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Hey, this is Giorgio and in this video, I'm going to show you how to
Create a high converting landing page on wordpress step-by-step
So just let's check it out
So basically everybody needs a landing page if you're serious about
Doing stuff online if you are selling something online if you have a blog and
want to get more subscribers on to your email list or
Whatever you do online. You basically need a landing page. So I
Use elementor. Elementor is in my opinion the best page builder
If you're using WordPress, so you head over to plugins add new
Elementor and you click on Install Now and you activate it. So that's the first step
Once you're done you go to pages
Add new and let's say that we're going to build a landing page in the weight loss niche. So
how to lose weight
Within two weeks
Without blah blah blah
So, this is your headline you click on edit with Elementor to just edit it and to build a nice-looking landing page
as you can see, this is not a
Landing page so you go down click on settings page layout
landing page
Alright, so click on this one this icon
I'd like to have a little bit of space on top
so I click on spacer and I drag it down basically over here and I
enter 20 and
Next up we need a headline, of course, so I click on heading drag it down
And this is my headline. I want to align it to the center and
Maybe a little bit bigger
the font so
Click on... I want
45 so this is nice and maybe a different color as well. Maybe green
So this looks great in my opinion
This looks great
Next up we need well, I like to have a little bit of text maybe
three benefits that they will discover in the e-book or whatever just a couple of benefits or
Yeah elements that they will learn in the e-book. So
you click on the icon again and
you click on intersection and
Drag it over here
Next I
Want a little bit of text
over here, so I click on text editor and drag it over here and
I want an image
Let's enter a couple of benefits
So this is what I just made up. It's really easy really simple just for demo purposes
of course, you have to just make it much better, but
yeah, this is just for demo purposes and
Just play around with this as well you click on this
Image and just pick an image you like I
Won this eBook over here. And again just play around with it. How big you want it then?
I like to have this a little bit bigger as well. So I click on it and I go to style
Typography, let's say 30 31, no 30 and
I also want to have a
small
Subtitle, so exclusive ebook 25 proven tips. I want to make it a little bit bigger
Maybe more weight as well and I
Want to make it blue, so yeah, I like it. I
like it and maybe
I'm going to underline it. Yeah, it's much better
Just play around with it
Yeah, something something like that. The only thing we need to have now is a
button, of course, so we click on it drag it down and
Yeah, just play around with the size. I
Choose large I want to align it in center
text
nine times out of ten I use download now and
Of course just again. Yeah play around with the size. How big do you want it?
35 or whatever. I also like to use uppercase. So yeah, this is something I like and
The background maybe blue
Yeah blue looks good. So
Now I want to have
one thing
Which is an image
and
I want that people
are looking
to download now as soon as they land on this landing page, so
Now the land on the landing page and I see these arrows
Yeah pointing up. So they see download now and one thing before I forget it
I also like to have a subtitle on top of the headline. So I
Just click on text editor and drag it over here. I
delete it and
100% free ebook so people know exactly what I can expect and what this is
So make it a little bit bigger
style
Typography and just play around with the size
so
This looks clean and simple in my opinion. So if people land on this landing page
they just see exactly where they where they can expect and
it's proven that the more text you have on a landing page the
yeah, the worse it will comfort people like simplicity and people don't like a lot of stuff around it and don't like a lot of
Distraction as well. So it's really clean. It's simple if you're interested in the e-book
you can only click on download now and
These are a couple of benefits that you would discover a couple of elements that you will learn
Etc, etc
So it's really clean in my opinion. So next you click on publish
But if I click on download now nothing happens nothing happens and I
Like to have a pop-up, so people click on it and then a pop-up will appear
so we go back and
We click on
Templates and pop-ups, but I have to say in order to use pop-ups. You need Elementor Pro and
elementor Pro cost about
50 bucks the elementor pro costs about 50 bucks for a completely
full year
So it's really cheap in my opinion and you will get a lot of features a lot of extra
functionalities if you use elementor pro if you're serious about
Designing websites or yeah, just improving you your online visibility. I
definitely recommend Elementor Pro, so
you click on pop-ups and
We want to create a new one
How to lose
weight test
Create template
so you click on this over here and
Full screen I like to have it full screen. Just pick one. Whatever you like. I like this one
Why do I like this one? Because it's really?
Simple I like simplicity like I mentioned
Everybody likes simplicity, so I deleted
that Icon and
I don't like this as well and
I click on join the club and I'm going to edit the title
where
should
Where should we send the ebook because that is what people like
So if they click on download now, yeah, you have to send the ebook to a specific email. So
really basic and then
Email I like to just have email not another form field like name, for example
the more form fields you have
The less conversion you will get so I click on email
but if you really like
to have a name form field for example and click on
edit item and again this
elementor form
Functionality is only for elements of pro users. So you click on
Item number two label name placeholder name as you can see it appears
You can make it required if you want
You can just drag it above email
Next you click on submit button
I'd like to enter download
You can play around with it small or medium or whatever you want
Actions after submit. So I
use getresponse getresponse is
an email marketing service and
What happens is that
Somebody clicks on download now if you have set up your autoresponder correctly
the person will receive the e-book automatically and that is
possible because you have just integrated with an
Email marketing service and I use getresponse. Like I mentioned it's really beginner friendly and
Yeah, it doesn't cost a lot so that's why I use get responses really beginner friendly and if you are on a low budget
getresponse is something you like whether you are a blogger or
A digital marketer doesn't matter
you can also use drip or MailChimp for example, but I like getresponse and
It also has a 30-day free trial so you can basically play around with it and see if you like it
That's getresponse. You click on get response and custom
For the API key and just enter your API key
Before I forget it actions after submit I also like to send people to a thank-you page
So if they have opted in, they will get redirected to a thank-you page. And yeah, just enter your
URL of the of the Thank You page
I'm not going to show it but really easy just create a new page
create a thank-you page and just copy the URL of the Thank You page and
paste it over here and
That's basically it. Yeah, you can change the color of the button as well. So you go to submit button
And you go to style and
you click on button and
We like to yeah, we like to have a blue one
and yeah, that's basically it
so you click on publish a
couple of conditions well
we don't want to show the pop-up on the entire side, but just on our
landing page so you click on singular and
you click on all
pages and then you can choose our
And
then you can choose our page that we have just created how to lose weight within a couple of weeks and
Yeah, you have a couple of triggers so let's say that you want to get the pop-up shown if you
Click on anything or
Scroll or on page load or after inactivity, but we don't want that the same applies to advanced cruise
We don't want it just take a look, but we don't use it for now safe and close
So now it's done
So next up we go back
exit to the dashboard and
We go back to pages as well
We go to our page edit with Elementor. This is our landing page
we click on our button and click on dynamic and
Here you see pop up
And
again pop-up and
Now we just well what how did we call it?
how to lose
weight test
This is our pop-up
So now if I click on it
This is what people will see where should we send the e-book name email download now? No, thanks and
This is it. This is basically
what you need to create a high converting landing page and like I said
It doesn't matter if you are a blogger if you are digital marketer if you have an online business
You basically need a landing page. So
this is it and
make sure to subscribe make sure to like the video as well if you have any questions just
Yeah, reach out to me
leave a comment down below and
Yeah, that's basically it I see you in the next one
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