THREE FRIENDS IN THE LAST
MONTH DEVELOPED BREAST CANCER.
COULD WE HAVE BEEN THERE?
THIS IS KIND OF EXCITING.
WHEN YOU LOOK AT THE INTERNET
OF EVERYTHING, WHAT WE CAN DO IS
PUT SENSORS ON A WOMAN'S BODY.
MUCH MORE COMFORTABLE THAN A
MAMMOGRAM.
COMMUNICATE ABNORMALITIES TO
A VERY SMART DATA CENTER AND GET
FEEDBACK ON THEIR HEALTH WITHIN
MINUTES.
AMY: WOW.
DETECTED IS A DOCUMENTARY THAT
FOLLOWS THE EFFORTS OF ROB ROYEA
AND HIS START-UP THAT DEVELOPED
A BRA THAT CAN DETECT BREAST
CANCER EARLY, AND IT'S GOING TO
BE SCREENED TOMORROW IN BEVERLY
HILLS, AND HE JOINS US NOW ALONG
WITH FILMMAKER SETH KRAMER.
THANK YOU SO MUCH FOR JOINING
US.
PLEASURE.
AMY: I DON'T KNOW IF YOU
GENTLEMEN KNOW, BY AM A BREAST
CANCER SURVIVOR.
I WAS DIAGNOSED IN OCTOBER, AND
THIS HAS CERTAINLY CAUGHT MY
ATTENTION AND I THINK REALLY THE
ATTENTION OF EVERYONE BECAUSE
BREAST CANCER IS AFFECTING SO
MANY WOMEN.
SO TELL ME, HOW DID YOU COME UP
WITH THIS IDEA IN.
I'D LOVE TO SAY I CAME UP
WITH THE IDEA.
I DIDN'T.
AMY: OKAY.
THERE'S SOME REALLY BRIGHT
PHYSICIANS AND PHYSICISTS BACK
IN THE LATE 1980S AND EARLY
1990s THAT STARTED THIS
TECHNOLOGY THAT THEY THOUGHT WE
COULD LOOK AT CHANGE OVER TIME
ON BREAST TISSUE AND MAYBE
COMPARE IT TO WHAT ARE CALLED
SIR CANADIAN PATTERNS AND HAD A
PHYSICIAN APPLY THIS IN A
HOSPITAL.
AMY: OKAY,ING OKAY.
AND SO OFTEN THEN WOULD THE
WOMAN HAVE TO PUT ON THE BRA?
WELL, WHAT MY JOB WAS IS TO
FIGURE OUT HOW TO KALE THAT
TECHNOLOGY AND GET IT OUT --
SCALE
OUT TO POPULATION HEALTH SO THAT
THE WOMAN CAN SCREEN IN THE
PRIVACY OF
THAT WAS THE MAJOR SHIFT IN WHY
I CAME ABOARD.
SO NOW EVERY TWO HOURS IS WHEN
YOU CAN SCAN FOR A TWO-HOUR TIME
PERIOD.
AND IT'S RECOMMENDED ONCE A
MONTH YOU CHECK YOUR OWN BREAST
HEALTH.
AMY: OKAY, OKAY.
AND THEN WHY WITH US THERE A
NEED TO THEN DOCUMENT THIS WHOLE
PROCESS?
OH, GOD, THIS IS A, THIS IS A
STORY THAT'S LIKE A DOCUMENTARY
FILMMAKER'S DREAM.
AS ROB AND I WERE ENTERING THE
BUILDING TODAY TO SEE YOU, WE
TALKED TO THE SECURITY GUARDS.
THEY WERE LIKE, WHY ARE YOU
HERE?
OH, THIS GUY JUST MADE AN
INTERNET-CONNECTED BRA THAT
COULD DETECT BREAST CANCER, AND
THEY WERE FILLED WITH QUESTIONS.
HOW DOES THAT WORK, YOU KNOW,
WHY IS IT NEEDED, YOU KNOW?
IT'S JUST, IT'S A FASCINATING
STORY, AND ONCE YOU HEAR IT, YOU
KNOW MORE ABOUT THE WAY THE
WORLD WORKS THAN YOU DID
PREVIOUS.
IT'S JUST, IT'S EYE-OPENING, AND
IT'S A FASCINATING TALE, AND I
WANTED TO AMPLIFY THE WORK THAT
ROB IS DOING.
AMY: HOW SOON COULD WE REALLY
SEE THIS, YOU KNOW, IN OUR
LINGERIE DRAWER, SO TO SPEAK?
KNOWING IT'S TAKEN AT LEAST
15 YEARS TO GET TO THIS POINT
AND MILLIONS OF DOLLARS, I'M
HAPPY TO SAY BY EARLY NEXT YEAR,
BY FIRST QUARTER, WE WILL BE IN
MARKET.
SO WE'RE LAUNCHING MOSTLY
THROUGH ASIA AND COMING INTO THE
UNITED STATES IN 2018.
SO, YES, AT THAT TIME IN YOUR
CLOSET OR WHEREVER.
AMY: AND WE WOULD JUST GO TO OUR
DOCTORS?
THE MAIN SOURCE IS GOING TO
BE THROUGH YOUR FAMILY
PRACTITIONERS AND O TO BGYNs,
BUT OVER TIME IT WILL ALSO HAVE
ABILITY TO GO OVER THE COUNTER,
WHICH IS WHAT WE'VE HEARD FROM
WOMEN.
BE ABLE TO GET THIS ON AN
ONGOING BASIS FROM THEIR
PHARMACY, FOR INSTANCE.
AMY: SO IT'LL BE A LITTLE MORE
COMFORTABLE FOR THOSE SCREENINGS
AS WELL.
RIGHT.
IT JUST GOES UNDER YOUR NORMAL
GARMENTS TODAY, AND THE
INFORMATION IS PROCESSED INTO
THE CLOUD FOR SOME REALLY SMART
ALGORITHMS, AND SOME GREAT
ENGINEERS ON THE BACK END DO
CALCULATIONS TO COME BACK, AND
THEY CAN EITHER TELL YOU THAT
YOU'RE FINE, OR THEY MIGHT SAY
YOU MAY WANT TO SEE YOUR
PHYSICIAN, OR THE SMARTPHONE MAY
ALSO ALLOW YOU TO HAVE YOUR
PHYSICIAN NOTIFIED AT THE SAME
TIME.
AMY: WOW.
AND SO THEN THIS WOULD MORE OR
LESS BE THE INITIAL SCREENING,
THEN YOU WOULD GO AND MAYBE DO
SOME TRADITIONAL SCREENING, OR
THAT WOULD BE IT?
REALLY IMPORTANT, YOU NEVER
BYPASS THE PHYSICIAN'S REQUEST,
AND YOU MAKE SURE YOU GET IN TO
SEE THE PHYSICIAN.
THIS IS A MONITORING EVENT.
IT'S QUITE ACCURATE, WHICH IS
GREAT TO HEAR THAT WE CAN DO
THAT.
BUT MOST IMPORTANTLY, I ALWAYS
GO BACK TO THAT PHYSICIAN AND
MAKE SURE YOU'RE GETTING THE
REGULAR CHECK-UP, AND THEY CAN
HOPEFULLY TREAT EARLIER.
THIS IS WHAT THIS IS ALL ABOUT,
SCREENING IN THE HOME VERSUS 8
OR 10 YEARS BY THE TIME YOU CAN
VISUALIZE A NORMAL CANCER.
AMY: WOW.
SO EARLIER, WHICH IS ALWAYS KEY.
PRETTY CRITICAL.
AMY: YES, ABSOLUTELY.
IT IS REALLY REMARKABLE THAT YOU
COULD JUST DO SOMETHING LIKE
THIS AND DETECT IT RIGHT AT HOME
BEFORE YOU EVEN HEAD INTO THE
DOCTOR'S OFFICE.
THAT'S THE OBJECTIVE.
AMY: YEAH.
AND SO A LOT MORE PEOPLE WILL BE
ABLE TO LEARN ABOUT THIS THROUGH
THIS DOCUMENTARY THAT'S COMING
OUT.
YEAH.
I HAVE TO TELL YOU, YOU KNOW,
WHEN I FIRST ASKED ROB IF HE
WOULD AGREE TO HAVE CAMERAS
FOLLOWING HIM, I HAD NO
YOU MAKE --
AND I SAID ABSOLUTELY NOT, BY
THE WAY.
[LAUGHTER]
I
HE FINALLY RELETTED.
BUT I WAS, YOU KNOW, DO YOU MAKE
IT IN A GARAGE?
SO IT TURNS OUT ROB TRAVELEDDED
ALL OVER THE WORLD COMBINING A
TEAM OF EXPERTS IN BREAST
HEALTH, IN INTERNET TECHNOLOGY,
BECAUSE IT'S AN INTERNET-ENABLED
DEVICE.
THE FINANCIAL SECTOR TO HELP
LIFT THIS OFF THE GROUND.
SO FOLLOWING HIM, I MEAN, IT'S
SUCH AN EYE-OPENING STORY.
IT WAS A REAL LEARNING
EXPERIENCE.
AMY: YEAH.
THE ONLY REASON WHY WE
FINALLY -- FRANKLY, SAID WE'RE
FINALLY GOING TO DO THIS IS WE
ALSO HERALD THERE WAS THIS TINY
LITTLE COMPANY CALLED CISCO OTT
OF SILL VON CALLY WHO WAS
INTERESTED IN -- SILICON VALLEY,
AND AFTER SIX WEEKS YOU PUT IT
INTO YOUR DRAWER AND YOU KNOW
WHAT YOU HAVE FROM THE WELLNESS
SIDE.
SO YOU GO FROM FITNESS TO
WELLNESS, AND THE WEARABLE
DEVICE MARKET SHIFTS COMPLETELY
INTO SOMETHING THAT'S A
SUSTAINABLE HEALTH CARE
ADVANTAGE.
AMY: AND THE FACT THAT CISCO'S
ONBOARD IS PRETTY REMARKABLE
BECAUSE THERE'S REALLY NOTHING
LINKING THEM TO THIS, CORRECT?
RIGHT.
WELL, CISCO, SO CISCO, THE
INTERNET TECHNOLOGY COMPANY,
THEY DON'T HAVE A FINANCIAL
STAKE IN THE WORK THAT ROB IS
DOING.
AMY: OKAY.
SO I WAS THINKING, WELL,
MAYBE THEY WON'T WANT TO FUND
THIS DOCUMENTARY.
BUT THEIR INTEREST IN THE
DOCUMENTARY IS THAT IT SHOWS THE
INTERNET BEING USED IN A WAY
THAT WE DON'T NORMALLY -- YOU
KNOW, WE SIT HERE, WE TEXT, WE
UPLOAD SELF-TIES, WE DON'T
USE -- SELFIES, WE DON'T USE THE
INTERNET TO SCREEN FOR BREAST
CANCER.
THE DOCUMENTARY SHOWS A NEW
DIRECTION THAT INTERNET
TECHNOLOGY IS HEADING IN, AND
THAT WAS VERY EXCITING FOR
CISCO.
I'M AND THE FILM DEBUTED IN
APRIL, BUT THERE WAS A SCREENING
IN BEVERLY HILLS TOMORROW, AND
THAT IS AT THE --
THE AURORA FINE ARTS THEATER.
AMY: PERFECT.
OKAY.
SANTA MONICA.
AMY: PERFECT.
AND YOU CAN GET, CERTAINLY, MUCH
MORE INFORMATION AND TICKETS --
ON THEIR WEB SITE.
AMY: YEAH, ON THEIR WEB SITE,
AND WE'RE GOING TO LINK
EVERYBODY TO OUR WEB SITE, WHICH
IS KCAL9.COM, CLICK SEEN ON TV,
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