Hi there!
It's Shawn here, also known as Bits of Real Panther.
That's right, real panther - so don't be fooled by imitations.
I'd like to welcome you to my channel and to this video,
"I Support Small YouTubers, However..."
The purpose of this video is really four-fold:
one, to posit a methodology for growing a small YouTube channel;
two, to explore interaction within the YouTube community
and how to utilize this interaction to gain subscribers and
to garner more views; three, to address some of the
improper conduct that most small YouTubers have to put up with;
and four, to provide a repository (if you will) for all of the comments
like "hey, check out my channel" or "hey, I hope you subscribe to me."
I'd like to kind of channel all of those comments here onto this video.
I would like to thank you in advance for watching;
and if you are so inclined, you can subscribe to my channel
by high-fiving the panther paw found somewhere down here --
it would mean a lot not only to me but
to my feline friend found right up here in this corner.
With that being said, let us begin.
To preface the content of this video, I will be the first to admit that
I am by no means a YouTuber powerhouse -- at least not yet.
However, the growth of my channel has been
quite healthy of late: in the last two months
I've gone from about 9 subscribers to about 170 or so.
Granted, anybody can herd in a whole mess of subs;
it's really more about QUALITY than QUANTITY.
Would you rather have a hundred $1 bills or
ten $1000 bills?
Quality over quantity.
Now, using what I've learned so far from my channel's growth,
as well as applying a little reason, I've reached several conclusions on
the subject of YouTube channels.
For example, if your aim is to MAINTAIN a subscriber base,
then THAT is when you concern yourself with the quality of your uploads,
the quantity of your uploads, and the consistency of your uploads.
If your aim is to grow a very tiny channel, however, these things are not applicable.
I have chanced upon really awesome videos that had like 12 views.
I have seen YouTube channels with 300 uploads and 25 subscribers.
I have followed YouTubers for months yet never realized that
they always upload on Wednesday or they always upload on Friday.
So, empirically speaking, these things are not requisite to
growing a young YouTube channel.
If you're looking to grow a small channel, which is probably why you're
watching this video in the first place, then, for now, forget about
quality, quantity, and consistency.
The key -- the secret -- to growing a small YouTube channel is
through RAPPORT -- rapport meaning the positive interaction
between people.
You see, when people share a rapport with you,
when they're comfortable with you, they are more likely to find your jokes funny,
or help you move, or feel your pain,
or watch your videos, or subscribe to your channel.
Now, fostering this kind of positive interaction of course requires commenting on
other people's videos as well as replying to other people's comments
on your videos.
However, experience has taught me that there are right ways and wrong ways
to use comments and replies to try to build rapport, gain subscribers,
and generate views.
Moreover, I've learned that some YouTubers are not viable candidates for this process:
they are simply too big, or too busy,
or too self-absorbed to offer any kind of tangible return
on the time and the energy necessary to develop a mutually-beneficial
YouTube relationship -- and I'll provide a few of
their red-flags here momentarily.
Okay, with that one the table, let's dive right into the process.
9 steps to growing a small YouTube channel --
these steps are simple.
Let it be known that there is a prerequisite for this program:
you should have at least 2 videos already on your channel.
If you need to create more videos, here is a short list of some easy-to-do ideas.
OK, if you have, or once you have, an adequate number of videos
on your channel, then we can proceed.
Step 1: In the YouTube search engine,
enter "Shoutout Series" and choose a channel from
the generated results, taking care to avoid results
listed as "Live Now" or "Sub 4 Sub."
Step 2: In the description of that video,
check for direct links to the showcased YouTubers.
If you cannot find such links, choose another channel.
Step 3: Once you find a "shoutout" video
with links provided, watch that video in its entirety.
While watching that video, look for a thing or things about it
that you enjoy such as musical choice, presentation, the dialogue, the scenery, etc.
Step 4: Leave a comment on that video
emphasizing the specific thing or things that you enjoyed.
Do NOT write "sub me" or "check out my channel."
Then, if you like that video as a whole,
give it a thumbs-up and be sure to include this fact in your comment.
Step 5: Choose a YouTuber's link
from the "shoutout" video's description and click it.
Then look at that YouTuber's subscriber count.
If that count exceeds 1000 subscribers, choose another YouTuber from the
"shoutout" video's description.
Step 6: Choose a video from
that YouTuber's collection, then, before watching the video,
scroll through the comments.
If that YouTuber has left no replies to any of the comments on that video,
choose a different YouTuber from the "shoutout" video's description.
Step 7: Once you find a video with
replied-to comments, watch that video in its entirety.
Again, while watching that video, look for things about it that you enjoy.
Step 8: Comment on that video,
beginning your comment with "[So-and-so's] shoutout video brought me here."
(Obviously you will not write LITERALLY "so-and-so.")
Continue your comment to emphasize the particular things about
that video that you enjoyed.
Again, and also, do not write
"subscribe to my channel," "check out my videos,"
or things of that nature.
If you liked that video as a whole, give it a thumbs-up and
mention this fact in your comment.
Step 9: Repeats Steps 1 through 9 as desired.
This process can, should, and will gain you subscribers.
Continuing on...
Here is what you might call the "secret" techniques for employing
comments and replies to gain subscribers and generate more views.
Here's a tip: Posting a generic and/or "fishing" comment
such as "check out my channel" on someone else's video is
not nearly as effective at developing rapport as is
posting a specific and/or constructive comment.
As is evidenced here, comments come in a variety of forms,
from strong comments to neutral comments to toxic comments.
Obviously, the higher up on the scale
that your comment is, the more quickly it is
to garner positive rapport.
Notice also that "fishing" comments (such as "now you subscribe me back")
are more likely to discourage rapport than to encourage it.
Here's a tip: Use a YouTuber's name
when you post a comment to one of his or her videos.
This is an easy, easy way to build rapport with that person.
Posting replies.
Here's a tip: When somebody comments on your video
and you do not reply back to them, this actually lowers your
rapport with that person.
So, whenever possible, try to respond to each comment
on your videos with something, as in the example here.
"Thanks, and you as well, Commenter31!"
Notice too that we have included the original commenter's name in our reply.
Posting replies.
Here's a tip: Posting replies is the basis
of the "repeat customer,"and there are in fact 2 ways to
reply to a comment that will entice that commenter to return to your video.
These ways are...
Ending your reply with a question.
By ending your reply with a question, you entice the original commenter to
return to your video to post an answer.
Of course, when they return, this will credit you with
another view (usually), with another comment,
and with more view time.
The second way is to make your reply at least 3 lines in length.
The reason that we use 3 lines is because once you have
written 3 full lines, the YouTube program will
truncate your entire reply under the YouTube "Notifications" bell.
In other words, when the original commenter tries to read
your reply under the "Notifications" bell, they will see only PART of the comment.
Then, he or she will have to return to your video to read your entire reply.
Of course, and again, once they return,
you are credited with a view (usually), with another comment,
and with additional view time.
Here's a tip: Whenever you reply to a comment
by returning a comment of your own to that commenter's videos,
you are almost assuredly going to gain rapport with that person.
Prepare yourself for a small rant on my part addressing the issue of
what I like to call "fluffing."
Earlier today I was browsing my YouTube channel's analytics,
primarily the "average watch time" section.
In that section I found 2 particular days when the average watch time of my channel
had plummeted to about 30 seconds each.
Curious about this, I went through my videos and found
all of the comments representative of those 2 days.
Many of these comments were things like "awesome,"
"nice job," "great video."
Now, if my channel gets 42 comments
on a particular day, yet the average watch time
for that day is only 29 seconds, this tells me that some, most, or all
of the people who wrote those comments never bothered to watch the **** videos.
So, basically, people came into my channel,
clicked on the videos, left comments without watching anything,
and then left.
In other words, they "fluffed" my channel.
Now this infuriates me for 2 reasons.
The first reason is because this practice actually lowers
the retention rate on my channel.
The YouTube algorithm uses retention rate as one of the factors in determing
video placement in the search queue.
So, when these clowns fluff my channel, it basically hurts the performance of videos
I haven't even posted yet.
And to me, that ****. The second reason that this pisses me off
is because, most likely, this tactic is intended to
trick me into believing that the people who post these
kinds of "fluff" comments are just as concerned with my channel
as I am with theirs.
When I write "full view" on somebody's video, I gave it a full view.
When I write a comment on somebody's video, I thought about it first,
then I wrote it.
When I post a question on somebody's video, it's because I want the answer.
So, it irks me that there are people who are content to think that
they can just throw me a little bone and keep me around as one of their subscribers.
In time, I will gradually find and weed out
all of the people who are like that.
I simply do not have the time nor the energy
to waste on people who are not going to support me and my channel.
****! And there we have it!
I hope you found this video helpful.
I wish you nothing but the best on your YouTube voyage.
I'd actually like to know all about it.
If you are so inclined, you can provide that information
down below here in the comments section.
And, before we conclude, the word of the day is gallimaufry.
Gallimaufry: a confused jumble or medley of things.
Keep your eye on the prize.
I will see you next time.
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