Hi everyone and welcome to the latest
edition of #AskKD. Today I'm
answering the question 'When is the best
time for me to post on social media? Now
I get asked this question quite
a lot, so I thought today I break this
down for you via platform and I'm going
to begin with Twitter. So for Twitter the
best times for you to post are weekdays
between 12 p.m. and 3 p.m. Now the
reason for this is that HootSuite
says that Twitter is most active at
3 p.m. and if you tweet in advance of
that time and have a few suggested posts
throughout the day to go towards 3 p.m.
then you're more likely to get
engagement and interaction. That is
how you're going to build your online
following and also get some click
throughs onto your website (hopefully) via
the content that you're tweeting. Now
some platforms do differ, so for example
Hubspot came to the conclusion that
12 p.m. and 3 p.m. are are really good
times, but what I would suggest that you
do is do some experimentation, do some
tweets between 12:00 and 3:00 on
weekdays and see what levels of
engagement that you actually get.
The second platform that I'm going to talk to
you about is Facebook - and the best time
to put more posts on Facebook are
between 12:00 and 3:00 p.m. on Monday,
Wednesday, Thursday and Friday. Now these
are the most active times on Facebook, so
I would suggest that, again, you
experiment with your posts, boost some, do
some live videos - see what works for you
on those days between those times and
see what levels of engagement that you
get. I would also take a look on
Saturdays and Sundays between 12:00 and
1:00 p.m. as that is particularly active
as well for your weekend audience. So you
can schedule some posts to go out at
that time do, some live videos, maybe
target them, your specific audience,
with an advert between those times and
see how you get on in terms of
engagement.
The third platform I'm going to talk to you
about today is Instagram. I would suggest
that you post between 12:00 and 1:00
p.m. on weekdays on Instagram that, way
you will capture audiences on their
lunch hours. The average lunch hours are
probably taken between 12:00 p.m.
and 2:00 p.m. so if you focus on 12:00
to 1:00 they're actually going to be
able to pick that up an hour later if
they do come on lunch at that point. But
the main thing to think of is lunchtime
weekdays is a great time for you to
pause for higher-level engagement.
I would also maybe have a look at 7:00
p.m. till 9:00 p.m. in the evening,
because a lot of people have a look on
Instagram
maybe whilst they're watching evening
TV or before they go to bed - so 7 p.m.
and 9 p.m. weekdays is an excellent
time also for you to post on Instagram.
The fourth and final platform I'm
going to talk to you about today is
LinkedIn. Now there are a few different
times of the day that you can capture
and maximise audience interaction on
LinkedIn and I would suggest that if
you're going to post on LinkedIn you
focus on between 7:00 and 9:00 a.m,
12:00 to 2:00 p.m. and 5:00 till 7:00
p.m. now these three times that's
essentially are capturing your
professional audiences on their way to
work, on their lunch hour
and on their way home. Now as LinkedIn is
a professional networking site and it is
more b2b those are definitely the key
times for you to get the best possible
engagement for your posts. So I would
really focus on posting on LinkedIn
between those times and that will get
the best outcome for you and your
business. Thank you for watching this
edition of #AskKD, if you have
any questions you want me to answer,
please just comment on this video and I
will get back to you and answer them in
video form for you. Also if you want to
connect with me on Twitter I'm @KD_Comms
- come and ask me your
question online on Twitter and I will
get back to you via that also.
Thank you for watching and I'll see
you soon
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