What should be behind you in your videos?
Backgrounds are really important and often overlooked or poorly implemented, but not
after you watch this video.
I'm Brighton West and I help coaches, authors and solopreneurs use YouTube videos and online
courses to grow their business.
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I like my white background, but for my DIY clients, I usually recommend something more
natural.
Backgrounds are really important for establishing credibility in your viewers' mind.
Have you seen the kids interrupt the BBC interview video?
This guy is giving an interview on BBC and his kids pop up into the background.
There's no way to ignore that.
At the end of this video, I've shared the link so you can watch the entire video.
It's really hilarious when mom comes in to round them up and thinks that if she crawls
along the floor, she'll be off camera.
So rule #1 for background is no distractions.
No children, no cats, no words.
Words are interesting.
When we see them on screen, we feel compelled to read them, so watch out for bookshelves
unless you're filming with a DSLR and can blur out that background.
Your viewers will be paying more attention to your reading habits than your video content.
When you're on camera with a new viewer, they don't have much context to decide if
they trust you.
So eye contact, nice outfit and a proper background are things that you need to think about.
Rule #2 is establishing authenticity or authority.
White backgrounds look kind of high tech.
Apple started the white background trend.
Black backgrounds look more high fashion, and natural backgrounds provide context.
If you're talking about cooking, then be in a kitchen.
If you're a professional chef talking about cooking, then it should be a commercial kitchen.
If you are a lawyer, you probably have law books behind you.
Doctors have diplomas or x-rays or skeletons.
The idea is for the viewer to say, "That's the place I would expect to find the expert
in your field."
Now back to those black or white fabric backgrounds.
They're kind of hard to get looking good.
I would not recommend them for a beginner.
The problem is that for white, you need a lot of light directly on the background.
And for black or white, you'll need to manually adjust the exposure of your camera.
If you're looking to do a black or white background, check out another video.
The last thing I wanted to mention is colored paper.
This seems to be a good bet for beginners.
The lighting doesn't need to be perfect and you don't get any wrinkles as long as
you properly store the paper.
Wistia has a great blog post about this.
I'm putting a link in the description.
What's the right background for you?
Let me know in the comments down below.
I love reading and replying to comments from viewers.
Give it a shot.
Oh, and go watch that BBC video, too.
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