hello everyone thank you for joining us for this multilingual session on how to
produce a video in a language you do not speak I am Laura Godfrey the chair of
the community is about telling more community of practice and with me today
is RIE Spivey from the Consumer Financial Protection Bureau a little bit
of housekeeping we are broadcasting live and we encourage you to write your
questions as we go through the videos and talking about how this video was
made and you know challenges and the successes and all of that so please you
know don't be shy ask all your questions in the chat next to the video box a
little bit about Brice Brice as a full-time producer and filmmaker with
extensive extensive experience in documentary and commercial style videos
for clients such as Hilton Worldwide Johns Hopkins University and many others
over the past years Brice had served as the multimedia lead
for the Consumer Financial Protection Bureau where he was hired to create at
the agency multimedia program including photography and video production Brice
graduated from Virginia Commonwealth University with a Bachelor of Science in
public relations and it's worth noting that he received four Emmy Awards and
many other accolades during his career welcome Brice we're very happy that
you're here with us and we're going to have a really nice discussion today so
can you just to begin to kick it off can you give us a little bit of background
on the CFPB and how you know you produce this video and set it up a little bit
for us yeah so the CFPB is a young agency or
about seven years old and so we've been able to build a lot of
these things up from scratch internally including the multimedia team which is
the creative internal solution for video production and photography so
functionally on a day to day basis we're a lot different than other governing
seas has been around for a long time we also have a
of talented graphic designers and our directors and with video we're fortunate
to work closely with them and collaborate with them to create some of
these motion graphics videos like the video we're talking about today so this
video is first of all every project we've worked on is the product of a lot
of a group of people not one person did any one thing in this video many people
touched every aspect of it so I'm going to try to do my best to speak on behalf
of everyone involved but many people are involved in creating it and so this
video was also the first in many ways for us it was the first video that I had
ever been involved with that was entirely in Spanish the initial purpose
and design of this video was and in Spanish we don't have an English version
of it it may be good to say that you don't speak Spanish I know I Spanish for
no no I yeah I took Spanish in high school but I don't remember anything
that was a big challenge oh yeah oh yeah but we we worked with several people who
did speak Spanish natively so I was you know frequently communicating back and
forth translating throughout the process and there were many other first and
after we see the video I'll go into detail about the process and some of the
things to look out for that we did so with that being said now let's take a
look at the video that we'll be discussing
there will be a link in the side chat box that you can queue up and play the
video separately if you'd prefer otherwise we're going to play the video
via the live streaming on a casa access for you there muchas familias erases a
CVC seven common pasar el proceso de Monterrey Mo's Cinco Paso's para
prepararse a comprar una casa Romero determinate cuando esto para
comprar una casa cuanto dinero para para su family CL y
gracias por su juego en forma de crédito a severe mas o menos pollicis punta is
the credit a reverse reducing formas Stepanov server and Staubach to LSU
story ability sir he will 660 alguna información incorrect de que puede
polluting cars whose from tax das beste mistahs mira los informers cadet Ezio's
you step the Varia connoisseur is so affordable
una vez ir a-- rosado's inform us if you die instead of theseus it's probably los
que remember re and this take frigid air compressor stead Maria for a hemp
low-salt my place now like Andrea de dinero is a whopper Emily why would I
say they said crucify was a tiempo es of this monster arroz Presta mistress who's
dead see paparazzo cellulous humanities favelas consider Lucilla's as receipt
arun i potica and Festa mr. value I want 11-foot I'm Tina persona in comparison
con su sigrist mientras que poner el dia Casas de las Cipolla comenzar el dinero
para gorillas Costas the company la casa nacho zodavia abre la cuenta el rastro
Banco o cooperative Alegre Ito para mantener
those who sow rose to new miss Paloma in smash fondos contributor parole in
Seattle I post a cap menos tendrá que pagar
a lo largo de Grassi under custom receipt a cobra para para comprar una
casa and set up a hobo iike me supply mythic our boy
that was a great video while we're having this a little bit of a traffic
jam but anyway let's let's just get over that that was a great video and there's
a lot of information and a lot of complicated and complex information to
digest so can you talk a little bit about the process of the video how did
you go about producing it and executed it yep okay so for those of you who are
a little less familiar with our video production process it's basically broken
into three sections first you have pre-production that's where you plan
everything out conceptualize the video etc and then you have production that
would include shooting or in this case creating the illustrations or the
artwork and then there is post production which is editing putting the
finishing touches on the video so this is a major project something like this
is really difficult to do because these graphics were created from scratch we
designed them we storyboarded them out it was based off of an original script
everything about this video was created from scratch by a team of people
it started out actually there were the client we referred the clients
internally at stakeholders so if I say stakeholder that's what I mean as a
client we they reach out to us and they originally had an idea for two different
videos and after consulting with them and asking a series of questions which
we can go over like the consulting process and how that relationship looks
like later but we can do the conclusion that we're gonna do one video based on
their needs and we decided to go with this format
which is really simple there's an intro there's five steps and
there's an outro we're trying to communicate with a specific audience in
a community and for a very specific reason you know we're trying to help
them understand how to prepare for a mortgage and so we try to make that in a
simple you know digestible way as possible some of the inspiration that
the client share with us we're motion graphics and
there were there were several different styles but we had a prefix establish a
pre-existing style with our motion graphics artists to create animated
videos with a flat design that's a design consistent across CFPB and so
we've worked with those designers to bring their illustrations to life with
motion we had never combined video production footage with this motion
graphic style but based on what they were trying to accomplish with it which
is making complicated financial concepts more simple and easy to understand while
also making the content more friendly something that people can relate to we
decided to go with the best of both worlds including a person in this case
that was Manny we recorded Manny on green-screen green-screen is very
difficult to do correctly and we combined our motion graphics we we store
it we scripted this out first the client were at the first script we worked back
and forth our team that the creative team worked back and forth with the
client to draft and edit the script and then that was circulated for approval
there were many struggles along the way initially because many people who are
involved with approving the video you know naturally speak English and so the
video had to be translated every time it was circulated for review and back and
forth I would imagine bag of words in between us so several people including
the client spoke Spanish which was incredibly helpful and key we would have
never been able to do this video without them and without these people involved
that also spoke Spanish fluently the graphic designer that he was also the
senior designer for this campaign also has experience as you know in art
direction a very talented person he he speaks Spanish fluently so from a
creative point of view taking you know storyboarding these out and executing
the the illustrations and designing these we are we were able to have better
with hell to understand the culture to understand all the design decisions from
a concept phase like how we're visually going to represent these these ideas
metaphorically speaking and and and also you know there were so much that one of
those videos it's hard to sum up as well small you know stages but I'll just I'll
just break it down based on how we executed the video first script right we
worked with the client the client came over the first script and we edited it
was circulated for approval then next step storyboards we worked closely with
the designer to drop out storyboards and thinking about how we would use manney
within the graphics next we shot the footage and we shot it in two different
ways we shot head to toe and waist up and it would actually three different
ways head to toe waist up and then it was about shoulders up so we had options
to choose from with every line and it was shot in 4k so we had a little bit
extra flexibility so and and during that time we also started the illustration
process which is creating all the original artwork after all the
illustrations were completed then we went into editing and motion you know
applying you know movement to all these these graphics and which it which is
basically the post-production side of the process tonight
that's animating the motion graphics and then finally would be sound design but
that that's basically the process in a nutshell there were several people
involved in every step of the process so it's so thinking about several people
involved would you would it be fair to say in you know to say to everybody
who's watching right now for example that even though you didn't speak
Spanish you had a team who did everything that was very helpful to for
you to rely on them yeah it yeah - as you pointed out for example to be
culturally sensitive right not only have the language right but also be
culturally sensitive absolutely absolutely understanding that
culture is may and so the several different people that
did speak Spanish sort of all the process ever except the way they were
also from different countries so they understood different perspectives and
the Spanish community which was key and that was key every step of the process
from writing the script to creating storyboards and communicating with Manny
who also on the hit subvert on camera who also speaks Spanish fluently
so it was we would not have been able to do it without yeah yeah and and even
even them you know there were a lot of discussions about how do we how do we
interpret this the right way to reach the Spanish community you don't want to
isolate one Spanish community compared to the other culturally yeah so we have
we have a vote we're going to go into the video a little bit more but we have
a very interesting question right now you talked about sound design and the
question is who what it sounded like can you explain that yeah sound design
okay well let's see so sound design for this video would be primarily looking at
three things number one would be how do you use the voiceover or the recorded
audio of Manny then there is sound effects and then there is music and the
sound design would be combining those all together to you know create the
sound for the music which is the second half of the experience when you're
consuming video it's you know the visual and the audio sound designs the audio
part of that and then in addition to sound design is mixing and mastering
that audio so once you have all those sound effects in there and you decide on
the music and everything you you edit the voice to sound even better to cut
through anything else and you balance out the love that levels the levels of
the music and the sound effects and with with sound you really influence the
pacing and the tone throughout the video that's great thank you for that so we
have another question is can you give some concrete examples own of culturally
decisions that you made think so honestly honestly the people who speak
Spanish fluently would be able to answer that better because of the experts in
many ways you know this required trust and they're the experts on that and this
will be an example where we would make a decision based on their expertise and
they had many discussions together you know about how that would be portrayed
within the Spanish community so I wish I could answer on their behalf but we but
you bring up a very interesting point because since this is called you know
how to make a video in a language that you do not speak the element of trust is
paramount right this video production so you have
a team in in you can lean on that team because you know who they are you know
how serious are going to be how you know how professional they're going to be in
so that would that be fair to say that you know let's not the fact that you
don't speak a language deter you from you know producing a video in that
language if you have a team that you can rely on right yeah yeah just like you
know with the government in general it's really a you you make it what it is
right your budget might be nothing it might be something who knows you might
be able to hire outside professional help you might not but the most
important thing is yeah find that find those resources because more than likely
they're available if you work at a government agency because most
government cheese are pretty massive and there has to be someone there this week
Spanish or they can at least help you along the way so this brings another
interesting point because we're talking about sharing sort of like skills or
perhaps like you know the fact that I know that you went somewhere to film
that blue screen because you don't have one right right so how do how do you
achieve that right right so um also I'm the chair of the video Prussian
community I talk about this all the time I'm a huge advocate of trying to build
relationships across agencies and sharing resources trying to collaborate
for for many reasons for professional growth for personal and professional
satisfaction also so you can accomplish more because
more than likely other people have something you don't have and you have
something that they don't have so we actually for this video formed a
relationship with the Center for Medicare and Medicaid Services we as an
internal operation are set up for more on camera like on location kind of
shoots documentary commercial branded content kind of stuff not in studio we
don't have a studio the Center for Medicare and Medicaid Services does have
a studio and have a great studio it's one of the larger studios in the federal
government and they have green screen and it's already lit really well and
they actually had a new camera that they were willing to let us borrow and use
for this as well and we collaborated with them for the day and that was great
it was enjoyable for us and it was enjoyable for them so the lesson here is
built relationships yeah and you know so you can cut cost you and you know
because I would imagine they you really have to pay CFPB paid CMS or not no no
no that was just so we we built a relationship with CMS and we initiated
their relationship with CMS and you know just simply we got our supervisors
connected just to make sure it's all good which they're you know shouldn't
have been any conflict anyway because you know we're all we're all on the same
side right part of the same team sometimes we forget yeah we can really
use that you know pull the resources right the only thing we did was run a
car to go there because they're in Baltimore Hey fortunately they're not in
DC but but that was it which is no they said minimum cost
Superman other that yeah yep so somebody's asking if you hire a
contractor to do the video or did you have the video team in-house 100% and
aus awesome yep that that's really good to know in
so let me ask you this let me challenge you so if somebody else who wants to
produce a video and you have all of this expertise as you as your lady that's
know here and you also have people that speak another language and perhaps
Spanish it's not the only one that they speak perhaps that there are other
languages can CFPB and resources and expertise to other
agencies and it's okay if you don't know the answer to this but I just want to
throw this out there because I mean as lead of communities I think that we need
to really yeah leverage the power my goal a hundred percent is to collaborate
in any ways that I can whether that's helping someone else more and were they
helping us more or whatever just I would love to collaborate get to know people
obviously I would I would go through the appropriate channels to make sure that
you know that's approved and that's okay but yes I would absolutely make an
effort because I think that's a great thing to do so another question is I
think that this is for clarification somebody say and so a culturally
specific video should include members of a team who speak that language I think
that's absolutely helpful sure because they you know they represent that
community culturally I mean it that makes the most sense you know to have
someone I mean Laura you could you could speak on its behalf with your experience
I agree you should you should have people you know on your in your team
that can really advise you oh yeah you know so I thought that perhaps we could
play this video again but sort of deconstructed oh you know play they play
in different chunks so then you can talk about it and perhaps you want to set
that up yeah yeah sure yeah yeah so by the way I just want to start with two
things want some of the biggest misconceptions with video are that um
motion graphics like this you know it's like a cartoon or whatever when people
see it they think oh that's fine it's super popular right now but it's also
one of the most difficult things to do it's incredibly difficult it takes a lot
of skill for many different people and green-screen is also very difficult to
do but it's a popular thing to say they want to shoot green-screen but but just
for people that may not know what that really means okay
so green screen allows you to do what exactly in this video right so green
screen would be shooting someone on a on a green psych wall so it's a green
background and you can remove the green and put them somewhere else
people here many many will see Baltimore right right will you shot him on green
screen and then you get it out yeah it's really hard to do that it's really hard
to light that the right way I'd shoot that the right way key that the right
way you know cut them out it's it's difficult to do so just with that being
said a lot of people who aren't familiar the video they always bring that up and
they like to do that but it's hard sometimes there's better options but for
this video conceptually I push to make it as simple
as possible with finances is really easy to want to include all these details and
we work with so many financial experts one of the most difficult things is how
do you boil it down into a format that that people can understand this common
language the people feel comfortable listening to right because it's a very
people are vulnerable it's that you're getting answer personal you know it's a
very big emotional component to this when you're buying a house especially
for yes times the more of the and me for many people is the largest financial
commitment of their life so so so yeah so trying to make this simple is really
difficult for all these experts and everyone rightfully so but that's that's
mostly what we're doing is trying to make things simple the formats vary it's
broken down you have an introduction I wanted to get right to the point one two
sentences to tee it up so people know exactly what they're getting you know
when when they watch this video and then it's broken down to the point five
different steps one two three four five and they're numbered even you know we've
tried to make it really spelled out and and then it wraps it up at the end you
know this isn't an advertisement this video was creating to spread awareness
and to encourage people to take you know these these are these ideas for
consideration when they're buying a home and to also look look to two more
this video is surrounded by additional resources that are more in depth so this
video is also served to to motivate them and encourage them to do more research
and look into that you know take that next step but this is more of an
overview so the videos working down to an intro five steps and then an outro
that's it we try to keep it clean and dry we're wasting time with this long
introduction or the introduction of CFPB or whatever we just try to get to the
point and we came up with that idea because of how it would be used which is
mostly on social media on the website accompanied by other information when we
planned this out we actually took into consideration the possibility of
creating short versions that we could use to sprinkle on with social media
mm-hmm and if you plan something out like this in advance with the script
when you're shooting Manny you can easily repurpose some of this content
and a different context so for this we took each step and we revised the line a
little bit so it could be independent and since we already animated those
sections we actually ended up creating shorter versions of each one of those
steps so we'd be watching this part and then you can talk about yeah so we we
can uh yeah yeah why don't we go ahead and watch the introduction so you can
see how concise it is right it gets to the point it jumps right in we wanted to
start visually with something that would capture your attention so it's a big
scene it sets the foundation lots of color the this with our designer for
this video he stretched our color palette a lot to include these really
vibrant rich colors because we wanted to get people's attention and also given
his background and you know speaking Spanish following everything he he also
had many suggestions for that so we started in a way we wanted to grab your
attention is very visually stimulated animation there's a lot going on but it
dives right in you know we can go ahead and play that now so you can see what
I'm talking about
comprar una casa accessory of the muchas familias erases is the 57 common
personnel process tenemos Cinco pesos para prepararse a comprar una casa okay
so we jumped right in so we jumped right in and then we go into the next steps
for this video for a video like this and a lot of people bring this up they say
you need lower thirds right what don't know a third lower thirds ain't gonna be
that it's a title like title graphic on the screen so you would see the person's
name and the you would see their title or location or whatever is relevant but
for many videos like this one and others lower thirds are irrelevant Manny is an
expert and he's relaying this information and that's it in this video
Manny's name Manny's job or job title that's irrelevant for this he is a
person that's all that matters beat them right right he could be that brand or
higher yeah oh yeah professional college or something and then we jump right in
we jump right into the five steps that are clearly broken down every every
single detail of this video was thought-out
I think looking at that the calendar so we're on where I came right now but but
when we play it looking at every little icon those raw thought of thought out
right and how they how they work with you know with each other with other
design elements like a room or the house every single element in this video was
carefully considered and the color of each the color of each section being
different all these things contributed to the video being more engaging
visually stimulating to keep the viewer going right so when you look at these
different steps you can look at some of those design elements we wanted to make
each step different looking because they also represent a difference that a
different bit of information right so if we go ahead and play those five
steps
primero determining cuando una Casa
menos que pagar a lo Largo on the steps as you can see they were all different
they had visually different elements in each step and then at the end we we book
in this video book inning means you know you start and end with something similar
right whether that's a word or music or something visual for this is the house
right the house is very beautiful scene we did a lot of people they'll
just click off the video as soon as they know it's gonna end
you know because most people have these out short animations they put the URL on
and and a lot of times you see a drop off there but for this we didn't want
that to be the case we wanted people we wanted it to really wrap up and come
full circle and just end that's it we didn't want to add any fluff so we ended
it with something very visually stimulating this is something that read
the the animator worked a lot on to try to perfect it's a really difficult move
so it goes into the house and there's so many elements that are shifting and
moving it as you go in there's so many fine adjustments you have to take
because he breaks apart every element in this video and animates it against each
other that's a really really difficult thing to do so we try to end with a bang
and that's it the video is you know nothing but the information that we
wanted to share you know less would it be fair to say that with that outro and
would go right in it but with that outro this is what you want people to remember
the house yeah absolutely yeah yep right because that's the that's the main point
of the video for sure yeah it's all about the house yep so and Daniel did an
amazing job on these graphics and I think this the scene right here that
you're seeing is you're going to see in a second is a clear example of that -
alright you can go ahead and play that
yeah so that was so that was basically just a breakdown of conceptually how the
video was put together that um like I mentioned earlier Daniels and what
Daniel was the designer for this here's here's the senior level designer of a
team of people that worked on putting together an entire
package not just this video but the websites around and getting everything
else and you know I don't see myself so he was a senior level designer and the
entire campaign which was very helpful because he understood the context of the
video in relation to the other information on the website so the
dialogue and visual elements would all you know match and be packaged together
well yeah it's really funny because you see a two-minute video and you go oh
well that was nice for a minute and then you begin to really talk to let you in
this case and there's so much that goes into it right and it takes a lot of time
to do so we have some more questions so let's try to get to some of them so
somebody asked what challenges have you faced translating and existed English
video over another language versus creating a language specifically in
Spanish so one one thing that's really special about this video is that it was
originally conceptualized and scripted by people who speak Spanish by people
who who know it the best the original idea came from you know people who are
part of the spanish-speaking community and then it was converted to English so
in many ways this was an authentic Spanish video from the start and it was
we should say that your director cuz I don't think that we said that yeah
anyway so that people know what you're wrong right right right so director I
think yeah yeah so so my role basically is just to make sure all the pieces come
together from beginning to end from the concept phase to putting the finishing
touches on the video and making sure every move comes together with working
with all the people involved to make sure that it's a uniform message which
is really really challenging for a video like this so another question is have
you ever used captioning with any of your videos closed captioning or open
captioning well they don't we aasif i oh yeah
we need to be 508 compliance right right so all well 500 508 is something that we
we've tried to improve with our videos as far as contrast and taking iteration
many other private concerns every one of our videos are closed captioned some of
our videos depending on how they're used we we apply open captions it just really
depends it's a case-by-case basis but we do our best to satisfy the five away
community okay my computer went asleep
so so many uses terms that's slightly different from those that appear on the
design informally this year were sourcing from informally create or
estimate is this deliberate Oh
so again the the client and and other people involved and drafting out the
details of the scripts I think they would be able to best answer this
because they understand agree and i will chime in and i don't know whether it was
deliberate or not obviously i'm not read but it stands to reason that people call
things differently sometimes and if there's more than one name for things so
offering both which are so closely related you know could appeal you know
at different times to different people they're more familiar with one way or
the other i don't know that that was in this case i'm not sure that i'm sure
that came up but we made this video about a year ago so some details i'm not
gonna be as that's okay but so how much does it take to produce a video such as
this how much to a minute video right but how much did it take you how much
time yeah okay that's also really hard to measure especially when you can in
you know when you factor in the approval processor you know two other things
going on with the complexities of a government agency but you know writing
writing a script like this wouldn't take too
too long you know the script is pretty simple it's just a matter of like
bouncing it back between me the animator the the graphic designer and that the
client the the approvers right and then the things that take the most time for
this it was a one-day shoot that includes set up recording and everything
and driving to and from Baltimore this is a one-day shoot the one of one of the
trickiest parts as uh as deciding the storyboards and moving forward because
when you're creating a video like this it's very important that you you make
decisions each step of the way and if you deviate from those later on you can
really throw a wrench in the process so for a video like this the three steps to
create an animated video that really impact the timing is going to be this
these storyboards which have to be after the script is made and approved right
and sometimes you can get an idea of what the story words might be because
the concepts sometimes won't change but maybe the words do bring on the
storyboard that could take a week or two weeks just depending on availability and
the complexity illustrations can take one to two weeks creating something like
this from scratch you have to think about all the scenes in this and all the
individual elements all of those have to be created and refined and approved and
that can take a long time and then animating something like this could
easily take a couple weeks as well because you have to you have to make all
the movement and then you have to refine everything and make sure you have to
look at every little detail so it can take a long time and so what made you
determine so how do you determine ahead of time how long this video is going to
be well it depends on many things it depends on many things it depends on
your audience it depends on what you're trying to accomplish so going into any
consult meeting some of the main questions that I always ask
I think about every video like it's an individual PR campaign you really really
need to understand every corner of every aspect to come up with a concept that
works I always ask what the goals are where your objectives are who your
targeted audiences what you're trying to accomplish if there is a problem what
are you trying to solve trying to identify what the need is and who you're
trying to communicate with if they know the platform and distribution all these
things contribute towards the concept short is better for some things short is
not good for everything I mean sometimes it really does not
matter about the length so it just really depends you have to understand
what you're trying to accomplish how could you handle 508 compliance how
to handle it how nice you handled it so I'm not sure how to put in you in this
pocket what uh so I'm just wondering what uh what aspect of that question
they were referring to so if the person could type or specify what they mean by
the we may we may be able to come back to that so that also to the person who
yeah who wrote that question if you could specify the question a little bit
better well get back to it so how did you
choose the voice person for the video did he take into consideration the
accent okay so Manny Manny is not a professional actor he is in a department
another department at the CFPB and
minikin and he he has an accent I can't tell he has an accent but you
know he that's it Dominican right other people who speak Spanish can tell and
you know with with the government in many ways you have to you have to work
with what you got Manny was the best option that we have he did a great job
there was no option to hire a professional actor or something like
that and so you know we did the best that we could as far as uh okay I have a
clarification for the five away so okay goats for the description that
happens on the video not only the caption of the text so 500 complaints
calls for a description that so that you can describe in in text what is
happening on the video say especially with things that may be off-camera
sometimes something Falls so this is from so how did you handle of that not
just the closed captions yeah so for our videos we we also when
you think about distribution how these videos are used where they're used we
always encourage the web team or other people to share information with these
videos such as being able to download the script or additional information to
satisfy 508 yeah so you were talking in we sort of interrupt and you interrupted
you when you said that you know man East America and he is part of CFPB right I
think it was a budgetary constraint and that did not allow you to hire a
professional act overheated an amazing job you know I have a question for that
which is a follow up how hard was it for you to direct a talent in another
language yeah so we shared that responsibility on the set my coworker
read this was in many ways his first time directing anyone on camera we share
that responsibility but you know he had the opportunity to communicate with me a
lot during that show set so we tried to help each other
read also speak Spanish pretty well so that was helpful for me and you know I
wish she was here because he could be able to speak more I'm we're on that but
it was one of the hardest things for us to keep because we had translators on
set as well so we had several people that could speak Spanish the client was
there who acted as translator Manny speaks Spanish and my colleague Reid
could also speak Spanish some but not quite as well as some of the other
people some of the things that were really hard for us especially me working
with Reid is when you're recording different takes you
different inflection you know you want to end high and low and get different
options with your hands if they fumble on a word or they're not looking at the
camera you have to be paying attention on all these things when you're
directing someone and so in many ways we were relying on other people who who
spoke Spanish fluently which was very very critical and helpful but they
didn't have much experience with video and so that it that you know try trying
to articulate and and and and exercise that communication onset in real time is
very difficult so yeah that was a huge challenge for us as you know do you get
the right takes does he is he sounding the right way does he have the emphasis
on the right words you know that was a real challenge because we had to we
really had to trust people when we did the best that we could with what the
resources they have so would you for example encourage people not to be
deterred if if they want to you know produce something in another language -
you know surround themselves you know by people who can help them and everybody's
collaborating and they put out the best product that they can so yeah the most
important thing when it when anyone's considering creating a video is doing
something you know it's I I think it's totally understandable when someone does
something on the smallest scale or the largest scale and there's everything in
between you have to you have to realize that one of the biggest things to
understand in the beginning and the concept phase is - is given the
resources at hand how do you define the scope of that project right who's
working on it do you have a budget for it what are you trying to accomplish the
most important thing it's just to do something sometimes you're not going to
have these resources but you know do your best to find them because they'll
make the process easier so somebody's asking what is the difference between
open and closed captioning okay so closed captioning is where you
click on the button and the captions pop-up so like I'm the YouTube has
closed captions and open captions is when the captions are burned into the
video in an another question is this is a
technical question what graphics and edit it so editing software did you use
yeah so we use we use the Adobe suite mm-hmm for everything our designers use
the Adobe suite as well so for this video the main programs involved or for
the illustrations illustrator for the motion graphics after-effects and for
keying out the footage after-effects so cutting out the green-screen
after-effects doing the sound design we use a combination of premiere and
audition so I have some other questions so for example what challenges what book
gave you like the biggest challenge during the production of this video I
mean the the biggest challenge was the language barrier for many people it was
it was a challenge for the people who spoke Spanish it was a challenge for the
people who didn't speak Spanish and constantly going back and forth for sure
okay and what worked well oh well yes um I think taking everything considered I
think everything went well the finished product you know given everyone who was
involved this this is a very well made polished well produced video the
execution from concept to finish yeah I'm super proud of everyone involved in
this based on everyone's contribution so from beginning to end I wouldn't
consider any of it a failure obviously you're gonna have learning
experiences for every project that's how you grow but I'm super proud of this I
think everyone involved should be too I was I was just thinking about that you
know what what did you learn that you didn't know before for example not
necessarily a video you know because you're a video person but but what did
you learn about the process everything that so you know one thing
that that I learned or that I definitely caught my attention was the attention to
detail and all the variations culturally when interpreting the Spanish language
and being sensitive to that moving forward if anything is in Spanish taking
it into consideration of all the different ways that that language can be
interpreted given different cultures because I think that's a major thing
that influences everything from the concept to the final delivery that's
what plants that see if we have to produce videos in other languages um so
the I would I would have to ask the clients about that we you know we have
many people who speak Spanish and the CFPB represents and the entire US
population we represent all the consumers of financial products in our
country so there are a lot of spanish-speaking people and there are a
lot of them we're trying trying to communicate with so I'm sure that it
will be a priority with different initiatives that we have in the future
right one of the things that we haven't talked about is the wrong in your
community the video community and I would like to sort of like if I can just
you know do a commercial for a second here to encourage everybody who's here
if you're interested in the multilingual community adult multilingual videos or
materials to join the multilingual community and you do that by going to
disease in the same thing with the video community and because I can't stress
enough I think you know the power of a community when you want to come together
and do things and so so thinking about that are there any things that we should
sort of put in place perhaps you know working across communities you know we
can help one another with productions of you know things that
for example with production of videos that may be in a language that that may
not people may not be familiar with the producers may not be familiar with if
there should we and I'm tossing this question sort of to you to sort of have
a dialogue about this in what to sort of brainstorm yeah yeah sure we have a list
of resources unless of research yeah who knows what within the government that
can you know in video any more than you I'm saying so should we have that I
don't have Slendy channel those resources I think that could I think
that could be helpful the only concern I have about that is that people come and
go a lot in the government are they change agencies are it's hard to keep up
with especially with a lot of these communities through digital gov have
hundreds and I think some maybe have thousands there are pretty large
communities the video production pros community is the community I share we
have about we have a little over three hundred fifty members from about 50
different government agencies so as you can tell a lot of them come and go and I
only met some of the others but the most important thing I think to consider that
you should do is to use these communities you can reach out to them
and you can contact everyone in any of these communities to ask for their help
and try to initiate that conversation I have no idea who would be able to help
you translate or you know some of the things that we talked about earlier that
you might not have available you may have you know the option to use these
resources from a different agency because there's a lot of other people
out there that would be willing to help the multilingual community is rich with
with opportunities as far as people who can translate for you who understand
those different cultures who can who have experience with translating and
video or whatever else you're trying to accomplish I'm sure there's someone
there and that in that community that has experience doing that yeah who can
make you help you make it culturally sensitive they could give you feedback
they could I'm sure they would at least offer some consulting advice maybe
they're gonna be more maybe someone would be interested in being more
involved but it's really important to reach out
send a message try to connect with people because you don't know what the
possibilities are until you ask until you reach out and try to make that
connection so formal question is there anything that you wish you could have
done differently was one thing there was a little nerve-wracking is the camera
was new that we worked with and I think anyone was really that familiar with it
one bit of advice I would give anyone is never rely on a professional shoot never
use a camera for the first time but they practice with it a few times but I
didn't I usually shoot most of our content I had never used that we use the
f55 was a great camera really great set on my camera but um yeah you want to be
familiar with your equipment and you want to prepare as much as possible yeah
all right so one of the things that I want to remind everybody is that we're
going to be sending links to the session so if you want to share those links with
your colleagues we will be sending them to the people who actually are
registered right in and I would ask we're also going to send a survey so I
would ask that if you have topics that you want the multilingual or the video
community to discuss too don't be shy and let us know because we're here to
serve you so if you if you have any topic that we haven't covered and you
would like to see covered by either one of the communities or both communities
together or whatever you need just don't be shy and let us know and so I don't
see any more questions from the community right now and is there
anything that you would like to leave everyone has yeah if anyone has any
follow-up questions or anything I'll be more than happy to engage in
conversation after this so reach out to directly I'll be more than happy to talk
about yeah I'll be Eddie maybe next week though checking out some new equipment
everything all the new releases all right well thank you very much everybody
for joining us today and this concludes our webinar for today
For more infomation >> How to FIND new VIDEO CLIENTS | Step 2 - Considering the Location you are in - Duration: 3:16. 
For more infomation >> আল্লাহকে কি দেখা যাবে শায়খ মতিউর রহমান মাদানী || Bangla Waz Short Video 2018 - Duration: 12:57. 
For more infomation >> Videos de Peppa Pig en Español - Capitulos Nuevos - Recopilación - Duration: 32:04. 
For more infomation >> আল্লাহর শুকরিয়া আদায় করা শায়খ মুখলেসুর রহমান মাদানী || Bangla Waz Short Video 2018 - Duration: 1:21. 
For more infomation >> ЛУЧШИЕ СМЕШНЫЕ УГАРНЫЕ ПРИКОЛЫ АПРЕЛЬ 2018 BEST Jokes 2018 Funny Videos Fail #49 - Duration: 6:38. 
For more infomation >> আল্লাহর নিকট ক্ষমা চাওয়া শায়খ মুখলেসুর রহমান মাদানী || Bangla Waz Short Video 2018 - Duration: 1:38. 
For more infomation >> Police: Videos show man sexually assaulting youth - Duration: 1:41. 
Không có nhận xét nào:
Đăng nhận xét