So today I wanted to talk to you guys a little bit about how I got a job in
video basically by making YouTube videos.
So I'm taking you guys to work with me.
Well that's the shoot wrapped, so I'm very sweaty.
Give me a minute to put stuff away and collect myself
and I'm going to talk a little bit about how I basically
got this job because I just kept making YouTube videos.
Alright, I'm arguably even sweatier than when I last talked to you but it's fine
Alright so the first thing I'll mentioned is that I previously worked in social media
but I didn't do any video stuff - I was doing graphic design for the most part
with some animation.
So while I was doing the whole design thing, I was on the kind of outside of my
full-time job doing videos just like for myself - for YouTube. Basically I actually
set out starting making those videos with the goal in mind that my video
skills would improve to the point that, you know - it was a viable option for me professionally.
I went to film school and stuff but, like, I was trained as an
editor so I wanted to make it a point to get more, like, camera experience and just
general concepts, coming up with stuff - and to do that in my former job it
was one of those situations where they told you what to make; we're making
things for the client; I don't get a ton of creative control I have - I can you know,
make my own designs and make my own stuff but a) we really weren't doing video
and b) a lot of times since it was like, client-facing, there would be
some need that the client wanted that would force me to kind of make the work
uglier? in a way as, um, awful as that sounds. Sometimes the limitations of like brands
and stuff will force you to kind of make something like, uglier, than you would
like so in order to kind of, you know break out of both of those problems
I started filming on my own and I also started filming things that I knew would be relevant to me getting a job.
So I already kind of came from the world of social media,
so the jump wasn't too huge in terms of being like you know from one
whole world to another - the jump was more in terms of being a designer for
social media to being a video content creator for social media.
So the truth of the matter is like, any asshole can hold a camera
and put clips together - you know, maybe with varying levels and varying degrees of
polish or professionalism - but in general like I've always said this like a monkey
could do my job in a way. It's the matter of like pressing buttons.
That to me wasn't so important - I knew those skills would improve over time as I just made
more and more videos - to me what was important was that I, you know, made
content in those videos that was valuable and wasn't like what everyone
else was doing. I'm really sorry the world does not need another "What's
in my Bag" video and I mean I know even some of the subjects that I made videos
on have been done before like it's unavoidable at this stage, like there's
so much content just coming out like in a constant ridiculously large stream, but
it's pretty much impossible to avoid like overlap from somebody else making
the same thing, but you know, I kind of wanted to demonstrate my understanding
of social media in a way that wasn't just "I can make a video" it was more
"I can make a video that specifically plays off of something that is trending or
that something a certain audience will like in order to garner more views"
an example of kind of one of those you know samples of work that really preyed on
something that was like trending or something that I hadn't seen before was
this super old video, please do not watch it, it's really old, it's really bad - but
it was a video about a Lacroix taste test and so little 'ol me gathered up like
LaCroix cans like every single flavor for months and then I shot a video where
it was like a taste test of every flavor. The video - not great.
Could I make something much better today? Yes.
But the whole point of it was that when I interviewed here I mentioned
I worked so hard in this video because I saw that nobody else had one
out yet - I saw - you know, like I was saying, there's
bound to be someone else that's already made a video about whatever you're
thinking about, and so my obsession was that nobody had made a video of a taste
test of all the LaCroix flavors like this is such minute, dumb thinking but...
and I mean, like don't get me wrong, like it's not like I have zero interest in it like
I - I do like LaCroix, I'm literally drinking one as we speak, but um you know, my point
of pride was that I got that video out like six days before Good Mythical Morning
did one and I was like you know like - obviously my views pale in
comparison to their video, but like I was still just like, on the
ball enough to get this subject matter out there before a really major channel
was able to, and to me that was something! That was like, I don't know man, like that
matters in a way and if you're going to work in social media it does, and it just
shows a general vigilance, forethought, and goddamn determination because I
honestly carried so many fucking cases of LaCroix home from the grocery store
like, I don't...guys
That's kinda how I did it I guess...
The bottom line is, it's not what's on your resume that really matters, and
eventually you know, your experience your real-world experience it's going to
outshine that if you want to get into this field in particular.
I have admittedly very little experience and hiring but like I had to hire interns
and stuff like that so I know what it's like on the other side having to hire
somebody and like - you know, you can work at Burger King for all I care,
it's really not a big deal - what matters to me is what I see in your portfolio
and you know, tangible proof that you can do what I'm in need of. Even though I
came from somewhat of a related background to what I do now,
I really don't think that my full-time job is what gave me the advantage here.
I think it was more of the stuff that I was doing outside of that, and you know,
the stuff that I was really pushing myself to do because I knew that
eventually I truly wanted to be doing video full-time. So...yeah man I'm just
very very happy to have this job and it's been great so far, and...yeah, I don't know man
it's - it's lit. I think what I'm doing there now is really pushing me to better what
I'm making on the outside as well, so now it's like mutually beneficial, and
I'm really excited about it - it's crazy now cause I'm just doing all video all the
time and I feel like my life has gotten kind of insane, or like I'm really busy
24/7 but, it's fine, it's what I love. Anyways thanks for listening to my bullshit.
See ya.
See ya.
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