Okay so personally I think
so you spent 30, 37 dollars
and get 900 dollars return
Maybe I'll just seat like this
it's better? OK
Personally I think
so you spent 30
37 dollars and got 900 dollars return
so you know what is that
a thousands of percent in return
um
I think you're good
the short answer is yes, I would put more money
into the ad spend, but the long answer question is
really understanding what's gonna be sustainable
testing different things. Is he selling
product?
Does he say what he's selling?
No it doesn't say
okay so if you're selling product or service or
whatever it is, I think finding out, creating
different testing, different campaign
for assets and all these things on on facebook,
especially since facebook is building out their
platform and they're doing messenger as they doing
facebook instant articles, video and stream, as
all these different things tested for creative
along with whether it's a product or service and
all these different facets. So you can see if you
can get a better return. I don't know right now
the one you're spending 37, getting 900
dollars in return
uh that also take into account of you doing a
Physical product that you wanna come for the cost
that it takes to your buying the product and
there's always different cost so see what's your actual profit.
You wanna look at the profit not the revenue that
you get in terms of return, so
different factors in facebook as a channel itself
you should dive deeper into it. So that you can
really understand because facebook is a mammoth in terms
of with advertising, but take your steps.
progressively and you'll be able to dive deep
on the platform test different creatives,
different copy, three tips that I will give you
the first thing is
focus on the image created or the video created
that you're using
uh the lay out the sort of time play around with that
the second is really the main headline. That's
right below the video or the image creative test
that. The third one is the main copy the text copy
that's above the video those are the three core
parts you want to test. Naturally people's eye tracking on
facebook. They go into the the creative it's in
the Center and then they go into the headline.
That's right below and then they go into the text
to the top or in most case they go to video creative or they go to the text
these core elements are what you wanna test to
gets and see you know if you can get an even
higher returns on what you're spending on facebook
okay so two things: first thing is a lot of the
first thing I want to talk about is a lot of
the influencer on the market right now. There's a lot
of
influencer that are scams essentially they buy their
influence that means they buy likes, the followers
and all these things like channels, and so a lot of
brands right now and companies like the ones. I
work with, brands I work with, and also internally
for ourselves we're really hasn't since on using
influencers uh the big and even this the smaller
ones, because we don't know if they're following
is legit right, we don't know how that translates
into
Spend or ROI in terms of getting it, when we spend the
money with you. So there's a lot of platforms
that we use as well. That we measure the
influence and really the engagement is really the
true currency of influence in marketing
and even engagement now with that being said,
it's still can still can be kinda crafted and
kind of kind of
crafted and kinda just made
fakelly. it's fake essentially, the engagement you buy
likes, buy comments on this post, that's the
first thing is really you gotta understand
that companies and brands or that's what
they're thinking that's why they're skeptical
about. Now the solution of that, the second way is, if
you are instagram influencer
so you should create a blog on wordpress or created
on blogger or medium or something where you
essentially build case studies of brands that
you work with and you're able to say hey ABC
restaurant right did a campaign with you and they
made X amount of dollars
that draw that much people into your
specific uh Because they paid like 500 dollars
with you ABC
restaurant, they made uh thousands of dollars that
weekend you turn these in the case studies and
you'll be able to actually validate and visually show that your
influence or the people are following. You in the
profiles are legit and that gives businesses and
brands confidence and able to basically do
business with you the social proof and when you
have those case studies
Ideally video case studies that's the third point. let say
You want video case studies where you actually
capture a
company,
ABC restaurant, ABC cafe, whatever it is that just
basically shows them talking about you and
how your influencer marketing just works
really well
now a lot of people are gonna do this. So when
you execute on these three things, they're able
to really differentiate yourself from the other
food bloggers out there or food influencers
on Instagram,
youtube or all these different things if you're really good on
video or you're not I think I recommend to you to
also start a youtube channel talking about food
or your lifestyle. Essentially a Vlog and start building
your following their from
I think it's 50K follower
to distribute them Across different channels that suit
your personality and suit what you wanna do,
especially if you're a visual persons, just build your
following from there build the own brands.
How I'm doing now um so those four things is what
I would highly recommend that you do
Tell me how it goes
One more!
yeah
....
with advertising with ads spend. What's the
context
is he just wanted to know how to Measure
... he looks for
okay. So I think a lot of it is really a bare
minimum
You want basically have 2
double your ROI or at least break it depends
you're selling a physical product that you want
taken to all the cost that comes for you to
deliver the product comes from your if you're
doing a website you're hosting shopping five big
farmers or wordpress every single cost that you
have Anything that takes in building a
delivering the product shipping cost all the
stuff you work into the cost of that plus your
ads spend if you do a service than you obviously
your margin should be a lot higher than a physical
products. I talk a lot about the profit um not
profit, but essentially the Progressive and local
system which is one of my pillars and in that
pillar I talk about knowing your key metrics and
this goes in see you look at stuff not just the ad
spent and the ROI
that you get from it, but things like your cost
per click, your Cost per lead your cost for
purchase, your lifetime value. Your average order value
and there's multiple different a metrics that you
wanna look for. I call it the P.A.S
matrix, which is the Progressive Analytical System matrix
sure you find out more on my website and also on
my webinar
I'm essentially giving away for free nine hours
something that for those who are watching my videos and
haven't checked it out as you go there to to uh
get into because I cover my entire process on
their for free. So you wanna know your metrics
not just On getting a return on your investment, but
also knowing the metrics. I go into um
from when people start looking at your ad or
start knowing about you, to as they go through
the different steps across the Web to buying your
product. C.P.C
cost per click, cost per lead, cost per purchase
and also the touch points you wanna look at the
touch points and when people are what touch points
to go through. Touch points is essentially if
let's say they go to facebook ad, they leave, they
come back after seven days. They watch another
video of you, on youtube and then they going to
your website and then they check you out.
They don't buy you re market to them on Instagram
They click on Instagram out to car page and then
they buy all these different touch points you want
be able to check that now I don't wanna overwhelm
you with them, but start diving deeper into that
uh analytics is really one of your your basis,
because when you know your numbers you're able to
make smarter decisions on your business and when
you sell your product or service. So those are
some tips. Someone who would do to really focus
on calculating your cost for selling things
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