Youtube daily google Sep 5 2018

Google Digital Garage Exam Answers 2018🥇Live Exam Pass✅100% correct

For more infomation >> Google Digital Garage Exam Answers 2018🥇Final Exam 🥇Live Exam Pass✅100% correct✅ - Duration: 3:23.

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🌐 Google sites de A à Z partie 3 - Duration: 7:27.

Hello everyone. It's Lou's screenshot tuto. I am delighted with you

find for this third part dedicated to google sites and you have the

Googlesiteseo website which is now online on which you

can complete all information given in this tutorial.

the address bit.ly/googlesiteseo and I expect you to complete

your knowledge. We will see here in this third part how

optimize the website that we have together creates. We will

talk about indexing and referencing. Madam turtle has arrived, Creed is not

there this week he was punished by the headmaster for kidnapping students

last week. But we will see in this plan how to track the

statistics with google analytics, shorten the url of the site, and speak

indexing and referencing. the pc went out and we left. We go

start right away by going on google analytics, in the game

settings, you will create a property. You enter the name of your

site, for me google sites from a to z, and you enter the url address of your

site. You fill in all the little ones information that is below and you

click next. You arrive on this page which you

give the tracking code ID. You copy paste this code and

we will enter it in our google sites. Click on the three little ones

points, site analysis,

and where indicated, you copy your code,

right here. You register. Now that this is done and well you can

follow the statistics of your site. At first it's empty necessarily. There I

have given you as an example the analytical data from screenshot tuto

and you see that I was able to configure as it seems interesting to me

in any case, my dashboard, with the number of new users, from where they

come, what kind of browser they use

etc., etc... We will now shorten the url

from our google sites since the address is a little bit longer to put

on a business card it's not a very very good confidence. For

shorten the url, I advise you to use bitly.

You go to the site and you click on "create". You will create a new

link with the name of your site and after the bitly prefix, give you the name of the

site that you wish for your address. For me it's googlesiteseo.

Now you can copy this link

wherever it seems interesting, on pages and web pages and on

a business card, at least everywhere wherever you want.

We move on to the indexing part and SEO

which is very very

important for the engines of search can you spot, you

identify and be placed in the first pages, because there are only the

first pages that are interesting for the user. Past the first page

we then have a

big loss. I advise you to structure well

your text. 300 words is a minimum and then use the h1 tag

h2 h3. The h1 tag corresponds to the title of the page. Then you have the titles

and subtitles, so did not put titles on your pages

everywhere on your text. Robots do not go more understand after what you want

speak. Even if it's nice, it's write in big, try to respect the

text structure to be able to be properly indexed and then in the

titles and subtitles dragging keywords so that the robots

understand very quickly what your text will speak.

You will probably need to be indexed on search engines

to have a sitemap A sitemap is the plan of your site. You can create one in

xml with a sitemap generator like this. You enter here the url of your

site you go on start and you get a site map file that is put

in your download files. To register on the engines of

search i advise you to start with addme. In this site

you will be able to reference about twenty engine of a single

blow like google for example and that's quite simple you simply enter

the address of your url is automatically you will be

references.

For bing and yahoo it's now the same thing. The link to reference you

on its search engines the different links are on the site

googlesiteseo and the last engine of search that I present to you here,

yandex, who will you ask for your sitemap,

the one you created with the generator. You get him in line and

you are then indexed by this engine of research. Now that all this is

did we go to the search console and we're going to add a

property. You click on add a property, you enter the url address

of your site and you have to add.

Google analytics will use your insynchronous tracking code,

the one we created with with google analytics sorry, for the search

console. You validate and now he is going have to index one by one each of your

pages. You go into the search console,

in exploration, explore like google, and there, there is no mystery, to accelerate

a little bit of indexing of your pages, we'll have to grab them one by one and

ask for an indexation for each of your pages. For googlesiteseo

I'm 30 pages for which I asked for indexing. Well, it's

the end of this tutorial. I hope he will will have been helpful. A clip I like always makes

pleasure. If you are not subscribed to chain,

subscribe and if you are a subscriber operate the bell to receive all

notifications when a new video appears. I tell you

see you soon for a new tutorial.

For more infomation >> 🌐 Google sites de A à Z partie 3 - Duration: 7:27.

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how to get google play gift card codes for free / google play free gift cards - Duration: 2:59.

how to get google play gift card codes for free

For more infomation >> how to get google play gift card codes for free / google play free gift cards - Duration: 2:59.

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Track Form Field Data with Google Tag Manager - Duration: 15:09.

In this video, I'm going to show you how you can extract data from a given form field

that was submitted and forward this onto your tracking tools, such as Google

Analytics, or the Facebook Pixel.

All and more, coming up.

Hey there and welcome back to another video of measureschool.com teaching you the

data-driven way of digital marketing.

My name is Julian.

And today we want to talk

about how we can extract data from a submitted form and forward this on to our

tracking tools.

Now, you're surely aware that there's great information available in

a form that is filled out like a Contact Us form.

You could get data like how big is

your company, what is your request all about, what are your preferences, what are you

interested in, and that data normally goes into your CRM systems so the request can

be probably answered.

This is great data that I'd love to have available as well in

my Google Analytics or my Facebook Pixel so I can do segmentation, retargeting,

analyzing of certain customer groups that have certain preferences, right?

Well,

today, I'm going to show you one technique to actually grab that data from a

submitted form field and forward it on to your favorite tracking tools.

In this

video, we're going to use some techniques in Google Tag Manager to actually dig

deeper into an object that is inside of the data Layer, and pull out the right

information from the submitted form field so we can use that in our tracking

deployment.

Now we've got lots to cover

so let's dive in.

So here we are back in our demo shop.

And in a previous video, we have already set up

our form tracking.

So if I fill out this form,

and send this off, you'll see that a Google Analytics event is fired.

It sends over

an event for our Contact Us form submit.

We can also see that in our analytics

itself under the real-time reporting see under events, an event was just recorded by

Google Analytics.

Now, you need to have that set up to continue.

If you don't have

that yet, then please go back to our video that I'm going to have linked up down

below as well.

Now what is new with this form is actually that we have a new form

field here the Company size.

And while we are not allowed to send any personal

identifiable information, like the name or the email address to Google Analytics, we

can send information that we can pick up from this form on to the tool.

Now, it would make less sense to send a message since that will be always different.

But standardized data like this drop-down menu, the company size would be really

great data to be able to segment our users later in Google Analytics or build an

audience of that we can target.

So how can we send that data over and actually pick

it up?

Well, as you remember, if you have the forms submit trigger installed, which

we have in Google Tag Manager, right here is our form Contact Us and the event type

form submission, the trigger will automatically detect when a form is submitted.

And

if checks our rules or trigger rules, filter rules that we have right here, then we

fire our event to Google Analytics and data is recorded.

Now, with that trigger, we

actually have certain variables filled.

So if you go over to the variable menu here,

we see our form element, classes, ID, Target, and so on have been filled.

We actually

use the form ID to fire our tag.

So only if that condition is true we fire our tag.

Now there's more information here.

You can see the classes, you can see the form

texts, which doesn't really make too much sense.

But there's also an interesting one,

which is the form element.

And here it says object HTML form element.

As you might

know, this is all data that is currently in the data Layer.

So let's go over to this

tab right here.

And here, we can find our form elements again.

This is actually

what's getting pushed to the data Layer when we submit a form.

So we have

gtm.elementclasses, which is translated into this form classes variable.

And we also

have our GTM.element, which still doesn't give us more information here.

So let's

look into the data Layer and the actual JavaScript object.

For that, we need to open

up our developer tools, here under more tools, we have our developer tools.

And here,

we can simply go to the console right here, and type in the words data Layer.

Now,

there needs to be a capital L, this is a convention how to write it, this is the

variable.

And when we click enter, we can actually see the data Layer, it's a bit

cryptic, we just need to press this triangle to open it up.

So here we can see the

actual events that happen, or the page the data Layer pushes that happened,

If you compare to our event menu here, we see message, page view, DOM ready, and so

on.

We have five messages here.

And in this case, we also have five, the number is a

bit different because array starts with the index zero.

Now, we want to particularly

look at this fifth one.

So the last one, which is the number four right here.

And this one has our GTM element in here, and a little bit more information.

So let's

open that up.

And we have some information here.

This is really what we also saw in

the data Layer.

Now, let's go to this GTM element and actually open that up, and it

gives us a host of information.

What does that actually mean?

Well, the data Layer is

actually filled with the event information of the form Submit.

So anything from

classes or the parent elements, the method hereof that data being transferred is also

in this element.

But the interesting part here is actually the input fields, because

you may have noticed this already, if I go and hover over them, we have a few signs

up here that this is actually activated.

Now, I want to particular look at the

company size here.

So I'm going to just scroll over and see right here.

I can find

that this element is probably our interest or company size drop down select field.

So

I want to take a look at this closer.

So I'm just going to open this up again.

And we

have again, more information here about this drop-down field.

We have the options,

all different information could be interesting, like what the idea of this input

field is, what the next sibling is, for example, and so on, and so on.

But if we look

at as closely and it's actually right at the bottom, we will find the actual value

that this element holds when we click on the submit button.

So in this case, it would

be small business.

So this is great because we can pull it out of this element, and

then transfer that into Google Analytics.

How would we do that?

Well, since this is

in the data Layer, we would need to use a data Layer variable.

So let's go over to

Google Tag Manager, click on variables here.

We're going to create a new user-defined variable.

This will be a data Layer variable

for our business size.

And as the configurations will choose our data Layer variable

right here.

And what do we put into the data Layer variable name?

We're going to use

the dot notation and it's pretty straightforward if you know the rules.

You just need

to look for the right elements.

In this case, it would be four, ignore this element

number four, as we will check any data Layer push if this is actually available.

Where we want to start is to look at what is in front of the colon here, gtm.element,

and we go down with see 14, and then we go down even further, which was

value.

Now if I hover over this value you already see 4 GTM element 14 value.

Again, ignore

the four we'll just go with the GTM element at the beginning.

Go over to Google Tag

Manager, input GTM element,

then with the dot notation, we'll dig deeper into this object, which would be the

number 14.

And then we're going to get our value.

Let's save this

and simply try it out.

Let's go back reload here,

going to put in another test

and send it off.

Let's choose corporate and send this off.

GTM form submit right here, and how that our data Layer variable gets filled with the

actual value of the input field.

Great.

So now we can use that data Layer variable to

fill in our missing pieces in our Google Analytics event tag.

Let's go over to Google

Tag Manager and tags will simply

edit our tag.

Here we have a category action.

And let's fill the label with our data

Layer variable business size.

Again, this is just like a placeholder, it will be

filled with whatever the user has chosen as his business size.

We can leave all the other configurations untouched.

If you want to configure this

again, then check out the video.

Let's save this, refresh.

Go back to our page.

Let's do this again,

fill out the form

and the message and choose a company size.

this sends us off.

Let's go over to Google Analytics and see if we have a new form Submit.

Here we go.

It just came in.

And if we click here on the form category, we see that the Contact

Us is now medium size business.

So this was correctly transferred.

Now obviously, you

can look at the data in a more comprehensive method later on.

Once you have a bit

more data in here, which is under the behavior reports under events, you will find

your Contact Us form submit.

Be aware that this takes a bit to gather the data and

display in these more comprehensive reports.

So there is no data in here right now.

But this is really how you could send over data to Google Analytics.

And if you

choose to segment the data later so only look at one or the other business size, you

could always add a segment here, and then build your own segment

that looks at the events that only have the label

small business size, for example.

And Google Analytics would only show you those,

which obviously doesn't quite work in my demo just yet because we don't have data in

here.

But this is how you could then use that data to segment your users in Google

Analytics.

But obviously, since we have implemented this in Google Tag Manager, we

don't only we are not restricted to Google Analytics, we could also send us over to

Facebook.

So if we had a Facebook event here, and I have prepared a Facebook event

that fires on our page view and tracks the lead, we could add some extra data here by

putting in a comma and a new object.

And then expanding that to say, we want to send over the attribute business size.

And I'm going to send over whatever is filled into our data Layer variable.

So in our

case, I'm going to open this up with the two curly brackets and choose my data Layer

variable that I have just created

right here.

Then I attach my usual trigger

and save this.

Refresh.

Let's try this out again.

Let's go back first,

fill that out.

Let's go with medium size, going to send us off.

Let's have a look at our Facebook

Pixel helper, we can see our lead was sent off with the custom parameters, business

size, Medium Business size, and this should then be transferred to our Facebook

Pixel.

We can have a look at the event debugging under the Facebook analytics section

here.

Here we go, event debugging.

No, somehow it doesn't want to show me the data.

I suspect that I haven't used this

test account for a long time.

So maybe it takes a while to populate this.

But

normally, you should see that under your event debugging panel here that there was a

new event with that data sent over.

So you can use that data as well as in the

Facebook Pixel.

And obviously, one other use case would be to use that variable in

the trigger itself.

So you could go into the trigger and say, I also want to have

another condition here where the business size needs to contain it needs to be a

small business, for example.

In which case your tags only would fire if that is

actually true.

So really versatile, once you know how to pull data out of your form

field, and then transfer that over to Google Tag Manager and use it in your tags and

triggers.

Don't forget, in the end, if you want to take this live, you need to submit

this as a version.

I want to press publish.

This will publish your version to the website in Google Tag

Manager.

So your data will be tracked for all users.

All right so there you have it.

This is how you can extract data from a form field

and forward it on to Google Analytics or the Facebook Pixel or any other tracking

tool really.

Now I'd love to hear from you.

How would you use that data later on for

retargeting, for analysis, for different other things that I'm not aware of?

That's

why I want to hear from you in the comments down below.

And if you haven't yet done

consider subscribing right over there.

Also, click that bell notification icon.

So

you'll get a notification once we bring out a new video, which happens really every

week now.

My name is Julian till next time.

For more infomation >> Track Form Field Data with Google Tag Manager - Duration: 15:09.

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Hướng dẫn cách tối ưu quảng cáo Google Ads - P2 - Duration: 24:59.

For more infomation >> Hướng dẫn cách tối ưu quảng cáo Google Ads - P2 - Duration: 24:59.

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Google Digital Unlocked Exam Answers 2018🥇Final Exam 🥇Live Exam Pass✅100% correct✅ - Duration: 3:20.

Google Digital Unlocked Exam Answers 2018🥇Final Exam 🥇Live Exam Pass✅100% correct

1 The online opportunity Question 1 The increased use of the internet presents a lot of potential for which types of businesses? A All businesses B Small business owners C International businesses D Local businesses Question 2 Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? A Sending flyers with your web address to customers B Creating a business listing in local directories C Increasing print and billboard advertising D Building a team of digital advertising experts Question 3 Which of the following is the easiest way for visitors to learn about a business while visiting a website? A Getting a free 'taster' of one of your products when they sign up to receive emails B Listening to an audio file that auto plays whenever someone visits your site C Browsing your product pages and reviewing the Frequently Asked Questions page D Reading the terms and conditions for your products on your site Question 4 What is a key benefit of having an online presence for a business? A The ability to sell products directly to customers through social media B Being visible when people search for a business like yours C Sending users emails to update them on new products D Being able to offer new customers promotional discounts 2 Your first steps in online success Question 1 Which tool helps you measure the success of your website? A Keyword Planner B Ad Gallery C Ad Preview Tool D Analytics Question 2 Which of the following statements is true when it comes to taking a business online? A Stick to what you are doing and don't make changes B The same content works across online and offline platforms C Use analytics to make informed decisions D Use analytics to track your customers across the internet Question 3 Which term best describes the business activity that occurs when website visitors buy products or services from you online? A E-commerce B Display advertising C Search engine marketing D Pay per click Question 4 Which of the following statements is true when marketing your business online? A You need a website to show up in search results B You'll reach a similar client base to the one you have in the real world C You'll be seen by the same volume of customers whether you use search advertising or not D Social media is a great way to engage your audience 3 Build your web presence What are some of the ways customers can engage with your website? A Watch a video or download a PDF B Make purchases C Read about your products and services D All of the above True or false: Customers can learn about your business by downloading your mobile app, but they can't place an order using an app. A True B False What is a web server? A The customer service representative you can call when you have questions about your website B The answer you get when you search a term on the web C A computer connected to the Internet with software that allows it to host all the parts of your website D The device that determines the speed of your mobile connection True or false: Your domain name includes the "www." in your web address. A True B False What is something that people won't find on your homepage? A All the details about every product or service you offer B Your address C A map to your store D Your phone number True or false: A "hyperlink" is a shortcut to other pages on your site or elsewhere on the web. A True B False Name one element you'll probably want to exclude from your website. APrices B A lot of deep scientific information and detailed statistics C Special offers D Certifications to show you're qualified to provide a service True or false: Most if not all of your content should include a direct sales pitch. A True B False What are some examples of a "call to action" on a website? A A "call now" link so visitors can call your shop directly with one click B A "get directions to our store" button which maps directions from their location to yours C A "buy now" button where they can place an order directly D All of the above True or false: Including a search box on your site is a great way to help visitors find exactly what they want. A True B False Which of these is not really necessary to include on a website? A Your address B A collage of selfies C Your phone number D A map to your shop True or false: You should think about what your customers are looking for and develop your website content with that in mind. A True B False 4 Connect through email Which of the following will you need to start an email marketing programme? A A profile on all major social media sites B A "contact us" form C A way to collect people's email addresses D A local business listing True or false: There's no need to check local regulations before you start an email marketing programme. A True B False Which of the following is not a feature of many email marketing platforms? A Templates which you can customise easily B The ability to segment your email list into specific groups C An option for your users to unsubscribe from your email programme D Automation of your search ad campaigns True or false: Most email marketing platforms provide a contact database. A True B False Which of these is a good practice for emails you send to your contacts? A Run an A/B test on your subject line to determine which one works best B Send a lengthy email that takes a long time to read C Send a generic message to your entire contact database D Leave your call-to-action to the very bottom of your email True or false: It's a good idea to make it easy for your contacts to unsubscribe from your emails, if they want to. A True B False If the "open rate" of your emails seems low, which of the following could help you fix that? A Redesign your website B Change the colour of the buttons inside your email C Send your emails to more contacts D Adjust the subject line of your email True or false: There's no need for analytics when it comes to email marketing. A True B False 5 Get started with search Why are search engines a great place for a business to be found? A People pay to use search engines, so they're an affluent segment of customers B People who search are actively looking for information, products or services C Search engines are a big trend these days D Search engines are not a great place to be found True or false: Search engines use sophisticated technology to sort through massive numbers of websites and content. A True B False What technology do search engines use to "crawl" websites? A Androids B Interns C Servers D "Bots" True or false: Search engines rank websites using complex formulas. A True B False Which of the following helps a search engine understand what your page is about? A The date it was published B The number of pictures C The total number of words D The title tag True or false: Search engines can't understand images on websites. A True B False Which of the following is true about organic search results? A They're free B They cost money C You can change your daily budget any time D They can only appear in English True or false: Spending money on search advertising influences how your website appears in organic search results. A True B False Which of these is an important factor in the paid search auction system? A How famous your brand name is B How cool your logo is C How long your business has been around D How relevant your ads are True or false: The highest bidder always wins the SEM auction. A True B False Which of these can the Google Search Console help you with? A It helps you understand how to improve your AdWords campaigns B It helps you optimise your Google My Business listing C It helps you understand which keywords people are searching for on Google D It helps you run A/B tests on your home page True or false: You'll need to pay a monthly subscription to use the Google Search Console. A True B False 6 Get discovered with search Which is NOT a factor to consider when optimising your website for search engines? A Colour scheme B Fresh, engaging content C Ensuring the site is mobile-friendly D Site popularity True or false: Search engine formulas stay relatively static over time. A True B False Which is the first step of a structured SEO plan? A Hiring an agency B Buying an analytics system C Setting up your presence on social media sites D Keyword research True or false: Talking to your customers is a great way to get ideas for keywords. A True B False Which of the following should be part of your SEO plan? A Keyword research B Getting more people to link to your site C Looking at analytics data D All of the above True or false: Hiring a programmer is the only way to improve your SEO. A True B False More specific keywords with low search volume are called ... A Long-hair keywords B Long-tail keywords C Big-bang keywords D Top-tail keywords True or false: When you're starting out, you may not want to focus on the most popular keywords. A True B False Which of the following should not be one of your SEO goals? A Making sales B Reaching customers who are interested in what you offer C Showing your ad to as many people as possible D Getting visitors to interact with your site True or false: Analytics tools can tell you how often people see your ad and click through to your site. A True B False 7 Make search work for you Which of the following would be the best title for your website's page about your return policy? A How to Send Stuff Back B Company Name's Return Policy C Return Policy D Loyalty Programmes True or false: You should optimise page content as well as titles, headings and meta tags. A True B False Which of the following is NOT a good way to get other sites to link to yours? A Social media B Content marketing C Building relationships with similar sites D Keyword stuffing True or false: When it comes to external links to your site, quantity is more important than quality. A True B False What information wouldn't be useful to international customers? A Showing listings that are unavailable in their region B Product prices in different currencies C Different systems of measurement D Listing your business hours in different time zones True or false: If you have international customers, your website should offer information that meets different countries' unique needs. A True B False 8 Be noticed with search ads Search engine marketing is also called ... A Pay-per-click advertising B Organic advertising C Search box marketing D One-click advertising True or false: The search engine results that appear down the centre of the page are paid advertisements. A True B False In an SEM auction, your Quality Score is based on your ad's ... A Bid B Relevance C Cleverness D Length True or false: There is a limited amount of advertising spaces available on a search engine results page. A True B False Which of the following is not a factor you should consider when choosing keywords? A Relevance B Traffic C Simplicity D Competition True or false: It's possible to determine how well a keyword will perform without bidding on it. A True B False Which of the following is a good tactic for writing eye-catching ads? A Make your headline clear B Include special offers C Give a specific call to action D All of the above True or false: Searchers tend to click on ads that instruct them to do something. A True B False 9 Improve your search campaigns Which of the following is NOT a benefit of using relevant ads and landing pages? A Increased cost for ad placements B Higher ad positions on the search results page C Lower cost for clicks on your ads D Ads that will help customers and meet their expectations True or false: You are limited to one campaign per SEM account. A True B False If you were building Ad Groups for terms related to pet portraits, which of the following keywords would not be relevant? A Pictures of dogs B Dog day care services C Dog portraits D Pet photos True or false: "Negative keywords" is the strategy of increasing the visibility of your ads for specific keywords. A True B False If you wanted to apply a Phrase Match for the term pet portraits, which format would you use? A *pet portraits* B pet portraits C [pet portraits] D "pet portraits" True or false: If you use Exact Match, minor variations, like plurals, can still trigger the ad. A True B False Which of the following is NOT an example of a website conversion? A Purchase order B Contact form submission C Click on paid search ad D Newsletter sign-up True or false: Using conversion tracking, you can measure how many people visiting your site from an SEM ad end up completing a purchase. A True B False 10 Get started with analytics What is a metric? A A type of code used to track visitors to your website B A piece of data you can count C A data point that can be divided by three D An attribute used to break down a dimension True or false: Analytics can tell you what time of day your website gets the most traffic. A True B False Which of the following types of online marketing can analytics help you evaluate? A Display advertising B Social media C Email marketing D All of the above True or false: Analytics can give you valuable information about current customers as well as new ones. A True B False If your key business goal is to get people to book rooms at your guest house, you're probably most interested in ... A How many clicks your photo gallery gets B How many visitors you get on Fridays C Whether your funny Tweet goes viral D How many people visiting your site book a room with you True or false: Every metric you can measure in analytics is useful and actionable. A True B False 11 Find success with analytics Which of the following pieces of information from analytics can help you improve the content on your website? A The keywords people use to find your site B The number of people who visit your site but don't make a purchase C Which keywords used to perform well but don't anymore D All of the above True or false: Most analytics tools can tell you how much traffic you are getting from organic searches. A True B False If an ad is not performing well, one effective tactic is to ... A Complain to the search engine B Tweak the ad's copy and then look at analytics to see if performance improves C Hire an agency to write new ads D None of the above True or false: It's always worth bidding your max price to get your ad to appear in the top position. A True B False Segmentation can help you break down visitor data by ... A Device type B Geography C Traffic source D All of the above True or false: You can detect whether visitors find your site via social media using segmentation. A True B False 12 Get noticed locally How can you improve your business's visibility to people located near you? A Translate your website into at least two more languages B Offer free phone support during business hours C Ensure you have good analytics on your website D Make sure your phone number, address and business hours are easy to find True or false: "Bike shops near hampstead heath" is a good example of a "local search". A True B False Which is an important benefit of registering your business in online local listings? A You'll receive discounted pricing on your search advertising campaigns B People are more likely to discover your business through search engines if you have a local listing C You'll generate a lot of buzz on social media websites D You'll be able to upload videos to YouTube for free True or false: Many search engines operate local business listings. A True B False 13 Help people nearby find you online Local advertising can help you reach: A People who live near your business B Tourists who are visiting your area C People using their mobiles whilst in your neighbourhood D All of the above True or false: Local advertising is available through many different services, such as search engines or social networks. A True B False Why do local and mobile work well together? A Everyone in your neighbourhood has a smartphone B People who are "out and about" often use their mobiles to search for businesses C Local business listings are only available on mobile devices D Young people prefer to use tablets True or false: Websites always look the same on a laptop screen and a mobile phone screen. A True B False Which of the following can help you gain visibility in search engines? A Improving your website by adding relevant content that highlights the location of your business B Registering with online local business listings C Ensuring your website is mobile-friendly D All of the above True or false: Clear, detailed information about your business location helps search engines understand where your business is located. A True B False 14 Get noticed with social media Which social platforms should a business use? A Twitter and LinkedIn B Facebook and Google+ C All available platforms D The platforms its customers use most True or false: Social media is not just for individuals, but is also a great tool for businesses to connect with customers. A True B False Which of the following sites would be a good social network for a pet store to share videos of their services on? A YouTube B LinkedIn C OpenTable D Trip Advisor True or false: Businesses should always focus on social media platforms with the most users. A True B False Which is not a goal of social media? A Reach existing customers to have them buy from you more often B Drive more traffic into your store C Develop one-way communication with customers D Raise brand awareness of your business True or false: You should have the same strategy across all social networks. A True B False Which of the following should you provide about your business on your social networks? A Business name B Address C Phone number D All of the above True or false: Social network pages are not eligible to appear in search engine results. A True B False 15 Deep dive into social media A robust social media plan includes which of the following? A A list of what you'll share, and where you'll share it B A clear view of how your activities on social media support your business goals C A long-term schedule planning when you'll post D All of the above True or false: Using social media tools, it's possible to create something to share, and have it scheduled to be posted in the future. A True B False Which of these is not a potential benefit of advertising on social media? A Getting more reliable analytics B Reaching people who might one day be your customer C Connecting with previous customers D Building brand awareness True or false: Social media ads are good for building a brand name, but can't help you reach specific audiences. A True B False Tools that help you get data from multiple social networks are called A Social media monitoring tools B Big data analytics C Weblogs D Incognito mode True or false: Once someone reaches your website from a social network, you can't measure which pages they look at on your site. A True B False Which of these is a common social media pitfall? A Regularly posting interesting, relevant content B Interacting with customers or fans C Using a tone of voice that fits your company D Letting your social media pages go dormant for long periods True or false: People have short attention spans on social media, so everything you share should have a heavy sales pitch. A True B False 16 Discover the possibilities of mobile Which of the following business goals can you achieve with mobile? A Building brand awareness B Encouraging customer loyalty C Growing revenue D All of the above True or false: On average, people in the UK spend more than two hours a day on their mobile device. A True B False Responsive design means ... A Your website visitors can adjust the size of your website B Your website will adapt to suit whichever device it is being viewed on C Your customers can provide feedback on the design of your site D None of the above True or false: Videos are a great addition to any mobile website. A True B False Which is a mobile feature that apps can often use to your business's advantage? A GPS B WiFi C Calculator D Battery True or false: Push notifications can send messages to your customers' mobiles, but they can only see them when they're using the app. A True B False 17 Make mobile work for you If you are a plumber in London, what would be a goal of mobile advertising for your business? A Describe the history of plumbing B Drive more traffic onto your website C Share information about your competitors D All of the above True or false: Your website will look different on mobile devices compared with desktop computers. A True B False What's an example of a great keyword to target people on mobiles who are searching for a plumber in London? A "Fix sinks" B "Clogged tub" C "Plumbing services" D All of the above True or false: Customising your video ads for mobile is a waste of time. A True B False What's an example of a mobile ad network? A Google AdMob B Netflix C YouTube D All of the above True or false: The Google Ad Gallery for creating professional-looking display ads is free to use. A True B False Social media advertising solutions for mobile would include: A Facebook Ads B Twitter Ads C LinkedIn Ads D All of the above True or false: Social media sites do not allow you the option to target specific mobile users. A True B False When creating video content for mobile, your aim should be to: A Discuss a broad range of topics B Clearly define what action you want customers to take C Share a full description of all your products and services D None of the above True or false: YouTube receives billions of views a day from users around the world. A True B False 18 Advertise on other websites Display advertising is a great way for your business to: A Challenge the claims of your competitors B Drive traffic to your website C Provide an introduction to the city in which you're located D None of the above True or false: If you own a film blog, display advertising will allow you to reach people even if they're not searching for information about films. A True B False The ads on search engines are usually made up of: A Audio B Video C Text D None of the above True or false: Display advertising can be targeted to reach only the people who are showing an interest in the products or services you offer. A True B False You can target your advertising display campaigns to reach certain demographics, including: A Gender B Age group C Specific location D All of the above True or false: In an advertising display campaign, you have the option to target ads to people who speak a specific language. A True B False 19 Deep dive into display advertising Which of these is not an outcome of using display advertising? A Retargeting people who have visited your site before B Making your website a better experience for shoppers C Creating awareness of your business D Converting people who are ready to purchase True or false: Display advertising can be an effective strategy across many stages of the customer journey. A True B False Which of the following is NOT an example of the types of data advertising networks automatically collect and share with businesses? A The number of times an ad was shown B The cost of each ad C How much it cost your business to create the ad D The total clicks on an ad True or false: When you purchase ad placements on an advertising network, the network decides how much you are willing to spend. A True B False Say someone adds your product to a shopping cart and then leaves your website – which of these tactics is most likely to encourage that person to return and purchase the product? A Retarget with a display ad encouraging newsletter sign-up B Redesign your website C Create a Facebook page for your business D Retarget with a display ad that has a discount coupon True or false: The first step of display retargeting is to define your audience. A True B False 20 Expand internationally To determine the best international markets for your business, you can review the: A Most recent football club records B Geographic data in your web analytics C Average age of the population D None of the above True or false: Hiring a native speaker is preferable to having an automated service translate your website. A True B False Where can you look to see if you already have customers in another country? A Google AdWords B Google Analytics C Google's Market Finder D Google's Keyword Planner or Bing's Keyword Research Tool True or false: There's no way to find out about keyword search trends in other countries. A True B False You want to start advertising your business in a new country where people speak a different language. Your next best step is to ... A Get your content localised B Copy all of your ads exactly, and just target the new country C Register your site with the proper suffix for that country (.au or .co.uk) D Figure out how much you are going to charge for shipping True or false: You don't need to localise content; you only need to translate it. A True B False Which of the following is primarily meant to target new customers? A Email marketing B Print advertising C Retargeting advertising D Search advertising True or false: You don't need to expand your advertising beyond search when entering a new market. A True B False What should a business do first, when considering going into a new market? A Hire an agency to translate its website into the local language B Open a new office in the capital city C Determine its ability to deliver products and review all tax and legal information D Invest in major ad campaigns to raise brand awareness True or false: You need to consider Internet speed in the country you are expanding to when building out your site. A True B False What don't you need to do when going into a new target market? A Take the time to translate all aspects of your site into the proper languages for your target markets B Make sure you're able to accept the types of payment that shoppers in your target market prefer to use C Forget about your local customers D Periodically review your site top to bottom with an international audience in mind True or false: People in different countries tend to use the same payment forms as you do. A True B False What will most help you when working in international markets? A A fancy website B A reasonable understanding of the legal and tax considerations in that market C Knowing your cost on a product D None of the above True or false: International businesses should keep in mind both language and cultural differences when establishing communication and support processes. A True B False 21 Make the most of video How can businesses use videos as part of their digital strategy? A Posting a video on YouTube or Vimeo B Putting a video on their own site C Putting text or video ads on others' videos D All of the above True or false: You need to be a large company to use video. A True B False Using video as part of your online presence can help you create: A Some funny videos B A great channel to engage with customers C Extensive business costs D A small following True or false: Your video plan can only be supported with a big budget. A True B False How can you make the most of video shooting time? A Use storyboards and shoot more than one video at a time B Get a really nice camera so you have better video quality C Only make one video at a time D Talk fast, and slow the video down in editing True or false: Making a video requires a studio and professional crew. A True B False What should you include with your videos? A Hashtags B Calls to action C A relevant title D All of the above True or false: Using videos in email marketing and social media is an ineffective way to engage and grow your audience. A True B False What is a good first step to take before advertising on videos? A Write your ads B Make your video advertisement C Define your target audience D Decide what video platform you want to advertise on True or false: It is a good idea to guide customers to pages with stunning photos or your own videos. A True B False Through your video analytics, you find that a lot of French-speaking people are watching your English cooking videos. You should: A Stop advertising to French-speaking people B Consider making videos in French C Refer them to French cooking videos D Keep doing what you're doing – you must be doing something right True or false: You can only track how many views your videos get. A True B False 22 Build your online shop What should you include on your product description pages? A A good description of the product B Pictures of the product C Reviews of the product D All of the above True or false: You can only take advantage of using e-commerce on your own site. A True B False You shouldn't purchase a fully integrated e-commerce solution if: A You want customers to stay on your site B You are just starting, and you only need basic features for now C You want to have better analytics on the checkout process D You want to be able to change the checkout process True or false: When integrating payments into an e-commerce site, you should use an SSL certificate to protect consumer information and assure customers their transactions are conducted on a secure connection. A True B False 23 Sell more online What is a sign that people are having trouble using a particular device to purchase? A Your analytics shows you have a lot of mobile visitors, but very few purchases B You realise a specific product is not selling much compared to your other products C You get a lot of questions about your return policy D People are having trouble using a promo code for a sale that you are having True or false: You should allow customers to create accounts with your e-commerce store. A True B False What is an example of product merchandising? A Running an ad for your products B Organising your products into categories and subcategories C Displaying very specific, featured products on your home page D Cross-selling products in the checkout process True or false: Collecting site visitor data as they browse and purchase items can help your e-commerce engine recommend other products that visitors are likely to want. A True B False Why should you retarget to people who visit your site? A Retargeting can help you sell more products B To remind people about your site, in case they forget about it C To offer certain customers promo codes D All of the above True or false: Once your customer purchases, you can't turn off the retargeting ad. A True B False 24 Plan your online business strategy What is the first step in creating an online business strategy? A Identifying business goals B Understanding what the competition is doing C Knowing the market D Aligning goals to the strategy What is the purpose of the "See, Think, Do, Care" framework? A To help businesses reach a global audience B To help determine a marketing strategy C To help you understand the customer journey online D To give insight into specific customer groups Optimising customer touchpoints online is beneficial for businesses because... A It allows brands to add pop-up ads at every point of the customer journey, ensuring people see them regularly B It gives businesses the opportunity to save money on online advertising C It gives you an opportunity to collect more data from potential customers D It provides customers with value every time they come into contact with a brand, helping to build trust Which of the following actions would best help you to analyse your online competition? A Review who's following your competitors on their social media accounts B Examine keyword results, use tools like Google Alerts and conduct a SWOT analysis. C Research hashtags associated with your products on social media D Examine keyword results and pay to improve your ranking in search engine results pages What type of information can KPIs provide? A Long term projections B Financial viability C Board decisions D Data that measures performance over a specific time period 25 Get started with content marketing A content marketing campaign can be described as: A Creating and posting content ad-hoc when you have the time B The creation of time-sensitive content that can be published through various channels C Regularly emailing customers about news of a business's products or services D The creation and promotion of online materials with the goal of increasing interest in a product or service What does the following definition describe? "Dividing up your audience into groups of who they are, and what they like, with a goal of identifying a group most interested in your product/service." A Audience segmentation B Marketing channels C Demographics D Group dynamics What is the missing word when describing the purpose of content? "To entertain, to inspire, to _______, and to convince". A humour B educate C please D surprise Which of the following describes why approaches to writing need to be adapted for online content? A Certain platforms have a limit on the word count you can publish B Online audiences are typically younger, so the language used needs to reflect this C Online readers only like to engage with long-form pieces of content D Online readers have reduced attention spans, due to being flooded with information What are "highlight key dates" and "consider multiple channels" two best practices of? A Creating a content calendar B Designing content C Segmenting the audience D Identifying channels Which of the following could you use to track blog traffic? A Audience profiling software B SEM Rush C Analytics tools D Answer The Public 26 Turn data into insights Which type of data relates to a metric that can be represented with a number? A Qualitative B Holistic C Quantitative D Customer Why is the data cycle useful? A It helps you make the most of the data collected from marketing activities B It helps you evaluate your competition C It provides information about what users like about your website D It presents collected data in a visually appealing way Data insights can be described as explaining the ____ of an online marketing campaign. A "How" B "Why" C "When" D "Who" Which of the following is a benefit of using spreadsheets? A Vast quantities of data can be stored, sorted and analysed quickly B Data can only be accessed when all users are online C They allow you to gain valuable customer and market insights quickly D Computers are the only way to collect data and extrapolate results Which presentation type would be useful in displaying which areas of your website are being clicked on the most? A Bar chart B Pie chart C Table D Heat map Final exam Total number of questions 40 Required to pass : 32 questions (80%) Take a business online What's the biggest challenge for most businesses when going online? A Planning a budget B Developing a plan C Optimising a website D Defining a customer base Where does the domain name of a website primarily sit? A In the URL B In the coding of your header image C In your navigation menu D In your logo's hyperlink When looking to advertise a new business online, what is one of the major benefits of display ads? A They are seen by everyone B They have higher click-through rate C They can come in many different formats D They don't cost too much to set up Website hosting servers have their own unique IP address, what does this address consist of? A Numbers and letters B Numbers C Letters D Letters and symbols Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? A Call the customer when there is an offer they'd enjoy B See where their customers are and monitor their shopping behaviours C Send them offers when they enter a certain geographical area D Add items to their in-app basket that you think they'd like Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? A What your customers are doing on your website B Where your customers have come from before visiting your website C Where your customers go after leaving your website D What your customers are looking for on your website How can businesses benefit from using analytics on their website? A It will show you where your audience comes from B It will list which pages your audience does not like C It will show where your customers go after they've left your site D It will show you why your audience visit your site Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for? A Internet Position B Internet Placement C Internet Privatisation D Internet Protocol When considering whether to have a web presence for your business, which of the following is not a major factor? A Technology B Cost C Scope D How long you've been in business When planning your website, what is one of the key things you should consider? A The order your products will appear on the site B What you want your customers to do on the site C How customers will interact with the site D What your customers want to see on the site When you're building a business website, what purpose does a server have? A It manages your website B It hosts your website C It promotes your website D It secures your website When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? A It can enable you to offer discounts that compete directly with your competitors' pricing B It can identify how your offering is different in comparison to your competitors C It can give you deeper insight into the market and their approach D It can reveal which additional regions you could be operating in so that you can grow your business You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? · A Shopping bags · B Blog content · C YouTube D Social media Which are the first steps you should consider when constructing an online business strategy? A Understand the target audience B Change your mission statement to match the goals C Create goals and identify a USP D Define and segment your audiences When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework? A The consideration phase, when customers start to research potential products to buy B The finance stage, when customers think about their budgets C The action stage, the moment when customers commit and purchase your product D The sharing stage, when customers share images and feedback on your products Make it easy for people to find a business on the web Search engines see the content on a website as written code, how can you help search engines identify the images on your website? A Place them well within your text B Make them eye-catching C Put branding on them D Give them descriptive names When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? A To see personal data about the person who bought from you B To understand what is working and what is not C To increase your budget to get more traffic D To advertise internationally more easily What is the most important thing to consider when optimising a search engine marketing campaign? A Increasing the bid for the keywords you are targeting B Increasing the relevance of the keywords, ads, and landing page C Adding lots of keywords to the campaign to get more traffic D Continually changing the ad copy Which of the following is a benefit of Search Engine Marketing (SEM)? A Reach out to potential customers actively looking for your product or service B Create different types of ad formats to show to potential customers C Target people based on their interests and habits D SEM is a lot cheaper than any other advertising medium When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? A Choosing what images to put on your website B Reserving all the social profiles that you will be using for the business C Finding people who will link back to your website D Keyword Research When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to... · A Outrank lots of larger, more established companies · B Find more opportunities · C See more traffic than short tail keywords · D Perform better on social media Google Search Console "Crawl" reports let you monitor...? · A If potential customers can access your web pages · B If Google can view your web pages · C How people interacts with your website D What information Google records about your site Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? A Pay people to link back to your site B Write some great content they will find useful C Ensure your staff link back to your site D Link to them first, regardless of whether they have anything interesting on their site When ranking websites on search engine results pages, which element of a website do search engines value the most? A How long the content on the page is B If you mention keywords over 50 times in a short piece of content C Unique, engaging, relevant content D Where you are in the world when adding content to your site When using a search engine, what is the name of a word or phrase somebody types to find something online? A Search phrase B Search term C Search query D Search word Fill the blank: 'Search engines _________ the internet to discover content.' A index B crawl C investigate D rank What is the term we use to describe how search engines categorise each piece of content? A Listing B Crawling C Indexing D Ranking To improve your website's SEO performance, when should you consider updating your SEO plan? A When you write a new blog post B When you have a sale or promotion C When you add a new service or product D When you employ new staff What's the first step in the search engine optimisation process for your website? A Off-site optimisation B Keyword research C Writing fresh content D Setting an ad budget We use them every day, but what is the overall purpose of a search engine? A To position websites based on how popular they are B To display websites in a random order to increase site traffic C To ensure every business gets an equal number of site visits D To help the user find the most relevant answer to their query What are three key considerations when evaluating keywords for search engine optimisation? A Competition, cohesiveness, relevance B Frequency, competition, relevance C Relevance, cohesiveness, execution D Frequency, execution, relevance When optimising a website for search, what impact do meta and title tags have on the search engine? A They are hidden messages that have no bearing on search engines B They are the on-page content that appears on your homepage, telling search engines what you do C They are automatically generated and help websites rank within search engines D They are embedded messages that help the search engine determine what's on the page There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? A The quantity of links is important, not the quality B The quality of links is important, not the quantity C Links hidden within code on sites improves your SEO performance D Links hidden within images on sites improves your SEO performance Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? A It will help the ad stand out and encourage people to click it B It will guarantee the ad appears at the top of the search results C It will increase the amount of users across your entire website D It can increase the quality score of your ad Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. A relevance B conversion C clicks D importance What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? A Drive more traffic to your website B Target more people in different areas of the world C Ensure people see relevant ads that relate to their search query D Stop using negative keywords Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren't relevant to your business. A prevent B secure C increase the chance of D decrease the chance of When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? A Alongside them B Below them C On the next page after them D Above them When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? A Quotation marks B Apostrophes C Italics D Square brackets If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? A Website's homepage B Order confirmation page C Order form page D Contact us page A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? · A Helps your website stand out from the competition · B Allows you to input lots of keywords so that you appear for all of them · C Provides search engines with more consistent and clear information about what's on the website · D Allows you to place sales promotion offers within the search results When advertising using Search Engine Marketing (SEM), you only pay... · A when your ad appears within the search results · B when a conversion happens on your website · C when your ad is clicked by someone · D when someone stays on your website for more than 2 minutes Which search query would trigger an ad based on this keyword: [London portrait photographer]? · A Portrait photographer London · B London photographer · C London portrait photographer · D Photographers in London Reach more people locally, on social media, or on mobile When trying to promote your business locally, what three key bits of information should be present in your directory listing? A Business name, address, phone number B Personal name, business name, postcode C Name, PO box, freephone number D Business name, CEO, company registration number Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what? A Optimised for different devices B Visually engaging C Full of relevant information D Text heavy Digital marketing isn't just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by 'local businesses'? A A business that operates from a specific geographic location B A business that is within a 5km radius from the customer C A business that has existed within a community for more than 5 years D A business that only provides a service based product With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance? A Site speed and usability B Keywords and metadata C Image size and navigation D Site speed and visual appearance When looking to create video content for your marketing strategy, what three best practices should you look to include? A Short, technical, include a call to action B Relevant, short, entertaining C Short, entertaining, include a call to action D Short, relevant, include a call to action How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach? A Paid B Owned C Earned D Published What type of tool can be used to monitor and evaluate your social media audience's actions on your website? A Content scheduling tools B Audience profiling tools C Social media analytic tools D Website analytic tools There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? A People on niche platforms are more likely to engage with you B Your content will be put in front of specific audiences C Your content will be seen by a mix of different people, gaining more views and likes D It enhances your brand to be seen on more specific social media platforms Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. A prioritise B highlight C hide D promote Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider? A Stern & Serious B Serious & Honest C Fun & Inviting D Engaging & Inviting Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________. A Local Search B Geo search C Mobile search D Organic search Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? · A Research competitors · B Create a listing · C Create an ad · D Post a link What are the benefits of using social media when looking to advertise your business locally? · A People trust local businesses on social media · B You can target ads to a specific local audience · C You can make video ads promoting the area · D People use social media more than they use search engines Which of the following is a core benefit that content marketing can bring to a business's online presence? · A It can improve sales by directing more traffic to your website · B It can enable a business to create a bank of content, which can be reused to create ads · C It helps a company identify its biggest competitors · D It provides you with another channel to push sales and promotional messages to customers on a regular basis When looking to get noticed locally online, what information should you ensure is on your website as a minimum? A Your social media links B An interactive map C Your physical location details D Business registration number Why is it important to reach customers on their mobiles when advertising locally? A People use their phones while they are on the go B Ads are smaller in mobile devices and therefore cheaper C People prefer to receive adverts on their mobile D Everyone has a mobile phone When looking to promote your products and services locally, what are the benefits of using search engine ads? A Everyone uses search engines B You can target ads to a specific geographic area C You can target ads to specific genders D Search ads are cheaper than display adverts Which of the following would be described as a good business goal to set for your social media campaigns? A Increase staff morale B Increase audience engagement C Increase customer satisfaction D Increase overall profit "Because online attention spans are shorter, a great hook or opening sentence is important to draw people in." What is this a best practice example of? A Writing engaging online copy B Keeping the target audience in mind C Understanding the user journey D Being consistent in your approach to copy When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? A Ask your audience what they search for when looking for similar products B Use the Google Keyword research tool or Bing Keyword research tool C Use a tool to harvest the keywords your competitors are using D Use all the usual keywords from your website in your advertising account Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online? A Answer The Public B AdWords Editor C Facebook business manager D SEM Rush When building a website for a business, what type of design should it have in order to be "mobile friendly"? A A scaled design B A visual design C A responsive design D An integrated design Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? A Your audience's data B Your audience's interests C You audience's available income D Your audience's offline behaviour Why is social media a great tool for your business to build trust and engagement with your audience? A You can share offers and discounts exclusively to your following B You can share blogs from other businesses to cover more than what you do C You can share honest reviews about your product or service D You can connect with customers at any time of the day Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? A Apps allow you to send push notifications B Apps are easy to access on the app store C Apps generally work on more mobile devices D Apps allow you to collate more data on your customers When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? A Paid advertising B Pay for followers C Follow all of your competitors' followers D Overuse hashtags When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? A Compare follower numbers across platforms B Use online analytics tools to measure engagement C See what competitor businesses are using D Ask friends and family which platforms they use When it comes to mobile, how would you define usability? A The visitor's time navigating your site B The visitor's experience on your site C The visitor's general time on your site D The vistior's purpose when on your site When looking to advertise your business to mobile users, social media advertising can be really effective because... A it allows you to target people who have ad blockers enabled B it can be seen by people who aren't logged into their accounts C it allows you to target people based on their likes and interests D it doesn't cost too much to spread your ads far Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? A Personalising content to make each customer feel important, taking into account available data about each individual customer. B Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money C Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales D Refining their content marketing strategy as they go, taking into account available data and metrics Reach more customers with advertising When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? A % of people that made a purchase after receiving the email B % of people that opened the email out of the total recipients C % of people who clicked on a link in the email out of the total recipients D % of people who were sent the email against the total number of conversions made When discussing display advertising, what is an ad network? A A way to get free traffic to your site B A directory of lots of websites that sell the same products as you do C An online store of images you can use within your content D A platform allowing the advertiser to advertise on websites within the network When it comes to email marketing, what do we mean by the term A/B testing? A A/B testing means you can split your contacts alphabetically B A/B testing means you send the same email twice to the same people C A/B testing means splitting your audience and sending each of them a different variation of your email D A/B testing means it is spell checked and proofed, prior to hitting send What is one of the benefits of using templates for your email marketing campaigns? A You can reuse the same template B They are always free C You can duplicate the design of your website D Templates work better on mobile Which of the following factors can impact the open rate of your email campaigns? A The amount of links contained in the email B The number of images in your email C The opportunity for customers to opt-out D The subject line of the email How can you attract social media users to share your video content online? · A Tag them in posts · B Use hashtags · C Make them funny · D Use subtitles Which of the following is a key strategy for distributing your video content? A Share videos across all of your digital marketing tools B Pick one primary place to share your video content C Trust word-of-mouth to drive traffic to your videos D Send out a postcard to relevant mailing lists Which of the following is a benefit of search advertising over display advertising? A Search ads are more likely to be clicked on B Search advertising is cheaper than display advertising C Search advertising allows ads to be created in multiple formats D Search advertising is shown to customers who are searching for your specific terms When advertisers run online ads that typically include an image for people to click on, it's called... A Search Engine Optimisation B Banner advertising C Display advertising D Webpage advertising Which of the following is the most accurate analogy for a display advertising network? A A targeting option for publishers B A marketplace between online publishers and advertisers C A payments system for online ad campaigns D A targeting option for advertisers Why is it important that you set goals when planning your display ad campaigns? A To help determine the best way to collate customer data B To help determine the performance and allow for optimisation C To help determine where your budget will be spent D To help determine the performance of your competition If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this? A Change the colours to be more eye-catching B Change how much your branding is shown in the video C Update the description to tell people more about the video D Delete the video and try again with edited content How can your business benefit from video without making one yourself? A Advertising on other people's videos B Commenting on other people's videos C Sharing other people's videos D Interacting with other people's videos When using display advertising, what could you include in an ad to achieve the goal of driving more sales? A Promotions and special offers B Personalised messages C Location specific information D Product shots and detailed information Which of the following is a benefit of display advertising over search advertising? A Display advertising is cheaper than search advertising B Appearing on relevant websites offering advertising space C Ads can appear at the top of search engine results pages D Display ads are more likely to be clicked on When planning your display advertising, what does the word 'placement' mean? A The exact location of your ad on a particular page of a website B The size and position of your ad C The exact location of your ad on search engine results pages D The position of text within your ad Retargeting allows you to... A Target users, based on the specific actions they take on your site B Target people, based on their likes and interests C Appear higher within the search results D Target people before they come to your website Which form of targeting would you use to display ads to people who have previously visited your website? A Search advertising B Reacquiring C Readvertising D Retargeting Fill the blank: In the world of display advertising, remarketing is a way to _________. A pay less per click than standard SEM ads B show ads to people before they visit your website C show ads to people after they visit your website D display a pop up on your website when people visit it When creating video marketing content on a budget, what is the first thing you should consider doing? A Shooting as much as you can and culling it later B Finding editing software C Finding equipment to use D Planning your content What can you do to help your videos appear in search results? A Make the content really interesting B Give detailed descriptions of its content C Clearly brand your videos D Include calls to action within the videos Track and measure web traffic When using analytics programmes on your website, which of these do not fall under the category of a metric? A Browser users use to access your site B Unique visitors to your site C Time users spend on your site D Number of pages viewed per visit When using analytics on your website, what do we mean by the term 'conversion'? A The act of a user coming from a certain geographical location B The act of a user spending a certain amount of time on the site C The act of a user meeting a specific metric D The act of a user completing a goal How is a spreadsheet defined? · A An interactive computer application for the organisation, analysis and storage of data · B A static collection of related data tables that can be queried to locate specific fields · C A tool for storing large amounts of numerical data, but not text-based data · D A digital balance sheet to keep track of financial transactions When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following? A Bid higher within your SEM advertising account B Find insights that can help you identify where to make improvements C Build better social media profiles D Run advertising in other countries around the world What is the benefit of using digital data? A It can help you make informed decisions and improve online performance B Digital data is always 100% accurate C Digital data allows you to save money on offline analytics D Using digital data allows you to automatically reach more customers When it comes to web analytics, what insights can you gather using analytics tools? A What websites users visit after leaving your website B How you currently rank in search engines C How people interact with your website D How people interact with your competitors' websites When using analytics programmes on your website, which of these do not fall under the category of a dimension? A The device users access the site with B The time a user spends on the site C The browser a user uses to visit the site D The geographical location of the user What do website analytics allow you to do? A Set up advertising accounts to drive continuous improvement B Understand users behaviour and improve the effectiveness of your digital marketing efforts C Interact with customers on your website to increase conversion D Predict your users next move based on previous data In the world of analytics, the time the user spent on your site is considered which type of data? A Conversion B Clocking C Metric D Dimension In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data? A Conversion B Dimension C Access D Metric How do you handle data in analytics to gain greater insights into our audience's behaviour? A Partition B Sample C Segment D Extract Fill the blank: When you link Google Adwords with Google Analytics you are able to understand which ________ are driving performance. A Organic keywords B Social media ads C Paid keywords D Directories When creating a presentation based on lots of data, what principle should you bear in mind? A Show all the information available, to give your audience as much context as possible B Tailor your approach to your audience in order to tell a better story C Stick to visual graphics only, as everyone will prefer this presentation format over tables and text D Present all information in the same way because everyone interprets things similarly Why should you avoid focusing on collecting as much data as possible? A Vast quantities of data will take a long time to process B Large amounts of data are harder to store online C The right information, at the right time, is more valuable D Spreadsheets have a limit on the amount of information they can store Sell products or services online When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? A Use images direct from the internet to ensure accurate file size B Use images direct from the original manufacturer C Ensure images are of a high quality D Use detailed descriptions instead of images to help search engines Which of these is not a benefit for businesses using fully integrated e-commerce platforms? A Stock control B Integrated invoicing C The ability to track shipping D Automated complaints process system When trying to increase the product sales on your website, one way to achieve this is to_________? A send multiple follow up emails once a purchase has been made B show them remarketing ads with a variety of products C provide the customer with relevant suggested purchases D include a pop up on your website that they have to action before continuing Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order? A price B hierarchical C a constantly changing D alphabetical When looking to introduce e-commerce functions to your website, which of the following would be the best first step? A Build an online store with an integrated payment system B Set up a web-based money transfer software like PayPal C Invest in a new website platform D Use other platforms such as eBay or Etsy If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is? A SEM advertising B Social advertising C Retargeting D Email campaigns Analytics can help optimise your website for which of the following? A For different devices, navigation & search B For different devices & social media profiles C For email templates & social media profiles D For navigation, search & video campaigns Take a business global Fill in the blank: When considering expanding a business internationally, the best place to start is to__________? A use online tools to help you understand where there's a strong demand for your products B move the whole business to that country C replicate your current business in as many countries as possible D buy new domains for the country Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. A accessible | supply chain | legal B affordable | supply chain | language C exciting | customers needs | currency D affordable | customer needs | legal When looking to expand your business internationally on social media, what should you do first? A Treat all social media channels the same B Use popular phrases and memes for that area C Analyse platforms popular in that area D Not advertise at all, as other countries don't like social advertising If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content? A Translated by an automated tool only B Translated but also locally adapted for the audience C Translated into the native language D Left the same, and not translated

For more infomation >> Google Digital Unlocked Exam Answers 2018🥇Final Exam 🥇Live Exam Pass✅100% correct✅ - Duration: 3:20.

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Je sais pas si t'as vu... Google a 20 ans - Duration: 1:27.

For more infomation >> Je sais pas si t'as vu... Google a 20 ans - Duration: 1:27.

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New in Chrome 69: CSS Scroll Snapping, Notches, Web Locks and more - Duration: 4:58.

For more infomation >> New in Chrome 69: CSS Scroll Snapping, Notches, Web Locks and more - Duration: 4:58.

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#kurzerklärt: Wie mächtig ist Google? - Duration: 3:14.

For more infomation >> #kurzerklärt: Wie mächtig ist Google? - Duration: 3:14.

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Mobile Data Collection with Word, Excel & Google Sheets - Duration: 1:05.

Scan-IT to Office is an new solution for mobile, cloud-based data collection.

This solution enables data acquisition in real-time.

Anytime and anywhere.

Wonder how that works?

A mobile app captures barcodes, images, geolocations, manual inputs and much more.

Cloud services transfer the collected data immediately to target documents.

Currently supported destinations are

Microsoft Word,

Microsoft Excel

and Google Sheets.

The app is available for Android and iOS.

Scan-IT to Office covers a wide range of data collection requirements:

You can choose from a number of predefined input forms

or you can create individual forms!

Curios?

Convince yourself and try it for free!

Visit the webpage for further information.

For more infomation >> Mobile Data Collection with Word, Excel & Google Sheets - Duration: 1:05.

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Livestream: Hướng dẫn chặn Click Ảo hiệu quả nhất trong Google Ads - Duration: 9:17.

For more infomation >> Livestream: Hướng dẫn chặn Click Ảo hiệu quả nhất trong Google Ads - Duration: 9:17.

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Mobile Datenerfassung mit Word, Excel & Google Sheets - Duration: 1:09.

For more infomation >> Mobile Datenerfassung mit Word, Excel & Google Sheets - Duration: 1:09.

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Google Pixel 3 hit by another leak and it reveals one of its biggest new features | Tech News - Duration: 2:17.

GOOGLE Pixel 3 has been seemingly struck by another leak that has revealed one of the

flagship's biggest new features ahead of its presumed October debut.

Google Pixel 3 could be one of the most popular Android phones of the year.

This is because the tech giant has been heavily rumoured to be planning a host of upgrades

to its latest Pixel hardware.

In addition to addressing fan concerns from previous devices, the Google Pixel 3 is also

expected to feature turbocharged internals, come with Android 9 Pie pre-installed, and

tout a new design.

As is tradition with the product line, the Google Pixel 3 is expected to come in two

models.

The standard Google Pixel 3 is rumoured to feature a 5.5-inch display while the larger

Pixel 3 XL is expected to come in at over 6-inches.

The latter has seemingly been plagued by a ton of leaks that appear to have lifted the

lid on some of its best new features.

An alleged Pixel 3 XL unit was recently unboxed by Mobile Review and was shown featuring a

controversial notch at the top of its display, a front-facing speaker and a signature rounded

fingerprint sensor on its rear.

A single camera was shown on the back of the hardware, hinting Google will once again decide

to forgo a system with multiple lenses this year.

But now it appears the Pixel 3 XL has leaked again and one of its biggest new features

may have just been revealed.

Android Police declared it was recently sent pictures of an alleged Pixel 3 XL from a reader

that claimed they found it in the back of a taxi.

The device was shown once again featuring a notch at the top and an all-screen design.

However images also showed the hardware with two camera sensors on its front.

Although this feature had been widely rumoured beforehand, the pictures give a very clear

look at the two front-facing lenses.

Speculation has pointed towards both cameras being eight megapixels in quality - it has

been rumoured both will intricately combine to help take more detailed Portrait Mode shots.

Google Pixel 3 was initially expected to be announced at a hardware event by the tech

giant on October 4.

For more infomation >> Google Pixel 3 hit by another leak and it reveals one of its biggest new features | Tech News - Duration: 2:17.

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Brief overview of changes to Google Classroom, Autumn 2018 - Duration: 8:26.

This is going to be a very quick crash

course in the changes to Google

classroom that have taken place over the

summer of 2018

there are many videos on YouTube that go

into much greater depth than I'm going to

go into, this is going to be very brief

but if you've come back into school

after the summer holidays in 2018 and

find that your Google classroom has

changed somewhat and you're wondering

what's going on then I hope this will be

useful to you. So if what we're going to

do first of all is look at changes to

classes that you set up before the

updates to Google classrooms so any

classes that you set up before the

summer holidays in 2018 I'm going to

open up one of my older classes and the

first thing you may notice is that the

three tabs at the top have changed to

two tabs so we used to have three tabs

they were Stream, Students and About and

now we have two tabs which are Stream

and people. The Stream tab is very

similar to the way it was before the

update and it's here that I can add

content and I can do that in the same

way as before by clicking on this plus

button and the bottom right and from

here I can add announcements, assignments

and questions. The people tab is where I

will find all my students and I can

invite more students with this invite

button here and also my teachers if I

want to add any co teachers to this

class I can use this invite button here.

I'm going to go back to my stream tab

and over on the right-hand side here we

will see there is an About link. If I

click on that I can see the name of my

class I can see the class code which I

can display by clicking on this Display

button should I want to do that and also

all the materials that I previously added

it in my About tab.

Another thing that's changed slightly is

that at the top here we have this

Settings button and if I click on the

Settings button we can access a lot of

the things that we used to find in our

About tab, so here I've got the name of

my class and the information about it

and I can edit it using this pen button

I've got my class code here and very

importantly this is where I change the

permissions and my students have to post

and comment on the stream so if I want

to change those permissions I can click

on the menu here and access one of those

three options. Here are the new class

materials that I previously added using

the About tab which of course is no

longer there and if I want to add class

materials I can use this link here. So

those are the main changes to classes

that were created before the Google

classroom update what I'm going to do

now is go on and show you what happens

to classes that you create since the

update has taken place, because they're

slightly different to before. So I'm now

going to open up a class that I've

created since the updates to Google

classroom and you'll see that we're back

to three tabs at the top but they're

slightly different to the way they were

before. We have the Stream tab, we have a

Classwork tab and we have the People

tab. The stream tab is slightly different

to the way it was before the update

because if I go down to the add content

button in the bottom right you can see

that I can only create an announcement

here so this I suppose is you could

describe as the place where the

conversation of the class takes place if

you enable it students can post to the

stream as you can through announcements

and students can comment on your

announcements and it's where the sort of

dialogue will take place. The people tab

as we said before is where you will see

your students I've only got one student

in this class but I can invite more

through the invite students button and I

can invite a co teacher through the

invite teachers button. If I want to show

the class code to my students to get

more to join I can find that by using

the Settings button at the top right

here

clicking on here and there is my class

code which I can display once again

using the menu here. My classwork tab is

now where, as the name suggests, I post my

work for the students to do. What's

different about this is that we no

longer have a button down in the bottom

right hand side for adding content, we

have this create button here which I'll

come back to in a moment, and also if I

want to access my folder in Google Drive

that stores all the work in this class

then I can access it through here and

this button takes me to the Google

Calendar for this class. If I click on my

create button I can see that I can add

assignments and questions I can also

reuse posts and when you use the reuse

post option you can reuse posts from any

class it doesn't have to be just from

this class any other class that you are

assigned to you can use posts from. I've

created a couple of assignments here

already and you'll notice that this

assignment is stored under this

Computing topic this is because I've

created a topic previously called

computing and through the classwork tab

you can create different topics and you

can organise all your work into these

topics and they're displayed very nicely.

So what I'm going to do is show you how

we do that I'm going to click on create,

choose topic and let's have a topic for

English and I'm going to click Add and

I've now now got a new

topic displayed and if I were to create

a new piece of work, let's quickly create

a question, "This is my

question" and we're going to give that

points out of 10 and let's just change

that to multiple choice and then choose

the topic here as 'English' before I click

'Ask' you can see that the question I've

just asked has gone nicely into my

English topic so I can arrange all my

work into different topics in this way

and it makes them much more organised.

Here's an assignment I created

previously that currently has no topic,

if I click on my three dots here and

choose 'edit' I can then assign one of my

topics to this assignment, let's choose

English for this one as well, click on

save and that has now been filed, so to

speak, under my English topic. Notice I

can now reorder these different

assignments or questions under this

topic so if I click on the three dots

here I can choose to move down and that

has reordered those pieces of work in my

English topic. I can also do that with my

topic so if I want to move English to

the top I can click on the three dots,

I can click on move up and that will

move that to the top of the Classwork

tab, so I can organize my work with much

more power than I had before the updates

were created. I should just point out as

well that the way you mark work and give

feedback on student work that's been

submitted through assignments has

changed slightly, not hugely but they've

improved the functionality of that. I'm

not going to go into that in this video

I'll create another video about that in

the future because it requires a little

more depth. Finally I'm going to go up to

the Settings button here at the top

right and as before this is where we can

change our title and information about

the class, I can view my class code, I can

change the permissions that the students

have to post or comment on to my

stream by clicking on this drop down

here and I've also got a couple of other

options there.

So that is a very, very brief overview of

the main changes to Google classroom

which took place over the summer of 2018

For more infomation >> Brief overview of changes to Google Classroom, Autumn 2018 - Duration: 8:26.

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For more infomation >> 英國Google專家：馬航MH370客機殘骸現於柬埔寨叢林深處 - Duration: 2:45.

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How to add funds to Zerodha using coin app | Tez mode | Google Pay - Duration: 1:15.

Rs.50 has been added.

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Google My Business Tutorial: How to optimise your listing - Duration: 2:55.

If you are the owner of a local small-medium business, and you have a physical store where

your customer come and find you, then claiming and verifying your business on Google My Business

listing is a MUST.

In fact, taking care of this simple aspect dramatically increases your chances of showing

up on Google Maps, and other organic searches for products or services that you offer.

But how to optimise your listing to rank higher on Google search?

In this video we will see 5 simple things you can implement today in order to optimize your ranking.

Let's start!

1 Take care of your business description and information

One of the vital things to do is to share

the key business information such as opening hours, street address, email contact, phone

number, types of payments accepted and so on.

The more info you share, the better.

Regarding your business description, consider that you only have 750 characters (of which only

250 show up in the search result), so make sure to write a solid, sharp description.

2 Add photos and videos Photos and videos of your local business will

help not only to optimize your listing on Google but also to make the visitor already

familiar with it.

A great idea is to show the people working there, to humanize the brand and make it more

relatable.

Also, short videos of 30 seconds are very effective for marketing purposes.

The great thing about video marketing is that nowadays you can easily create them

simply with your smartphone and a free editing apps.

3 Earn positive online reviews Online reviews are incredibly valuable as

a social proof to help your business stand out among other search results.

In fact positive reviews inspire consumers to trust more a business so..

Ask your happiest customers to help you out and leave an honest review of their experience with you.

4 Use GMB posts

Another great thing that you can do to improve your ranking is to use Google Posts

which appear below your listing.

And these posts are kind of like ads with an image, a little text and a CTA where you can direct the visitors either to

homepage or one of your landing pages.

5 Take advantage of the booking button feature This tip is for you depending on whether or not you use

one of Google's supported scheduling software.

Google supports already a lot of them and more will be supported in the future, but anyway

if you have the option and your business relies on customers making appointments, this will make it

very easy for them book directly from the Google search page

And it will increase your bookings.

So these were 5 simple things that you can do to optimise your Google My Business listing.

Let us know if you like them or what else you would add to them.

For more infomation >> Google My Business Tutorial: How to optimise your listing - Duration: 2:55.

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Why Can't I Just Use Google for my research? - Duration: 2:28.

For more infomation >> Why Can't I Just Use Google for my research? - Duration: 2:28.

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Pot, kettle: Russia warns Google against election 'meddling' - Duration: 5:11.

Pot, kettle: Russia warns Google against election 'meddling'

Pot, kettle: Russia warns Google against election 'meddling'.

  Russia on Tuesday said it has officially warned US internet giant Google against "meddling" in next Sunday's local elections by hosting opposition leader Alexei Navalny's videos calling for mass protests.

Representatives of Russia's electoral commission, the prosecutor-general's office and the state internet watchdog alleged Navalny uses Google's services to disseminate illegal information and warned that the company may be prosecuted if it does not act to stop this.

A Google spokeswoman declined to give a specific comment, stating that the company "reviews all valid requests from government institutions".

Central Election Commission member Alexander Klyukin said the commission had sent an official letter to Larry Page, the CEO of Google's parent company Alphabet, regarding Navalny's use of YouTube.

Meddling by a foreign company in our election is not permitted Central Election Commission member Alexander Klyukin Navalny, a fierce Kremlin critic, has urged Russians to protest on September 9, when several Russian regions and Moscow elect regional and local officials.

Navalny is currently serving a 30-day sentence for violating public order laws during a protest earlier this year.

"Navalny buys the company's advertising tools to publish information on YouTube about the mass political event on September 9, on the day of elections," Klyukin said. "We informed Google that such events on election day will lead to massive violation of the law" because political agitation is banned on election day, he said.

"Meddling by a foreign company in our election is not permitted." He called Google a "gigantic American company" and hinted that Washington uses it as an influence tool.

  US officials have repeatedly warned about the dangers of Russian interference in upcoming American elections and there is a full-scale probe under way into Moscow's alleged role in the 2016 presidential election which brought Donald Trump to office.

Navalny's close ally Leonid Volkov reacted to the officials' statements by saying that the Sunday rally is perfectly legal and doesn't violate election laws since its aim is not to campaign for a particular candidate.

The demonstration is to protest upcoming pension reforms, which will hike the retirement age by five years for women and three for men - a deeply unpopular measure that has caused a rare sag in Vladimir Putin's ratings.

YouTube is "the only channel to inform the masses" since Russian companies have rejected similar commercial requests to publish information about upcoming demonstrations, Volkov said.

"All levels of the Russian government.

have been ordered to block the protest by any means necessary," he wrote on Facebook.

  The deputy chief of Russia's internet watchdog Roskomnadzor, Vadim Subbotin, accused "foreign internet platforms" of disrespecting Russian laws and serving as a "mouthpiece for disseminating illegal information".

He said Google-owned YouTube "acts as a link in the chain for propaganda of anti-social behaviour during Russian elections".

He said "over 40" YouTube channels "constantly call for violating Russian law".

"Certain parties interested in destabilising the situation in Russia attempt to attract internet users to illegal actions by providing unlimited opportunities on foreign internet giants like Google," he said.

If Google fails to respond to official complaints, this will be seen as "de-facto direct intervention in Russia's domestic affairs", he said.

Russia has long pushed for greater control of information published by Russian users on international platforms to curb political dissent and prevent terrorism.