why does somebody you know get that fat
or they're out of control and they hate
themselves but then they go have another
piece of chocolate or you know why does
the person is just the doctor just told
may have cancer lung cancer is you got
to stop smoking and some study shows
seventy percent of people keep on
smoking so you're not talking about a
minor issue here right it's part of life
but there is an answer because there are
people who do follow through and they're
people that never did before and then
they've never fall through my life
enough finally they break through and
that's when I try to focus on is what
those people did what are these people
need to get started why aren't there
starting we all know the answers here
but the difference with you guys or me
or anybody's followed through is more
more afraid of what life would be like
if we don't follow through then the
person is willing to settle for what
they got and kind of hope it'll change
and maybe purchase something for the
moment and then not follow through on it
it's almost like people over achievers
have a little more fear they're a little
more afraid of missing out they're
afraid of not being there or they got a
strong enough reason to follow through
I'd say if you're looking at home you
want to get somebody value go where do I
start I'm sick of this that's a damn
good place so because it what guess what
what makes it look site is progress you
don't have to be at the goal yet to feel
alive again you have to be progress in
the first step to progress and make an
incision buying the product but then
it'll take a second step she's open the
damn thing up some cases it's also a
recognition of who I am and what I'm
capable of so for somebody whose life is
already great this is about what if I
could take on another skill it was great
more freedom for my life and just saying
i'm not i'm going to go out and try and
do it all perfectly right now what I'm
going to do for the next eight weeks I'm
gonna do a great little ritual I want to
do one thing a day to condition my mind
right so like it's slowing so I follow
through I'm going to read from I'm going
to listen to something I'm gonna immerse
myself I'm going to go for an intense
jogger I'm gonna go lift late so I'm
going to do it consciously to get in a
state where I'm gonna follow through
that's number one cuz people fault you
when you're in state second I'm going to
get clear about why this is a must for
me and work of my backs against the wall
but because I want to master your life
that could create some freedom I'm not
going to master it overnight but I got
the system i got the plan with the one
thing a day i'm going to work on one
subject week this week's going to be
about figuring out what the right
product or industry is next week going
to be basics of building traffic in each
week on to make a little progress and
i'm going to get to a goal whatever that
is they told me when out on stage I have
this
audience about 15,000 people the
Continental Center was during a stretch
break I was doing my love rocking the
house if we going crazy and he goes to
start responding million bucks right now
is like wow that's cool like okay that's
known so stupid it's like what's next I
went right back to what I loved once you
break through then adjust to come to
gain the people that are getting your
products have not yet broken through in
most cases the breakthrough happens by
conditioning your mind every day by
eating it a role model or story it's
putting yourself in a pink state when
you follow through by getting physically
strong it's creating a little ritual of
doing a little bit each day and then you
get momentum the most important thing of
all let me start out with why absolu is
it a must for you it doesn't have to be
here against the wall but it has to be
something you're hungry for because the
only difference in people is hunger Nick
you're not hungry get around people that
are hungry and something will hit you
you launch a conversation get around
people are doing better and all the
sudden you start going my life sucks i
never i went to a guy in LA one of the
most multi-billionaire guy never forget
and I lived in the Del Mar castle and I
was really proud that was like the
symbol of me having picked myself from
being poor to providing for my family
there's great place gokhan castles in
Europe overlooking the ocean not far
from you and I went this guy's house his
billionaire he took me down to his wine
cellar honey bring wine look at this
whole thing at the other night I was
depressed I lived in the Del Mar
tenement far as I was concerned it
really was i was like i live in a copy
place and all my standards changed all
said i wasn't low and settled for a
living that all of a sudden my back was
to the ball in a different way because
as a man I knew was capable of more so
people can change their standard by
getting around where the better people
can change their standard by getting
associated what's true like the bills
they gotta solve the problems they got
to do it or they can do it because
they're excited because it's something
new they want to take on everyone's
different but they gotta find the Y and
they got to come up with some daily
rituals to get them going and just do a
step at a time that's where you get no
matter that is awesome so you know think
about what's the Holy Grail between
somebody taking action or not it's one
word certainty when somebody is
absolutely certain they carbon worded
believe right but you know you can
believe in a general level or you can
believe what certain when your apps
only certain that if I do this it's
going to get that result and that
results going to change my life you'll
do it when you think it absolutely is
not going to work you're never going to
do it the middle no man's land of maybe
the work maybe it won't that's the piece
that kills people right so if it's a
must for you you got to make it work
that in our case right with an example
there's not a much for you and you're
not sure you don't know what to do so I
years ago I'd look around and say okay
how do people get them stuff to follow
through that haven't been following
through what's the difference and I
started interviewing hundreds of people
literally eventually thousands could
have thousands of my best so I'd ask the
group to give me the feedback they came
to these models like the holy grail of
beliefs or the holy grail of Momentum's
like the difference between what makes
the rich get richer and the poor get
poorer right and the difference male
knows mindset but like how does that
bill so this is logically just stupid
little puzzle boxes and I'll scribble
here for it you think about the first
thing that determines whether you can do
something or not and I put that this
first box with the top here on the left
side of its potential like what's the
potential of the end they like when you
guys started you proved something known
it done a history around the four-minute
model right golly knows how many
centuries they're trying to run a
four-minute mile Roger Bannister does it
how did he do it do you remember you did
it in this industry right you made a
million bucks in a day no one had ever
done that in history right after you did
it a bunch of the guys are doing it the
case became possible Roger Bannister
didn't just go physically practice he
made a shift in his hat he practiced in
his head because you could never achieve
it physically so you had a change of his
head first so the result became certain
enough he believed it and his body got
him through after Roger Bannister in
that four-minute mile within two years
37 people around a form in a month well
when no one in history never done now
here's how it works the potential for
anybody getting your product is
extraordinary they could do what you've
done is much more or less like they can
do whatever they want to do the
potentials their markets proven that
whether or not they happen and potential
has a lot to deal with what option they
take which is the question of Kingdom it
was right like you know God Leone's
potential they're not taking action and
we all know that the action that deck is
going to determine the results they get
a pre obvious so most people have a
belief about what their real potential
is no matter what you tell them
and that affects how much action they
take and of course that affects the
result and then ironically that result
reinforces their belief in the bleep
that's it so I'll give an example let's
say a person has unlimited potential we
all agree but they take little action
little results why because they have to
start with a problem with their belief
they don't believe it's really going to
happen for me maybe for Frank Kearns
because it got the cool hair and stuff
or maybe it's for you because you're so
driven but it's not me maybe Tony
Robbins because she's a freak up these
pinky whatever their thought process is
right they got this thing right but what
happens is if you believe that there's
very little potential how much actually
gonna take profit little and when you
take little potential with a little
action what kind of results you get
lousy little results we need a little
results what does that do to your belief
you go see I told you this was a waste
of time soldier this wouldn't work and
then what happens you tap even less
potential take even less actually even
worse results and your belief could see
the weaker and this fucker feeds on
itself until you are in a downward
spiral poisonous it's poisonous in its
self fulfilling now what if something
could happen they could come along and
fill you with a sense of absolute
certainty not like I believe but me
where you know and you guys this case
mine as well we knew because we had to
because we burn the boats there was no
other option we had to find a way we
have we were going to live that way we
all did it in different ways and for
different reasons but in essence that
was it if you get yourself in a state of
certainty but this is going to work I'm
gonna find a way and it doesn't work I
will make the way then you tap a lot
more potential and when you're certain
when your potential you take massive
action when you take massive action you
really believe in something you get
great results when you get great results
your brain go see I told you others of
stud I told you this thing would work
out now you even stronger you tap more
potential take greater action be a
result that's how you went for three
hundred bucks in a week to 2500 and five
days to 100,000 in a month to a million
bucks in the day same thing with you and
we get momentum swing the rich get
richer the poor get poorer now some
people go out they go well I'm gonna
take a bunch of action all right I'm
going to open this product when I try it
they'll say to you I even did it but
it's like a Salesman it goes and knocks
on the door Dino
100 doors and says you know exactly
right anybody because it's been verbally
his face as it because he doesn't
believe it's going to work to his voice
his body the execution is so weak maybe
if he talks a hundred people somebody's
gonna buy on a pity I'm gonna want his
kids to starve right but he's not going
to get the result so the core different
some people is how do you produce
certain date when the world isn't giving
it to you go out and try and you try in
your case your hundred thousands of that
nothing's working how do you keep
yourself going the way you did it the
way I did it the way you're doing it
when you're not doing it consciously is
we didn't change our potential that was
there and it wasn't even taken more
action taking more action with beliefs
not going works not going to change
anything we got results in our head that
made it feel certain as if it had
already happened now here's the
difference the potential was there the
first time and you took action and you
got a result but it was fifty percent
less than what you did later on and the
only difference is I changed you believe
how do i change your beliefs we didn't
work harder on your potential we didn't
take more action I got you to see the
result in advance I get to see it
digitally two or three times that's all
I'm going further and they bring oh I
know what to do boom it went there isn't
that what you did by looking at your
cars every single day and envisioning it
isn't that what you did when you created
whatever division was it was 300 otters
twenty-five hundred dollars a million
bucks in the day that's what's missing
for these people they're not getting
that execution is everything but it
doesn't happen if you don't get the
psychology set of a set of state of
total certainties what is that different
people this changes people certainty
people are uncertain they're going to
succeed they want it but they're afraid
the best way if you will the fear is get
a big enough reason makes you have to
succeed or condition yourself well you
see it and feeling so often that you're
certainly you just do it probably think
i'll tell you when i was with under a
gassy in 1993 i think it was he's been
number one he dropped a 30 second in the
world and he was ready to literally
ready to quit with no exaggeration whose
father was managing and he was so angry
with his life and he went through so
many wrist surgery at the time and he's
working on a swing and that he was
dating brooke shields at that point they
weren't married and not his current
marriage obviously and so she said you
gotta come see Tony cuz i dont even
motivation because he's not motivation
and he strata
he'll show you how to make that shift in
your hands it comes I work with a guy
and the beginning is saying you know do
your magic stuff like oh yeah great
thank you and I said tell me here to
test fall perfectly and I'm trying to
get him in his own to remember that time
I my division where he was perfect at it
it was of course i have and i get a
vision over and over again and finally
he's in the zone he's feeling that again
I eat seeing it and feeling certain and
the swing is going perfect I so how's
that feel cuz it feels perfect that's it
but are you thinking about the swing
you're not thinking about the swing
you're not thinking about how to do it
you just seeing the result you want so
vividly that it's there all we did was
trained him how to go on that stand over
and over again he won the next weekend
the second weekend came in second within
six months he was number one in the
world again he gave me unbelievable
credit but all it was is conditioning
the mind you do with tape sota guy I
that we're just talking about this
earlier Pam and Isaac I used to go on
our 17 years old in a downtown Los
Angeles this place called night
education k ni gh digs like it the night
I'd save up all my money where as a
janitor and I'll get these tapes and
listen to these things over and over and
over again I went there for years and I
didn't have enough money and i leveraged
everything i had but i knew how to turn
in my mind it's the one thing i knew how
to deal man's name is mario i saw him in
his 80s you know obviously knows how my
life turned out and was very proud of
the role he played and that process you
tell people the story this guy's the
real thing he didn't just start out this
way this how 20 didn't he listen he's
tasty condition himself right this is a
real stuff he passed away a few years
ago I'm calling his house and he passed
away in his his daughter was there and
she wanted to share with me that how I
touched his life and so forth but the
best thing was I thought you know what I
want to get those tapes I'm gonna get
that stuff at condition you know I want
to go back to that moment like you did
of you know that moment was visualizing
non-living it and she said he left all
this and his will to you so I have all
these tapes now when I from the time
when I originally went through and like
I'd go to sleep and I'd be sleep tapes
that condition my mind to believe that I
could succeed he want to sleeping or to
build energy in my body and anybody
wants to succeed has got to know it
doesn't just happen you can buy a
product but you also with that product
have got to condition yourself you got
to make it a must hey you got to get a
ritual and you do it whatever used to
dream about you thought was so huge
order to limit you'll live it like your
live this yesterday like we're all
living with life
we envision because we had two and
because we played this game with our
head we got the belief to be real I've
seen it enough time feel it enough times
to our brain believe it and it made it
happen which raised the potential which
made us take more action which got us
better results which raised our beliefs
again that's right I mean that's what I
the rich get richer and the poor get
poorer so it's bit of bitching about it
change it on the side chain like a
self-fulfilling prophecy completely
pretty easy to change just how one
simple exercise was amazing i'm still
like calling card no wonder what else i
can do now but look what most people do
most people do the opposite of that
right they get the product or they think
about doing it what are they envision
it's not working that's right the
excuses so they vision it not working
since the envision I'm merkin they feel
uncertain to the vehicle on suit and how
much potential it out little if anything
and so they send back your product mean
listen to the damn thing you know and
guess what what does that do by the way
they make that is another allows you
result in their life I didn't even
follow through on that and they believe
even less this process is the holy grail
it's for the whole game changes that
anybody can do it they can do it a few
minutes and if they do it a few minutes
each day then they get a different life
they do it a few min at one time their
life changes for the day it's we're
defined by our rituals everybody's got
rituals certain things they do every day
and what we should we have in common and
anybody that I know of them has a life
that they're living that was once a
vision because we saw it again and again
again even when it didn't work even when
you lost on a grant you were working as
a janitor there's something we would not
give up on and somebody watching want to
change their life they got aside what
they won't give up on and then put
themselves in the state at momentum by a
couple of rituals okay but here's the
truth and somebody says to me and my
business even worth because a lot of
people think I'm a motivator I hate that
term that's never been what I've done I
do believe in energy and I'm passionate
you know they see 10,000 people in Rome
rock and egg Ollie's motivating them I
believed in peak state you get a top
athlete you get in a concert you getting
state right the problem is to defend
themselves that it will be disappointed
again they lower their expectations so
someone will say to me well I'm
skeptical or I'm pessimistic and my
response to them is no man you're
gutless it takes no guts to be skeptical
you don't have to have any capacity to
be a critic and now with the web you
don't even have to own
one being the critic and burn somebody
and your anonymously right I said you
know what it takes guts to believe and
if you think something's gonna do it for
you without you putting your guts on the
line you might forget it right now so
this idea that I'm skeptical or they got
a proven thing it's the biggest lie what
that really is your fear talking you're
so scared of failing you only want to
get your hopes up and if you don't get
your hopes up you might say well what
are their up something somebody gets
disappointed how many disappointments
that we experienced in our business
careers and in our lives the difference
is some people say disappointment let it
destroy them other people take
disappointment let it drive them and you
get the juice are you going to turn this
thing into why it didn't work in a bunch
of stories and excuses are you going to
take this thing that didn't work and
figure out what are you going to do to
make it work and it may not happen the
first time the second time the third
time but the people that are relentless
find the way and it's to come and
eliminate on all these guys that are
kind of our friends our family money
masters you know new many masters is
they all did it with will nobody here
inherited this stuff everybody figured
it out and keep figuring it out and it's
going to keep changing and you say you
know what you know one percent of ninety
percent of the money they made they made
by one percent of the people because
only one percent of people will
condition their mind and condition their
body and fold the screws from daily
rituals the rest will tell a story about
why it didn't work I wasn't their fault
and you got two things life you got
results you got a story no too many
people think that that one percent is
somehow entitled to it and they're not
which is you know stall in the head to
all have believed it which can be
changed with some conditioning basically
condition you just proved it yeah two up
that's why I made get the ads in person
powers because I understood that from
the very beginning I could originally
was 30 days and yours later people say I
you know I've heard all the great
results everything else man but and I
don't have 30 days and I'd be behind the
glass you know focus group watching
people to want to shake it like you on
30 days to change your life you know and
i'll make it seven days yeah just one
because after seven days you get
momentum and you think about it wouldn't
be the life change in a moment it
doesn't change in 10 years you're like
me to suck for 10 years but there's one
moment when your life change the moment
you decided you said no more and i'm
doing it and you kick yourself in the
ass and you made yourself go do
something right when you finally said
enough no more I quit or let's begin
or I love you there's a moment when
somebody's life changes and that can be
gotten in a couple of days so people
want to don't have to wait until they've
mastered everything they got to get
started and do what's next and just put
themself in a state where they start
making some progress there did it I
think that's the answer that can help
solve that problem a lot of people will
just pay attention to it and do it the
bottom line is you know all three of us
and some of the people that we consider
a family they're part of this process
we've all done well we don't need to do
this stuff we're able to do the stuff
because underneath at all people can see
in your eyes Frank when you talk about
twenty-five hundred dollars you made
that day and the joy right are you
talking about not willing to settle you
know and just I don't care what they say
I'm able to sit here and I should lower
my expectations I'm going to be driving
my car in here and they're going to be
delivering a video to me there's
something inside of every human being
that will make it click then I'll make
it so that today is not like yesterday
and tomorrow will be different forever
and that process is an emotional hook
and on what I hope is people watching
the stuff maybe something in here will
piss him off enough or remind them of
something or say there is a plan and it
isn't just luck and if I just get my big
enough why and I get a little system for
get to conditioning myself and if I
start to feel overwhelmed I just do one
next step and then keep learning to keep
moving forward I will get there that we
accomplish that out of this conversation
this conversation was kick ass and find
not just for us but will be something
that will be really proud of long time
whether it happens not really has
nothing to do with us but whether or not
people take it in is real and do
something with it I hope they will
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