- Look, I get it okay, your Instagram account
is not growing, you're having troubles,
that Instagram is a pain in the ass.
I get it okay, so in this video we go
over 10 simple tips that you can implement
right now in order to improve
your account and grow it organically.
(rhythmic instrumental music)
What is up guys, my name is Josue Pena
with Online CEO's helping you grow and monetize your brand,
business, and influence with social media and marketing.
Today we're going over the most common question ever.
How do you actually grow organically on Instagram?
Here are 10 simple tips that you can implement right now
to have your account growing by the end of the day.
Tip number one, you've got to do
your competitor and influencer research.
What does this actually mean?
This is how it actually looks like.
Here we are at my account on Elation Fitness, and let's say
for example you are starting from scratch, right?
So what you want to do is go on
the Instagram feed, and let's say
for example you're gonna create a fitness account.
You just type the hashtag or word fitness.
Then have a bunch of different things are gonna appear.
First off, several pages at the top
the hashtag fitness is gonna appear as well.
What you want to look after is find the best accounts
that are in there, the competitors and the influencers.
In this case, for example, Fitness Lovrs is an influencer,
so I write it down, and just see the content,
and see the influence that's there, and I keep going.
Let's see, this guy, it might be in this case
our competitor, meaning it has less followers.
It might be closer to your own follower range.
We keep going, let's say for example,
Fit Methods, one million followers.
In this case that one might also be an influencer.
Again, we write it down, and then we keep going.
Fitness Dominate, in this case is a competitor.
He's closer to my own following, 1.1 million,
Fitness Union, this one is an influencer.
And I keep going, and just write the influencers
and competitors that are in my space.
This applies, again, let's say I'm in travel.
I'm just doing it for my one million
follower page, you know, for our
one million follower page, Explorer, right?
Same thing, same thing.
We go there, boom, we put travel, #travel.
And the same thing, we look at
the content, then, boom, we go over here.
Let's see, 1.2 million followers
in this case is a little bit of our competitor
because we have already one million
followers on that page itself, so we want
to look for accounts that are even bigger.
So, in this case, it might be Luxury World Traveler.
There you go, boom, this one has 2.7 million,
which is double our own following,
so this one might be an influencer.
We want to look for influencers and competitors
in our space in order for us to just model success.
That's the goal because these people, the influencers,
know already what's working, know what content is working.
So we just simply want to model
success, that's tip number one.
Now, tip numero dos on this is do your research
in terms of the content itself.
You're reading, research the influencers
and the competitors, so let's take that same research
and see the content, the profile picture,
the bio, caption, and all that good stuff.
Again, let's say you have a fitness account.
And this applies whether you have a fitness account
in terms of brand, or personal brand
in terms of like the niche of fitness, right?
So let's say, for example, we go to Fit Methods, right?
Let's say you are in the weight loss,
you're in the fitness account,
and you're a girl, or whatever it is, right?
We first see the type of profile picture this person has.
It's pretty clear that's in fitness, a guy and girl.
We see the bio itself, we see in
the top fitness, health, and motivation.
That's actually the name of the account,
and that's actually searchable.
So you'll want to model that as well.
We see that, you know, simple bullet points,
three, four in this case, bullet points.
And then it has a link in the bio.
And then it has this highlights right here.
Then we see the actual content itself.
In this case we see right here,
this is (mumbles), we're actually good friends.
You can actually see there's also a promo
in this case that was running.
So you can actually see different
types of content that you have.
In this case, well, let's see for example
an actual normal post, right, because this one is a promo.
Let's see a normal post, boom, right here.
We see right here, boom, is a carousel image.
We're able to see what type of content that works.
We're able to see what captions work as well.
You can see right here, how to pose
and look better in your pictures.
And then tag two friends that need to see these posts.
That's the actual call to action,
which we obviously want to model after once we understand
what triggers that audience in particular.
So we see the comments itself, and you can actually see
right here, boom, a bunch of different comments.
And then we see how the audience is reacting.
So we're able to see that everybody's
tagging their friends right here.
They're tagging their friends, they're just
commenting back and forth, tagging friends.
And we're able to see that this image itself,
and this type of caption trigger the audience
to engage with the current content itself.
So this is the things that we want to model it after.
Now, the next thing we'll take a look at
is the actual Instagram Stories and Instagram Live,
and see if they have any right here.
We can actually see this person right here
just have a bunch of different pictures and ads.
This one is an ad, right?
Just pictures and ads, pictures and ads.
So in my opinion that's not really engaging,
and I don't particularly like that, just having a bunch
of different pictures in your current Instagram Stories.
What I personally like to do is just do video.
So, for example, in this case I just have, you know, videos.
We can see right here I decided
to post this a little while ago.
And this applies, you know, to anything really.
This applies whether you have a brand page
or personal brand, let's say for example
you want to put your face behind the brand,
which is extremely important, and I always suggest this.
So I'm gonna show you another example right here.
Let's just go right here, right?
As you can see right here, actually,
these people in this page actually know me.
I just did this like two hours ago or something like that.
And I actually told them, like,
go to this picture right here,
and go comment and leave your questions, right?
It is an account in Spanish,
and look, actually people went there.
And I have over 41 comments right here
of people asking questions, all right?
So it's a really, really great way to engage your audience.
Again, if you want to do the market research
on this, and that's actually what
you want to do in your current niche.
So, again, check out the Instagram Stories,
and the fitness and influencers to make sure
that actually if they're doing it,
if they're not doing it, is a blue ocean
that you can actually tap into with Instagram Stories
and Instagram Live very, very easily.
Now, tip number three, this is also part
of the market research, that you want
to research what hashtags to use.
Hashtags are extremely important
because they categorize your content,
and tell Instagram what your content is about.
It also helps in terms of keywords, and SEO,
and ranking with your current page and content.
But you want to make sure that you're using
the right hashtags, not the most popular ones.
This is what I actually mean by not using
the most popular ones, but using
the right hashtags for you and your page.
Again, let's just jump in again into my phone,
and let's type the word fitness.
We go to the top, and we put tags,
and we actually see all of these different hashtags
there are in the fitness let's say niche, right?
But let's say for example we
start using the hashtag fitness.
#fitness is extremely big, it has
over 265 million posts, okay?
Now, this is way, way, way too big for
almost any account to rank in.
Now, at the top we also see for example
different related hashes, so maybe if
we start going down the rabbit hole these hashtags
we can actually rank in and actually use.
Let's say, for example, triceps.
This one actually has only, only 3.1 million, right?
So we actually see at the top, right?
And we want to use the top, and see
what accounts are actually ranking
in the top of that particular hashtag.
Let's see, for example, Rich Piana Tribute, 7000 followers.
This guy, 36,000 followers, and the same guy at the top,
okay, a thousand-something followers.
So this account and this hashtag in particular you could
actually rank in a lot easier than #fitness.
Why, because it only has 3.1 million.
So we want to keep looking around and see what content,
what hashtags to use for our own specific channel.
In my case I have over 261,000 followers.
I can probably rank in accounts and hashtags that have
one million to three million users without a problem.
So that's usually the hashtags that I would personally use.
I would try to avoid hashtags that,
you know, have over 265 million like #fitness.
Again, we can go down the rabbit hole, you know,
in whole different cases like different hashtags.
So, again, fitness or fun, 500,000.
Maybe in your case if you have a smaller account
this might be the hashtag to use
because you're able to rank in the top nine
or in the top posts a lot, a lot easier.
So, again, let's go to fitness workout.
This one, it might be a little bit too small.
It only has 64,000 users or posts.
This one might be a little bit too big.
Fitness trainer, this one might be also a perfect one
for you to use if you're starting out,
or if you have let's say 10,000, 20,000
follower page or something like that because you're able
to rank in this particular hashtag a lot, a lot easier.
This also applies with Instagram Stories.
For example, you can actually see
right here Instagram Stories that are
being used in the current hashtags.
So you actually want to use hashtags
with the Instagram Stories as well because you will be able
to rank your Instagram Stories as well.
For example, you can see right here, boom,
this guy has 251,000 followers in that particular hashtag.
So, obviously, he's able to rank
with Instagram Stories in that particular hashtag.
This one right here, boom, was able to rank
in the hashtags with Instagram Stories
as well with only 1800 followers
because the Instagram hashtags in the stories themselves
is not of any competitive niche or space if you want
to call it that versus the normal post.
That's kind of like a blue ocean as well.
If you're able to create great
Instagram Stories for your own content
and use the hashtags right then and there.
Again, only 10,000 followers, and he's able to rank
in the #fitnessmotivation, which has 40 million users.
Tip number four is make sure that
your content has a consistent theme,
and it flows naturally with your page.
This does not mean that it has to be
a same color scheme or whatever it is.
If you want to go that route you can definitely do it,
but it just has to flow one content
with the next in your account.
This is how that actually looks like.
For example, we're right here on my account, right,
and let's just go to the normal Instagram feed.
Let's say we are looking to create,
let's say, an entrepreneurship page, right?
Alex Becker, he's a great guy
that's doing great with his account.
You can see right her for example the theme
is not consistent in terms of color scheme,
but you can definitely see a pattern in terms
of the content itself that he's posting.
We see a content that's from him.
We see content that's going out
to (mumbles) space or more targeted to that.
We see content that's from him again.
We see content from him again.
He's creating both engaging content,
and content from himself, and that actually
has a consistent theme around them.
This is a perfect example of how to mix brand,
like, viral content with your own personal one to make sure
that we reach a broader audience, your account goes viral.
But you also have the personality and engagement
with your current followers that they know,
like, and trust you at the same time.
But let's say, for example, you are in the travel space.
Let's see, let's go to our account, and say you want
to build an account that's all around art.
Let's go to our account that has 2.2 million
followers World of Artists, right?
As you can see right here we have a consistent theme
with pictures and videos that is
all around art and amazing imagery, right?
That is all about art and amazing imagery,
so it has a consistent theme on the page itself.
But, again, it's not a consistent color scheme.
You can definitely go around that route,
but it's just consistent theme, and it flows
naturally one picture and one content to the next one.
Remember, the only place where people can follow you
is right here, that's the only place.
And when they go and follow you, especially on their phones,
the first thing they see is the first nine posts.
So if your last nine posts on your account are not great,
and they do not flow well one to the next,
the people are not going to follow you, all right?
Now, one great tool that I really
like to use is called Planoly.
Planoly allows you to create engaging content,
and just be able to craft and schedule your posts
in advance to make sure that you see how they look,
and you're able to drag and drop one to the next.
And then from there just import them
to the actual Instagram, and then schedule them
to actually post them directly.
So Planoly is a great solution if you want
to make sure that your feed looks consistent,
and it looks great, and your content flows
really good from one place to the next one.
Tip number five is creating with purpose.
This is one of things that I see
a lot of people not getting right.
They think that just because you can post an image
or video very quickly on Instagram
that it's gonna perform well, and that it
should go there, but that is not the case.
Why in the world would you put a picture of your cat
or your food if you do not have a cat or a food page?
Nobody cares about your cat or
your Taco Bell that you ate for lunch.
They care about the value that the account
is actually providing to them.
For example, if I have a fitness
account, why would I put a cat?
Unless the cat is like freaking ripped and jacked.
There's no point in putting my cat on it.
Or if I have a car page, why would I put a picture
of my Taco Bell that I ate for lunch?
It does not make sense.
This also applies to your Instagram Stories as well.
Just because you're able to whip out your phone
and take a quick 15 second video
or picture doesn't mean you should do it.
Make sure you're thinking about what content
you're putting out there before
you actually put it out, okay?
If you're a marketer, and you want to share tips
on how to do marketing, yes, you can be personal,
but don't put videos and pictures of your kids,
and going to the gym, and things like that, nobody cares.
They're following you because of your marketing,
and entrepreneurship tips, or whatever, right?
So make sure you just share that.
Go on Instagram Stories and tell them,
hey, three tips on how to become a better entrepreneur,
or three tips on how to improve your marketing.
Or three tips on how to improve
your fitness, and weight loss, or beauty.
Whatever the account in your niche
is make sure that your content is consistent
and your are creating with purpose.
Tip number six, and that is post consistently.
Make sure you show up every single day on Instagram,
and post content that's relevant to your audience.
Posting every single day will dramatically increase
the likelihood of your account going viral and growing.
As a general rule the more you post the more you grow.
So if you're able to even post more
than just one time a day, but multiple times a day,
that's going to be even better.
Here's a little extra hack for you,
make sure you analyze the timezones,
and what best times to post for your specific account.
Instagram actually just tells you this information,
so make sure you're actually posting
when your account and your followers
are currently active on your current Instagram account.
If you have a local business or you want
to reach a specific local market make sure
you're posting at all the times that they're waking up,
or when they're getting out of work,
or things like that just to make sure
that you reach that audience in particular
when they're having their phone out,
and they might be searching on Instagram.
Tip number seven, and that is networking.
Remember the saying that, you know,
multibillionaires say that your net worth
is determined by your network, same thing on Instagram.
Same people that you just researched at the beginning
in tip number one with the influencers and your competitors,
these are the exact people that you are going to reach out
to in order to network and collaborate with.
This is the importance of networking
when it comes to the Instagram algorithm, okay?
Let's say, for example, you start networking
and start talking to the same people,
the same influencers and competitors
you just reached out to, this is what's actually
gonna happen when they like and comment on your picture.
Okay, let's say you're in fitness, right?
You're in fitness, yo, my hand writing is awesome.
You post, let's say, this picture right here.
And you have 1K followers, right?
And let's say right here we have
a huge account that has 100K followers.
When that account goes, likes,
and comments on your picture these 100,000 followers
are going to see your content on their phones, okay?
This is super powerful.
And since we already know that they're interested
in fitness as well because this is
a fitness account too we know that when
they see your content, which you're already creating
with purpose, and it's actually good
because you did your market research already,
when they see your content they're going to be more likely
to like, comment, and follow your account as well.
Now, what happens when you start,
let's say for example you do that with one account.
Well, look what happens when you start doing it
with another one, and another one, and another one.
And maybe like a huge one that's actually
like a million followers, right?
You start seeing the power of networking,
and your content is going viral, and spreading
like wildfire on Instagram itself.
This is the importance and the power of it.
Okay, this is why it's so crucial
for you to network with the current influencers
and competitors in your niche, okay?
But now that you understand this the question now becomes,
how do you actually reach out to them?
What do you actually say, right?
Just provide value to them, if they are
a brand page, and you're a personal brand,
just provide amazing content to them.
I have hundreds of pages that's reaching
out to me, and just telling me,
"hey, I would like to collaborate with you.
"I want to collaborate, I want to showcase
"your content and things like that."
If you're able to collaborate with different people
and different influencers you will be set
and golden for the rest of your Instagram life.
Tip number eight, and that is keep people
longer on the Instagram platform
by doing livestreams and Instagram Stories.
Right now livestreams and Instagram Stories
is in a whole untapped market because
not many people are doing it.
And very few that are actually doing it are doing it right.
They just decided to go live on Instagram.
And they just ramble and talk crap.
Without having a specific direction,
without creating with purpose, and without
actually giving value to the audience
in the current niche that they're actually in.
So if you're able to create livestreams
that are around the content and niche
that you're in with a specific purpose
and direction in mind, or Instagram Stories,
your audience will be kept longer
on the Instagram platform itself.
And two things are gonna happen.
The first one is that Instagram
is going to suggest you and boost you up
on the Instagram algorithm because
you're keeping people longer on the platform.
And that is what Instagram ultimately wants.
That's how they make their money,
okay, by keeping people on the platform
and showing ads to those people.
So if you're able to make money
to Instagram they're gonna be happy with you.
The second thing that happens is that your audience becomes
more engaged, and you start building more rapport with them.
By putting a face behind your brand
with doing livestreams and Instagram stories
that is extremely powerful, and your audience
will start seeing your personality.
They'll start knowing, liking, and trusting you more.
And that means that when you actually sell
them something they will actually buy.
And you just turned your followers into dollars,
and built an actual business just
by having an Instagram page,
and just posting random pictures and videos,
which is pretty cool in my opinion.
Tip and hack number nine, use Instagram direct messages.
You've heard the saying, it goes down in the DM.
Well, it doesn't just go down
in the DM, it is where it is at.
I've helped and consulted with people
who have built six-figure businesses
in three months just by using Instagram DMs.
Why is this so powerful?
Think about this, the number one way major companies
make a ton of money is by phone sales.
Direct message is the phone sales of Instagram itself.
You're able to build rapport, you're able to connect
with your audience on a more personal level.
You're able to talk to each person one to one.
And you're able to engage them in a much more
deeper connection with you than almost anything else.
On top of that you're also keeping people
on the Instagram platform longer,
which we already know that Instagram likes its money.
And if you're able to make more money
to Instagram they're gonna reward you.
So make sure you start conversations with your audience.
Tell them to DM you, start talking to them.
Engaging back and forth, answering questions,
replying to comments, and all that good stuff.
Yes, it's a little bit of extra work
in terms of manual labor, but, hey,
who wouldn't take an extra 100 grand
in three months just by direct messaging a few people.
And tip number 10, it's be human and social.
What do I mean by being human and social?
It's just be part of the community.
Social media is called social for a reason.
If you think that just going on Instagram,
posting a picture, and just forgetting
about it is gonna cut it, I'm sorry to say it's not.
Unless you're like a super hot chick then it's gonna cut it.
But no, for real, if you're able to be part
of the community on the Instagram platform
in your specific niche and industry,
whether in hashtags, on influencers and competitors pages,
replying to comments, and starting conversations
with other people, you're gonna be,
so, so, so far ahead of everybody else.
I have been able to build a multiple six-figure business
just by being part of my own community,
not only on Instagram, but on Facebook as well.
This applies to any platform,
if you're able to provide value,
be part of the community, and not just only try to take,
but also give without expecting anything
in return people are gonna see you as a high-value person.
And they're gonna naturally go follow you,
engage with you, and ultimately buy from you.
So just be part of the community.
Just reply to comments, provide value.
Go on the hashtags, go on your
competitors' and influencer pages.
Engage with them, comment on their pages,
and just be human and social.
Don't try to be a bot, don't try to automate this.
Instagram knows what you're doing,
and they will dramatically decrease your account,
and engagement, and reach if you try to do this.
The reason is because you're being spammy,
and you're being a little bit over the top,
and people do not like that.
If you're being spammy that means that people
are leaving the platform because of you.
And Instagram doesn't like that,
so they're gonna spank you, pow, pow.
Question of the day, what is your favorite Instagram tip
and hack that helps you build
an organic following on Instagram?
If you liked this 10 tips and hacks,
but you want to learn more, and you want
to take your Instagram game to the next level and become
an IG boss, make sure you check the link down below.
There's a free training and masterclass that teaches you
how to go from zero to hero extremely quickly on Instagram.
Not only that, but if you stay until the end
on that particular masterclass, I'm actually gonna show you
how with only 3000 followers you can build
a six-figure business step by step without any guesswork.
If you want access to that make sure
you click the link down below.
It's completely for free like I said.
Make sure you take advantage of it right now
because that masterclass and free training might
be coming down soon, don't know yet.
If you found value on this video make sure
you hit that red subscribe button down below
because here on this channel we're all
about helping you grow and monetize your brand,
business, and influence with social media and marketing.
This has been Josue Pena with Online CEO's,
and I'll see you at a million followers.
And, you know, a successful business too.
Yeah, I mean, after all, heck,
the free masterclass teaches you how to make
over $100,000 like in a year with only 3000 followers.
That's like, yeah, that's too good.
And it's free, too, I should probably take it down.
Why are you still watching?
Just go lick the link below, like, jeez.
(rhythmic instrumental music)
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