Hi this video is about how to rank your youtube videos in 2017
Are you struggling to get your videos ranked on YouTube?
Videos that appear on the first page of youtube or google will get more views and subscribers
than if they appear on pager 2 or beyond.
In this video I'll discuss the Top 16 YouTube ranking factors
that will get you more views and subscribers.
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This channel is all about how to grow your audience on YouTube and generate traffic,
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Stay tuned to learn how to rank your videos on youtube
YouTube's algorithim works differently to Google's algorithim so it's good to know
what YouTube wants to rank your videos.
Keep in mind that youtube is not going to reveal all the secrets of its algorithim for
ranking videos.
Here are the Top 16 Ranking Factors 1. Watch time
This is one of the biggest ranking factors and youtube says it rewards videos that keeps
people watching not only on the next view, but on successive views.
Some of the things that you can do to increase watch time is to produce high quality content,
create engaging videos, add call to actions, do live streaming
2. Audience retention This includes Average View Duration, Average
percentage viewed, Absolute audience retention, Relative audience retention.
Average View Duration is the average minutes watched per view for the content of your video
Average percentage viewed is the average percentage of a video your audience watches per view.
Absolute audience retention is how often a moment of your video is watched as a percentage
of the total views.
For example rewinding and re-watching can result in values higher than 100%
Take a look at what parts of a video are most popular and try to duplicate it.
Pay close attention to the first 15 seconds of your video and see where viewers drop-off
Relative audience retention compares your videos to all other videos of the same length.
Take a look at the relative audience retention graph in youtube analytics.
If it's over 50% that means more people are watching your video compared to other
videos of the same length.
3. View velocity This refers to how fast you accumulate views
in the first 48 hours of uploading your video so try to get lots of interaction on your
video in the first 48 hours.
Poor View Velocity will have a negative impact on your following videos as well as your previous
videos.
4. Session Time This refers to people watching consecutive
videos so if you attract people to your video you get credit for your watch time.
If they go from your video and watch videos on another channel then you still get credit
for the video that's been watched on your channel.
A couple of ways to achieve this is to add videos to Playlists.
You can also redirect viewers to other videos by using playlists and cards
5. Engagement..youtube rewards videos that get a lot of engagement such as likes,comments,
etc.
So definitely use cards, end screens and thumbnails to increase engagement
6. Channel subscribers Channels that attract new subscribers on a
continuous basis will do better than channels that don't attract subscribers.
This means that your channel is growing and your channel will have more authority and
will be easier to rank videos.
7. Title Create a title for your video that matches
the phrase that people are searching for on youtube and Google.
By doing this you know that people are searching for that exact keyword phrase
8. Description Creating an optimized description will help
your videos to show up in the suggested videos sidebar.
9. Tags Place the keyword phrase that you use in your
title and description also in your tags.
All tags that you use should be closely related to each other.
This will help your video get discovered in the search engines.
10. Playlists Playlists build long watch-time sessions for
your video content.
It helps organize and feature the content on your channel.
Creating a series of videos and placing them in a playlist will keep people watching more
videos.
11. Upload frequency YouTube rewards channels that upload videos
on a frequent basis.
Instead of uploading your video once per month try to upload a video every week or twice
per week.
The key to frequent uploads is to be consistent.
12. Closed Captions Adding closed captions to your videos will
enable those people who can't hear your videos to be able to read the captions under
the videos.
By doing this you expand the audience that watches your videos.
13. Video quality..all these ranking factors will make no sense if your video is not of high
quality.
Therefore make sure your content is what viewers want to watch.
14. Video length.
The longer a viewer watches your video the better it will do in the search engines.
For example if a viewer watches 1 minute of a 5 minute video then it won't do as well
as a viewer watching 5 minutes of a 10 minute video.Therefore experiment with creating longer
videos that keep people watching.
15. Embedding Embedding your video on your own website as
well as other websites that get traffic will improve your rankings.
This is because people are interacting with your video.
It will also help to rank your web page on Google because people will stay watching your
video on your web page.
16. Total Shares When you share your video across the web on
social media sites, it will generate more traffic.
More traffic and interaction with your videos will help them to get ranked in the search
engines.
Here are a few important things to keep in mind when ranking your videos
Not all your videos will get top rankings especially if you're in a competitive niche.
Some videos will take months to get top rankings Low competition keywords are easier to rank
for.
You can also get traffic from your channel home page and suggested videos
Optimize your old videos.
Optimize your old videos.that are not getting a lot of traffic.
Often by changing the title, description and tags, they'll do much better.
Make sure you create content that people are searching for.
Create evergreen content for long term rankings.
Use youtube analytics to see what's working and what's not working so you can make improvements.
Let me ask you an important question What do you struggle with the most when ranking
your videos?
Post your answer in the comments below.
I'd love to read them Click the card icon to download my video upload
checklist.You'll receive the 10 things you need to do to before going live on youtube
If you want to learn how to grow your audience on YouTube and generate views and subscribers
on autopilot click the subscribe button below and check out the related videos.
I'll see you in the next video.
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