph
Okay, and then in this one you want to talk about you know why Stacey the doula whoever you are
You know is a great
For cost analysis why you are you know the best option you're the best value
You know maybe you're more expensive, but you offer you know 10 prenatal meetings. You know whatever
It is or you are most flexible
Or you know whatever whatever your thing is your expert in homer's you're an expert in water births. Whatever it is
You know you tell them here. This is why I'm great. This is how I'm gonna make you or like better
You know focus on the benefit. You are going to make you know their family healthier
You're gonna make their your family happier you're gonna
Make this you know more pleasant experience that you look back on and think
That was great and not you know that was horrific like so many women who have babies do it's tragic
You know and you know you can have access to all this just by clicking this button for
free
Email me I'll meet you for free
email
Okay
He may like to arrange a free consultation so now look let's look at what what this page is okay?
It's not on your website. It's not a page that you would ever see you know on from the home
This is a page where someone lands from the google. It is a landing page
Okay, and what we've done is okay, so now we told Google
You know we found this keyword that
People are asking and we're going to answer it and we told it in six places that we're answering this question
okay, the
picture
Okay, so now Google is going to be inclined to let people know about your webpage
Now when people land here
the other thing that you have to do is you have to make sure that they click on this button because the whole point of
This is that they click on this button
Okay, and if they don't you want them to click on the share or possibly both would be great you know
But you want them to be clicking on this button they click on this button you are
Way on your way to getting them as a client
okay, so
Content in how people you know regard the Internet is extremely important okay when they land here
They want to know about you know the cost of a doula in Seattle. That's why they typed into Google
That's why they clicked on you, okay, and now you have them
So what you want to do is the first thing you want to do is you want to you know?
Yeah, show them a nice picture
You know you can use that same picture on every single one because you know people aren't going from their home page to there
But you can also change it if you prefer to do that
You know show them a nice picture you give them a nice title website looks professional
You know this is how websites look they scroll down ok, so what's happening. Okay, so in this paragraph you are answering their question
Okay, you answer their question. That's why they came here. You need to do that for them
You need to answer that question for them in a reasonable way
Okay, and it's gonna be really easy to be the best at answering that question because as we saw in the Google search results over
Here no one else is even trying to answer that question
Okay, maybe this top one looks like there is at least something on the page
You know this past one here
Yeah, maybe there is something on this page about you know the cost of doulas
But this is you know it says a parent's guide to do this so this is just an excerpt from a larger article
You know that's not specifically on this topic. No one is specifically answering this question for them, okay
You are you are the one who's doing this. You're the only person on the internet who is answering this question, okay?
That's really important, and it's really valuable that you found this keyword
Okay, so you want to answer that question well?
Okay, and you are going to be the best
this is going to be the best paragraph on the internet about how much it do a cost in Seattle and
People are going to notice that and they're going to be grateful that you gave that to them, okay
And as they you know read this thing now. They gets a little more you know pictures
You know they're feeling good about their pregnancy now, okay, so now you're saying hey, you're on my page already
Let me tell the other things that I think are important
You just blew them away by answering their question
Now you want to say okay look these are the other things that you need to know and what are you doing by this?
You are acting as their doula a doula is a consultant who gives information to people
You know in addition to being you know an emotional support at the birth that you know that
You want to show them what you can do for them, okay, so?
Write out these three things
in
A way that you know is gonna blow people away. Don't don't approach this like oh, it's just something
I have to do
think how can I make these people's lives better when someone lands on this page you have the chance to make someone's life better and
When you do that. They will buy from you you're gonna make them happy and they're gonna give you money
This is the exchange and it's totally awesome
That your job works like this because not every job is so nice
not every job has such a nice reciprocal relationship with the clients right you're giving them something fantastic so
Approach it like that you know be serious about it right out three things
And you can change this number it can be two it can be you know the thing
That doesn't have as good of an appeal you want to do at least two
You know and then write them out write them out, so now you're acting as their doula okay?
this this article to them is already so in some ways functioning as they're doing you're giving them advice wow they're
Into it you know and then this last paragraph you're saying hey
You've made it this far in the article. Thank you for reading. I want to help you
I want to give you more information. I want to help you with all these things. Let me do it
Please email me I will meet you
You know at your convenience. I want to be here to help you my passion is about
You know helping people get through this you know
Transitional period in their life or whatever you want to say click on the button. You know and people will click on that button and
Then
They are most of the way on to be in your client, okay
And remember ten people a month look up this
Ten people in Seattle look up Seattle do a cost and know one is
Servicing that you can service them
okay, and
That's it. I'll tell you SEO a page for Google a landing page
For Google okay if they want to check out your home pages and stuff it's up here
They can do it
But what you want is you want them to email you and you want them to click on your?
Social shares, which will show up on this page as well
Alright, that's it
alright doulas so
That was it that's the process that's how you get people to come to your website
Okay, and that's specifically how you get them to come to particular
pages, okay, so
the question is
How many of these pages should you make and the answer is the more you make the more people will come to you?
Okay, and as we proceed on to the next two tutorials
We're gonna sort of show you ways that you can
Connect different ways of SEO in because we're gonna talk about YouTube next week
And then the week after that we're going to talk about adding extra revenue streams
So there's gonna be lots and lots of things that you can talk about and sort of meld together
From these two other different things, okay, so
Don't get overwhelmed with how much you should do or what you should do my general advice to anyone is to start
Commit
To make an article every day for 30 days
Okay, it's gonna take you less than an hour you can do it for an hour a day in 30 days
And you will have 30 articles on the internet, okay?
And you know over that time
Google might not be sending out anyone -
Right like we talked about you need to get you know your mom to be start landing on your pages need to get your friends
You know just just please go to my site. You can send them an email with a link
Just say just please you know just tap on my site just visit that page
Google will start saying this page is getting visits. I should be showing it get people to share it
You know you'll jump yourself ahead by doing that okay?
but it will take some time that is probably the only problem with Google it will take time to start up and
That can be very demoralizing but stick with it stick with it promise you it will work
Okay
And yeah
Just do as many as you can all right and let's do a little bit of a math equation right now, okay?
So let's say as an example that the cost of doula in Seattle has
10
Hits every month on average right and you know we know this from using our tools that we talked about right?
TW finder whatever
So if you can find ones that have 10 hits a month on average and no one is answering these questions
In Google searches then you know you're gonna have a pretty
Good chance of getting a lot of the clicks
You know once your site is up there on the first page
Of those 10 right and let's say you get 40% of them
Let's say 40 percent of people who land on that page
Think that your title is the most interesting think that
You know your description is most interesting and that you are the one who's answering the question that they're trying to ask and you
Probably will be you know the answer to that question
as we talked about okay, so
Now you have four people a month just from that one article
Clicking on you. Okay, let's say 50% of those people because these are people who already want a doula remember
They came in asking a question about the cost of a doula in their area, right
They're not asking questions about what a doula does or whatever they are?
specifically
Actively looking to purchase a doula to purchase butyl service. Okay, so this is someone who is
Definitely a potential client you're sitting there
You're ready to go for them and your service that you're going to offer them the first one the consultation is free
Okay, so they're on there they're ready to go
Let's say 50% of these people convert to or like click that button you know take the call to action on that page
Okay, so now two people a month are
Emailing you about consultation just from that one article, okay?
And then let's say half those people who email you about consultation
Actually come to a consultation
Okay, so let's say one
Consultation a month coming from that one article okay, and let's say that
50% of those people decide to sign up with you okay, so that means every other month
You're gonna get a doula job. Just from that one article that may have taken you an hour at the most
To create okay, so over the course of this year
That article if you charge say $1,000 which is normal and you should be charging you know
Enough to make yourself look legitimate, and you should be charging enough to make it worth your while or you'll never be happy
So let's say you're charging $1,000
Now over the course of this year that one article that you spent an hour writing is going to bring in six thousand dollars in
business and you know next year
It's only gonna be a more potent article because only more people will have landed on it
And only you know more people will have shared it, so you know next year
Let's say it does it again, and let's say you're a doula for only five years. Okay, that means every year of those five years
From that article you're going to get six thousand dollars
That's thirty thousand dollars in the next five years for spending an hour writing an article in the way that I just showed you
Okay, and if you repeat that you'll be able to figure out. I need to write this many articles
To stay busy as much as I wanted all right and you will be
Full-time working doula and if you can do more than that then you can start you know
passing business on to other people and making money that way all right, and I'm gonna show you a couple of
tutorials down the road how to make
Money in other ways from your website as well because you've already built all these systems, so you are ready to go
You're ready to be a success
This is totally awesome. I definitely recommend that you watch the next two tutorials before you jump in and start doing it yourself
But if you're really excited you know go for it, so I'm gonna her anything
Thank you for watching, I'm really pumped to see what you can do with this you know let me
Link me to your articles. I want to see them. I will go on your pages for you. I'll hit them
I'd love to see what you're doing with this tutorial. Thank you so much for watching next time you're doing how to SEO for YouTube
Which is gonna be a really fun one
You know I'm talking on YouTube right now. It's pretty cool. It should be coming up in the corner here
Please subscribe rent me some comments
Love to see what you're doing with this or how you feel about or any questions you have alright. See you next time
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