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- Warning, if you're a marketer of you simply have
a wealth of knowledge that you'd like
to profit from don't even think about creating
a video course until you've watched this video.
There's nothing worse than knowing that you have a skill
that the world could benefit from
but you sit on the idea
because you have no clue how to profit from it.
Let's take for example,
being a master party planner.
Maybe you're amazing at picking out the food,
discovering hit menus,
and you can pack the house with people, and good music.
Wouldn't it be great to sell your knowledge?
Let me mention here,
it doesn't have to be part planning.
It can be any topic from learning to lose weight
while eating Chipotle every day,
yes, someone actually did that and successfully,
I might add.
To teaching young baseball players how to improve,
like my client Rick Dempsey who played 24 seasons
of major league baseball,
most notably for the Baltimore Orioles.
So let's dive into my five master tips
to creating a video course that sells.
Number one, good is good enough.
Far too many people worry about whether or not the lighting
is perfect or if the background is okay
but the truth of the matter is
your content must be golden.
If you have good content it will speak for itself.
It's worth mentioning that coming into the studio
and working with a videographer
that does this for a living
can take all of the stress away from producing your course.
We have tools like teleprompters
so you don't need to memorize your script.
And multiple cameras to make editing seamless.
When you mess up,
people won't even notice
because we just switch camera angles
and you don't need to start over from the beginning.
Number two, as Zig Ziegler said,
"You don't have to be great to start,
"but you have to start to be great."
Your course will never sell if you don't make it.
Most people don't have the drive to actually make it happen
or see the project through.
They often find reasons, AKA excuses,
to prevent themselves from moving forward.
The best day to begin was yesterday.
Number three, make you're content really easy to digest.
For most of history,
presidential candidates have made sure
that their speeches remain around
a sixth to eighth grade reading level, why?
Because it's really easy to understand.
No one wants to learn how to tie a tie in 36 steps.
One of my favorite tools that I recommend running
your scripts through is called, Hemingway Editor.
It's completely free and you can find it
at Hemingwayapp.com.
Earnest Hemingway was known for writing work
at a fifth grade level, despite his adult audience.
This tool shows you how to modify your content
so it's easily digestible.
Number four, mix it up.
Having one camera angle is obviously required
for making a video course
but it reminds me a lot like C-SPAN,
it's like someone set up a camera
and then took a snooze for seven hours
while it was recording.
You content can only hold people's attention for so long
so it's important to change up the image.
This might mean changing scenery,
adding in images or B Roll footage,
or it can mean simply shooting with multiple cameras.
Changing up your shots and what's on screen
will keep the viewer engaged and interested.
Think about it for a second,
how many times have we put up text or images on screen
in the last two minutes.
Which brings me to number five,
poll your audience to figure out what questions
they have before making the course.
It's so easy to think that we know
what's best for what people will be interested in
but sometimes posting a simple,
what questions do you have about X, Y, Z,
on our Facebook page, can be a great solution.
Chances are, you'll get a ton of questions
and each one can be a topic of a new video
in your course.
I know if I were starting from scratch,
that's the first thing that I would do.
The idea of making money from your knowledge
is nothing new.
Think about it like going to the doctor
or taking your car to the shop.
There's someone that's better at it than you
so you pay them to do it.
Whether it's a service or training doesn't
really make a difference.
The key is that you go to the expert.
Imagine if you could be that expert
and you could be making money practically while you sleep.
So you hop on the computer
and start Googling for the best camera to Vlog with
but you don't even really know what a Vlog is.
All you really know is that you want the nicest camera
you can get for under 200 dollars.
But then reality settles in and you realize A,
there's no way you're going to find an affordable camera
that would be considered good by the pro's,
and then you learn that B.
Video editing is really fricking hard.
There's music, there's fixing what people say,
reorganizing footage to tell a better story,
creating graphics, putting text on screen,
backing up the footage to use later,
running out of hard drive space on your computer,
the list goes on and on.
And finally C,
you remember that you've never been on camera
in your entire life,
except for your wedding in which case
there were way more distracting things going on.
So let's face it, making a video course is not easy
if you don't know what you're doing.
But I hope that you find these five tips
to make it easier to film your videos.
Of course, you are always more than welcome
to reach out to us
if you'd like to come in to the studio,
where we can knock out the whole recording in an afternoon.
Simply visit www,zmbmedia.com
or reach out to us on social media.
That wraps us this video on how to create
a video course that sells.
If you liked this video and wanna see more,
please subscribe and share this video with your friends.
I'm looking forward to making more videos,
just like this,
so if there's a video marketing topic
that you wanna hear about.
Simply post it in the comments,
and I read them all.
P.S. it's important to remember that
the best day to start was yesterday.
So stop making excuse for why
you haven't profited from your knowledge yet.
See you next time.
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