Beter Energy aims to play a small part in the
transition towards necessary changes in the energy model
It is an engineering company that
plans renewable energy projects
It's not only about placing solar panels
or a wind turbine, it's about understanding that
there is an suitable solution for all of the client needs
We enjoyed the contest process
and like the dynamics we have with Félix, our coach
I'm helping them with the last part:
reaching the market
reaching the costumer... With a good proposal
with a good message that makes people
want to work with them in the end
They told me from the beginning:
Hey Eli we are engineers, we have no idea about marketing, about communication...
I think Félix Muñóz has been fundamental in that area
Especially in determining our message
a clear message, a concise message
and catchy message
The suggestions I have made are based on a very simple metaphor:
that your business will grow like a tree
from a seed and your success depends on how
you develop that constuction prosess
Pablo Abad is designing our new corporate identity
I think he has the hardest job
because we already had a logo
developed with love, with people we know
and with the opinions of our whole family
I made them kind of a "pre-briefing" questionnaire
in order to understand their brand and their product
The first question was: Where does your brand come from?
At the beginning we worked on two inicial proposals
We chose one of them and now we are already working on the last details
Winning a contest like Printing Real Lives
means for me and for Beter Energy, tremendous support
These guys have an amazing ability to recover from adversity, to say: Ok, this happend, how can I fix it?
And I just do it, I implement it. I won't alow myself to be defeted by the odds
We said: Well, this is something that we have to take advantage of
To move forward, to gain momentum, to gain strength
It means that our project is viable, that we are not the only ones with this passion and this dream
but that even people from outside the country are ready to support it
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