- Really, Instagram?
Really?
Like, another social media?
'Cause I do not spend enough time on social media already.
(speech sped up)
Do I have to have Instagram?
I get it.
Instagram is yet another social media
that you have to handle and manage,
and it takes your time away from being creative,
being in the studio,
or working on building your small business.
However, in today's day and age where the popularity
of Instagram is only gaining momentum,
you really should have a presence on that platform
just so you can finish the conversation that starts,
"Hey, are you on Instagram?"
If you say no to that question,
you might be losing out on collaborations,
on customers, on exposure,
or just continuing on the conversation
and showing people what you do
and why you're special.
A lot of people have the notion
that if you have an Instagram account
that it's one more daily habit that
you have to tend to lest it is useless,
and that is not true.
In this video I'm going to show you
the profile tricks that you need to have a strong
Instagram presence when someone finds you,
scheduling tools that will make it easy
so you could schedule a year's worth
of content in an afternoon,
and some other tips and tricks
that make Instagram not so terrible.
Stick around.
(upbeat electronic music)
Hi, guys.
Thanks for joining me.
This is Tech Tip Thursday,
and today's Tech Tip Thursday I'm talking about tips
for Instagram, for artists, creatives,
and people who hate Instagram.
We will have a lot of social media
and other technical tips down the road,
so be sure to hit subscribe
and the bell notification so you never miss a video.
You have this, along with Motivation Monday,
and other amazing interviews with creatives
who are trying to make it in the world.
There are a lot of reasons for you
to have an Instagram account.
If you're an artist, creative,
or a small business entrepreneur.
You need to reach various audiences.
You need to see insights into
who is interested in your products.
You just wanna get your work out there and recognized.
But what are some of the reasons
that you don't wanna be on Instagram?
They could be deeper buried than you think.
First of all, there is this idea,
especially with artists and creatives,
this icky aversion to self-promotion.
However, if you're a creative, if you're an artist
and if you're an entrepreneur, it's really part of the game.
And I think in this day and age,
everybody understands that you
have to get your message out there.
So if you have a fear or an embarrassment
that there's someone that you love or hate
that might roll their eyes at your attempts
to succeed in the world,
all I have to say is that wonderful quote,
"Those that matter don't mind,
"and those that mind don't matter."
Keep that in mind when you're trying to promote your work
and trying to build your success.
Also, you might be worried that Instagram
is just gonna be a suck on your time
and you have better things to do.
I totally get that.
But I can kinda make a parallel of
working with Instagram like baking a cake.
Some people might think, oh my gosh, I cannot bake a cake.
I have to go get the flour and the eggs
and the measuring and figure out the pan
and do all of these things.
Or you might just go get a box, get an egg, mix it up,
and throw it in the oven.
Instagram can be just like a box cake.
You don't have to do everything from scratch.
There are tools that you can use.
They can help you get to where you need to go.
Step one, if you don't have an Instagram account,
is, of course, to get one.
So I'm going to go over the steps
for setting up an Instagram profile.
You can do this on a computer,
or you can also do it on your phone.
Step one is downloading the app, of course.
You can go to the app store.
Search for Instagram.
It's right there.
Get the app, open the app up,
and then you have to put in your phone number
and then your preferred profile name.
You might have to play around with the profile name.
And here are a few tips that you should think about
when you're picking your profile name.
One is you want your name to be easily searchable.
So don't get cute with different characters or nicknames.
If it's possible to have your name
or your company name or something very similar,
then you should absolutely try to get that.
You can also use underscores or numbers
if those are appropriate to get that
username or profile handle that is easily found.
Also, don't forget that you're going to be saying
this handle out loud to people when
they ask you if you're on Instagram.
So just try to make it simple, straightforward,
but also in line with who you are or what your brand is.
Now that you're all set up with a profile,
it is time for you to put in the information for your bio.
I have seen so many people really miss an opportunity
to make their bio the most useful
and powerful tool in their Instagram profile.
One thing that you should absolutely try to do
is talk about what's in it for the people
who are searching for you, or who see your profile.
I know the immediate reflexive response
is to write about yourself.
It is a bio after all.
But you want to present what might
interest this person into following you.
So if you're an artist or creative,
put the kind of art or the service
or the creative thing that you do.
And be specific.
If you're a photographer, what kind of photographer are you?
Are you a wedding photographer?
Are you an infant photographer?
What kind of artist are you?
Are you a street artist?
Are you a fine artist?
Do you work in oils?
Do you work in illustration?
Put those things at the very top
so the person that comes across your profile
knows what they're in for if they follow you.
The second profile tip is, if you have space,
definitely write something about yourself
that can be relatable to the people who are following you.
Put in the location where you are.
That is really important because someone is more likely
to follow someone in their hometown or their home state
than someone who's in another country, say.
So definitely put in your location.
And the last and most important, important thing
that you can add to your bio is contact information.
This could be a link to
your professional or personal website,
to your Etsy shop, to another profile about me,
Behance, a portfolio site.
You want people to see your Instagram account,
become totally enamored with you,
and want to learn more,
and they need a space to do that.
One of the free tools I'm going to talk about is Linktree.
Linktree is free,
and it allows you to have one link in your bio
and when they click on that link,
you have another list of links
that you can use for your Linktree profile.
This is a way for you to link to many different websites
or accounts just from that one
website URL in your Instagram profile.
Pretty cool.
So step one is you have your account setup.
Step two is you have an awesome profile that works for you,
and gets people interested and following you.
Now it comes time for posting things.
I understand that you do not wanna spend days
and days and days posting every single day.
And luckily, Instagram has made it possible
for you to auto-schedule posts
if you have a business account.
I highly recommend if you're an artist or creative
or small business that you have a business account.
It's really easy.
You go to your profile settings,
and you switch to a business account.
That does a couple of things.
Number one, it allows you to put contact information
and email, or a phone number that people can reach you,
but also it allows you to use third-party tools
to schedule to Instagram.
There are a lot of third-party
Instagram scheduling tools out there.
However, one that is free,
and I'm all about free right now
so people don't have to spend a ton of money
on their Instagram marketing.
Another reason that people might not
wanna use it, is Hootsuite.
Hootsuite allows you to schedule
30 scheduled posts for free.
You can get a Hootsuite,
and Hootsuite allows you,
you can do a single photo post.
You can type in your caption, which is really important,
and you can add hashtags,
and then you can schedule posts once a day,
once a week, once a month, so you can add consistency
to your Instagram feed without the need to
attend to it on a daily or weekly basis.
One drawback to auto-scheduling Instagram posts
is that you don't get the filter features
that are so neat in the native Instagram interface.
However, another free tool that you can use to add filters
to some of your images prior to
putting them in auto-scheduler is Canva.
I loves me some Canva.
I use Canva all the time.
It is free.
It has some pre-defined templates,
including an Instagram template so you know
that it's going to be the right dimensions.
And it has some filters, so check out Canva.
You can pre-filter your images,
and then you can put them in Hootsuite
and schedule them.
You can schedule these so that you are consistent
or you're always coming up on Instagram,
but I also wanna argue that if you just want
a bare-bones Instagram presence,
just have at least nine photos in your profile.
The reason that nine is the magic number
is because when someone sees your profile,
they're gonna see a grid of the first nine posts.
That's the square.
And you don't want your Instagram profile to be bare.
Have at least nine images.
Your profile, your contact information,
and if you never wanna touch Instagram again,
I don't blame you,
but at least you have something that you can show someone.
They can tag you, they can look at your work,
and they can find out more on the link in your profile.
Alright, I hope I convinced you that Instagram
is definitely worth a little bit of time and trouble.
I would like to see your Instagram account.
If you've created one or if you have one now,
put it in the comments below so I can check it out,
and of course follow you.
If you have any other tech tips that you would like to see
on Technical Tip Thursday, send me a note,
put it in the comments below.
I would love to hear what you think.
If you're working hard to build
your creative or small business, remember,
(voice echoing) you are courageous.
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