- Today on the show,
we talk about rogue pastors and leaders,
taking over your precious social accounts,
and publishing things that should never be shared online.
(contemporary piano music)
Whaaaaa...
- I'm not doing it.
- Hey there and welcome to Ask Brady.
You know what that line reminded me--
You know how like you're at the movies
and oh!
It's the THX - Oh like yeah, yeah.
- For a moment it was like,
(hums THX Sound System Test)
That's what it reminded me of. - Me too.
- I was hoping that you would join in.
- No. I'm not doing that.
- You did not join in.
- No.
- Great to have you here for the fifth episode.
I'm much more excited to be here than Roxanne is,
evidently she,
oh today actually this morning,
I woke up and I realized that,
you know when you get those Facebook notifications
that's like,
you've been friends with X.
So Roxanne and I have been friends on Facebook for 10 years,
and I got the notification
that I had been on Facebook for 10 years,
two weeks ago?
So apparently you were one of the very first friends
that I ever added. - I know!
- And we need to show this picture,
'cause this was the first picture that I saw.
You can show a bunch of like Roxanne and I
from back in the day,
but there was this one picture of Roxanne and I,
and I was like,
"That's right Roxanne.
"I would one day become your boss."
- Never saw that happening.
(laughter)
- The picture was amazing.
I don't know if you could tell,
but I had like this giant swoop in the front,
and I had like spiked hair in the back.
I did a lot of silly things with my hair in high school,
but I think that that was definitely the pinnacle.
- That's what you're well known for that's for sure.
- That's like the infamous haircut of Brady
from back in the day.
- Yeah.
- If you have a question for Ask Brady,
you can always ask it #AskBrady on Twitter and Instagram.
#AskBrady in the comments on YouTube and Facebook,
and one thing that you know,
one of the reasons we started this show,
is that our audience is getting to the size,
where the number of questions that are coming in,
it's getting difficult for me to answer.
For the longest time I've always answered every question,
almost,
let's say 98% of questions with a response personally,
we're getting to the size where,
not only is company doing so much
which means I have less time,
but there's more people meaning it's hard
to answer these questions super, super well,
especially over text.
Like I got a couple great questions today over Twitter
and I was like I can't give
a reasonably quality response to this in 140 characters.
- You only have 140 characters.
Make them count.
- Yeah. Really.
I mean so,
you know make sure you hashtag AskBrady,
and if you send in the question
and I say,
"Hey would you be cool if we put this on Ask Brady?",
don't feel like offended
or don't feel hurt by it just because,
especially if I like your question
and want to put it on Ask Brady,
that's actually a compliment because it means
that more churches are having that question aside from you,
and I want to answer it in like a 5-10 minute answer
rather than a one-paragraph,
140 character quick little comment response
in between of other stuff that I'm doing.
This way I can give you a targeted,
full-minded response.
- Full-minded?
- Full minded.
- Alright.
- You never heard that? - No!
- Full dash minded?
- No!
- How about top of mind?
- No.
- That's a thing! Top of mind--
- Top of mind?
- Top of mind is a thing,
and now that you have admitted
that you did not know that was a thing,
it makes me think that full-minded can also be a thing.
I definitely did just invent full-minded,
but if top of mind is a thing.
Yeah.
These thoughts are top of mind.
- I don't think so.
- I mean I didn't even come up with it.
I just know that's a thing so,
nice try.
You are not in a great mood today.
- No...
- Oh my gosh!
Well then let's just get to the questions,
so that Roxanne can just sit back
and count her moneys,
the paycheck that she's getting.
- Yeah right.
Alright.
So the first question comes from Danny.
Danny asks,
"What's the best way to do event registration?
"We host all registration through Planning Center.
"Is it best to promote on social media
"and direct link to registration on Planning Center,
"or host the link for Planning Center on our website
"and promote that on social media?
"Or should I be using Facebook events somehow?
"What about those who aren't on social media?"
- So Danny mentioned a couple of different things
that he could do.
Facebook events,
I just responded to one
yesterday and joined a Facebook event,
which I don't remember the last time I did that,
and so... - I don't know.
- Yeah but you can do that,
have people RSVP through Facebook.
You can use something like Planning Center Events
and send people directly to that page.
You can embed something on your website.
There are a bunch of different options that Danny mentioned.
Planning Center has done a really good job over the last
24 months or so,
expanding what they're currently doing.
The first thing that they ever did obviously was,
we're gonna create a software as a service
where you can plan your church's service
down to the very last second.
This person walk up here,
these are the songs we're singing,
upload the keys,
upload the song music,
here are the announcements.
And they built that so well that they've expanded
and one of their apps is called
Planning Center Registrations.
And so you can host all of your church's registrations
through Planning Center,
and the nice thing is that if you're using
their church database Planning Center People,
which is 100% free,
that and those registrations will directly link
into the individual profiles of the people in your database.
So they're really building a great kind of holistic,
ultimate, monopolized church management platform,
which is great.
And Planning Center Registrations is great.
What I think Danny's hitting on here
is the difficulty of when you have
multiple different channels,
and he also hit on the fact that,
Danny's a guy?
- Um I think so.
- We're gonna guess by his or her Facebook photo.
- It looks like it,
but it's like far away. - Like if you were Danielle,
you could go by Danny.
- It's true.
- With and I, like D-A-N-I.
- They're by a lake it looks like.
- Wow.
Definitely a guy.
(laughter)
So you know,
what we want to have is one centralized place
where all the event registrations can actually happen.
So the way we promote it,
we can promote it through different aver,
uh d-d-different a-avernues.
Different avenues to make sure
that we get as many people in our church,
but we wanna have a singular centralized place
for the registrations to actually take place,
and this is why we're building Nucleus
coming in April
and we're so excited about it.
It's the one stop central hub for everything in your church,
event registrations, ministry sign-ups,
contact us, prayer requests, calendar,
message notes, connect card, new visitors,
everything all in one place.
Because when you have everything in one place,
that allows you to promote from different channels.
So think about like,
this is what most churches do.
The goal, here's what I want churches to do,
you have one centralized location,
Canada Dy Club Soda
(slurps)
- Ew.
- This is your centralized location
and what you will then have,
is a bunch of different lines pointing out of it,
ways that you're sending people here.
Right?
Social media, the website, live announcements,
email, word of mouth,
church lobby,
phone numbers and e-mails, like one to one stuff,
but it's all leading to the same central place.
The problem is that most churches
don't have this central place.
They have all these different avenues,
but then they also have different landing places.
They don't have one central hub they have multiple hubs.
So now,
you got three different places,
go to our app,
go to our website,
talk to Sheila.
Sheila.
- Classic.
- And now what you have is
three different central places
where you can take your next step,
combined with the same number of original avenues
to get to those centralized places.
And so now your possible options have,
you know,
what's the you know, times it,
but you like...
- Multiply?
- No like, when it's like oh!
You exponentially create more options like by three.
So you need to have the one centralized place
and that way you can promote through different places,
but churches don't do that.
They have go to our app, go to our website,
talk to Sheila, go to this phone number,
go to the church lobby,
and then they promote all through different places.
And that's where the confusion within church happens.
Nobody knows where to go.
They know that there's an app,
they know that there's a website,
they know that they can go to the lobby,
they know that they can talk to Pastor Sheila,
but they don't have confidence
that when they go to those actual places,
they're going to be able to do what they want.
Because maybe Pastor Sheila
can say yes and help with one thing,
but the app is where you need to go for something else.
You need a one location,
that way your church always knows where to go,
and you can consistently promote
through different avenues to the same place.
So to answer Danny's question,
if you want to use Planning Center's Registrations
for all your registrations all the time, great.
Just make it that centralized location.
If you're gonna wait 'til we launch Nucleus in April
and you want to use that, even better.
It can be your centralized place for everything.
And if you wanna use your website, great.
You gotta have one central place.
So make a decision.
It doesn't really matter which one you use,
there are pros and cons,
make that decision internally,
but choose one place.
One place people.
One place,
multiple avenues.
Not multiple places and multiple avenues!
- Right.
- Do you have anything to add?
- No.
- Of course.
(laughter)
- Question two comes from Tessa.
Tessa says,
"I watched the video on limiting your video announcements
"to three-ish announcements.
"Love it.
"My question is,
"does anybody have other ideas
"on the best way to communicate events,
"small groups, men's, women's, ministries, etc.
"to the people if we cut them out of the announcements?"
- We have this rule of thumb that says,
if an announcement doesn't apply
to 50% or more of the congregation,
that doesn't warrant a live or video announcement
on a Sunday morning.
Meaning if the audience
that you're sharing the announcement with,
whether you're sharing it through video
or live from the person talking on stage,
if it doesn't apply
to 50% or more of the people in your auditorium,
don't announce it.
It's a waste of time.
So the question here is,
what do we do with those announcements then?
There are so many different channels and avenues
that we can promote through.
We just talked about this on the last question.
You can have private Facebook groups for the men's ministry,
for the women's ministry.
You can have,
like you can do actual,
text blasts through certain
(mumbles)
Oh! Text to Church is a great one.
So you can have everybody on a text thing,
and then you can text all the women's ministry through that.
You can have a Slack thread,
you can have an email newsletter
that only goes out to that specific person.
Really what you wanna do is find what works best
for each particular ministry.
So if the women for instance,
in your women's ministry
kind of like tend to be older,
and maybe they don't wanna be checking you know,
a Slack thread or something like that,
maybe a text,
automatic text blast to them
will be the perfect way to do that.
But there are so many different other ways to do it.
This is what churches,
like this is what they have trouble with.
They say well,
there are no other ways to get it out to them.
We've gotta do a live announcement.
Live announcements are probably one of the worst ways
to get information out to people.
The average person is attending church
one out of every two Sundays,
and so,
getting information to people via that avenue,
where they actually get in their car,
drive to church, listen to the announcements,
hopefully retain the information, take action on it,
that's actually probably one of the least effective
and efficient ways of getting information out.
You've got all these people that are saying,
give us the Sunday morning announcement,
give us the Sunday morning announcement,
and I'm like,
maybe, but it probably won't even do that much good.
You get a private Facebook group,
you get a private SMS text,
you get into a private Facebook,
oh sorry, a private Slack thread,
Slack channel,
you get an email,
like all of those things are probably going to
get a better response than a live announcement.
And if your ministry is smaller,
get on the phone with people.
If you've got like 10 or less,
get on the phone,
because that's like the easiest way to leverage that.
As you scale,
you can't go one to one with things as much,
but when you're smaller like that,
do the most high-touch interaction that you can.
Text everybody individually, email individually,
call individually.
- Makes sense.
So the third question comes from Jeff.
Jeff says,
"We are revamping our online presence soon.
"One question about the Facebook pages.
"With the young adult's and the youth Facebook page,
"is this usually overseen by one person,
"or does each ministry oversee it themselves
"with guidelines decided on by leadership?"
- If you've been part of a church
for any length of time where you are in charge
of the primary communications,
you have been the victim of a rogue pastor or leader,
taking over a social media channel,
an email channel,
some type of communication channel,
whether physical or digital,
and doing something that should not have been done.
We see this all the time with lead pastors.
You have someone who builds a style guide,
they build a brand guide,
and they're like, when we post on social,
it's gonna be with these colors,
with these fonts,
with these types of visuals,
and this is the message we're gonna have.
It's gonna be hopeful,
it's gonna be one of invitation,
everything is like dialed in,
and this is how we're gonna create
a consistent brand, look and voice.
And then the lead pastor jumps in,
drops like a papyrus-looking
series graphic,
and it's like don't miss this,
watch my cool promo,
and you're like, well,
all my work has been undone in a single rogue moment.
Thanks Pastor Sheila.
And so (laughs) we all have been there
and we know what it's like.
So this question is coming from that place right?
So we've talked in previous Ask Brady episodes about
how if you
as a minister within church,
have your own worship experience outside of Sunday morning,
for instance young adults.
Young adults meet on Monday nights
and they have their own worship experience.
Well if that's the case,
that would warrant giving them their own Facebook page.
Not a Facebook group, their own Facebook page.
Their own Instagram account.
So then, who's in charge of those?
'Cause if the Communications Director,
Social Director, like Social Media Pastor,
Media Director,
whatever the role is officially titled,
if they're the ones in charge
of all the regular church pages
and social digital outlets,
does that mean that they're also in charge
of all the ministry pages?
This can be intimidating for people that are in that role
because I mean they're trying hard enough
to get out quality content consistently
just on the church's social outlets.
Now they've gotta worry about
oh, just as many,
for the young adults,
for the youth ministry,
maybe even more.
It become intimidating,
but at the same time,
we don't wanna give up control,
because what if we give it to someone
who creates a totally different voice?
What I would say is,
just as these ministries deserve their own Facebook page,
and their own social accounts,
their own website even,
similarly they would also warrant their own style guide
and their own Social Director,
and their own
person that's in charge of those communications.
Now if you as the Communications Director as a whole,
wanna take care of everything, great!
Take the control,
say I'm gonna do it also.
Make sure that if you do that,
the quality of the content being published doesn't suffer.
And you have to kind of take inventory
and be very self-aware of your own self,
and be like am I the type of person
that can do this consistently,
while not neglecting my other responsibilities,
and also,
do I have the right voice for this demographic?
If you are not 18 and under,
as a high school or middle school student,
you might have significant trouble creating
social and digital and online content for that demographic.
You might think you can do it,
but then you'll like,
you know,
post some kind of meme that says cash me outside
that you think is funny,
but it's like completely inappropriate and weird,
and people are like oh my gosh, you know.
Like no. Please.
Stop dabbing.
You know, we're not doing that anymore.
Like you know you can think--
- So last year.
- I'm gonna post Soldier Boy,
It'll be sweet.
It's like wait, that was 12 years ago.
You know, so,
you have to,
that's why you have to be self-aware too,
because you're probably the one making the decision here,
so you have to honestly assess your own capabilities
and your own age,
your own understanding of different demographics of culture
and make the decision that way.
Now, let's talk about if you actually did hand it over
to someone within the ministry itself.
I think a great way to kind of you know,
mitigate any potential...
distasteful posts,
posts that you wouldn't wanna be associated with your church
not inappropriate stuff,
just stuff that doesn't feel like that's not us,
is you could oversee it and then delegate
to that individual or to those individuals.
And the way that you would do that is like,
you're still in charge,
but you're not in charge of the actual content creation,
and the week after week production.
This way you can focus on what you're doing,
delegate to someone else,
and kind of be a leader in that role.
So what you'd wanna do is,
every single thing that you've done
for your own online channels meaning
brand guide,
visual guide,
things that you know you want to be known for.
The way that you want people to feel
and the emotions that you want to elicit
when people encounter your content online,
those same kind of like goals and values,
teach those to the other person.
Help them create a visual guide.
Be like look,
if you don't like our fonts,
let's try to find some different weights
within the same font family,
or let's try to find something that's you know,
feels more you.
And do everything you've done for your own role,
but teach them.
And this is how you grow,
you know,
as a church with what you're doing online and digitally.
If you try to do it all yourself,
which I would do,
because I am a control freak.
- It's true.
- Here's a story.
Last night,
it's like 10:30 p.m.,
I'm in bed lights out,
wife and I trying to fall asleep.
And I realize oh it's Wednesday night
we're posting a new blog post Thursday morning.
So I get up,
Britney's like, "Where are you going?",
I'm like I have to work, she's like ugh (laughs).
I go downstairs to our iMac,
boot it up and I'm like,
I have not checked the post that's going out tomorrow.
And I'm like checking and checking and I'm like oh okay,
this link needs to be changed,
this link needs to be changed,
oh there's a little bit of operate spacing here,
fix it up, it take about five minutes,
click update I'm like ahhh.
It'll be good for tomorrow morning
at 3 a.m. when in goes live.
Now Roxanne and our editor,
our copy editor,
are the ones in charge of getting all those posts ready.
We got to the point where I was like I'm just gonna write,
export like you know the Byword text file
over to Roxanne and our Copy Editor, Monica
and they'll take care of it.
And does this mean that some mistakes have been made
that I wouldn't make?
Well of course.
But like dozens upon dozens of hours have been saved
and I've been able to consistently post
every single week based on this
because we focused on what I need to focus on,
and they focus on what they need to focus on.
Has it eliminated mistakes entirely? No.
I had to get up and do a quick check last night,
but that's all.
Five minutes, one night,
rather than like five hours doing the editing,
and the prep, and the WordPress,
and then you've gotta get the images ready
for Facebook and Twitter,
and then you've gotta add in the links and then, right?
So,
if you want to be like me, if you are like me
and you wanna take control over everything,
you know that's great,
but what's gonna happen is eventually
you're gonna hit a limit
where the amount of stuff you're taking control of
means that everything that you already are responsible for
starts to take a hit on quality and consistency.
Self-awareness is going to allow you to know
at what point that is.
Maybe you have some bandwidth in your existing role now,
that you can take on these new ministries.
But if not,
you've gotta make that decision, make that call.
Delegate and lead in the way
that you have structured your own ministry,
teach others to do the same.
- Right.
So question four is from Jeremy Roberts.
Jeremy says,
"Would you recommend churches put sermon videos
"on Vimeo or on YouTube?"
- It's a funny question because for me,
someone who loves video,
loves cinematography and film,
that's really where I got my start in the world of church,
Vimeo is very enticing
because it has much friendlier compression guidelines
and compression algorithms than YouTube.
Jonah's, the guy behind the camera,
Jonah say hi.
- [Jonah] Hey.
- And I struggle every single week with this,
there's this weird weird thing on iPhone 7s at least,
if you watch what we post online and on YouTube,
please check this for me
and let me know if this happens to you,
if I go into YouTube right now
and watch one of our pieces of content,
last week's Ask Brady for instance,
even though the lighting in here is gorgeous
and everything is properly exposed,
the light areas of the image,
so namely this side of my face
always, always look like they're clipping.
Fully overexposed.
I will then look at the source file
and it will be stunningly beautiful,
but for some reason,
YouTube
on iPhone 7 Plus,
takes that and ruins it,
because their compression is junk
and they hate filmmakers and want to see them die.
But you know what filmmakers?
We don't have anything to say about it
because everyone is on YouTube.
And so when it comes to,
and this is where it pains me to say this,
I will always
prioritize audience and attention
over what looks good
and what's cool,
the reason being,
because it doesn't matter how good it looks,
it doesn't matter how amazing the color grading remained
and the color shifts on Vimeo,
do their compression algorithms were minimal
but on YouTube they're blowing everything--
If no one's watching it doesn't matter.
And this has been a really long journey for me
being able to come to this place,
because for the longest time I always prioritized
let's say perfection over publication.
Meaning until something is absolutely,
100% perfect,
down to the final
last word,
comma,
and semicolon,
we're not gonna hit publish.
And the reason was because
I wanted everything to be perfect.
And since the beginning of 2017,
we've had a shift where I've been like okay
I'm just gonna prioritize instead,
attention and audience over perfection.
And what have we done?
We've published three,
four times as much content,
our audience has grown at a much faster rate,
no paid advertising,
just based on word of mouth
'cause we're publishing good stuff.
And yeah, are there mistakes?
Absolutely.
Have I been getting some more critical feedback in response
because not everything is as polished,
meaning sometimes I'll say something
that isn't entirely thought out,
full dash minded, you know,
like I'll make up a word,
or I'll say something like lacking
the perfect amount of context,
or I'll say something you know an idea
that has really been ruminating for me
and is important but it's not fully kind of fleshed out,
meaning you know,
it can kind of sound maybe insensitive,
or over the top, or sensational, or hyperbolic.
Yes, yes, yes, yes.
But because we're prioritizing
publishing over perfection,
the good far outweigh the bad.
So if you publish your videos online,
yes, go with YouTube Jeremy Roberts.
Why?
Because the audience is there.
We have an amazing course inside Pro Church Academy
called Serve the World with YouTube,
and it walks through the exact process that we use
for our YouTube strategy.
What you can do with YouTube is you can actually,
they still have a system where you can
kind of gain the algorithm using the right keywords,
and tagging, and description strategies,
and you can find keywords that have a high search rate
but a low actual video rate,
meaning you publish a video,
you use the right strategy,
your videos can rank extremely high,
page one if not number one on YouTube search results
for certain keywords.
You do that once a week for two years
and you'll have an unbelievable YouTube presence
that adds in hundreds of new subscribers
every month without trying.
It works on autopilot.
You can do that with YouTube.
On Vimeo your videos will look nicer.
- And people like me won't notice.
- And that's it.
Your videos will look nicer,
but no one's gonna see them.
And so what's the goal with our churches?
And we talked about this before.
Every church mission statement can essentially
be distilled down to two things;
the Great Commission,
and the Greatest Commandments,
love God and love others
like
yourself?
Love God and love your neighbor?
- Yeah I think so.
- There are too many different like versions of that,
that I like started combining them and it didn't seem right.
Anyway Great Commission, Greatest Commandments,
love God and love your neighbor.
Every church mission statement can be distilled down
to those two things.
Man, for the four year degree in Theology,
that was like bad.
- It was.
- Okay. Anyway.
Let's blow past that.
Every church mission statement can be distilled down
to those two things.
Well, what do those two things require?
They require people,
and beyond that they require the attention of people.
And so if you prioritize looks and perfection,
which I have done,
for years,
so I don't wanna like sit here and pretend like
you know I'm on my high horse,
'cause this has been a big, big mistake of my own,
for years.
To prioritize that over people and their attention
just doesn't make sense if your mission statement is
what every church's mission statement is.
So yes, YouTube over Vimeo,
again and again and again.
Sacrifice your video's beauty
for people actually watching it.
You have been unbelievably quiet Roxanne,
throughout this episode on Ask Brady.
Do you have anything that you wanna share
that I haven't asked you yet?
- Classic like kind of interview question.
- Every last question in the Pro Church podcast
is that, yeah.
- No I'm good.
I'm just sick, so I'm just tired.
- Oh, yeah.
It has been unseasonably warm north of the border
here in Canada.
It has been 14 degrees Celsius for like a week,
which I think is like 50 degrees Fahrenheit.
- I don't know.
- I'm thinking 50-ish.
Someone can check that and post it in the comments
but if you want your question answered on Ask Brady,
#AskBrady Twitter and Instagram.
#AskBrady in the comments on Facebook and YouTube.
Thanks for watching.
Question for you today is,
have you ever fallen prey like I have,
to prioritizing perfection over publishing?
And if you're an artist or creative,
you surely have had this happen once or twice.
Or a billion times before,
so feel free to share that with us in the comments below.
Thanks for watching.
Publish a new session,
a new episode of Ask Brady every single Friday,
so thanks for watching.
We'll be back next week with the new episode
and if you have questions get them in
and you might be featured on a future episode of Ask Brady.
Thanks for watching.
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