- Hi everybody, welcome to my YouTube channel.
My name is Elise Swopes.
If you don't know who I am,
I'm a photographer, graphic designer
and a social media influencer on Instagram.
I've done really fun projects
with Apple, Google, Adobe, Adidas and so many more.
So I have so much information to share.
And make sure you follow me on Instagram, @SWOPES.
Today we're gonna get into the top 10 tips
for beginner freelancers and social media influencers.
I've definitely learned along the way
what not to do and what to do.
So I have enough tips to share
to really assist you on bettering your business.
First and foremost, the most important thing
is having a good mindset.
Your mindset is gonna set the tone
for everything that you do.
Because you're gonna be tested
through people you don't know,
your family and friends, even yourself,
you're gonna question if it's worth through all the struggle
but you have to know that it is.
And that's what's gonna make you
stand out from the crowd.
Between someone who's gonna give up
initially from the struggle
and someone who's gonna persevere.
So make sure that you have your heart in it
and make sure that you're not overthinking
absolutely everything.
Just go and do it.
Number two, find your niche.
A lot of people sometimes ask me
how to find their passion?
Well, it's easy.
Sometimes it's not as easy for others
but here are few steps, additionally,
that will help you find your niche.
So figure out what you want to sell,
who you wanna sell it to,
and how you want to sell it.
The more specific you are
about what you do the better.
You have to be a specialist at your craft.
Because when people think about this thing
that they need help with
or that they need assistance with
or that they need you to do,
they're gonna think of you specifically to go to.
And think about it this way,
if every single person in the world
went to you for your one very specific niche
you'd be completely overwhelmed.
There are people who are making billions of dollars
off of basic screws inside of a remote control.
And just think about it that way.
You don't have to do something
that's absolutely crazy or out of this world
to really make it and be happy
and comfortable in your life.
Don't overthink how, think what.
What do you love doing,
what are you passionate about?
And what are you good at?
What do people compliment you on?
Are you a good listener,
are you a good writer?
And if you're thinking about
maybe you love photography
but you're that great at fashion but you love fashion,
be a fashion photographer.
And maybe even get more specific,
figure out who you want to help.
Maybe you have people in your family
who have disabilities.
Maybe you have a lot of kids in your family.
Maybe you just love helping people.
Something associated with whatever
that passion and that skill is
can be even more detailed specified
to a type of person or people or group.
And last but not least
think about how you want to do it.
Will it be special occasions,
will it be one-on-one?
Like I mentioned before,
you could either do long-term or short-term.
You're tight for cash though and you're doing something
that you really are not passionate about
and it's in the long term you will be unhappy
and you will feel like it was not worth it.
So make sure that whatever you're doing
for that little quick buck is for short-term.
So that's basically a few tips to find your niche.
And once you find your niche
build a website, have a website,
have a homepage, have an about page,
have where all your work is
and all your examples of what you've done.
Also have a contact page.
Make it easy for people to contact you.
And on your website to make it look more professional
have a facts page, a privacy statement,
a terms page and a return policy.
This is gonna make sure that all the bases are covered
so that no one has to email you and asking extra questions.
And it really just makes your website look more trustworthy.
You can easily find blank versions
of all these kind of statements on Google.
So just Google their names
and then you'll find blank statements
where you can fill in your name
and you can copy and paste them onto your website.
Another tip that is so, so important
is making sure that all your content
is being spread about on different social platforms
and it's really easy to do this
by using different apps like IFTTT or other ones like that
where basically if you post something to Instagram
it will post that same picture of video
throughout all these other different platforms.
So if I post something to Instagram
it will post to Pinterest.
And that's really easy and you don't have to think too much
or kind of spread yourself too thin
when you're posting.
And then more people will be able to find your work.
Also word of mouth is still huge these days.
It will never, never not be the top form
of marketing and advertising.
So make sure that when you are going out
you're putting your best foot forward,
you're always communicating well,
you've goa a business card
and if you don't have a business card use your phone.
Cause now we can show people our work
through our Instagram's and our website
and this is the best way to get business.
And also share your knowledge,
you could easily be hired to do panels,
you can do talks, you can do classes,
you can do all types of things.
And let me tell you, no matter what,
even if you share every single one of your secrets
no one will ever do exactly what you do
because they're all individuals
and they'll always have their own opinions
based on their experience.
And I'm telling you, don't be afraid to share your secrets,
it's the best kind of thing you can do for your business.
If you guys are liking my tips so far
please like and comment below
and please subscribe if you haven't already.
And follow me on Instagram at @SWOPES.
Also hugely important is to have something
of your work in PDF form
whether it's an EPK, an electronic press kit, or a resume.
Make sure that you're not just attaching
images and wording in email form.
You need to have an attachment that people can save
to look at later.
So that they can reference you for future projects.
And if you don't what EPK is,
an EPK is where you're gonna have all the information
about who you are, the work that you've done,
the work that you can do, your numbers,
your statistics, your insights,
all this information plus your contact,
make sure you have that in there for sure.
Be easy to get a hold of, you guys.
This is the most important thing.
So as long as people have all this information
in one long document to pass on to each other
you are in good shape.
Also, within your website be collecting emails,
have a newsletter list
where you can send out all the things you're working on,
all the new YouTube's or podcasts or whatever it be
that you can send to people.
And with the algorithm
on a lot of these social platforms these days
it's so difficult even with your notifications turned on
to see the work that you're sharing and talking about.
With that being said it is so important
to have a proper email address.
Make it easy to say,
don't have a ton of numbers, have a ton of symbols
and make it easy to share and remember.
And also have a nice signature within your email.
Have your website, have all your social links
and then maybe your logo and then your name.
And the most important thing are contracts.
Contracts are huge.
Make sure that you always have a contract no matter what.
If someone's just trying to communicate
on the phone with you all the time
make sure you have whatever
they're talking about in writing,
whether it's email or in written form
or something or another.
You have to have these communicated.
So within a contract you're gonna have a scope of work.
And a scope of work is basically
exactly what you will be giving to this person
or they'll be giving you
or whatever is expected out of this situation.
And you'll also have the time frame.
How much time are you putting into this,
when's the due date, when do you have to give edits back,
when do you have to actually post,
when do you have to actually share,
when is it actually being shared to the public
or when is is finally being able to be revealed.
These certain things are extremely important
when putting together your idea
and considering your scope of work.
And that does bring us into the payment terms.
So the payments terms will be very specific.
Sometimes they can be a net 15, a net 30,
a net 45 a net 60, a net 75.
Net basically means those are the amount of business days
that you're gonna have to wait to get paid
because certain agencies and different brands
and different departments
have different ways of collecting money
and processing different invoices.
So you just have to be aware of what those nets are.
And then also considering that
when you're putting the due date in the invoice.
Make sure that it says exactly
how much you're expecting to get paid.
Maybe sometimes you might get paid up front,
maybe make it half, whatever's agreed on
is within this contract.
Also, make sure that you're discussing ownership.
How are these people are gonna be using the content
you're creating or whatever you're doing.
Are they gonna be using it for a year,
are they gonna be using it for five years,
are they gonna be sharing it on their Instagram's
or their Twitter's or whatever?
Are they gonna be printing it, is going to be sold?
This information is what you're going to consider
when you're thinking of payment.
And then also, how many edits or changes
are you gonna be allowed to make?
Some contracts will also have considerable things
about terminations.
So sometimes if the project's just canceled overall,
you'll still get the same payment in the contract.
And then sometimes there's other things
about basically if you mess up, if you do something,
If you don't turn in something on the due date,
they can easily terminate this entire contract
and you will not get paid.
And then there's sometimes things about health insurance.
Sometimes you need worker's insurance.
So whatever it is throughout each contract,
make sure that either
you're talking to a lawyer, an attorney
or you're just Googling whatever things
that you don't understand
because a lot of people will try to one up you.
But sometimes if you ask to take something out
someone will easily say, no problem for me,
let's just remove it, sign the contract,
you're easy to go.
After you've got your payment terms,
you've signed whatever, you've done your gig,
you're gonna invoice.
I would suggest invoicing right after you get the contract.
In some instances,
the agency will start running that contract immediately.
The easiest way to organize invoices, I think,
is through a ton of different apps
that you have on your phone.
Unless you wanna use them on your computer as well,
that's totally fine.
There's things like QuickBooks, Invoice Simple,
there's a ton of different things
that you can really try out for free
but also you can pay for.
They'll really assist you in organizing invoices.
They'll help you with bookkeeping.
It'll help you organizing your finances.
Apps like Mint are extremely helpful
even though it is sometimes surprising
to be told that you're over budget.
I think sometimes it's extremely helpful
in order to build your business
if you wanna start from scratch.
Make sure that you're following your credit as well.
Different free things like Credit Karma and Nav,
they will assist you even with helping you get
credit cards that will match with you
in what you're doing.
And also it will assist you on letting you know
if it will approve you for a loan or whatever it is.
Also consider having an LLC or
making yourself into a business
instead of just connecting your personal taxes
with all your work
because you can do a ton of nice write-offs.
It'll definitely help you
when you're building your business.
That's the top 10 tips I have for now.
If you guys have any questions at all
or any requests or any comments, whatever it is,
please comment below.
Please like the video and please subscribe
if you haven't already.
And please follow me on Twitter, on Instagram
and on Facebook.
I will see you guys next time, take care.
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