hi there I'm Giovanni you've probably seen one of my videos doing an analysis
on a popular public speech and showing what they could do better or what they
did right and I want to give you a peek behind the scenes of how these videos
are made because I have the problem that they take a really long time to make and
I want to kind of publicize what it takes to make these videos in hopes that
someone would be able to streamline my process or say hey you should do it this
way so every day I get an email in my inbox from Google alerting me about any
new articles on the web that mention the word speech and I'm very picky about the
ones that I choose so it tends to be about one or two a week maybe that I find
that I can actually do a video analysis on so once I have a good
candidate for a video I spend time to write a script for my video about that
video so I basically watch the speech several times and write down some of the
top things that could be improved about it or top things that made it really
good now usually on a different day I will
begin the filming process so filming is the fun part so this is my video setup I
have a video camera that I got from work well it's just a camera but it can do
video and then I have a couple of lights with umbrellas to defuse the lights I
have the lectern where I keep what I'm going to say so that between takes I can
go here and read and I have this it's a work light but it has a nice kind of
blue tone to it so it's the same tone really as the other lights so it
works well and then I have this background when I'm filming I use this
lapel microphone and I connect this end to a smart phone and put it in my pocket
and then I put this under my shirt and clip it onto my clothing so basically
the idea is I need to capture sound from the lapel microphone because it's a lot
closer to me than the camera microphone and I can't connect it directly to the
camera because the camera doesn't have that input so I have to do those
separately
Whyyyyyyyy
Whyyyyyyy
Whyyyyyyy
and then sync them up later which I'll just show you in a second
but basically what I do is I start recording on the phone I start recording
with the camera I go in front of the camera sit around for a second thinking
about what I'm going to say next and then I just do a take and if it doesn't
go out well I pause smile and do another take pause
smile do another take until it's perfect pretty much now one of my pet peeves
about this process is since it takes so long I don't really have time to put
much effort into the script of the video or into the editing of the video so I
can't do something that's like a super humorous video that's gonna go viral or
something because it's really fun to watch
I'm just really doing it for the audience that is hardcore into speech I
wish that I had enough time to really go into editing making it into a more fun
video and also doing more humorous elements so when I'm done recording I
send the audio file to Google Drive from the app that I use to record the audio
and then I send the video files using just an SD card to my computer and then
I sync them up using a program called PluralEyes which is really handy
otherwise I could just do it manually by clapping at the beginning of the clip or
something like that but I prefer just to do it quickly
then I export that as a unified file so it's the video from the camera and the
audio from the audio recording device as and they're connected and then I put
those into Adobe Premiere and I use the waveform where I can see the audio
spikes and I can see where I start talking and I just kind of go for and
look for the the best take and then quickly clip it so that I have these
jump cuts between all of the best takes i also color correct because i
overexposed the image in order to make the white background perfectly white and
the video and I don't want myself to look like an angel or something so I
bring down the curve so that I appear darker against that background
nice so you may be thinking okay Geo that sounds kind of long but not that
bad you're done with the video takes a few hours no big deal
well I'm not done with the video I'm about halfway through I still have to
upload the video to YouTube and edit the description make it title make all the
tags and make that catchy I have to make a thumbnail for the video in Photoshop
and then I have to go through the automatically generated subtitles on
YouTube and edit them that takes a long time and the subtitles are not optional
because 60% of users on Facebook watch the video without sound and so I use
those subtitles I download them upload the video to Facebook and upload those
subtitles that I wrote on YouTube and then I have to make a post on my blog
with the video so that I get some of that search engine optimization traffic
sometimes I reformat the subtitles into a transcript so that Google can actually
crawl my page and see the content that I created it can't crawl a video so it
doesn't count for search engine traffic and I also have to write an email in
MailChimp and code it and then send it out to my audience and make a Facebook
post on my personal page and other stuff like that
so if I'm being efficient this whole process takes maybe five hours if I'm
being really efficient probably a lot more if you consider all the time I
spend thinking about the project and all the time has been doing subtitles and
stuff like that that that can be really arduous oh boohoo let me play a sad song for
you on the world's smallest violin and really I don't get that much traffic or
traction on these videos they get more traction obviously than a regular blog
post but not that many people are watching this I'm a small guy I don't
have a big audience and that's because I haven't had time to build one but my
question is if you were in my position would you lower the quality of your
videos until you got it they're bigger audience and it was worth it would you
keep going forward and saying if you build it they will come and just keep
building really high quality videos would you stop doing the videos all
together just write articles or just do
advertisements for my coaching you know what would you do if you're in my
position and do you have any suggestions for how I could improve this process let
me know well if you made it to the end of this video you are officially a big
supporter of mine thank you so much I appreciate it I know it can be annoying
to be advertised to quote-unquote I think I provide value to people
especially people who are interested in speeches but I don't I don't really like
to sell myself to people so thank you very much for watching this and thank
you very much if you provide some feedback for me
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