(pen scratching)
(Pokemon game music)
Hello.
So today I wanna give you five reasons as to why
you should be captioning your videos,
whether they be on YouTube, Vimeo, Facebook,
any platform that allows you to be able to upload
your own video content.
The last really educational video
that I made on captions that was like a step-by-step guide
was made in 2016, so I thought, why not make a brand new,
more recent video on that?
I would like to tell you all that this video
is sponsored and is sponsored by Rev,
a captioning company that I have used many, many times
and still do today.
So thank you very much, Rev, for sponsoring this video.
And I'll give you a little more detail as to
what Rev is exactly and what they do
and all that good stuff.
But first, let's get into the reasons why
you should be captioning your videos.
One, you're obviously making your videos
much more accessible to a huge range of people.
You're making them accessible to deaf
and hard of hearing people,
people with auditory processing disorder,
people who are learning English as a second language
or really any number language, and also,
people with ADHD.
I've had a lot of people tell me
that they're very happy that I caption my videos
because they have ADHD and it helps them focus,
so that's something new that I learned.
It's very likely that you have an audience
that has some hearing loss, deaf people,
hard of hearing people, you know, so on, so forth.
So it's really good to be able to include them
so they can understand what you're saying
and then they'll be able to get involved.
They can comment and like the video and stuff like that.
You know?
Two, your videos can be translated which means
that your videos will become even more accessible
to a wider group of people and you get people
from all around the world to watch.
So for example, once my video gets uploaded
and the English captions are on there,
I've gotten people from Germany, Mexico, Turkey.
I've had people from China, Japan,
South Korea, so many countries from all over the world
send me translations and all that does is
make my videos go out to even more people
who can enjoy them.
Bringing in more people is always something that
we like to do as YouTubers and content creators in general.
This is a really good way of doing that.
Three, it's a pretty smart business move.
You're gonna do better in SEO and the YouTube algorithm.
Obviously, the YouTube algorithm and adpocalypse have been,
it's been a pretty frustrating year and some time
because of that and the algorithm is always changing.
But the thing is, when you have more information
in your videos, when the computer can see
that there's more information that they can use,
you have a higher chance of being recommended
in the YouTube algorithm.
Not only that, but it actually helps to create watch time
because people can be more focused in the video.
I recently saw a study that said,
when captions are on there, people can focus,
the view time goes higher and we love that view time,
we love that watch time.
It helps us so much, so if I can find that,
I'm gonna link that down below.
Four, captions are great for literacy.
I've known a lot of people whose kids had trouble
with English and reading and whatnot,
and when they saw that the captions were on the TV
and the videos they watch, movies, et cetera, et cetera,
they were able to really get a grasp on the English language
and their reading skills were really, really good.
It's also really helpful to again,
as I mentioned in the first reason,
anyone who's learning English as a second language,
third language, fourth language, or maybe you speak Spanish
and now you're going to caption your videos in Spanish.
Kids who are trying to learn Spanish
because that's supposed to be their native language,
they'll be able to focus on that
and really get a grasp on that language.
Make your reading skill really high.
That's a good thing.
And five, with captions, your videos can be watched
pretty much everywhere.
So for example, if you're going to work,
like say you're commuting.
You're on a train, you're on a subway.
And it might be a little bit noisy or you know what,
you forgot your headphones which
I know is absolutely terrible.
And you're like, I really wanna watch this video now,
but how am I gonna understand what's going on?
When videos have captions, you're able to do that.
This has been really working for Facebook.
Facebook a lot of the times when people are watching videos
and they're just scrolling down their feed,
they're doing it in a place where there's just
too much commotion going on on the outside.
And so when there are captions there,
they'll be able to watch that.
Now Facebook is more on the trend of the burned-in captions,
but you know, regardless, you've got closed captions,
you've got open captions.
It's going to help out tremendously.
And again, we're all about bringing in that audience,
you know, and improving that watch time.
This is gonna help.
And one sixth bonus tip,
because this is something that I like a lot, but,
if you order captions like say, from Rev,
you can write it off on your taxes.
Obviously we get paid on YouTube.
We pay taxes to the IRS and when you order captions
to put on your videos, that's a business expense.
Save your receipts, send it out to your tax agent.
You're gonna get your taxes a little bit cheaper.
I saved $1,000 this year just because I kept those receipts.
So those are the five or six reasons as to why
you should be captioning your videos
and why it's beneficial.
And now that I've mentioned Rev,
let's get a little bit more into them,
because like I said, they are sponsoring this video.
Thank you again.
So Rev is a captioning company that I've used many times
and I always recommend them to pretty much anybody
for various reasons.
First and foremost, the captions that are being made at Rev
are done by people, freelancers.
Not computers.
So that means that they are going to give you
a 99% accuracy, whereas with YouTube captions,
they're not so great.
And I don't just mean like words being wrong
every once in awhile or sometimes a lot.
The grammar on the YouTube automatic captions is,
there really is none, it's like a big run-on sentence.
It makes it more difficult to read.
Rev freelancers do live in the United States and Canada,
at least 90% of them do, whereas the remaining 10%
live in other English-speaking countries like England,
Australia, New Zealand, anywhere else that you can think of.
So if, say, you're an American or anybody speaking English.
You're speaking English in the video and you want captions,
you're gonna get somebody who has a pretty good grasp
on the English language.
Now of course one of the main reasons why
I always recommend Rev is because financially
they are the most accessible out there on the market.
They charge you only a dollar a minute.
So if your video is up to 10 minutes long,
nine minutes and 59 seconds,
you're only gonna be paying $10 for that video.
Another plus is the fact that
when I know that I'm not gonna be able to film
until the last minute, like say the day before
a video is supposed to be going up,
which happens quite often (chuckles),
I can go to Rev to make sure that my file
is going to be done on time because they have a less than
24 hour turnaround on files that will be up to
60 minutes long, which is an hour.
So pretty much every single time that I've been like,
oh no, I need to get this done.
Okay, now it's edited but I need to
get this up tomorrow afternoon.
I order, I send it in and by the morning,
I'm pretty much getting that file.
And a few days ago, somebody actually brought up to me,
they were talking to me about Rev.
They're like, "Oh wait, wow.
"Rev only charges a dollar?"
I was like, "Yeah."
And they're like, "Well wait a second,
"if I order, how exactly does getting the captions
"on my videos work?
"'Cause I don't really know how that works on my own,
"and I don't really know how they're gonna do that."
Well, you have some options when you're going
to the check out, right?
So when you look, you'll see an option that says,
we would like you to put the captions on my YouTube video
like right now, so that way when you're in
your video manager, the captions are already there.
So you're not really doing that much work.
However, when you get an email after your file is done,
the file's gonna be in there as an attachment,
so if you want, you can also just download that file
and put it in there.
So yeah, listen, I use Rev a lot.
I can vouch for them in many, many ways.
When you look in my description box,
I always say who captions my videos.
And a lot of the time, it's Rev.
So you know I'm using them
and you know I'm always recommending them.
So give them a shot.
And what's also really awesome,
this is really, really awesome, okay.
I actually have a $10 coupon to give you,
so if you are a brand-new customer,
click on that link down below in the description box
as well as the pinned comment.
If you are a new user and you've got a video
that's up to 10 minutes.
Really it can be more than 10 minutes,
but you will be having your first 10 minutes for free.
So check that out.
Anyway, I hope that this video has been
a little helpful for you.
If you come across any YouTuber who you would like to see
caption their videos, feel free to send this over to them.
Thanks for watching and I'll see you later.
Bye!
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