Closed Caption by YouTube hey my friend this is all coming to you live from my empire pro studios today
we're talking about marketing for small business small businesses that time do
you have time for this stay tuned alright what's going on
what's going on sure this is a lot coming to you live from my empire pro
studios today I want to talk to you about marketing for small businesses and
there's a question that came in with regards to if you have time for
marketing for small business and small businesses in for small business in the
digital age okay and the question goes like this as
a small and medium medium business owner really got the time to do what you're
saying in this video so as you know I shot quite a few videos or marketing for
small businesses Network marketers internet marketers consultants coaches
doctors lawyers you know small business people that care for profits in the
private practice in the regular practice small medium sized business right and we
keep talking about this digital age marketing right we talk about marketing
not anything else not business not productivity kind of the marketing
specifically and then somebody sent this question in is a business owner really
got the time to do what you're saying in this videos if you want to know what
videos they're talking about simply you want to Google all our talks I'll be
talking marketing okay if you google that or you will see a lot of the videos
alright but anyway I've at that time for digital age marketing so let's let's
dissect what your options are okay there's no other options okay that's it
we're in the digital age and if you don't want to get swept under
right by Amazon right by many companies that have gone on there because they
keep saying a long time for that I just want to create business I just want to
make Nestle's right if you don't walk up alright if you don't wake up you're
gonna have your only self to be blamed because I did Enes day may evolve you
know and how will response information also evolve that's just the fact of the
matter okay and there's no way around it so if you think you don't have time that
means you really don't have time to not implement digital age marketing that's
really what it means I don't have time all you know because you don't have time
that means you don't have time that means your business that means you're
working in your business as opposed to working on your business that's what
that means that means you don't understand leverage that means your time
is completely occupied right now because you're trying to catch up with something
and chances are your business is already struggling and that's why you're in that
state right now with your business because if your business was striving
right if your business was thriving and you have the opportunity like like the
like the people who do the empire in this world if you would have time you
have enough time for research for development and for implementing new
things okay now think about it what business is out there that you know
success would do not have a proper research and development department or
resources in place okay so this situation right now sounds like if
you're the one who's sending this kind of questioning do you really got time
chances are that you're in a situation that you don't you're not really running
a successful business you're running a job okay some people just only job you
know if you pay attention to what Robert Kiyosaki said about the four quadrants
you have the employee the e Box you have the S box which is self-employed you
have the B box which is business right business systems and you have the eye
box which is investing the investors box right you know the wealth building
happens on the system side on the system side of things which is business and
invest in B and I quadrant right and the rest of it is essentially there's a job
yeah you could be a plumber but most Columba's just own a job okay you work
for yourself he's on the job if you're over driver
and that's all you do is just on the job by the way that's a way to make a
business out of over but we'll talk about that later okay but e and s box is
where a lot of people are the S box a lot of camouflage business-owner type
of people the kind of people were sending questions like have you really
got time for digital age business that's what they are is the S quadrant you
cannot build wealth there you will always not have enough time and you know
what successful people do they create the time they have the research and
development resources in place because they understand success we understand
that man evolve the way men respond to information evolves what information
your marketing message okay if you're in any type of business you have a
marketing message and how you set it out to the marketplace it's everything
because it can make the difference between profit and profitability and and
losing money okay because if you're still sending direct mail and that's
what your primary you probably you probably you're burning money up and
eventually you run out of money you know why because money does not money is like
energy is neither created nor destroyed it just goes from hands of one person to
the other that's all and guess what if you're not paying attention to how
technology is moving the way people respond to your marketing message that
money is gonna flow from your hands into another process ends who as paid
attention who has honest taking the time to understand that they need to have
research development and to be able create time for new things for new
evolution especially in marketing so what is this evolution in marketing now
how should you pay attention individually you know the beautiful part
about all of this is that it's not really that different it's just still
human beings we still respond to a quote quite the same thing but in a different
way okay obviously you probably you're watching me on a laptop or maybe an
iPhone a smart device a handheld smart device you know I mean 15 years ago it's
a different story you know you're consuming this
information in a completely different way that you would consume this
information if it was 15 to 20 25 35 years ago it's different okay same
information same things that make you tick you still have a blood in your vein
right same things but in a different way okay and if you're gonna sit down saying
if you got time I've you really got time for digital age
I mean chances are you know you're not really a successful business and you
should start learning what successful people doing business what they do like
I said is that they have research they have development and they know that
there are certain things that they must they leave room to create time for
certain things by default none of us have time and the anything okay because
it's 24 hours and that's all we got that's the only talent that God give us
that's the piece of talent give us a what makes it different between you and
losers you're a winner the difference between and losers cut the losers we say
hey all I got is 24 hours I don't have time for anything else or to learn how
marketing is evolving in the digital age and the winners like you will say you
know what this thing is real everybody is consuming information on their phone
everybody is on the dinner table with their phone bad habit right this is real
social media cannot is not going anywhere we're all gonna be a part of it
oh you know I was just talking to my uncle yesterday and he's like oh I don't
like people posting my picture cuz it came to visit from Africa and it's like
all my peoples my feel like you can't do anything about that often time you're
gonna find that you can do anything about that because even if you're not
posting your own pictures all people were taking picture if you're a social
being like the rest of us other people are taking picture while you're hanging
out with other people and boom they post it everywhere and the whole world get to
see I know if you're afraid of other things you know I mean it's just social
media okay yes you should still use your sense of some things you should still
have some filter you're human and there's certain type of attention you
may not want but when it comes down to you as a business owner this is a
beautiful thing for you okay this is beautiful for you being able to showcase
lifestyle that happens when people apply your services I apply the opportunity
that you have to offer that your business have to offer your product
being able to showcase that for literally less than pennies it's
priceless okay and you you don't you cannot afford
to say you don't have the time you can't you can't afford to say I don't have the
time to learn digital age marketing you can't afford to say hey I'm just gonna
market my business belly-to-belly because they are
know it doesn't always work as my fat is dying and slowing the problem with is
that is a slow death okay so sometimes you can't see it so fast sometimes gonna
take you five years to see it now if you have vision see smart and successful
business owners have something we call vision a vision they can see it they can
see things like three four five ten years ahead and that's something you
need to develop okay when you develop that you will know that wait I cannot
afford to not have our research development part of what I am as an
entrepreneur and you need to learn how to create time for some things that
naturally you would not create and this is not somebody calling you on the phone
you say hey I don't do that there's no one of those it's marketing for your
business is to how your customers respond to information is how more
importantly how your prospective customers right the people that your
money is in your hands right now when you serve them those degrees how they're
gonna find you that's what we're talking about so it really all comes down the
game comes down to the PPP the CCC the ILD T right the L the L squared right
what is that PPP products people process you gotta get your partner to the people
you gotta use a process called I call the CCC you gotta create capture and
convert okay create create solutions create contents that other people can
find useful this is how they're gonna find you okay you want to capture their
audience you need to capture that audience you need to capture their
attention because attention is at all-time low right you need to capture
it okay by capturing you build a list this building you cannot afford to not
build a list in the digital age okay because if you don't build a list you'll
be overpaying for marketing that's what's gonna happen okay
you'll be overpay for marketing and what most would is the market market and then
we catch a customer and then you have to remarket market well if you build a list
you're not have a list that's growing that you can market to for free anytime
that guess what they happen effects it affect your marketing cost it affects
your bottom line heavily okay and the third see is convert all this
process I told you so far we hope you convert because you're given
you're leaving with value and you are one of the leaders in the marketplace
people can see you as a leader in the marketplace you are building a brand and
especially trust equity and amarka bleep because you're showing up every time
okay you're showing up when you show up every time every day every week it's not
as a natural thing for people to just trust you okay that's what we show up
and you handle your business right people just natural for people to trust
you okay and an ILD t okay so you convert into sales now the the create
part it's really an ILD to thing you invest learn do and teach and your
documents in that process okay invest time in learning everything you can
learn about your craft okay no like literally you should know everything
invest and learn invest and learn invest time and possibly money in learning
right and of course you're doing it right you're doing it you're practicing
it you're practicing it right and sometimes you may not be able to
practice you're just teaching that's called leverage the professors do it and
the professors are looked at as the expert and sometimes they're not really
directly involved and you know they're by now you should know that it's not
hard work that makes you successful come on you should know that by now I mean
regardless of what Gary Vaynerchuk any of this guy says it's not hard work
really he's really consistency and it's leverage okay and that's the l-square
leverage leverage that listen 24 hours in the day it's just not enough to build
wealth it's not enough to leave the lifestyle you want okay I don't care if
they pay you 100 dollars per per hour that still means you're capped out at
$2,400 if you don't sleep per day so leverage leverage learning how to do
more with less less its truly more that makes sense that's a big part of what we
do you cannot avoid that leverage if you want to build a business a thriving
business that's the open of the beat and the I quadrant is based off of leverage
is based off of other people's time other people's money other people's
resources and you know you just bring the orchestrator of that situation just
because of the lesson you're learning today and marketing in the digital age
falls on the leverage okay it's not about what you know already
Martha lose what you know because now it's time for you to leverage what other
people know other people's knowledge okay because some people obviously if
you're asking that question obviously can see ahead of you leverage their
vision okay pay a little bit of attention and see that way in the
digital age and you cannot afford to do things the old way you gotta have a
Content base out there no matter what type of business you're in I don't give
you a coca-cola I don't care if you're a boxer out of the way and okay if you're
the moms and pops Connor only on the corner your cell it can be you gotta
have a content based on the internet because these are how people are gonna
find you literally marketing for free okay so if that's something you're
interested in you want to learn how to market for free wanna know how to
generate new leads new traffic to your website for free even if you don't have
a website yet that's okay if you want to learn how to do those things I have a
free class that I'm conducting and you see this the link on the screen
olá talks comm slash mastermind if you're listening to me on itunes it's
all at ox calm slash mastermind go there right now and reserve a seat and the
webinar okay and webinar I cover in details three secrets that you need to
learn how to generate free traffic free leads free signups on the internet and
learn how to even scale that to the sever figure something I cover
extensively you know in a free masterclass so go ahead it's free mask
wise one three ninety seven dollars by itself so go ahead and take advantage of
it okay if you like this video and you know somebody else will find it
beneficial use the share button share it to your social media network okay and if
you really really really like it give me a thumbs up and if you have thoughts
around what I've said so far in this video please do me a favor
share your thoughts in the comment box below I love to hear back from you
because this helps me to create more content that you're gonna find useful
you have questions contribution your thoughts please I really appreciate your
thoughts more apparently mmm more importantly please I need you to reserve
your seat and a free masterclass because you cannot
for to not start leveraging the beauty in digital age marketing for your small
business and thank you so much hopefully even enlighten and educate it and I'll
see you on the next episode peace
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