Today we're flying in reality and also
metaphorically and I hope we're not going to crash in reality, but we might crash
metaphorically, but it's getting too confusing. Let's just start it. You'll see what I mean
Right, so the other day I read Pat Flynn's book, will it fly and Pat Flynn is great
It's it's amazing. He's the master of passive income and this book is about starting a new business and
You should check out Pam Pat. I will link his channel below. Just give me a second
Right so his book "Will it fly" is a step-by-step guide for anyone who wants to start a new business and if you're planning for
a new business adventure I think you should definitely read it
There's some really really good advises in there. But in reality nothing can prepare you for launching a new business
It doesn't matter if you read all the books in the world on the subject or if you watch all the YouTube videos about
this or you sign up for all the online classes. It doesn't matter unless you start doing it and launch the business
There's no way you get the feel and you get the experience of what is to be expected in the future
Unless you had a practical side to it
so for example
I remember in my university years I had to do a lot of
Presentations and right now, I don't remember anything else about studying in the university
But I'm left with the feeling of presenting in front of people and I got the experience
So now when I have to go out and speak, I don't have problem
even if it's like 100 200 or
2,000 people because I got the practical experience of doing it over and over again, and I got used to it
It's pretty much the same with starting a new business
I've had the opportunity to launch a few businesses
Fly them for some time and then crash them massively and right now I'm in the midst of developing a new idea for a business
But before I give you some examples
Let me just give you a very very simplified approach to understand whether your idea will fly or crash you need to ask
yourself just two questions
That's it. Nothing more. Nothing less two questions
The first question you want to ask yourself is
what's the worst that can happen or in other words what I'm willing to lose in order to make this business a reality.
It could be money, it could be friends
It could be time or maybe you lose your wife because you're working too much and she doesn't like it
Are you prepared for those risks and is it worth it? Is the idea worth it losing some of those things?
The second question is how much are you in love with this idea?
Are you ready to invest all your time and efforts in order to make it happen?
Will you hustle through a number of years without seeing any kind of result and if you're not?
Why would you bother even starting it?Going back to my examples in university
I had the opportunity to participate in a business plan contest and I was lucky enough to win it together with
$5,000 My idea was to launch a distribution business for probiotics and I kind of liked it. You know it was
related to health which I'm interested in. Back then probiotics were not so popular
So it was a great niche for development. And the first thing I did was ask myself the question. What's the worst that can happen?
Okay, I need to invest a lot of time
I will probably lose some money which you know, I won and maybe some more which was fine with me
So on this side of the question, I was like great. Okay, no problem
let's move to the next one and my second question was: how much I love this idea?and
the fact of the matter was that: okay, I'm interested in it, but I'm not crazy in love with it
I wouldn't be able
to enjoy it with time so much that I would invest all my
Energy for a number of years before I see the results. So basically I didn't fly the idea
Although I got the money
I just crushed it before even actually took off. The second business that I launched was more of a side hustle
It was a very personalized service for inexperienced drivers
So basically me and two friends were helping them develop their skills, feel more confident and be safer on the road
So this time what was the worst that could happen?
The conditions were even better because this was a service and we had close to nothing as an investment in money
We all had to invest some time, but that was pretty much it. The second question was I in love with it
Hell, yeah, I loved driving and I loved teaching people to dry
so for me
it would be a great experience and it will leave me with a very
positive feeling after each lesson and within a month the business took off amazingly
We even got future in the national television
So the calls started coming one after the other. And we ran the business for some time
But then at some point we faced some scalability issues and we were all limited by time
so it was a decision to be made and you know what I decided to just crash the idea by myself because I
thought the effort that we're investing are not equal to the returns that we're expecting, but I enjoyed every step of the process, of course
- 16... I need to either get a studio or start shooting shorter videos
So what I'm trying to say here guys, well, first of all
make sure that you have those two questions in front of you when you're deciding to start a business and
make sure that especially the second one is with a positive: Yes
Yes
You love it! in the second point that I'm trying to make is that you have to love the process and not the end goal
Imagine this you have an amazing goal. You want to start a business and you want to reach
200,000 profits by the end of the fifth year
but you're too focused on the end goal and
You do this and you work hard but by the end of the fourth year you're like: oh my God
I'm nowhere near this. I'll probably not reach it. I'm going to massively fail. Well, that might be the truth
But if you're enjoying every step of it, you will not feel this boredom. You will not feel this pressure
You'll just feel happy and at the end of the fifth year if you don't reach that goal
so what
you have had so much fun during the process and even if the business fails after the third year
If you're just focused on the end goal, you'll be like: oh my God, I feel terrible about this
But if you're learning and experiencing every step on the way to this failure
You will love it and trust me you will not care that this has failed. It's actually not failure
It's called experience
If you're enjoying it. Using this approach no matter the idea, no matter what the outcome will be
Even if your idea takes off and you make it fly or if you crash it
You will enjoy every single step of the process and after enough crashes
you will learn how to crash like a boss and use everything that you have learned in your next adventure and
Probably make it even more successful. So that is it for today guys
Enjoy the process, fly your ideas crush them like bosses, and I'll see you in the next one. Ciao
Wait, where's my sunscreen? Maybe I should put some sunscreen on





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