What's up guys welcome to the arsenal' MKG youtube channel
My name is Adam middle is worth part of the Arsenal marketing team in today's video. I'm gonna go over
Exactly what you should be doing with real estate lead follow-up
we're gonna go over to emails how to do buyer leads emails seller leads emails maybe even emails from
if you get leads from Zillow Trulia realtor.com
how to follow up with those leads we're going to go over
Text messaging sequences
And then we're also going to go through some facebook Messenger bot sequences as well
So if you guys would want some of these I'm gonna have the email templates below so you can click on that and download
What I'm gonna show you here today
So I'm gonna jump right into the computer and show you guys exactly what our email sequences look like
So here are a few of our buyer leads email series here, right? So
On day one, we're gonna shoot them. So if it's a listing if it's a list of homes that you are advertising
What you can do is immediately send them the info that they're requesting, right?
So this is not the initial email that we're gonna send them the initial email that we're going to send to them
Immediately is whatever they requested right? So ethically we want to give them what they requested in the ad
So if it's a listing the photos price location
We're gonna send them all that information in the initial ad and then we can follow up with them. Right so day one immediately
Send them the info on day three, we're gonna send them an email says house hunting
I saw that you looked at a few homes online
You know if you sent them to your website with your idx feed
And they're searching for homes. You can say hey I saw that you were searching
Do you have any questions really really? The point of any follow-up is to generate a response, right?
so if we can give them a little bit of value and then ask a question that's going to be our best bet and
Getting a conversation, right?
because that's the whole point of follow up email follow-up text follow-up phone call all
It is to create a conversation so they can get them as a client, right so
Moving on here in email to on day seven order to set your home search
Hope your home search is going well question, right? Are you having trouble with your search?
Do you need anything from me at this stage? So we're always kind of
Asking questions to get a response from them none that day 12, which said hey checking in
Have you found anything so you can kind of see a repetitive nature of all of our emails really short asking a question?
right day 20
I'm really not going to sell you is in the subject line
But now I hope you know that I'm not trying to sell you ask a question, right so
Really that's as simple as that we've seller leads email series here
We're on day one. Just shoot them out, whatever questions that they have about their home
Going forward like to share with you some of the best
You know best advice anybody's ever given me on selling homes. Are you available this afternoon?
For a quick call day 5, you know, we're we're basically trying to get them to book a time to schedule with them
with you on
selling their home right and kind of see
If you click on the link below this the email templates you can download this exact same document
But like I said, even if you're getting leads from Julia's old realtor calm we have series on this
And if you go into our website, you can or excuse me our software if you create leadpages
All of our leadpages have follow-ups
Assigned to that lead page, so if you create another lead page here
And we've got listing open house seller tips
Sellers again buyer leads no listing if we just click on the listing lead
So you say you have a home that you've listed for sale?
You want to advertise that home? Let's just save this and
Exit just so that you can see the follow up
So when we create that website, boom, we already have all of these
follow-ups
For you, right. So if you want going edit these you just click on one of them
You can go in here and edit the address edit the asking price
Edit the link all of those things and you can go in and edit all of these these emails
You can also go and add the text messages for them as well. So you have texts
Going out to your list and the same thing applies, right?
So if you have an email here
All we're going to do is ask them the question, right?
So we would essentially just do this for our text message as well
Right. So hey one make sure you know
Jeff five minutes or you can even
Input your calendly link here
schedule
Quick call with me
Using this link your Colin Lee link, right?
And now if they're interested in scheduling a call with you they can schedule a call and you'll publish this
And you can have all of your emails and text messages within the platform, right?
you can also go to messages here on the left and
have a buyer and seller leads email series going out to all of your
Leads that come in right so same thing you've just got all of these
Here it's exact email series that I went over in buyer leads
Email series you just have it set up within the software so you have to go and automatically
Manually send those emails
The other thing that I would do is add facebook Messenger to all of your campaigns
It's been a great tool for all of our clients and it's something that I would highly suggest doing
the open rates are kind of insane for
sending messages
So you can see here 132 people
Got on the list sent to 131. It was open by
127 and then a hundred clicked on it and you can ask some really cool questions here. What home tech are you looking for?
Is this first property purchase? What's their credit score?
How long are they looking what will the property be used for have they thought bankruptcy income?
Are they working with an agent or not? So some of those things are really cool
so that you can gather more information without you having to do a ton of work and
the lead has a good experience as well because they're getting followed up with and
the more times that they click on this the more likely they are to
Engage in an actual conversation with you if you want to email if you want these
Messenger templates you have to comment on this video and we will send you the template
If you comment if you liked the video and if you subscribe
so again in the description below we have
The email templates that you can download and use on any platform whether it's Arsenal or not
And then you can also comment and we will send you the messenger templates though as well
Guys have any questions again? Comment below and be happy to help you see you in the next video
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