In this video, I'm going to show you four free SEO checkers that don't suck. I've tested
over 20 of them personally so you don't have to. I actually used one of these SEO tools
just the other day for an enterprise client of ours to identify a nasty canonicalization
issue they had going on. Some of these tools, I'm pretty confident that you probably haven't
heard of, so let's dive in and check them out. We need a website to test these tools
on, so I'm at Blues City Deli here in St. Louis, it is a bit of a sandwich institution
locally. Don't believe me? Check out the reviews [laughter], they're pretty amazing. "I eat
it in the street," said this guy. "It's so good, I like to watch people eat it," said
another guy. Seriously, the reviews are amazing, the lines-- there's always a line out the
door, don't let that discourage you if you're ever here, it moves fast, check it out.
This brings us to our first tool. I have put Blues City Deli into Moz Local. Now, this
is a paid tool, but they have this free version that you can use, and it's pretty comprehensive.
So, Blues City Deli is in good shape, overall. You can see they have a 78% score, they're
looking pretty good. Now, what you'll notice is a few of these listings are incomplete.
You can click on these and some of them will take you directly to the website to fill out
your listings, and what you're doing there is you're filling out NAP, name, address,
phone number. That's a big thing for local businesses. You want a consistent name, address,
and phone number in all the different networks and directories, and you want as many of these
citations as possible. So Moz is highlighting where you have it right and where you're missing
some of these, and you can click right through. And you don't have to get the paid tool or
anything to do that, it will send you right to them. Also shows you where some of your
data's incomplete, either these are missing or, here, you have an opportunity to add five
more photos and a bunch of more categories as well. But the key, again, is to make sure
that your NAP is correct, like, if you had an address 2438 McNear, but they forgot Avenue,
you want to clean that up. Now, you can do it all manually, and this tool will help you
point out where the issues are, or you can use the paid version and they will help you
clean that up in a more automated fashion. That brings us to tool number two. Tool number
two is the SEO toolbox from seositecheckup.com, you get 1 free test per day, or you can sign
up and get 15 free tests. I had already used my free test inadvertently, and rather than
trying to become hacker man or something, I figured-- flash my IP out, I just signed
up, took like three seconds. And now I have 15 sites that I can analyze, like 15 free
credits. You'll notice right away that they have highlighted that your meta description
is missing. And while meta description is not a direct ranking factor, it can be an
indirect one. And what I mean by that is Google's just going to make up the description typically
if you don't have one there. It's just going to guess what should be there. Well, I want
you to control that message because you need to match your description to search intent
and induce the click, make people click through at a higher rate. And so while it's not a
direct factor, it's indirectly influencing if someone clicks through to your result on
the search. So it's highly important in that sense. Also you'll notice a lot of these tools
go into keyword usage and things like that. That's a little bit tricky until you set it
up perfectly because it may think that a keyword is important that isn't. So you have to take
some of these results with a grain of salt. Let's look at some of the rest of these site
map. So they're saying, "Okay. You're lacking a site map." And what I like is you can click
on this. It tells you what to do. And so that's very helpful. It's not just, "Oh, okay. You
don't have that. Here's how to fix it." I also like that it's testing the amount of
objects on a page. So what that really is is how many requests are happening. So you
can see here they have tons of scripts. We talked about that on the last video on WordPress
optimization, how to get those scripts down and minified and combined CSS to one file
instead of 10 or 20. And that's what's slowing down their server. Also looks at the mobile
snapshots, very comprehensive. And like I said, 1 free per day or you get 15 if you
sign up for free with your email. Seoptimer, and I think that stands for Search
Engine Optimer. But if I'm butchering it, please someone correct me in the comments.
I've run the same site, Blues City Deli, and what I like about this one is to my knowledge,
I've tried multiple times and I've never had it stop me and ask me to, "Hey, you only
get one." But I really like this visual chart down here, which shows the page speed info,
and it's showing your server response, and then your scripts, total page size, and just
that visualization is kind of nice, showing you the danger zone of what they consider
good, a warning, and now where you're at. And so what I'm seeing as a pattern with all
these tools is they're noticing that while Blues City Deli maybe has some of the optimization
on page down, and they have some of the local stuff mostly down, their website is not very
speedy and that's coming up in all of these. And so using multiple of these can be good
because it kind of reinforces some of the issues. Like you see, they're saying, "Hey,
minify your JavaScript." And we just saw they had like 25 JavaScript files. And so they
need to minify them and combine them. This brings us to the last tool. So we're
going to go back over to Blues City Deli's website. And I have WooRank installed as a
Chrome plug-in. That right there is an awesome feature because you can kind of take this
around the web with you, click at any time. You can see, again, they're all picking up
very similar things, the meta description is an issue. If we go click on the mobile
icon, we can see how the mobile rendering looks. And we can look again-- look at where
these errors are coming up over, and over, and over. It's load time, page speed, things
like that. And so these tools are all kind of picking up on that. So these are the four
tools that for just a quick hit, "Hey, what's going on with these sites?" Before maybe I
take it into a paid tool and do a deep site scan and really get into the technicals. This
just allows me a very fast way to do an SEO analysis with these checkers and come away
with a pretty good idea of the direction we need to go when we're looking at auditing
some of these technical issues. Let me know down in the comments which of these tools
that you find the most useful and I'll see you in the next video. [music]
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